INTRODUCTION

Crisis management includes the development of plans to reduce

the risk of a crisis occurring and todeal with any crises that do
arise, and theimplementation of these plans so as to
minimizethe impact of crises and assist the organization
torecover from them. Crisis situations may occur as aresult of
external factors such as the developmentof a new product
by a competitor or internalfactors such as a product failure or
faulty decisionmaking, and often involve the need to make
quickdecisions.
Three mainStages

Phases
Pre crisis
Crisis response
Post crisis

Stages in crisis management

Pre-Crisis Phase

The pre-crisis phase is concerned with prevention andpreparation.

Prevention involves seekingtoreduceknown risksthatcould lead to a crisis. This is part of

an
O
rganizations riskmanagement program.

Preparation involves creating the crisis management

Plan, selecting and training the crisis management team,and conducting exercises
to test theCrisis managementplan and crisis management team.