Male

Female
37

43

GE

54

9%
15%

34%

Between 2

Between 3

Between 4

Age Group Frequency

Between
21-30

27

Between
31-40

34

Between
41-50

12

Above 50

Total

80

Income
Level

Frequency

Above 50

43%

Below RS
2
50,000
Between
RS 51,000
29
to
100,000

20%

3%

Below RS 50,000

36%

41%

Between RS 51,00
to 100,000
Between RS
101,000 to
150,000
More than RS
150,000

20%

3%

Below RS 50,000
Between RS 51,00
to 100,000

36%

Between
RS
101,000
to
150,000

33

Between RS
101,000 to
150,000

41%

More than RS
150,000

More than
RS
16
150,000

Total

80

Experience Frequency
Yes
No
Total

64
16
80

20%

80%

Yes

No

4%

Card Type Frequency

6%

11%

American
Express

33%

45
9%

HSBC
Standard
charted
Sampath
Commercia
l
HNB

19
8
18%

24

6%

12
15

14%

American Express

HSBC

Standard charted

Commercial

HNB

BOC

6%

BOC
Other

American Express

HSBC

Standard charted

Commercial

HNB

BOC

5
8
136

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Relational marketing tactics

amex
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

1
2
4
3
4
2
5
3
3
4
5
4
4
4
4
4
2
5
2
4
3
5
5
3
5
5
5
5
4
4
4
3
3.933333 3.866667
5
5
2

1
5
5
5
4
4
4
4
4
4
4
3
5
5
3
4
4
4
5
4

2
4
5
4
4
4
4
4
4
4
4
4
4
5
3
5
5
4
4
4

3
4
5
4
3
3
3
4
4
5
5
2
4
4
2
3
4
3
4
4

4
5
5
4
4
5
5
5
4
4
4
4
5
4
4
4
4
4
4
4

5
4
4
3
3
3
4
4
3
4
4
3
3
4
2
3
4
4
5
5

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

20
21
MIN
MAX
MEAN
STD DEV

5
5
4
4
4
5
5
4
4
3
3
3
2
4
2
5
5
5
5
5
4.2857143 4.238095 3.714286 4.285714 3.619048
0.6436503 0.538958 0.845154 0.46291 0.740013

3
3
2
4
2
2

4.286
0.643
4.237
0.538
3.715
0.845
4.285
0.462
3.62
0.74
4.0286 0.153269

20
21

1
2
3
4
5
6
7

1
1
3
7
5
2
4
6

2
1
7
3
4
6
5
2

3
1
5
7
3
2
4
6

4
4
1
7
6
2
3
5

5
1
3
7
4
2
6
5

6
6
5
7
1
4
2
3

7
1
6
5
7
4
3
2

1
1
5
2
6
4
7
3

2
1
7
3
5
6
5
2

3
1
5
4
6
2
7
3

4
2
5
6
4
7
4
3

5
1
5
2
4
7
6
3

6
4
6
7
5
2
1
3

7
1
7
6
5
3
2
4

4%

GENDER ANALYSIS

Male

54%

Between 21-30
Between 31-40
Between 41-50
Above 50

Below RS 50,000
Between RS 51,000
to 100,000
Between RS
101,000 to
150,000
More than RS
150,000

46%

Female

Below RS 50,000
Between RS 51,000
to 100,000
Between RS
101,000 to
150,000
More than RS
150,000

80%

4%

6%

33%

8%

14%
6%

HSBC

Standard charted

Sampath

HNB

BOC

Other

6%
HSBC

Standard charted

Sampath

HNB

BOC

Other

3
4
4
5
5
5
4
3
3
5
4
4
5
4
3
4
4.133333
5

1
4
4
4
4
4
3
4
4
4
4
3
4
4
3
4
4
4
5
4

2
5
5
5
5
5
5
5
5
5
3
3
3
4
4

2
4
4
4
3
3
3
4
3
4
3
4
4
3
2
3
3
3
4
3

3
3
3
3
3
4
3
3
3
5
5
2
4
4
2
3
4
2
3
4

3.934
3.867
4.134
4
5
4
4
4
5
4
5
4
4
4
2
3
4
4
4
4
3
3
3

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

1
5
5
5
4
5
5
5
5
5
5
4
5
5
4
5
5
5
5
4

2
4
3
3
3
3
3
3
3
3
3
1
2
2
2
3
3
3
3
3

4
4
3
4
5
4
4
4
3
2
2
2
5
4
5
5
3.952381 3.428571 3.333333 3.857143
0.497613 0.597614 0.856349 0.727029

20
21

5
4
4
3
4
1
5
4
4.761905 2.857143
0.436436 0.654654

3.952
0.497
3.428
0.597
3.33
0.856
3.857
0.727
3.64175 0.156099
0.304248

Card Type Frequency

American
Express
HSBC
Standard
charted
Sampath
Commercia
l
HNB
BOC
Other
Total

17
8
2
6
1
7
1
3
45

Reason

Frequency

Poor
service

10

High
Interest
and
chargers

Acceptabil
ity of card 1
is low

Card Type Frequency

HSBC
Standard
charted
Sampath
Commercia
l
HNB
BOC
Other
Total

12%

Poor s

6%

High In

Non Av
reword

Non
Availabilit
y of offers 2
and
rewords

American
Express

Frequency

7
4
3
2
N/A
N/A
N/A
N/A
16

24%

59%

Accep

Reason
Word
Mouth

Frequency
of

24

Through
digital
media

16

Through
written
media

10

Through a
sales
30
person
from a bank
Total

8
4
1
7
2
6
3
5

9
1
2
3
4
5
7
6

80

10
1
7
5
2
6
4
3
mean

8
2
4
6
1
7
5
3

9
1
2
3
4
5
7
6

10
1
4
7
6
3
5
2

mode
1.5
5
4.6
4.6
4.6
4.9
3.2

1
5
6
4
7
5
3

3
3
3
3
3
4
3
3
3
4
4
2
4
4
2
3
4
1
3
4

4
4
4
4
4
5
4
5
4
4
3
2
3
3
3
4
4
3
3
3

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

1
4
4
4
3
4
3
4
4
4
4
2
4
4
3
4
4
4
4
4

2
4
3
4
3
3
4
4
3
4
3
3
4
3
2
3
3
3
4
3

3
4
4
3
4
4
3
3
3
5
5
2
4
4
2
3
5
2
5
4

4
5
4
3
4
4
3
3
4
5
4
1
3
4
3
3
3
3
3
3

3
4
4
3
1
2
4
5
3.190476 3.619048
0.813575 0.740013

20
21

4
4
5
4
5
4
5
4
2
2
2
1
5
4
5
5
3.809524 3.380952 3.761905 3.47619
#DIV/0! 6.204837 0.601585 0.589592 1.044259 0.872872

4.761
0.436
2.857
0.654
3.19
0.813
3.619
0.74
3.60675 0.163318

3.8
0.601
3.38
0.589
3.76
1.044
3.47
0.87
3.6025 0.220797

Chart Title

Ame

HSB

Stan

7%
2%
16%
2%

Sam

38%

Com

HNB

13%
4% 18%

BOC

Othe

Frequency

Poor service
High Interest and chargers
Non Availability of offers and
rewords
Acceptability of card is low

Sampath; 13%

Standard charted ; 19%

American Expre

HSBC; 25%

38%

30%

Word of Mouth

30%

38%

Word of Mouth
Through digital media
Through written media
Through a sales
person from a bank

13%

20%

Title
American Express
HSBC
Standard charted
Sampath
Commercial
HNB
BOC
Other

American Express; 44%

Word of Mouth

Word of Mouth
Through digital media
Through written media
Through a sales
person from a bank