Postgraduate Diploma in

Marketing

Integrated Research Project

June, 2016

INTEGRATED
RESEARCH PROJECT
GUIDELINES

Sri Lanka Institute of Marketing | 2

Contents
POSTGRADUATE DIPLOMA IN MARKETING RESEARCH PROCESS ............................................. 4
INDIVIDUAL INTEGRATED RESEARCH PROJECT ......................................................................... 5
GENERAL GUIDELINES ................................................................................................................ 5
STUDENT/YOUR RESPONSIBILITIES ............................................................................................ 5
ADMINISTRATION AND COORDINATION ................................................................................... 5
TRANSFERS ................................................................................................................................. 6
INDIVIDUAL INTEGRATED RESEARCH PROJECT PROCESS .......................................................... 8
STEP ONE.................................................................................................................................... 8
STEP TWO ................................................................................................................................... 8
STEP THREE ................................................................................................................................ 9
STEP FOUR................................................................................................................................ 10
STEP FIVE .................................................................................................................................. 12
STEP SIX .................................................................................................................................... 13
STEP SEVEN .............................................................................................................................. 13
STEP EIGHT ............................................................................................................................... 20
STEP NINE ................................................................................................................................. 22
SUPERVISOR LOG SHEET .......................................................................................................... 22
SAMPLE PAGE I:........................................................................................................................ 26
SAMPLE PAGE II: ...................................................................................................................... 27
SAMPLE PAGE III: ..................................................................................................................... 28
SAMPLE PAGE IV: ..................................................................................................................... 29

Sri Lanka Institute of Marketing | 3

POSTGRADUATE DIPLOMA IN MARKETING RESEARCH PROCESS

STEP ONE
Submission Research
Topic & Field of

interest

STEP TWO

STEP THREE

Allocation of Research
Supervisors

Individual Proposal
Presentation

STEP FOUR
On Approval Develop
Proposal as the assignment
and Submission - 25%

STEP FIVE
Conduct the Research
with the assistance of the
research supervisor

Final Research Report

Submission with the
approval of the research

STEP SIX

supervisor

VIVA
25%

Final Hardbound
50%

Integrated Research Project

100%

STEP SEVEN

STEP EIGHT

INDIVIDUAL INTEGRATED RESEARCH PROJECT

1. GENERAL GUIDELINES
1.1 STUDENT/YOUR ATTENDANCE

Your attendance for The Research for Strategic Decision (RSD) is Compulsory.

The

foundation for planning and conducting research methodology will be covered during the
first four sessions and the Module Lecturer will guide you how to select an appropriate
research topic.
1.2 STUDENT/YOUR RESPONSIBILITIES
a. Maintain a proper Log Book for the regular meetings with the supervisor and get all
entries signed by the supervisor.
b. Maintain the progress of the study according to the agreed times and schedule with
your supervisor.
c. When conducting your research, adhere to the ethical practices, rules and regulations,
pertaining to the chosen institute and the industry.
d. Ensure that original data is valid and appropriate referenced form and stored for a
period appropriate to the discipline.
e. Prepare your research proposal, executive report according to the required type of
typing and formatting, and bind it in the required standards. Your supervisor must look
into the final piece of work before you submit the work

1.3 ADMINISTRATION AND COORDINATION

All students are requested to check your emails regularly since all communication will be
done via the Email addresses which you have given in the research registration
application.

For any further clarifications please write to: nanduni.d@slim.lk referring your name and
student registration number. If you have any queries please write to inquiry@slim.lk or
gayan.m@slim.lk.

1.3 CONTINUING RESEARCH PROJECT

If you fail to submit the research proposal or report on the given date by SLIM, you will
have to repeat the entire processes by joining the next batch.

1.4. TRANSFERS
If you are not be able to complete the Research Project within one year (Two
consecutive semesters) or if you fail at the examination or your Final Research, you
have to register again as a fresh student for the immediate intake for the Integrated
Research Project by paying LKR 20,000. Furthermore, you will have to continue the
student registration and membership. Previous payments will not be carried forward
under any circumstances.

Please note that above payment transfer will not applicable if you fail at the
examination.

1.5 PLAGIARISM: ACADEMIC HONESTY

Plagiarism can be identified as taking the work of other people and using it as if it were
ones own in such a way as to mislead the reading party. This generally, takes place
when whole pieces of work or part pieces (Paragraph, Chapter, Module, etc.) are lifted
from various sources without proper acknowledgement.

Recourse to the services of ghost-writing agencies (for example in the preparation of

essays or reports) or of outside agencies which offer correction or improvement of
English is strictly forbidden, and if students make use of the services of such agencies
they are liable for an academic penalty.
Sri Lanka Institute of Marketing | 6

Use of unacknowledged information downloaded from the internet also constitutes

plagiarism. Where part of an examination consists of assignments and presentations
needs students own time, work submitted should be their own. For some assessments
it is also illicit to reproduce material which students have used in other work/assessment
of the same program.

Any sort of deliberate attempt to mislead the Examiners of the Sri Lanka Institute of
Marketing is regarded as cheating and is treated very severely by the Council of
Education. Those research works will be marked as failed.

Sri Lanka Institute of Marketing | 7

INDIVIDUAL INTEGRATED RESEARCH PROJECT PROCESS

STEP ONE
SELECTING THE RESEARCH TOPIC
a. The topic needed to be selected based on a research problem.

Appropriate

marketing or business sector/industry can be selected.

b. Once the topic is being selected submit it to the module coordinator via email
(nanduni.d@slim.lk) to allocate your research supervisor.
c. Research supervisor will be allocated based on the industry or the field student has
selected.
d. Contact details of the research supervisor will be sent within two weeks of receiving
the research topic to SLIM.
e. If necessary upon your request SLIM will issue you a letter to respective institutions
for collecting data.

Please note students cannot select or conduct any research on SRI LANKA INSTITUTE OF
MARKETING on ethical grounds.

STEP TWO
ALLOCATION OF RESEARCH SUPERVISORS
a. It is important to remember that the supervisor is there only to guide you in the correct
direction. He/she can suggest, guide, and advice the research methodology that you
should follow, the sources of data collection, and the assist you in analysing the data.

b. You cannot expect the supervisor to physically conduct the research on your behalf.

c. Maintain regular contacts with the supervisor to receive guidance throughout the study
period in way of meetings, telephone calls, or other appropriate mode of communication.
Sri Lanka Institute of Marketing | 8

d. You need to maintain a Log Book for the meetings that you have with your supervisor
and key points discussed must be noted. Each entry that you make in the log book must
be signed by your supervisor.

e. Progress of the study needs to be assessed by the research supervisor during regular
intervals. For example, once you complete the literature review you can present it to the
supervisor for approval.

STEP THREE
INDIVIDUAL PROPOSAL PRESENTATION
The proposal needed to be developed as per the following format:

FORMAT OF THE RESEARCH PROPOSAL

1. Introduction
Background of the company/Industry
Background of the problem
The Problem Statement
2. The significance/rationale of the exploration of the problem

Significance in terms of Methodological or Outcome Perspective

3. The objective/s of the research

4. Brief Literature Review
5. Methodology of Perspective
Conceptual Framework
Operationalisation
6. The approach to data collection

Sampling: Total population, sample size, and sampling technique

(Quantitative - (100) & Qualitative - In depth 15
Data collection: Primary and secondary data collection instruments

7. Delimitations of the study

8. The Time Plan

Sri Lanka Institute of Marketing | 9

Note: Literature review for the proposal should have at least 6-8 literature
references.

Please note students need to meet their supervisors at least FOUR TIMES prior to the
presentation of the research proposal and they have to get log sheets signed at the
every meeting.

Finalising Research Proposal:

Your Research Supervisor should approve research proposal report prior to the
research proposal presentation.

STEP FOUR
PROPOSAL PRESENTATION
Students are expected to present approved proposal by the supervisor before a panel of
evaluators. SLIM Education Division will declare dates for the presentation at the inception
of each intake. A panel appointed by the Council of Education will evaluate your proposal
which may result in receiving remarks about the proposal and instructions to carry out the
research.
GUIDELINES FOR PROPOSAL PRESENTATION
PROPOSAL PRESENTATION FORMAT:
1.

The background of the problem

Is the research problem clearly stated and justified?

2.

The significance/rationale of the research

Established the relevance/significance of the topic
Demonstrates the potential value of solution to the research problem in
advancing knowledge within the area of study

3.

The objective/s of the research

Is there a clear statement of the research goal of the project?

Sri Lanka Institute of Marketing | 10

4.

5.

Brief Literature Review

The literature review for the proposal should have at least 6-8 literature
references.
All literature references should be referenced in Harvard Style.
Methodology of Perspective
Conceptual Framework
Operationalisation

6.

The research method and why it is appropriate

The approach to data collection

Is the sampling strategy appropriate to the research question?

Is the sampling sufficient to understand the study context?
The study population and it size
The type of sample, size, its appropriateness, etc.
A profile of the participants
The location/setting for the study

7.

Delimitations of the study

Are the study limitations discussed in terms of cost, time and resource or any
relevant factor?
The studys assumptions and delimitations

8.

The Time Plan

The time frame (i.e., cross-sectional or longitudinal)

GENERAL:

Number of Slides: 7 10 slides

Duration of the presentation: Total 20 Minutes
(10 mins for presentation and 10 mins for questioning and answering session)
Dress Code: Office Attire

Please note that there will be only feedback will be given to students for proposal
development and marks will be granted after evaluating the research proposal report.

DOCUMENTS NEEDED FOR PROPOSAL PRESENTATION:

Following documents are needed for Research Proposal Presentation
1. Research Supervisor Approval for Proposal (sample page 1)
Sri Lanka Institute of Marketing | 11

2. Research Supervisor Log Sheet

STEP FIVE
ON APPROVAL DEVELOP PROPOSAL AND SUBMIT
If necessary students need to change, amend, or redo the proposal and resubmit it to the
SLIM within two weeks from the date of your presentation. Then supervisors can compare
and check whether you have done necessary amendments recommended by the panel of
evaluators.
No of Copies: One (01)
Type: Spiral Bound
Soft Copy Submission: Rename the file as given below and send it in PDF format to
rsd.pgd@slim.lk.
Study Center-Registration Number-Research Proposal-Intake
Ex: Colombo-0000012345- Research Proposal -Jan15
FORMAT OF THE RESEARCH PROPOSAL
1. Cover page (sample page 2)
2. Research Proposal Marking Scheme (sample page 5)
3. Approval from Supervisor for the Proposal presentation (sample page 1)
4. Supervisor Log Sheet
5. Content Page
6. List of Figures
7. List of Tables
8. The background of the problem
9. The significance/rationale of the exploration of the problem
10. The objective/s of the research
11. Brief Literature Review
12. Methodology of Perspective
Conceptual Framework
Operationalisation
13. The approach to data collection
14. Delimitations of the study
15. The Time Plan
16. References
17. Annexure
Sri Lanka Institute of Marketing | 12

Minimum words: 3000 words

(You must comply with the recommended word count, within a margin of +10%)

STEP SIX
CONDUCT THE RESEARCH WITH THE ASSISTANCE OF THE RESEARCH
SUPERVISOR
From the day of the proposal approval, students will be given approximately 2 months
periods of time to complete the project with the assistance of assigned supervisors.
Students need to meet their supervisors at least SIX times and they have to get log sheets
signed at the every meeting.

STEP SEVEN
FINAL RESEARCH REPORT SUBMISSION WITH THE APPROVAL OF THE
RESEARCH SUPERVISOR
No of Copies: Two (02)
Type: Spiral Bound
Soft Copy Submission: Rename the file as given below and send it in PDF format to
rsd.pgd@slim.lk.
Study Center-Registration Number-Research Report-Intake
Ex: Colombo-0000012345- Research Report-Jan15
FORMAT OF THE RESEARCH REPORT
1. Title Page (sample page 2)
2. Research Report Marking Scheme (sample page 6)
3. Authorisation Page (sample page 3)
4. Approval/Signature Page (sample page 4)
5. Supervisor Log Sheet
6. Acknowledgement
7. Table of Contents
8. List of Figures
Sri Lanka Institute of Marketing | 13

9. List of Tables
10. Abstract
11. Chapter One
Introduction
12. Chapter Two
Literature Review
13. Chapter Three
Methodology
14. Chapter Four
Data presentation, analysis and finding
15. Chapter Five
Conclusion and recommendations
16. List of references
17. Annexure
Minimum words: 6000 words
(You must comply with the recommended word count, within a margin of +10%)
GUIDELINE FOR DEVELOPING THE RESEARCH PROJECT

I.

Within the first month, students are required to complete the first three chapters:
a. Introduction
b. Methodology
c. Literature review

II.

Within the second month, students are required to complete Data presentation,
analysis and finding

III.

In the final month, students needed to complete conclusion and recommendations

In the log sheet provided students need to get the signature from the supervisor by
confirming that you have completed highlighted tasks in each month. Otherwise whatever a
good research project submitted finally SLIM has the right to reject it at any time.

Sri Lanka Institute of Marketing | 14

After completing research report during the above time period under the proper guidance
of the relevant supervisor, each student should submit the research project report (two
spiral bound copies) to SLIM with the approval/signature of supervisor

EXECUTIVE REPORT
1. An Executive Report?

An Executive Report is a report written by a student/a group of students of an

academic/professional programme as a part of the assessment of performance of the
student/s and addresses a managerial/organisational problem/issue with the purpose of
making appropriate recommendations to solve the problem. Accordingly, the following
characteristics can be identified.

1.1. A report written by a student/a group of students of an academic/professional

programme as a part of the assessment of the performance of the student/s.

1.2. The executive report addresses the managerial/organisational problem/issue with

the purpose of making appropriate recommendations to solve the problem/issue.

1.3. The student/the group of students must take a managerial orientation

Eg: Apply existing knowledge to solve the practical problem and approach their
work systematically/scientifically. Accordingly, in contrast to academic research of
which the purpose is accumulation of knowledge, the purpose of an executive
report

is

to

utilise

the

existing

knowledge

to

solve

real

life

managerial/organisational problem.

1.4. The executive report is an academic/professional exercise rather than a report

produced by the manager(s) who attempt to solve the real life problem. However,
the student is expected to think as a manager who is handling the real life
managerial/organisational problem. Accordingly, certain areas such as the literature

Sri Lanka Institute of Marketing | 15

review which are not seen in a real life managerial report can be seen in the
executive report.

1.5. The executive report presents information about the problem and also the
answers/recommendations with the purpose of presenting solutions on the
problem. Accordingly, the executive report, unlike research or term papers, is
descriptive rather than argumentative, though the student has to maintain an
appropriate argumentative tone justifying his recommendations and analysing the
problem. Yet, similar to research or term papers, the executive report is an
essentially an analytical piece of work.

1.6. The three main criteria used in evaluating an executive report are:
a) How systematic/scientific the work is
b) Soundness of recommendations,
c) Quality of the presentation.

However, it should be noted that the first two criteria are interconnected due to the
fact that the soundness of recommendations is highly dependent on the
systematic/scientific level of the work. Further, the quality of presentation is
dependent on the ability of student to meet the standards set by the
academic/professional institute for the presentation of students work.

2. The Content of the Executive Report/ Research Report

2.1 Cover page

2.2 Signed declaration and acknowledgements
The signed declaration indicates the authorship for the executive report.
2.3 Acknowledgement
You can recognise and express thanks to all parties who helped in writing the
executive report including among other things data collection.

Sri Lanka Institute of Marketing | 16

2.4 Table of Contents

It should have the heading Table of Contents and be centre aligned, all the
headings of the report including second and third level headings should be shown
with their respective page numbers. While the second level heading should be
separated by two spaces from the first heading, the third level heading should be
separated again by two spaces from the second level heading. The heading of the
page and all first level headings including their respective page numbers should be
made bold, the headings and their respective page numbers should be left aligned
and right aligned respectively.

2.5 List of Figures

It should have the heading List of Figures and be centre aligned, and all the
headings of the figures along with figure numbers and respective page numbers of
figures should be given. The figure number should be given first followed by the
heading of the figure; the headings and their respective page numbers should be
left aligned and right aligned respectively.

2.6 List of Tables

It should have the heading List of Tables and be centre aligned, while all the
headings of the tables along with table numbers and respective page numbers of
tables should be given. The table number should be given first followed by the
heading of the table; the headings and their respective page numbers should be left
aligned and right aligned respectively.

2.7 Abstract

It is similar to an abstract and a brief summary of your entire project. It often helps
a reader to quickly ascertain the project report purpose. You may form three
paragraphs in which you provide a comprehensive and essentially brief description
about the background, problem and the objective of the project, a brief description
of the methods used, hypothesis tested if there are, the conclusions reached and
recommendations.
Sri Lanka Institute of Marketing | 17

2.8 Content of the Research Report

a. Chapter One
Introduction This should include the background of the problem,
establishment of the problem or explaining what it is that you are interested
in examining, significance/rational of exploration of problem, objectives of
the report, approach to data collection and analysis, broad recommendations
including their delimitations, and the outline of the report.

b. Chapter Two
Literature Review Used to discuss the theoretical basis of your problem and
your recommendations for it. You may utilise this to discuss the definitions of
concepts involved in your study and their interactions and to demonstrate
your thorough understanding of the theoretical basis of your study.

c. Chapter Thee
Methodology This includes identification of the variables of the problem
and their relationships (or conceptualization), identifying the ways and means
of converting those variables into observable entities (or operationalisation)
and finally designing the ways and means of data collection and analysis. In
the first sub-section-conceptualisation, you may clearly describe the factors
that cause the problem and the facets of the problem and then explain
interrelationships among causes and the problems or its facets. If possible,
you may show these interactions graphically too. In the second sub-section,
operationalisation, you may describe how you observe and measure the
problem and the factors/causes including a brief description of your data
collection instrument.

Sri Lanka Institute of Marketing | 18

Eg: Questionnaire. It is not necessary to incorporate your data collection

instrument into this section; instead you may provide it as an appendix to the
report. Finally, you may describe;

How you are going to collect the data i.e. who will collect the data, how
and when

From whom eg. sample

How you analyse and present them in the executive report

d. Chapter Four
Data Presentation and analysis This is a relatively lengthy section and you
may present your data in different ways such as tables and charts, in a way
that the data tells the story of your problem while illuminating the
alternative solutions to the problem. You are also recommended to use
statistical analysis like correlations and regression, if you are familiar with
them. Finally, you may end this section by discussing briefly the findings of
your study, if necessary in the light of the literature.

e. Chapter Five
Conclusion and recommendations Again a relatively short section. In this
section, you first summarise your problem and the study which will follow the
conclusions that you draw from the findings. Then you may present your
recommendations, and each recommendation should be briefly justified
while explaining possible consequences, if any.

f. List of References - Similar to the individual / group assignments that you have
done for the core subjects of the Postgraduate Diploma, you will have to
indicate a list of all sources that you have used directly in the body of your
executive report. This must be arranged in alphabetical order, following the
Harvard System.

Sri Lanka Institute of Marketing | 19

g. Annexure - It is not possible to include all the details of your study in the
report, because it would then be exceptionally bulky and the panel of
assessment will not be able to grasp its essence. Therefore, leaving the
necessary and relevant details in the body of the executive report, the
supporting details such as questionnaires, interviews/discussions, tabulation
tables etc. should be included as appendices. Further it must be noted that
appendices should not be lengthier than the body of the report and should
not contribute to the count of length.
2.9 LENGTH OF THE FINAL RESEARCH REPORT
The length of the final research report should be minimum 6000

STEP EIGHT
VIVA DEFENSE
The ability of the student to demonstrate the summary of the entire study within given time
frame will be essentially evaluated at the VIVA. Students have to prepare a PowerPoint
presentation as per the time allocation.
General Preparation

Familiarise with your own research/dissertation

Get feedback from supervisor on your general preparation and slides prepared

PowerPoint presentation is compulsory

It is your responsibility to use extra supporting material that is accurate and
interesting to you (ex. Research Questionnaire...)

Number of Slides: 7 -10 Slides

Time: 30 Mins. (20 mins for presentation and 10 mins for the discussion)
Be at least 30 minutes early for the viva session
Dress code: Office attire

Students are advised to follow the below format for Viva Presentation.
1. Title, Name of the Presenter, Institute Name
Sri Lanka Institute of Marketing | 20

A separate slide to be given

2. The Problem and Scope

Background and statement of research problem

Objectives of the research must be clearly explained
Significance and delimitation of the study

3. Review on Literature

Review of theoretical and relevant literature

Implication of the review for the study
Conceptual/theoretical framework

4. Method of Study

Identification of Independent and Dependant Variables

Research design and methods
Data collection and analysis procedure:
Population, sample and sampling strategy
Construction, validation and use of appropriate data collection tools

5. Structure of the Model and Its Operationalisation

Presentation of data using tables, graphs, figures, and narratives

6. Analysis

In-depth analysis of data including quantitative data and/or logical

explanation of qualitative data
Analysis and interpretation of results in terms of objectives

7. Key Findings

Summary of findings (describe main findings in a few sentences)

Logical interpretation of results/findings and linkage with literature

8. Conclusion and Recommendations

The results and conclusion must be in line with objectives

Recommendations based on findings and conclusions (policy, practices and
research related recommendations)
Sri Lanka Institute of Marketing | 21

Presentation of conclusion based on key findings and objectives of the

research

The panel of assessment will be instructed not to deviate from given time period under any
conditions.
After the Viva presentation, the student should submit their Final Hard Bound copies (02) of
the Research Report with the necessary alterations/changes which were pointed out /
instructed by the Viva presentation evaluation panel.

STEP NINE
HARD BOUND SUBMISSION
Once the VIVA is completed, two copies of the final report needed to be submitted to SLIM
with the signature of the research supervisor.
Type:

Hard Bound

No of Copies:

Two (02)

Hard Bound Colour: Black

Title Page:

Sample Page 2
Font Size: 14 (Title, Name of the Diploma, and Name of the Institute)
Font Size: 12 (All the other Information)
Font Colour: Yellow or Gold

Soft Copy Submission: Rename the file as given below and send it in PDF format to
rsd.pgd@slim.lk.
Study Center-Registration Number-Research Hardbound-Intake
Ex: Colombo-0000012345- Research Hardbound Jan15
Order of Headings:

1. Title Page (sample page 2)

2. Authorisation Page (sample page 3)
3. Approval/Signature Page (sample page 4)
4. Acknowledgement
Sri Lanka Institute of Marketing | 22

5. Table of Contents
6. List of Figures
7. List of Tables
8. Abstract
9. Chapter One
Introduction
10. Chapter Two
Literature Review
11. Chapter Three
Methodology
12. Chapter Four
Data presentation, analysis and finding
13. Chapter Five
Conclusion and recommendations
14. List of references
15. Annexure

Students needed to follow guidelines given above to prepare a standard research report
according to the principle of consistency and uniformity. If your research report is not upto
the above standards and the formats, SLIM has the right to reject at any time or deduct your
marks in the evaluation process.

Sri Lanka Institute of Marketing | 23

INTEGRATED RESEARCH PROJECT LOG

SHEET
JANUARY JUNE 2015 INTAKE

Name of Student: ............................

Registration Number: 00000

Study Center: .

Date of commencement of study: /../2015

Name of Research Supervisor:

Participation of the Candidate:

Week

Log Sheet
Date

Signature

Date

Signature

Date

Signature

Date

Signature

Date

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Sri Lanka Institute of Marketing | 24

Signature

Week 7

Week

Log Sheet
Date

Signature

Date

Signature

Date

Signature

Date

Signature

Date

Signatur
e

Week 8

Week 9

Week 10

Research Proposal Approved:

Signature of Supervisor:

Date of Approval:
Research Report Approved:

Signature of Supervisor:

Date of Approval:
Official Seal of Supervisor:
Comments by the Supervisor:
.
.
.
.
.
.
.
.
.
Sri Lanka Institute of Marketing | 25

SAMPLE PAGE I: APPROVAL FROM SUPERVISOR FOR THE PROPOSAL

(Student is requested to fill this page and handover on proposal presentation day to education
division representative)

Proposal Title

by
ABC Perera
0000015638
(your name and registration number as found in official records of SLIM excluding any titles)

This is to certify that I have examined and supervised the above integrated research project
proposal and have found that it is satisfactory to present before the evaluation/examination
committee.

(the name of your supervisor)

(the signature of your supervisor and date)

Sri Lanka Institute of Marketing

Month, Year

Sri Lanka Institute of Marketing | 26

SAMPLE PAGE II: TITLE PAGE FOR INTEGRATED RESEARCH PROJECT

THE RELATIONSHIP BETWEEN ADVERTISING AND SALES

PERFORMANCE

by

ABC Perera
0000015638
(your name and registration as per official records of SLIM excluding any titles)

An Integrated Research Project submitted to the Sri Lanka Institute of Marketing in partial
fulfilment of the requirements for the Postgraduate Diploma in Marketing

Supervisor: Dr. ABC Perera

Sri Lanka Institute of Marketing

Postgraduate Diploma in Marketing (PGDIP)
Location (Colombo / Kandy / Matara)
Month, Year

Sri Lanka Institute of Marketing | 27

SAMPLE PAGE III: AUTHORISATION PAGE

AUTHORISATION

I hereby declare that I am the sole author of this Integrated Research Project. I authorise the
Sri Lanka Institute of Marketing to lend this dissertation to other institutions or individuals for
the purpose of scholarly research. I further authorise the Sri Lanka Institute of Marketing to
reproduce the dissertation by photocopying or by other means, in total or in part, at the
request of the other institutions or individuals for the purpose of scholarly research.

(your name as found in official records of SLIM excluding any titles)

Sri Lanka Institute of Marketing | 28

SAMPLE PAGE IV: APPROVAL/SIGNATURE PAGE

Dissertation Title

by

(your name as found in official records of SLIM excluding any titles)

This is to certify that I have examined and supervised the above integrated research project
and have found that it is complete and satisfactory in all respects and that all revisions
required by the evaluation/examination committee have been made.

(the name of your supervisor)

(the signature of your supervisor)

Head of Education - SLIM

Sri Lanka Institute of Marketing

Month, Year

Sri Lanka Institute of Marketing | 29

SAMPLE PAGE V:

Research Proposal Evaluation

Marking Scheme
Student Name
Registration Number

00000

Allocated
Marks

Criteria

Awarded
Marks

The background of the problem

10

The significance/rationale of the exploration of the problem

10

The objective/s of the report

15

Brief Literature Review

10

Methodology of perspective
15

5.1

Conceptual framework

5.2

Operationalisation

10

The approach to data collection

Delimitations of the study

The Time Plan

References (Harvard Reference System)

10

Adherence to stipulated format

Total

10

100

Special Remarks:

Signature of Examiner

Sri Lanka Institute of Marketing | 30

SAMPLE PAGE VI:

Research Report Evaluation

Marking Scheme
Student Name
Registration Number
Programme
Subject

00000
Postgraduate Diploma In Marketing
Individual Integrated Research Project

Title

Allocated Marks

1.

Topic Academic, Relevance, and formulation

05

2.

Defining the problem or research area

05

3.

Literature Review

10

4.

Study Design/Methodology

10

5.

Data presentation. Validity and scope of data

10

6.

Analysis and Findings

20

7.

Conclusion and Recommendations

20

8.

Reference
(Harvard Reference System)

10

9.

Adherence to Stipulated Format

10

Total
Special Remarks:

Awarded Marks

100

Signature of Examiner

Sri Lanka Institute of Marketing | 31

Sri Lanka Institute of Marketing | 32