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MARJORIE R.

CHELIUS
151 N MICHIGAN AVE APT 1912 | CHICAGO, IL 60601
MCHELIUS@CHICAGOBOOTH.EDU | 202-577-7300
EDUCATION
THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
Chicago, IL
Master of Business Administration; Concentrations: Finance, Marketing, & General Management
Sep 2015-Jun 2017
Deans List Honoree every quarter; 1898 Merit Scholarship recipient; GMAT: 740 (97th percentile)
Co-Chair of the Photography Club; active member of the Management Consulting, Boxing, and Women in Business Groups
DARTMOUTH COLLEGE
Hanover, NH
Bachelor of Arts in Classical Languages & Literature; Minor in Economics
Sep 2007-Jun 2011
James O. Friedman Presidential Scholar (selected from top 20% of class): translated and analyzed medieval Latin for professor
Kappa Kappa Gamma Sorority Treasurer: Managed $40k budget and contributed to executive-level planning decisions

EXPERIENCE
THE PROCTER & GAMBLE COMPANY
Cincinnati, OH
Assistant Brand Management Intern, Gain Laundry
Jun 2016-Sep
2016
Devised comprehensive growth strategy to sustainably grow laundry household penetration (HHP) on the brand
Determined and executed blueprint for growing both Tide & Gain simultaneously at retailers to increase both brands dollar sales
and dollar share
Developed creative campaign to drive purchase of Gain single unit dose laundry product with an underserved consumer;
collaborated with agencies to drive new business model approach working directly with YouTubes content team
TOMBOYX (Early stage womens fashion e-commerce start-up)
Seattle, WA
Pre-MBA Marketing Intern
May 2015-Aug
2015
Devised and implemented Social Media Marketing Strategy, Facebook followers increased 20,000+, Instagram followers doubled
Created an Affiliate Marketing Program to gain new customers, elevate brand awareness, and improve returns on social media
marketing investments, leveraged Program to generate and convert 3 new affiliate marketing partnerships
Analyzed untapped raw sales reports to identify profitable investment opportunities to have vendor booths at relevant events,
resulted in increased profitability of events and a standardized method of collecting and evaluating sales data in a meaningful way
THE CHERTOFF GROUP (Boutique strategic advisory firm founded by former DHS Secretary)
Senior Associate, Promoted from Project Manager and Associate

Washington, DC
Aug 2011-May 2015

New Product Development and Go-to-Market Strategy


$100M UK-based mobile and network-to-handset security provider facing stalled growth
Utilized understanding of the cybersecurity threat intelligence market to identify $10M opportunity for client
Developed strategic marketing and positioning recommendations to articulate clients product differentiation, defined customer
segments in order to identify and target those predicted to generate $1.25M or more in future revenues/year
Formulated go-to-market strategy, presented it to company board, secured investment funds and approval to develop new product
Long-Term Strategy Assessment
$1B defense/USG services provider facing major losses due to drawdown in Afghanistan
Led proposal, securing the $500k project, steered analysis and strategy recommendation development throughout, built quantitative
model to size and assess market trends and growth trajectories of key U.S. and international defense markets
Managed team of 3 Analysts, taught them research and analysis methods, providing tactical feedback and strategic direction
Market Positioning Improvement
Fortune 100 company (Cisco) focused on improving Enterprise Security Market positioning following acquisition
Recruited, trained, and organized cross-functional team of senior executives, industry experts, sub-contractors, and Cisco
marketing and communications personnel to complete webinars, white papers, and executive round table
Exceeded webinar and executive round table target audiences by 10%, generated 10 new business leads for client, and created
marketing tool for Cisco and TCG to facilitate industry discussion and generate new business opportunities
Select Leadership and Recognition
Earned TCGs first-ever Spot Bonus for Outstanding Performance for successful proposal that secured $350k for the firm
Initiated inaugural Analyst Review Process, leveraged it to solicit Analyst feedback, resulting in streamlined training/onboarding
Developed and led training workshops for all junior staff to teach technical research and problem-solving skills
Selected to lead TCGs Volunteer Service Initiative every eligible year; planned two annual volunteer projects for 50+ people

ADDITIONAL INFORMATION

Lifelong competitive soccer player, founded a youth soccer team for underprivileged girls in inner-city Seattle (Pink Panthers)
Passion for creating visual art: avid street/portrait photographer and painter, maintain active Flickr blog with portfolio of work

Gangster rap and podcast aficionado, favorite rapper: Seattle-based Nacho Picasso, favorite podcast: Gimlets Startup

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