MBA Syllabus

TheBusinessSchool,UniversityofKashmir
ChoiceBasedCreditSystem
MBASyllabus
EffectivefromJuly,2014
ManagementAndOrganizationalBehavior
CourseCode:MBACR101
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:
The objective of this paper is to enable the students to understand the multiplicity of Interrelated factors
whichinfluencethebehaviorandperformanceofpeopleasmembersofworkorganizations.
UnitI:
Evolution of management ThoughtClassical, Behavioral and Management Science Approaches; The
Hawthorne Studies; Systems and Contingency Approach for understanding organizations; Application of
Managementthoughttothecurrentscenario;FundamentalConceptsofOrganizationalBehavior;Theroleof
OBinManagement;ManagerialProcess,Functions;ManagerialSkillsandRolesinOrganizations.
UnitII:
Foundations of Individual BehaviorPersonalityMeaning; Development of Personality; Personality
Determinants; the Big Five Personality Traits; Emotional Intelligence. Perception; Nature and importance;
Factorsinfluencingperception;ManagingthePerceptionProcess.
UnitIII:
Learning Components of learning process; Theoretical process of learning Classical Conditioning; Operant
Conditioning; Cognitive and Social Learning Theory. Attitude: Nature and dimensions; Components and
functionsofattitude,Formationandattitudechange.
UnitIV:
Motivation in organizations: Nature and importance; The motivational framework; The content theories of
workmotivationMaslowsNeedHierarchyTheory;TheDualStructureTheoryofMotivation;Processtheory
ofworkmotivationVroomsExpectancyTheory;J.StacyAdamsEquityTheory.
Note:
Thelistofcasesandspecificreferenceswillbeannouncedbytheconcernedfacultyintheclassat
thebeginningofthesemester.
SuggestedReadings:
1.FundamentalsofManagementbyGriffin,HoughtonMifflinCompany,BostonNewYork,U.S.A
2.EssentialsofManagementbyAndrewJ/DuBrinTHOMSONSouthwesternManagementofOrganizational
BehaviorbyHersey/Balanchard/JohnsonPearsonEducationNewDelhi
3.OrganizationalBehaviorByStephenRobinsPearsonEducationNewDelhiOrganizationalBehaviorByFred
LuthansMcGrawHill
4.OrganizationalBehaviorByDebra/JamesTHOMSONSouthWestern
MBASyllabus
AccountingforManagers
CourseCode:MBACR102
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:Thebasicobjectiveofthiscourseistodevelopaninsightintopostulates,principlesandtechniques
ofaccountingthathelpinplanning,decisionmakingandcontrol.
UnitI
FinancialAccountingConcept,ImportanceandScope.Generallyacceptedaccountingprinciples,Preparation
of Financial Statements with special reference to analysis of a Balance Sheet and Measurement of Business
Income.ManagementAccountingconcept,need,importanceandscope.
UnitII
Financial Statement Analysis Concept, objectives and types. Ratio analysis study of liquidity, solvency and
profitabilityratios.FundsFlowAnalysisusesandpreparationoffundsflowstatement.CashFlowAnalysis
usesandpreparationofcashflowstatement.
UnitIII
CostAccountingRecordsandProcesses,Preparationofcostsheet.Marginalcostingandabsorptioncosting.
Marginalcostingequation,Managerialapplicationofmarginalcosting.BreakevenanalysisComputationof
break even point, margin of safety. Profit graphs. Responsibility Accounting Concept and Objectives,
ResponsibilityCentres.
UnitIV
Standardcostingorganizationandestablishingastandardcostingsystem.VarianceAnalysisClassificationof
variances,Materialcost,Labourcost,Overheadcostandsalesvariances.CausesandDispositionofvariances.
InflationAccountingconcept,impactofinflationoncorporatefinancialstatements.Techniquesofinflation
accounting Replacement cost and Current purchasing power. Human Resource Accounting Concept and
Approaches.
Note:
1. Thispapershallhave70%numericaland30%theoreticalquestions.
2. CasesStudiesandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1. BatacharyaS.K.&DeardenJ.AccountingforManagementTextandCases.VikasNewDelhi
2. HeitgerLEandMatulichSergeFinancialAccounting.McGrawHill,NewYork.
3. HorngrenCT,SundemGLandStrattonW.IntroductiontoManagementAccounting.PrenticeHallof
IndiaNewDelhi.
4. KhanMY&JainPK.ManagementAccounting.TataMcGrawHill,NewDelhi.
5. SahafMAManagementAccountingPrinciples&Practice,NewDelhi,VikasPublishingHouse
MBASyllabus
QuantitativeTechniquesforManagerialDecisionMaking
CourseCode:MBACR103
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The objective of the course is to make the students familiar with some basic
mathematical,statisticalandoperationsresearchtechniques.Themainfocus,however,isintheirapplications
inbusinessdecisionmaking.
UnitI
Mathematical basis of Managerial decisions An overview; Nature and Scope of Quantitative methods in
management; Scientific approach to Quantitative techniques; Functions and their managerial application
(linear & quadratic functions); Concept of Derivative of functions and its managerial applications for finding
maxima and minima (functions of single variable only); Game Theory: Zero sum games Pure and mixed
strategies(matricesreducibleto22)
UnitII
Basic concepts of Probability, Applications of addition rule and multiplication rule of probability simple
situationproblems;NumericalproblemsonBayestheoremthespecialcaseofmultiplicationrule;Elementary
characteristicsandsimplesituationapplicationsofdiscreteandcontinuousprobabilitydistribution:Binomial,
Poisson and Normal probability Distribution only; Queuing theory: Elementary characteristics and simple
situationapplications
UnitIII
Linear Programming: Concept and formulation/ structuring of Linear programming problems; Graphical
Method to Linear programming problems (Maximization and Minimization cases), Simplex method to linear
programming problems, Big M method; Transportation problem: Initial basic feasible solution methods,
Modified approximation method for finding optimal solutions to transportation problems; Introductory
conceptsinAssignmentproblemsHungarianassignmentmethodforoptimalassignment.
UnitIV
Introductoryconceptsinnetworkanalysis:ProgrammeEvaluationandReviewTechnique(PERT)/CriticalPath
Method(CPM)andtheirmanagerialapplications;ComputationsinPERTnetworksfindingearliesttimes,latest
timesandfloatsforeventsandactivities;ProbabilityconsiderationsinPERTnetworks;ElementaryPERT/CPM
CostAnalysis,Timecosttradeoffinnetworkanalysis;Decisiontheory:criteriaformanagerialdecisionsunder
uncertainandprobabilistickindsofdecisionmakingenvironments;CalculationofEMVandEVPI.
Note:
CasesStudiesandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1 QuantitativetechniquesinManagement/Vohra,N.D.,
2 MathematicsforManagement/Ragavachari,M.
3 BusinessStatistics/Gupta,SPandGupta,MP
4 BasicStatisticsforBusiness&Economics/KazmierL.J&Pohl,NF
5 StatisticsforManagement/LevinRichardI&RubinDavid
TataMcGrawHill,NewDelhi
TataMcGrawHill,NewDelhi
SultanChand,NewDelhi
McGrawHill,NewYork
PrenticeHallInc
MBASyllabus
ManagerialEconomics
CourseCode:MBAEA104
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
Theobjectiveofthiscourseistoacquaintthestudentswitheconomicconceptsandtechniquesandenablethem
toapplythisknowledgeinbusinessdecisionmaking.Emphasisisgiventochangesinthenaturetobusinessfirms
inthecontextofglobalization.
Contents:
UnitI
ConceptandTechniquesNature,scopeandRoleofManagerialEconomics,NatureofBusinessDecisionmaking,
Marginal Analysis, Optimization. Theory of Demand Demand function, income effect, substitutions effect
ElasticityofDemandsTypesandmeasurement.DemandForecasting;ElementsofDemandForecasting,Concept
ofcostandcostcurves.
UnitII
ProductionandCostTheproductionfunction;productionwithonevariableandtwovariableinputs,Economics
ofScale;Estimatingtheproduction,Economicfunction;TheoryoffirmProfitmaximizationSalesmaximization,
organizational slack, ownership and control Market Structure competition. Monopolistic Competition,
Oligopoly,Nonpricecompetition.
UnitIII
MacroEconomicsAggregatesandconceptsGNPandGDPAggregateconsumption,GrossDomesticSavings,
GrossDomesticCapitalformationWPI,CPIandinflation;ConceptandDeterminantsofNationalincome.
UnitIV
Employment Balance of payment, money supply and monetary supply. Fiscal policy; consumption function,
Fiscal impact and investment, synthesis of monetary and Real factor; Business fluctuations and Trade Cycles.
Economicdecisionmakingattwentyfirstcentury:TheoldeconomicsoftheNeweconomy.
Note:
thetimeoflaunchingofthecourse.
SuggestedReading:
1.BusinessEconomics/AdhikaryExcelBooks,NewDelhi.
2.EconomicTheory&OperationsAnalysis/BaumolWJPrenticeHallInc.,NewDelhi.
3.ManagerialEconomics/Choptra,TATAMcGrawHill,NewDelhi.
4.ManagerialEconomics/Keat,PaulG.AndPhilipsK.Y.YoungPrenticeHall,NewJersey.
5.ModernMicroEconomics/KoutsoyiannisMacmillan,NewYork.
MBASyllabus
BusinessEthicsandCorporateGovernance
CourseCode:MBAEA105
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:CourseObjectives:Thebasicobjectiveofthecourseistoexposestudentstotheethical
dimensions of business decisions and to develop an understanding of corporate social responsibility and
corporategovernanceinordertoequipstudentstoframeandinstitutionalizeethicalbusinessstrategies.
UnitI
Nature and Significance of Business Ethics; Ethical Dilemmas, Personal Ethics, Morality, Religion, Etiquette,
Law,Economics,Management,ProfessionalCode;MoralandNonmoralStandards;EthicalRelativism;Moral
DevelopmentandMoralReasoning;EthicalDecisionMakingModel;GlobalizationandBusinessethicsEastern
ValuesandwesternBusinesssystems,
UnitII
BusinessEthicalPrinciplesRoleandTypesofEthicalTheoriesTeleological,DeontologicalandVirtue;Egoism,
Utilitarianismclassical, act and rule; Free Market and Utilitarianism; Kants Ethics, Rights and Duties, Justice
and FairnessDistributive, Egalitarian, Capitalistic, Socialistic, Libertarian, Retributive and Compensatory
Justice; Ethics of care; Virtue Ethics; Ethical Dimensions of Marketing, Human Resource, Production and
FinancialDecisions;EnvironmentalProtection;
UnitIII
Corporate Social Responsibility Nature of Corporations; Corporation as Morally Responsible Agent; Nature
andsignificanceofCorporateSocialResponsibility,SocialResponsivenessandSocialPerformance;Corporate
Philanthropy;CorporateCitizenship;SocialResponsibilityModel;FreeMarketTheoryandProfitMaximization;
ShareholdersTheory,StakeholdersTheory,SocialContractsTheory;
UnitIV
CorporateGovernance:NatureandSignificance;PropertyRightsandSocialInstitutionTheory,AgencyTheory;
Corporate Governance Model; Corporate Governance Failure; Corporate Scam; Whistle Blowing; Indian
Corporate Governance; Role of Board of Directors, Auditors, and Shareholders; Accounting and Regulatory
frame work, committees in India and abroad, Corporate Ethics Programme; Social Audit; Corporate
PerformanceBalancedScoreCard,TripleBottomLine.
Note:
SuggestedReadings:
1.ManuelGVelasquez:BusinessEthics,Pearson
2.JohnRBoatright:EthicsandtheConductofBusiness,Pearson.
3.WillaimHShaw:BusinessEthics,Thomson.
4.AndrewCrane&DirkMatten:BusinessEthics,Oxford
5.DanielAlbuquerque:BusinessEthics,Oxford
6.ThomasClarke:InternationalCorporateGovernance,Routledge
MBASyllabus
ComputerApplicationsinManagement
CourseCode:MBAEA106
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students conversant with the basic concepts of computers,
variousinput,output,andstoragedevices,softwaresandoperatingsystemsandMSoffice.
UnitI
Introductiontocomputers,BlockDiagramofComputer,AdvantagesandDisadvantagesofcomputers
Evolution(Generations)andclassificationofcomputers(super,mainframe,Mini,Microetc)
CommonI/Odevicesandtheircharacteristics.
Primaryandsecondarymemory:RAMandROM,HardDisk,MagneticTapeandOpticaldevices.
UnitII
Computersoftware:ClassificationandTypes.
GenerationsofcomputerLanguages
OperatingSystem:Functions,typesMultiprogramming,Multiprocessing,Timesharing,Realtime,Online
andBatchSystems.
Bootingprocess
UnitIII
WindowsBasics:TheDesktop,MyComputer,WorkingwithfilesandFolders.
WindowsExplorer,WindowsHelpandSupportcentre.
SearchinginWindowsandSystemutilities.
StartMenu,AccessorieslikeNotepad,PaintandWordPad.
UnitIV
Word Processing with MS Word: Working with Word documents, Working with Text fonts, size,
formattingetc,Workingwithtables,checkingspellingandgrammar,AddingGraphicstodocuments
Spreadsheets and MS Excel, Working with Excel workbook and worksheets, Formulas and functions,
insertingcharts
MSPowerpointpreparingpowerpointpresentations
Note:
Practicalworkandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1. ITLES,IntroductiontoInformationTechnology,PearsonEducation.
2. PeterNorton,IntroductiontoComputers,PHI.
3. SandersM,ComputersinBusiness:AnintroductionMcgrawHill
MBASyllabus
BusinessCommunication
CourseCode:MBAEA107
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
COURSEOBJECTIVE:
The objective of this paper is to equip the students with Business Communication Skills to enable them to
effectivelycommunicateandpresentthetechnicalreport/presentations.
UNITI:INTRODUCTION
Communication in Business, the process of communication, models of communication, principles of
communication,barriersofcommunication,StrategiesforovercomingBarriers.
UNITII:CHANNELSOFCOMMUNICATION
Channeleffectiveness,Channellimitations.Mediaofcommunication,approachestoeffectivecommunication,
Essentialsofnonverbalcommunication,types:kinesics,proxemics,paralanguage,timelanguage,color,report
writingorganizationandtechniques,Short&LongFormalReports.
UNITIII:GROUPCOMMUNICATION
Groupcommunicationthroughcommittees,conferenceandotherformalcommunicationwithpublicatlarge,
interviews, seminar, symposia and conferences. Specific business communication: essentials of effective
business communication .structure of business correspondence: inquires and replies, orders and their
executions,complaintsandadjustment,creditandstatusinquires,agencylettersandsalesletters.
UNITIV:STRATEGIESFORIMPROVINGCOMMUNICATION
Strategies to improve reading skills, speaking skills, listening skills; Guidelines to effective public speaking;
developingjobapplicationCoveringletter,Resume;EssentialsofInterviewing:Negotiatingthejoboffer.
Note:
Casestudiesandotherassignmentwillbeprovidedbytheconcernedfacultyintheclass.
SUGGESTEDREADINGS:
1. Lesikar,Petit&Lesikars,BasicBusiness,TataMcGraw
2. Poe&Fruchling,BasicCommunication,AITBS
3. Diwan&AggarwalBusinessCommunicationExcel
4. Baugh,Frayer&Thomas,HowtowritefirstclassBusinessCorrespondence,VivaBooks
MBASyllabus
ManagerialSkillDevelopment
CourseCode:MBAEO108
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
COURSEOBJECTIVE:
The objective of this paper is to equip the students with the managerial Skills to enable them to effectively
communicateandenhancetheirleadershipandmotivationalpowers.
UNITI:
Communication in Business, the process of communication, principles of communication, barriers of
communication, Strategies for overcoming Barriers. Essentials of non verbal communication, types: kinesics,
proxemics,paralanguage,timelanguage,color.
UNITII:
Self confidence, how to develop self confidence, good attitude, time management, stress management,
delegationandpersuasion.
UNITIII:
Motivation, types: intrinsic and extrinsic motivation, Maslows need hierarchy, Herzbergs theory, why
motivation,Negotiation,effectiveleadership.Perceptionandimprovinglisteningskills.
UNITIV:
Group dynamics: overview, reference group, formation, cohesiveness, norms and values, teambuilding.
Personalitydevelopmentandimprovingpublicinteraction.
Note:
Casestudiesandotherassignmentwillbeprovidedbytheconcernedfacultyintheclass.
SUGGESTEDREADINGS:
1. Lesikar,Petit&Lesikars,BasicBusiness,TataMcGraw
2. ManagementofOrganizationalBehaviorbyHersey/Balanchard/JohnsonPearsonEducationNewDelhi
3. OrganizationalBehaviorByStephenRobinsPearsonEducationNewDelhi
4. OrganizationalBehaviorByFredLuthansMcGrawHill
MBASyllabus
HumanResourcesManagement
CourseCode:MBACR201
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
The basic objective of this course is to help the students to acquire and develop decision making skills in
relation to managing people in organizations and to create an understanding of the various policies and
practicesofhumanresourcemanagement.
UnitI
HumanResourceManagement.Nature,Philosophy,significanceandcorevaluesofHRM,EvolutionofHRM;
Challenges facing HRM and impact of technology on HRM practices. Role of HR managers. The qualities of
goodHRmanagersanddeterminingpersonaleffectiveness&senseofefficacy.whoamIexercise.
UnitII
Human Resource PlanningConcept and process. Job Analysis, methods and purpose of job analysis job
description, job specification and job evaluation. Recruitment Searchprocess, sources and methods of
recruitment.SelectionProcess.Placement,induction,internalmobilityandseparations.
UnitIII
PerformanceAppraisalSystem(PAS)Concept,objectivesandusesofPAS.PASMethodsandsources.Appraisal
errors.DisciplineandgrievancehandlingMechanism.Industrialrelations,Causesforgoodandpoorindustrial
relations.
UnitIV
ManpowerTrainingandDevelopmentConcept,objectivesandsignificance.Determinationoftrainingneeds.
Methodsforoperativestrainingandmanagementdevelopmentprogrammes.StagesofTrainingprogrammes.
EvaluationofeffectivenessoftrainingProgrammes.
Note:
Thecasestudies/presentationswillbeannouncedbythecourseinstructorduringthesemester.
SuggestedReadings:
1.E.SchusterHumanResourceManagement,Concept,CasesAndReadings,PHl
2.GargDessler,HumanResourceManagement,PearsonEducation,13thEdition
3.UdaiPareek,TrainingInstrumentsInHrdAndOd,TataMacGrawHill2ndEdition
4.M.S.Saiyadian,HumanResourceManagement,TataMacGrawHill3rdEdition
5.Shell/Bohlander,HumanResourceManagement,CengageLearning
MBASyllabus
MarketingManagement
CourseCode:MBACR202
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thepurposeofthiscourseistodevelopunderstandingofunderlyingconcepts,strategies
andissuesinvolvedinthemarketingofproductsandservices.
Contents
UnitI
Nature, Significance and scope of Marketing; Company Orientations towards the market place; Marketing
concepts,TrendsandTasks;StrategicMarketingplanning;Scanningthe
MarketingEnvironment;MarketingResearch;Creatingcustomervalue,Satisfaction,andloyalty.
UnitII
ConsumerBehaviour;FactorsinfluencingconsumerBehaviourandBuyingdecisionprocess;
Segmenting consumer and business Markets; Market Targeting; Building Strong BrandsDealing with
competition,CreatingBrandEquity;CraftingBrandingpositions;ProductManagement;Productlifecycle,New
productandDecisions;Productpackagingandlabelling.
UnitIII
Pricing objectives and approaches; Factors affecting pricing decisions; Pricing Strategies; Price Changes;.
Marketing channels and value Networks; Role of Marketing channels; Channel design and channel
ManagementDecisions;Factorsaffectingdistributorsdecisions;
ChannelconflictanditsManagement.GrowthinRetailingIndustryandStrategicdecisionsinRetailbusiness.
UnitIV
Marketing communications, Developing effective communications, Advertising, Sales promotion, public
Relations;PersonalSellingandDirectMarketing;InternalMarketing;SociallyResponsibleMarketing.
Note:
SuggestedReadings:
1. GaryArmstrongandPhilipKotler,Marketing:AnIntroductionPrenticeHall;
2. PhilipKotler,andKeller,MarketingManagementPrenticeHall;
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management, Planning, Control Macmilliam, New
Delhi;
4. Stanton,William,J.FundamentalsofMarketing,NewYork,McGrawHill;
5. RajanSaxena,MarketingManagementMcGrawHillCompanies.
MBASyllabus
ManagerialFinance
CourseCode:MBACR203
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objective: To acquaint students to the fundamental concepts of managerial finance and policy with
viewtoapplyrichbodyoffinancialtheoryincorporatedecisionmakingandincreatingvalueforshareholders.
UnitI
Introduction to Finance: concept, principles that form the basics in financial management, scope, goal of the
firm; Time value of money future value and present value computation, comparing P.V. with F.V; Cost of
Capital concept, significance, determining cost of specific sources of capital, the weighted average cost of
capital.
Unit:II
CapitalInvestmentDecisions:conceptandtypesofcapitalexpenditures,capitalbudgetingprocess,Estimation
of Cash Flows for investment analysis, Capital budgeting decision criteria:payback period and post payback
method,presentvalueandnetpresentvaluemethod,internalrateofreturn:
Unit:III
CapitalizationandCapitalStructureMeaning,theoriesofcapitalization,overandundercapitalization;concept
ofcapitalstructure,factorsaffectingcapitalstructure,relevanceofcapitalstructurenetincomeapproachand
traditionalapproach,IrrelevanceofcapitalstructurenetoperatingincomeapproachandMMhypothesis,EBIT
EPS analysis, Indifference point computation; Leverage: Financial, Operating Leverage and total leverage,
Analysisandimpactofleverage.
UnitIV
DividendDecision:Purposeofdividenddecision,objectivesofdividendpolicy,differentdividendpolicies,forms
of dividends, Dividend relevance theories: Walters Model, Gordons Model; Dividend relevance theories
M.M.Hypothesis;Valuation:Corporatedividendbehaviorandvalueoffirm,Valuationofsharesandbonds.
Note:Thispapershallhave60%numericaland40%theoreticalquestions.
SuggestedReading:
1. James,VanHorne,Financialmanagementpolicy,PearsonEducation,NewDelhi
2. ArnoldG.CorporateFinance,PearsonEducation,NewDelhi.
3. KeownA.J.FinancialManagementPrenticeHallOfIndia
4. PandeyI.M.,FinancialManagementVikasPublishingHousePvt.Ltd.
5. KhanandJain,FinancialManagementTataMcgrawHill
MBASyllabus
ProductionsandOperationsManagement
CourseCode:MBAEA204
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
ThecourseisdesignedtoacquaintthestudentswithdecisionmakinginPlanning,schedulingandcontrolof
ProductionandOperationsfunction,productivityimprovementinoperationsthroughlayoutengineeringand
qualitymanagementetc.;effectiveandefficientflow,replenishmentandcontrolofmaterialswithreference
tobothmanufacturingandservicesorganizations.
Contents:
UnitI
Production and Operations Management an overview; Nature and scope of Production/ Operations
Management; Historical perspective of Operations Management; Operations as a System: Continuous and
Intermittentproductionsystem,flow,batchandjobtypeofproduction;Operationsstrategyandelementsof
operations strategy; Facility location: Factors affecting plant location, Brown and Gibson Model of plant
location
UnitII
Manufacturing systems and layouts: Product, Process and cellular layouts, layout planning and Analysis;
Production Process Planning and Design: factors affecting process design; Concept of Line Balancing;
Production Planning and Control An overview; types of Production Planning and Control; Aggregate
planning:Concept,strategiesandcosts
UnitIII
Master Production Scheduling (MPS): objectives and procedure for developing master production schedule;
Materials Management: An overview; Basic concepts of Material Handling; Material Planning and Inventory
Control;InventoryControl:Costsandobjectives;Inventorycontroltechniques;ABCAnalysis:JustinTime(JIT);
Materials Requirement Planning (MRP); Economic Order Quantity Model (E.O.Q with deterministic Demand)
andpracticalproblemsonEOQ.
UnitIV
Quality Management and Quality Assurance: Statistical process controlControl Charts for Attributes and
Variables; Acceptance sampling: Concept and significance; Total Quality Management (TQM) ; ISO9000
Concept and Significance; Value Engineering: Basic Concepts; Maintenance Management Preventive and
BreakdownMaintenance;PurchaseManagementandPurchasingProcedure;
Note:
thetimeoflaunchingofthecourse.
SuggestedReadings
1.Adam,E.E.&Ebert,RJ.ProductionandOperationsManagement.6thed.,NewDelhi,PrenticeHallofIndia
2. Amrine Harold T. etc. Manufacturing Organizations and Management. Englewood Cliffs, New Jersey,
PrenticeHallInc.
3.Buffa,E.S.ModernProductionManagement,NewYork,JohnWiley
4.Chary,S.N.ProductionandOperationsManagement,NewDelhi,TataMcGrawHill
5.Dobler,DonaldWandLee,Lamar.PurchasingandMaterialsManagement.NewYork,McGrawHill
MBASyllabus
ResearchMethodology
CourseCode:MBAEA205
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
UnitI:
Research Methodology Epistemology Nature and Scope, Scientific Research, Building Blocks, Concepts, Construct,
Parsimony,variables,attributes,validityconcept,theorybuildinginresearch,ResearchProcess,Marketingresearch,
valueandcostofinformationBaysianDecisionTheory,EthicalissuesinMarketingResearch.
UnitII:
Research Design types Exploratory, Descriptive and Casual, Experimental DesignConcept and types,
ExperimentationValidityMeasurementandScalingComparativeandNonComparativeThurstonsVScaleModel,
OSgoodsSemiticdifferentialscale,Likertscale,Qsortscale.
UnitIII:
DataSourcePrimary,SecondaryQuestionnaireConcept,designandtypes,SamplingTechniquesprobabilityand
nonprobability,samplesize,SamplingErrors.HypothesisFormulation&TestingParametrictestsonesampleand
two sample tests for means and properties of large samples Z Test, TTests, ANOVA one way and two way. Chi
Square test for independence of attributes and goodness of fit. Kolmogrov Smirnow test and goodness of fit,
CorrelationandregressionAnalysisconceptandapplicationApplicationofSPSSpackage.
UnitIV:
Multivariate Analysis. Factor Analysis Cluster Analysis and Conjoint Analysis. Concept application interpretation of
research problems, Multidimensional Scaling. Application of SPSS package, Structure and component of research
report.
Note:
Casestudiesandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1. WithianG.ZikmundBusinessResearchMethods,CENGAGELearning.
2.MarkSaunders,PhilpLewisandAdrianThornHillResearchMethodsForBusinessstudents,.Pearson
Education.
3.N.MalhotraMarketingResearch.
4.PalGreenMarketingResearch,MacGrawHill.
5.LevinRobinStatisticsforManagementPracticesHallIndia.
MBASyllabus
OrganizationalEffectivenessandChange
CourseCode:MBAEA206
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective
The objective of this course is to familiarize the students with basic organizational process to bring about
organizationaleffectivenessandchange.
UnitI
OrganizationalEffectiveness;Criticalissuesoforganizationaleffectiveness;Variousapproachestomeasuring
effectiveness;Valuecreationprocessbyorganization;OrganizationalChangeChangeProcess;Typesandforms
oforganizationalchange;Forcesforchange,Resistancetochange,Relationshipamongorganizationalchange,
designandeffectiveness.
UnitII
Organizational CultureMeaning and Characteristics; Culture Versus Climate; Creating the Organization
Culture; Strong and Weak Cultures, Crosscultural dynamics; Power and Politics Concept; Bases of Power;
Power,AuthorityandInfluence;Politicalimplicationsofpower.
UnitIII
Conflict and Negotiation Concept; Process of Conflict; Conflict levels; Reactions to conflict; Management of
Conflict; Resolution Strategies; PRAM Model. Leadership Concept; leadership skills, Styles and Theories of
Leadershiptrait Theory; Situation Theory, Path Goal Leadership; Transactional and Transformational
Leadership.
UnitIV
Work Stress and Its Management Understanding Stress and its consequences; Hans Selyes General
Adaptation Syndrome (GAS) Potential sources of stress; Effects of stress; Coping Strategies Individual and
OrganizationalCopingStrategies.
Note:
Thelistofcasesandspecificreferenceswillbeannouncedbytheconcernedfacultyintheclassatthe
beginningofthesemester.
SuggestedReadings
1. TheoryofOrganizationDevelopmentandChangebyCummings/WorleyCENGAGELearning,NewDelhi,
2009
2.OrganizationalDevelopmentbyFrenchandBell,PrenticeHallofIndia,NewDelhi
3.ChangingOrganizationsByBennis.W.G.TataMcGrawHill,NewYork
4.OrganizationTheory,ChangeandDesignbyRichardL.DaftCENGAGELearning,NewDelhi,2009
5.OrganizationDesignforExcellencebyKhandwalla,TataMcGrawhill,NewDelhi.
MBASyllabus
PublicAdminstration
CourseCode:MBAEA207
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The Key objective of this course is to acquaint the students with planning, executions,
monitoring and controlling of activities in the public administration to train them in public administration
decisions. The candidates are also expected to appreciate the role public servants play in the welfare and
developmentofpublicandnationbuilding.
UnitI
Public Administration Evolution and significance; Wilsons vision of Public Administration; Webers
bureaucratic model and postWeberian Developments; Participative Management (R. Likert, C. Argyris, D.
McGregor); Riggsian models; Evolution of Indian Administration: Kautilyas Arthashastra; Mughal
administration;LegacyofBritishruleinpoliticsandadministration;GoodGovernance,Impactofliberalisation
onadministrationindevelopingcountries.
UnitII
Administrative Law, Delegated legislation; Administrative Tribunals; Right to Information; Development
administration; Antidevelopment thesis; Bureaucracy, democracy and development; Models of policy
making;Statetheoriesandpublicpolicyformulation;Publicborrowingsandpublicdebt;Budgetstypesand
forms; Budgetary process; Financial accountability; Parliamentary control of public expenditure; Role of
ControllerGeneralofAccountsandComptrollerandAuditorGeneralofIndia.
UnitIII
Union Government and Administration (Indian): Executive, Parliament, JudiciaryFunctions; Cabinet
Secretariat; Prime Ministers Office; Central Secretariat; Ministries and Departments; Boards; Planning
Commission, National Development Council; Process of plan formulation at Union and State levels; Union
Stateadministrative,legislativeandfinancialrelations;FinanceCommission;StateadministrationandDistrict
Administrationstructure;CivilServices;
UnitIV
Administrative Reforms Important Committees and Commissions; Rural Development: Institutions, agencies
and programmes; Panchayati Raj; 73rd Constitutional amendment; Urban Local Government: Municipal
governance;74thConstitutionalAmendment;NationalPoliceCommission;Investigativeagencies;Reformsin
Police. National Human Rights Commission; Disaster management; Emerging issues and challenges to Indian
administration.
Note:
CaseStudiesandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1.
2.
3.
4.
5.
AvasthiA.1980.CentralAdministration:TataMcgrawHill:NewDelhi.
Basu,D.D.2004.IntroductiontotheConstitutionofIndia;PrenticeHall:NewDelhi
Khera,S.S.1975.TheCentralExecutive:OrientLongman:NewDelhi.
SinghHoshiarandSinghMohinder,1989.PublicAdministrationinIndia:TheoryandPractice;
SterlingPublishersPrivateLtd.,NewDelhi.
6. A.R. Tyagi 1962 Public Administration, Atma Ram, Original from the University of Michigan
MBASyllabus
GeneralManagement
CourseCode:MBAEO208
MBA2ndSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
OBJECTIVE;Theobjective ofthecourseistofamiliarizethestudentswiththebasicsofmanagementandits
applicationinbusinessorganizations.
UNIT1
DefinitionManagementRoleofmanagersEvolutionofManagementthought
OrganizationandtheenvironmentalfactorsTrendsandChallengesofManagementinGlobalScenario.
UNITII
NatureandpurposeofplanningPlanningprocessTypesofplansObjectivesManagingbyobjective(MBO)
Strategies Types of strategies Policies Decision Making Types of decision Decision Making Process
RationalDecisionMaking
UNITIII
Nature and purpose of organizing Organization structure Formal and informal groups Line and Staff
authorityDepartmentationSpanofcontrolCentralizationandDecentralizationDelegationofauthority
UNITIV
CreativityandInnovationMotivationandSatisfactionMotivationTheoriesLeadershipStylesProcessof
controllingTypesofcontrolBudgetaryandnonbudgetarycontrol.MaintenanceControlQualityControl
Planningoperations.
Note:
References:
1.StephenP.RobbinsandMaryCoulter,'Management',PrenticeHallofIndia,8thedition.
2.CharlesWLHill,StevenLMcShane,'PrinciplesofManagement',McgrawHillEducation,SpecialIndian
Edition.
3. Hellriegel, Slocum & Jackson, ' Management A Competency Based Approach, Thomson South Western,
10thedition.
4.HaroldKoontz,HeinzWeihrichandMarkVCannice,'ManagementAglobal
MBASyllabus
StrategicManagement
CourseCode:MBACR301
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The objectives of this course are to integrate the skills and knowledge students have
acquired in functional areas and develop in students a holistic perspective of the enterprise and critical
businessskillsneededtoplanandmanagestrategicactivitieseffectively.
UnitI
Nature, Scope, Significance and process of Strategic Management; Business Strategy; Different forms of
strategy;strategyandtactics;Competitiveadvantagesasfocalpointofstrategy;strategicIntent;Dimensions
ofStrategicDecisions;CorporatelevelandbusinesslevelStrategistsandtheirroleinStrategicManagement.
UnitII
External Environmental Analysis; the general environment and the competitive environment; processes for
analyzingtheexternalenvironment;Internalenvironmentalanalysis,Resource
Basedviewofthefirm;developingthecompanyprofilevaluechainframework;Methodsforassessinginternal
strengthsandweakness;SWOTAnalysis.
UnitIII
Corporate level Strategies, Expansion Strategies; Retrenchment Strategies; Generic Business level Strategies;
Strategic analysis and choice; BCG Matrix; GENine Cell Matrix; Grand Strategy Selection Matrix; Model of
GrandStrategyClusters.
UnitIV
Strategy Implementation7S Frame work for understanding implementation issues; Organizational Learning;
StructuresforStrategies,OrganizationalLeadership,Corporateculture.StrategicEvaluationandControl.
Note:
SuggestedReadings:
1. DessandMiller,StrategicManagementTataMcgrawHill,NewDelhi;
2. Kazmi,A.BusinesspolicyandstrategicManagementTataMcGrawHill,NewDelhi
3. Budhiraja,S.B.andAthreya,M.BCasesinStrategicManagement,NewDelhiTata
4. ThomsonandStrickland,StrategicManagementMcGrawHillinternationalEditions
5. Hax,A,CandMajlut,N.S.StrategicManagement.EnglewoodCliffs,NewJersey,PrenticeHall.
MBASyllabus
MarketingofServices
CourseCode:MBACR303
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjective:Thebasicaimofthiscourseistoexposethestudenttotheuniquechallengesofmarketing
and managing services and delivering quality service to customers in a complex and dynamic marketing
environment.
CourseStructure:
UNITI:Conceptofservices,importance,GoodsversusServicesmarketing,ServiceMarketingMix;Emergence
& Reasons for growth of service sector in India, Characteristics of services, Classifications of services,
EnvironmentofServicesMarketing,ServiceQualityGapModel,GronrossModelofservicequality;Challenges
toServiceMarketing.
UNITII: Services Design and Development; Service Blueprinting; Service Process; Physical Evidence and
Servicescape; Pricing of services; Services Distribution Management; Managing the Integrated Services
CommunicationMix;ManagingServicePersonnel;EmployeeandCustomerRoleinServiceDelivery.
UNITIII: Importance of positioning in Services Marketing Steps in developing a positioning strategy

Positioning Maps Relationship Marketing: Creating and maintaining valued relationship with Customers;
ServicerecoveryroleofInternalMarketinginservicedelivery.
UNITIV: Building marketing strategy for hospitality, tourism, travel, medical, information technology,
educational,financialandentertainmentservices.
Note:
SuggestedReadings:
1. ChristianGronroos,ServiceManagementandMarketing,JohnWiley&SonsLtd.
2. ValarieA.Zeithaml,etal,ServiceMarketing,TataMcGrawHill.
3. ChristopherLoveLock,ServiceMarketing,PearsonEducationAsia.
4. Kruise,ServiceMarketing,JohnWiley&SonsLtd.
5. TomPowers,MarketingHospitality,JohnWiley&SonsInc.
6. PhilipKotler,Marketingofnonprofitorganization,PrenticeHall.
7. HelenWoodruffe,ServicesMarketing,Macmillan.
MBASyllabus
InternationalMarketing
CourseCode:MBAEA304
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
COURSEOBJECTIVE:
The course aims at making students understand the concept and techniques of international marketing and
train them to develop and implement plans and marketing strategies for entering into international markets
andmanagingoverseasoperations.
UnitI:
International Marketing: Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G.
Approach: An overview of the International Marketing Management Process; International Marketing
Environment., International Market Segmentation and Positioning; Screening and Selection of Markets;
InternationalMarketEntryStrategies:Exporting,licensing,ContractManufacturing,JointVenture&Settingup
ofWhollyOwnedSubsidiariesAboard,StrategicAlliances.
UnitII:
International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Adaptation;
Managing Product Line, International Trade Product Life Cycle, New Product Development; Pricing for
InternationalMarkets:FactorsAffectingInternationalPriceDetermination:
UnitIII:
Managing International Distribution and Promotion: Distribution Channel Strategy International Distribution
Channels,theirRolesandFunctions;SelectionandManagementofOverseasAgents;InternationalDistribution
Logistics;PlanningforTradeFairsandExhibitions;InternationalPromotionMixAdvertisingandotherModes
ofCommunication.UnderstandingGlobalConsumer.
UnitIV
EmergingTrendsinInternationalMarketing:Regionalismv/sMultilaterism;TradeBlocks;ImportantGrouping
in the World; Legal Dimensions in International Marketing (Role of WTO); Marketing Research for Identifying
OpportunitiesinInternationalMarkets.
NOTE:Casestudiesandotherassignmentwillbeprovidedbytheconcernedfacultyintheclass.
SUGGESTEDREADINGS:
1.
2.
3.
4.
Cateora,PhilipR.andGrahamJohnL.(2005).InternationalMarketing.TataMcGrawHillEdition.
Terpstra,VernandSarathy,Ravi(2000).InternationalMarketing.TheDrydenPress,Chicago.
Keegan,WarrenJ.(7thEdition,2002).GlobalMarketingManagement.PearsonEducation,NewDelhi.
Kotabe Masaaki and Helsen Kristiaan (2nd Edition, 2001). Global Marketing Management. John Wiley &
Sons(Asia)PteLtd.
MBASyllabus
BusinessMarketing
CourseCode:MBAEA305
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course focuses on the study of buying process, market selection, and the
development of effective business marketing strategies. This course aims to make students familiar with
terms,conceptsandframeworkthosearesignificantintheformationofbusinessmarketingstrategyandto
helpstudentstodevelopskillstomakemarketingdecisionsinBusinesstoBusinesssituation
UnitI
Overview of Business Marketing; Business Market Processes; Business Markets Vs ConsumerGoods Market;
Nature of Demand for Business Markets; Business Market Customers; Organizational Buying Process;
Organizational Market Segmentation; Evaluating the Competitive and Technological Environment; Bases for
SegmentingBusinessMarkets;AModelforSegmentingtheorganizationalmarket;RelationshipManagement
inBusinessMarketing
UnitII
Managing the Product Line for Business Markets Core Competencies, Product Quality, Product Policy,
Product Positioning and Branding; Management of innovation, New Product Development Process; Services
for Business Marketing; Managing Business Marketing Channels Channel Selection, Channel Strategies,
ChannelAdministration,LogisticsInterface
UnitIII
Business Marketing Communication Integrated Communication Programs, Personal Selling; Managing
BusinesstoBusinessAdvertising,ManagingtheSalesforce;CommunicationBudget;ManagingtheIndustrial
Pricing function Industrial Pricing Process; Pricing across the Product Life cycle, Price Administration,
CompetitiveBidding
UnitIV
BusinessMarketingStrategyPlanningElementsofBusinessStrategy,CoreStrategy,StrategyDevelopment,
Competitive Pressures; Business Marketing Strategy Implementation and Control Strategy Implementation
fit,ImplementationSkills,MarketingControlProcess,StrategicControl:ToolsofControl;Ethicalconsiderations
inBusinessMarketing.
Note:
SuggestedReadings:
1.Michael,D.HuttandThomasW.Speh,BusinessMarketingManagement,Thomson
2.JamesC.AndersonandJamesA.Narus,BusinessMarketingManagement,PearsonEducation
3.Corey,ERaymond.IndustrialMarketing:Casesandconcepts.3rded.EnglewoodCliffs,NewJersey,Prentice
Hall
4.Gross,ACetc.BusinessMarketing.Boston,HoughtonMifflin.
5.Hill,Richard.Etc.IndustrialMarketing.HomewoodIllinois,RichardD.Irwin.
MBASyllabus
BrandManagement
CourseCode:MBAEA306
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The course aims at making students understand the Significance of Brands and their
management.
UnitI
Conceptandsignificanceofbrands,Brandingprocessbrandmarkandtrademarkdifferenttypesofbrand
family brand, individual brand, private brand selecting a brand name functions of a brand branding
decisionsinfluencingfactors.
UNITII
Brand vision brand ambassadors brand as a personality, as trading asset, Brand extension brand
positioningbrandimagebuilding.
UNITIII
Brandingimpactonbuyerscompetitors,Brandloyaltyloyaltyprogrammesbrandequityroleofbrand
managerInterrelationswithmanufacturing,marketing,finance,purchaseandR&Dbrandaudit.
UNITIV
Brand rejuvenation and relaunch, brand development through acquisition takes over and merger
Monitoringbrandperformanceovertheproductlifecycle.Cobranding.Designingandimplementingbranding
strategiesCasestudies
Note:
SuggestedReadings:
1.KevinLaneKeller,StrategicbrandManagement,PersonEducation,NewDelhi.
2.LanBateyAsianBrandingAgreatwaytofly,PrenticeHallofIndia,Singapore.
3.JeanNoel,Kapferer,StrategicbrandManagement,TheFreePress,NewYork.
4.PaulTmeporal,BrandinginAsia,JohnWiley&sons(P)Ltd.,NewYork.
5.S.RameshKumar,ManagingIndianBrands,VikaspublishingHouse(P)Ltd.,NewDelhi.
6.JagdeepKapoor,Brandex,Biztantra,NewDelhi.
MBASyllabus
AdvertisingManagement
CourseCode:MBAEA307
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The aim of the paper is to acquaint the students with concepts, techniques and give
experienceintheapplicationofconceptsfordevelopinganeffectiveadvertisingprogramme.
UnitI:
Conceptanddefinitionofadvertisementitsroleinthemarketingprocess;Legal,Social,EconomicandEthical
implications of advertisements; Setting advertisement objectives: Ad agencies; Selection and remuneration;
Advertisement campaign; Importance of creativity in advertisingcreative strategy and process;
implementationandevaluation,Nature&significanceofintegratedmarketingcommunication(IMC).
UnitII:
Majorplayersinadvertising:Advertisingagency,BrandManager,Marketresearchfirms,media;MediaPlan
type and choice criteria; reach and frequency of advertisements; Advertising budgetestablishment and
allocation,budgetingapproaches;TheprocessofdevelopinganAd.
UnitIII:
Message development; different types of advertisements; layout; design appeal; copy structure;
advertisement production; print; Radio, TV and web advertisements; Media Research; testing validity and
reliability of Ads ; measuring impact of advertisements; Advertisement copyits components and types;
ProductionandexecutionofTVCsandprintADS.
UnitIV:
Objective setting and market Positioning; DAGMAR approach; Determination of Target Audience and
understandingthem;BuildingofadvertisingprogrammeMessage,Headlines,copy,Logo,Illustration,Appeal,
layout campaign planning; Media planning and strategies; Establishing Media objectives; Media mix;
EvaluationofBroadcast,print,support,Internetandinteractivemedia.
Note:
SuggestedReadings:
1. Aaker,DavidAetc.,AdvertisingManagement4thed.NewDelhi,PHI,1985.
2. Belch George E. and Belch, Michael A; Advertising and promotion, Tata McGraw Hill, New Delhi.Ogilvy
David,Ogilvyonadvertising,London,Longman.
3. Borden,WilliamH.AdvertisingNewYork,JohnWiley,1981.
MBASyllabus
FinancialRiskManagementandDerivatives
CourseCode:MBACR308
MBA3rdSemester
Credits:4
Cont.Assessment:
20
TermEndExam:80
Min.PassMarks:40%
Objectives: This Course aims at making students conversant with the latest concepts of financial risk
managementandalsointroducesthemtothepracticalapplicationofvarioustoolsandtechniquesoffinancial
riskmanagementtechniques.
UnitI:
RiskManagement:Conceptandobjectives;Typesoffinancialriskscreditrisk,marketrisk,defaultrisk,foreign
exchange risk, purchasing power risk, liquidity risk, interest rate risk; Main banking business lines and risk
associated with each: the banking book, the trading book and off balance sheet exposure; Scientific risk
management process; Financial Derivatives: introduction, features, types of financial derivatives, basic
financialderivatives,usesoffinancialderivatives.
UnitII:
Risk Measurement: based on sensitivity, based on volatility and based on down side potential; Credit risk
management concept, components, need and process of credit risk management; Approaches for capital
charge for credit risks; Risk and Return:introduction, measuring expected return, probability distribution,
measuresofrisk.
UnitIII:
Operational Risk Management: Concept of operational risk; Operational risk categorizationcause based,
effect based and event based ; Operational risk management process; Guiding principles; Approaches for
attribution of capital charge for operation risks Basic Indicator Approach, Standardized Approach and
Advanced Measurement Approach. Risk Based Capital Standards: concept, application of capital adequacy
standardstoIndianbanks,computationofcapitaladequacyofbanks.
UnitIV:
Financial Swaps: introduction, features; types of financial swaps:interest rate swaps, currency swaps,
valuing and interpreting swaps. Financial Options: introduction, concept, terminology, types and option
pricing.
SuggestedReadings:
1.
2.
3.
4.
5.
Chance,D.M.,AnIntroductiontoDerivatives,DrydenPress,InternationalEdition.
Chew,L.,ManagingDerivativeRisk,JohnWiley,NewJersey.
Hull,J,Options:Futures&OtherDerivatives,PearsonEducation,NewDelhi
Dorfman,M.S.IntroductiontoRiskManagementandInsurancePearsonEducation,NewDelhi
MareLoreAndLevBerodovsky,FinancialRiskManagement,ButterworthHeinennam,Oxfords
MBASyllabus
WorkingCapitalManagement
CourseCode:MBAEA309
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:Theobjectiveofthecourseistoacquaintstudentswiththeimportanceoftheworkingcapitaland
thetechniquesusedforeffectiveworkingcapitalmanagement.
Contents
UnitI
Working Capital Concepts. Components of Working Capital. Objectives of Working Capital.
Determinants of Working Capital. Estimating Working Capital needs. Operating Environment of
Working Capital. Approaches to Working Capital Investment Walters approach and Trade off
approach.FinancingofWorkingCapital.
UnitII
ManagementofcashandmarketablesecuritiesObjectivesandDecisions.Motivesforholdingcash.
Managing cash flows problems and issues. Cash forecasting preparation of cash budget.
Investmentinmarketablesecurities.OptimizationmodelsforshortterminvestmentsBaumolmodel,
MillerOrrmodelandStonemodel.
UnitIII
Management of Inventory. Components of inventory. Objectives of inventory control. Costs in
inventory system. Techniques of inventory management determination of order point, Analysis of
qualitydiscountsandsafetylevel.SelectiveinventorycontroltechniquesABCanalysis,VEDanalysis,
FSNanalysis.Emergingtrendsininventorymanagement.
UnitIV
Management of Receivables Concepts. Credit Policy components and designing the appropriate
creditpolicy.Costofmarginalinvestmentinaccountsreceivables.Monitoringreceivablesissuesand
analysis. Strategic issues in receivables management. Payables Management Concept and
significance.Determinantsoftradecredit.Costofcredit.Effectivemanagementofpayables.
Note:
1. Thispapershallhave50%numericaland50%theoreticalquestions.
SuggestedReadings:
1.Bhalla,V.K.WorkingCapitalManagement:textandcases,,Delhi,AnmolPublications,
2.HamptonJ.J.andC.L.WagnerWorkingcapitalmanagement,Johnwileyandsons,
3.RaoKV.ManagementofWorkingCapital.NewDelhi,Deep&Deep.
4.ScherrFC.ModernWorkingCapitalManagement,Prenticehall,.
5.Smith,KeithVandGallingerG.W..ReadingsonShorttermFinancialManagement,WestPub.Co.
MBASyllabus
IndianFinancialSystem
CourseCode:MBAEA310
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective: This course aims at making students conversant with various components of Indian Financial
Systemvizfinancialmarkets,institutionsandinstrumentsinanalyticalandcriticalmanner.
UnitI:
Evolution,components,designandroleoffinancialsystem,objectivesoffinancialsystem;MoneyMarketcall
market,TBillmarket,Interbankmarket,certificateofdepositmarket,readyforwardcontract(REPO)market,
commercial paper (CP) market, inter corporate deposit market, commercial bill market; Types and
characteristicsofcorporatesecurities:sharesconceptandtypes,debenturesandbondsconceptandtypes.
UnitII:
PrimaryMarketconcept,capitalmarketscams,publicoffer,underwriting,bookbuildingprocessforcapital
issues, online IPOs, rights issues, IPOs and SEBI guidelines, Public issue management; Security Valuation
processdiscountedcashflowmodels,crosssectionalregressionanalysis,yieldvaluation.
UnitIII:
SecondaryMarketconcept,organization,managementofpostissueactivitiesandlistingofsecurities,typesof
transactions in stock exchange, mechanics of share trading, transaction costs, trading arrangements, trading
and settlement, categories of securities, internet trading, stock exchanges Bombay Stock Exchange, The
NationalStockExchangeofIndia,OvertheCounterExchangeofIndia,InterconnectedStockExchangeofIndia.
UnitIV:
Depositories and Custodians Depository system, NSDL, CDSL: Development financial institutions evolution,
role,policymeasuresrelatingtotheseinstitutionsevolution.Role,policymeasuresrelatingto
theseinstitutions,IFCI,IDBI,SIDBI,EXIMbankofIndia,NABARD,ICICILtd.,InfrastructureDevelopmentFinance
CorporationLtd.
Note:
SuggestedReadings:
1.
2.
3.
4.
5.
Farozzi,FranchJ:InvestmentManagement,PrenticeHall,InternationalEdition.
Sharpe,WilliamF,GordonJAlexanderandJ.VBailly:Investments,PrenticeHallofIndia,NewDelhi.
FranciesJ.Clark:ManagementofInvestments;McGrawHill,NewDelhi
Chandra,Prasanna:InvestmentAnalysis&PortfolioManagement,TataMcGrawHillPublishingHouse.
Pathak,B.V.IndiaFinancialSystem,PearsonEducation,NewDelhi
MBASyllabus
ManagementControlSystem
CourseCode:MBAEA311
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objectives: The main objective of the course is to appraise the students about the concept of management
controlsystemaswellasitsroleinefficientmanagementoforganizations.
Contents
UnitI
Management control Systems Nature, Scope and Concepts. Principles of Management control.
Managerial Behaviour and Control Process. Strategic Planning and Management control. Designing
Management Control System general considerations. Position of Controller in the organization
structure.
UnitII
ManagementControlProcess:Programming,BudgetaryPlanningandProcedures.BudgetaryControl,
Analysis of Variances, Flexible Budgeting, Zero Base Budgeting, Performance Budgeting, Accounting
AspectsofControlincludingInternalAuditandControlandValueofMoney,AnalysisandReporting,
VarianceReporting.
UnitIII
Management Control Structure: Responsibility Centre, Responsibility Accounting, Cost Centre, Profit
Centre, Interdivisional Transfer Pricing, Measurement of Divisional Performance Including
PerformanceEvaluationQualitativeandQuantitative,InvestmentCenter.
UnitIV
Management Control in Projects and Multiproject organizations Project Planning and Control
Techniques.ManagementControlSysteminServiceOrganizationsBanks,InsuranceCompaniesand
Hotels.ManagementControlinNonprofitOrganizationsmeasuringoutput,pricingandcontrol.
Note:
SuggestedReadings
1. Anthony,RNandGovindrajanV.ManagementControlSystems.8thed.,Taraporivala,Chicago,Irvin,.
2. Glynn,JJ.ValueforMoney:AuditinginPublicSector.London,PrenticeHallInc.
3. Hersy,PandBlanchard,HBManagementofOrganizationBehavior:UtilizingHumanResources.New
Delhi,PrenticeHalofIndia.
4. Maciariello,JAandKirbyCJ.ManagementControlSystem.EnglewoodCliffs,NewJersy,PrenticeHall
Inc.,.
5. SubashS.ManagementControlSystemsTextandCases.NewDelhi,TataMcGrawHill.
MBASyllabus
BehavioralFinance
CourseCode:MBAEA312
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjective:Thecourseintroducesthemainconceptsofbehavioralfinance.Itfocusesonthejudgment
and perception biases and preference errors. The course also introduces to the prospect theory, its
applications in the market and explains the principles of behavioral investing. It provides the overview of
marketanomaliesandrelatesthemtobehavioralexplanation.
UnitI
Introduction:backgroundandevolutionofbehavioralfinance,contributionofpioneersofbehavioralfinance
experts, human behavioral theories prospect theory, heuristics: fusion investing; Behavioral Biases:
overconfidence bias, representative bias, herding bias, anchoring bias, cognitive bias, regret aversion bias,
gamblersfallacybias,mentalaccounting,hindsightbias,escalationbias,confirmationbias.
UnitII
Review of Neo Classical Finance Theory: Efficient market hypothesis, factors contributing to an efficient
market,ThreesubhypothesesofEMHandimplicationsofeachofthem,testsandresultswhichsupportthe
EMH and which indicate an anomaly related to the hypothesis; Behavioral Challenges to EMH Analysis of
behavioralchallengestageagainstEMH,investorsrationalityandbehavioralbiases,emotionandinvestment
decisions, implications of behavioral biases on the applicability of EMH, behavioral patterns of Indian stock
marketinvestors.
UnitIII
Capital Budgeting and Behavioral Finance: cost of capital and its significance in capital budgeting decisions,
implicationsofheuristics,overconfidence,excessiveoptimism,aversiontosurelossandconfirmationbiason
managerscapitalbudgetingdecisions;RiskandBehavioralFinance:Analysisoffirmvaluation,perceptionsof
risk and return, the use of valuation heuristics by managers/analysts and consequent valuation biases, how
managers, analysts, strategists and investors perceive the relationship between risk and return, prospect
theoryandIPObehavior
Unit:IV
Capital Structure and Dividend Policy concept, objectives, driving behavioral biases influencing mangers
decisiononcapitalstructure,dilution,markettiming,useofleverageandfinancialflexibility,selfcontroland
framing effects and attractiveness of cash dividends for individual investors, investors expectations and
dividendpayoutheuristicschosenbymanagers;SupplybyFirmsandManagerialDecisions:supplyofsecurities
andfirminvestmentcharacteristics(markettiming,catering,herdmentality,biasedmanagersandinvestment
in other assets, behavioral analysis and the value destructive effects of excessive optimism and
overconfidence.
SuggestedReadings:
1. Amling,FundamentalsofInvestmentAnalysis,PrenticeHall,InternationalEdition.
2. Donald,E.Fisher&RonaldJ.Jordon:SecurityAnalysis&PortfolioManagement,PearsonEducation,New
Delhi.
3. Farozzi,FranchJ:InvestmentManagement,PrenticeHall,InternationalEdition.
4. Gupta,L.C:StockExchangeTradinginIndia:SocietyforCapitalMarketResearchandDevelopment,Delhi
5. Sharpe,WilliamF,GordonJAlexanderandJ.VBailly:Investments,PrenticeHallofIndia,NewDelhi.
6. Chandra,Prasanna:InvestmentAnalysis&PortfolioManagement,TataMcGrawHillPublishingHouse.
MBASyllabus
HumanResourcesDevelopment:StrategiesandSystems
CourseCode:MBACR313
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objectives; The course is designed to introduce the students the changing Human Resource Development
Scenarioandtoenablethemtocopeupwiththechallengeofchangeandalsotoacquaintthestudentswith
variousHRDstrategiesandexperiencesindifferentorganizationalsetups.
UNITI
Human Resource Development. Concept, Goals and Challenges of HRD. Human Resource Development
climateandelementsofHRDclimate.ContributingfactorsofHRDclimatepracticesinIndia.Measurement
ofHRDClimate.
UNITII
HumanResourceDevelopmentforlinemangersConcept,issuesandSignificance;,HRDmatrix,theroleof
line managers in HRD. The responsibilities of line management for HRD system. Motivational aspects of
HRDandroleefficacy.
UNITIII
Human Resource Development for workersconcept, Issues and significance; rationale and objectives of
HRDforworkers.HRDmechanismforworkers.HRDstrategies.HRDmechanismsandsubsystemsusedin
public,privateandbankingorganizationsinIndia.
UNITIV
HRD mechanisms for organizations. Performance appraisal and Potential Appraisal mechanisms for
managers developmentconcept and issues. Potential appraisal linkages for the development of human
resource.Requirementsofpotentialappraisalsystem.
Note:
SuggestedReadings:
1. Rao,T.V.. Reading in Human Resource Development, Oxford and IBH Publishing CompanPvt.Ltd.,
NewDelhi
2.Singh,Rao,Nair.SelectedReadingsinHRD.TataMcGrawHillPublishingCo.,NewDelhi.,
3.Kohli,Uddesh&Sinha,DharniP.HRDGlobalChallenges&Strategiesin2000A.D.NewDelhi,ISTD
4.Rao,T.V.HRDAudit:EvaluatingtheHumanResourceFunctionforBusinessImprovement,SagePub.
NewDelhi.
MBASyllabus
ManagementofTrainingandDevelopment
CourseCode:MBAEA314
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective: The purpose of this paper is to provide an indepth understanding of the role of Training and
development in the HRD, and how to manage the process of T & D for smooth empowerment of human
capital.
UNIT1
BasicConcepts:Education,Training,Development.PrinciplesofTraining,objectives,andNecessityofTraining.
UNIT2
ResponsibilitiesandChallengestoTrainingManage0rs.Principlesoflearning,theoriesoflearningandlearning
organizations.TrainingPolicy.
UNIT3
Identification of Training Needs, planning for Training Programme, training aids, prepration of trainees.
Trainingmethodsonthejob,offthejobandofftheorganization.EvaluationofTrainingProgramme.
UNIT4
Executivedevelopmentprocess.Sourcesofknowledgeandacquisition.Typesofdevelopmentalprogrammes,
under study assignment, job rotation, sensitivity training, committee assignment, transactional analysis and
interestablishmenttraining.
Note:
SuggestedReadings
1.Beunet,Rogered.ImprovingTrainingEffectiveness.Aldershot,Gower
2.BuckleyR&Caple,Jim.TheTheory&PracticeofTraining.London,Kogan&Page.
3.Lynton,R.Pareek,U.TrainingforDevelopment.2nded.NewDelhi,Vistaar.
4.Pepper,AllanD.ManagingtheTrainingandDevelopmentFunction.Aldershot,Gowerm
5.Reid,M.A.etc.TrainingInterventions:ManagingEmployeeDevelopment.3rded.London,IPM,
MBASyllabus
OrganizationalDevelopment
CourseCode:MBAEA315
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The objective of this course is to familiarize the students with the concepts and
applicationoforganizationdevelopment.
UniIIntroductiontoOrganizationDevelopment:
Concept,NatureandScopeofO.D.HistoricalPerspectiveofO.D.UnderlyingAssumptionsandValues.Theory
andPracticeonchangeandchanging.TheNatureofPlannedChange.TheNatureofClientSystems:Group
Dynamics,IntergroupDynamicsandOrganizationsasSystems.
UnitIIOperationalComponentsofO.D.
Diagnostic, Action and Process Maintenance Components, Action Research and O.D. Some key
considerationsandissuesinO.D.IssuesinconsultantClientrelationships,Mechanistic&Organicsystems
andthecontingencyapproach
UnitIIIO.D.Interventions:
Team Interventions, Inter group Interventions Personal, Interpersonal and group process interventions,
ComprehensiveInterventionsStructuralInterventions
UnitIVImplementationandAssessmentofO.D
Implementation conditions for failure and success in O.D. efforts. Assessment of O.D. and change in
Organizationalperformance,theimpactofO.D.
Note:
SuggestedReadings:
1.OrganizationDevelopmentandChangeByCummingsandWorleyCenagelearning.www.cengage.co.in
2.ManagementofChangeandOrganisationDevelopment,SKBhatia,DeepandDeeppublishers.
3.OrganizationDevelopmentandTransformation,SpecialIndianEditionbyWendell.LFrenchandothers.Tata
McGrawHill.Co.
4.OrganisationDevelopmentPrinciples,ProcessandPerformanceByAmitabhMehta,year2009GlobalIndia
BusinessPublications,NewDelhi.
5.OrganisationDevelopmentbyJoanGallos&EdgarH.Schein.
MBASyllabus
ManagingInterpersonalandGroupProcess
CourseCode:MBAEA316
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objectives: The purpose of this course is to advance understanding regarding interpersonal and group
processesandhelptheparticipantstoexamineanddevelopprocessfacilitationskills.
UnitI:
Nature of Groups at work: What is a group? Definition, Types of groups, Dynamics of group formation,
structure and dynamics of work groups, group cohesiveness. Group Vs Teams: Concept of Teams,
DistinguishingTeamfromgroups.
UnitII:
Effective Team Performance: Creating Teams, making Team successful obstacles to success, types of teams
and Dysfunctions of groups and Teams, Dynamics of Informal groups, Training in Team skills, developing
successfulteams.
UnitIII:
Individual Performance in groups: Interpersonal communication, Johari Window, Interpersonal awareness,
Social facilitation, Social loafing Interpersonal Trust, Interpersonal conflicts, Group decision making, Group
Synergy.
UnitIV:
Intervention Techniques: Counselling Techniques, Grid Management, Transactional Analysis, Sensitivity
Training,ProcessConsultancy,Skilldevelopmenttechniques.
Note:
SuggestedReadings:
1.Bennis,WGEssayinInternationalDynamicsU.S.ADorseyPress
2. Kolb, D etc. Organizational Behaviour: An Experiential Approach 5th ed. Englewood Cliffs, New Jersey,
PrenticeHall,Inc.
3. Kolb, D etc. Organizational Behaviour: Practical Readings for management 5th ed. Englewood Cliffs, New
Jersey,PrenticeHall,ofIndia.
4.Mainiero,LA&TromleyCIDevelopingmanagerialSkillsinOBNewDelhi,PrenticehallofIndia
5.Moore,MDnetc.InsideOrganizations:UnderstandingtheHumanDimensionsLondon,Sage
MBASyllabus
LabourWelfareandLegislations
CourseCode:MBAEA317
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
OBJECTIVE:Tomakestudentsfamiliarwiththevariouswelfaremeasuresandthelegislationsgoverning
labourpracticesinIndia.
Unit1:
ConceptofSocialJustice,WorkingconditionsinOrganisedandUnorganisedsectors:
OriginandgrowthofStateRegulationConceptofLabourWelfare:ScopeofLabourWelfarewithinandoutside
Factorypremises.
Unit2:
LabourWelfarewithspecialreferencetoIndianConstitution,Environmental
PollutionvisavisLabourWelfareFactoriesAct,1948:Aims,objectivesandscope;Importantdefinitionsand
authoritiesundertheAct.
Unit3:
MinimumWagesAct,1948:Aims,ObjectivesandScope,PaymentofWagesAct1936:Aims,Objectiveand
Scope;PaymentofBonusAct1965Workmen'sCompensationAct1923:AimsObjectiveandScope;
Unit4:
RoleofGovernment,employersandworkertradeunionvisavisLabourWelfare
RoleofLabourWelfareOfficer.IndustrialHygiene;Childlabour;Bondedlabour,Worker'sEducation.
SUGGESTEDREADINGS:
1. Saxena,R.C.:LabourProblemsandSocialWelfareinIndia.
2. BarwellandKar:LawofServiceinIndia,Vol.II(1956),ServiceinIndustries.
3. Vaid,K.N.:LabourWelfareinIndia.
4. Johari,C.K.:IssuesinIndianLabourPolicy.
5. Giri,V.V.:LabourProblemsinIndianIndustry.
MBASyllabus
ProductionPlanningandControl
CourseCode:MBACR318
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
Todevelopabroadconceptualframeworkbasedontheresearchwhichhasbeendoneintherecentpastand
tobridgethegapbetweenthetheoreticalsolutionsandtherealworldproblemsinproductionplanningand
control.
Contents:
UnitI
Forecasting for Production: Objectives, Factors affecting accuracy of forecast, Methods of forecasting;
Production Planning to meet regular and Seasonal demands, Routing, Loading, Scheduling dispatching and
ProgressChart.
UnitII
AggregatePlanning,JobShopPlanning,LineBalancing,PlanningVersusExecution.
UnitIII
MaterialsrequirementPlanning,Perspective,BillofMaterials,MasterProductionSchedules,InventoryStatus,
Methodology,Explosionofrequirements,Determininggross/Netrequirementandvariousreports.
UnitIV
Various documents used in Production Planning and Control. Application of Computers in PP and C; Role of
InventoryPlannerinProductionPlanning,UseofInventoryturntostimulateProductivityimprovements,effect
onservicelevel,ROI,IntegrationofSalesforecast,ProductionPlanningandInventoryManagement.
SuggestedReadings:
1.PrinciplesofProductionControlBurbidge
2.ProductionandInvntoryControlHandbookGreene,JamasH.
3.ProductionandInventoryControlMcLeavey,DenniesW.AndNarasimohanS.L.
4.ManufacturingPlanningandControlValimanT.E.andOthers
MBASyllabus
ServiceOperationsManagement
CourseCode:MBAEA319
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The Key objective of this course is to acquaint the students with decision making in
planning, design, delivery, quality and scheduling of service operations. The candidates are also expected to
appreciatetheroleofservicequalityandoperationsinemergingserviceseconomyofIndia.
UnitI
Emergence and Nature of Services, Importance of Service Sector, Role of Services, Service Tripod, Service
Classification, Characteristics of Services, Service Types, Service Process components and types, Service
processmodel,Designingofserviceoperations,
UnitII
ServiceOperationsvsManufacturingOperations,LocationandlayoutDecisionsforserviceoperations,Service
Environment,EmployeeTrainingandSkilldevelopment,UseofTechnologyinserviceoperations,Outsourcing
ofservicesandonlineservicedelivery.
UnitIII
Capacity Management in Services Yield Management, Scheduling Decisions, Service Scheduling, Waiting
Lines, Inventory Management, Service Operational Planning and Control, Process Analysis, Complaint
Management,ServiceRecovery,CostingofservicesMethodsandApproaches
UnitIV
Service delivery system Service Blueprinting, Generic Approaches, Walkthrough Audit, Service Quality
SERVQUAL & Gap Model, Designing for Service Quality Failsafe Service, Frontoffice Backoffice Interface,
ServicecapeImplicationforServiceDesign,ServicePackage,ServiceFacilityLocation
Note:
SuggestedReadings:
1.RichardMetters,KathrynKingMetters,MadeleinePullmanServiceOperationsManagement,Thomson
2. Cengiz Haksever, Roberta S. Russell, Barry Render, Robert G. Murdick, Service Management and
Operations,2/e,PearsonEducation
3.Fitzsimmons,James,ServiceManagement:Operations,Strategy,InformationTechnology,McGrawHill
MBASyllabus
PurchasingandMaterialsManagement
CourseCode:MBAEA320
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
Todevelopabroadconceptualframeworkbasedontheresearchwhichhasbeendoneintherecentpastand
tobridgethegapbetweenthetheoreticalsolutionsandtherealworldproblemsinproductionplanningand
control.
Contents:
UnitI
Forecasting for Production: Objectives, Factors affecting accuracy of forecast, Methods of forecasting;
Production Planning to meet regular and Seasonal demands, Routing, Loading, Scheduling dispatching and
ProgressChart.
UnitII
AggregatePlanning,JobShopPlanning,LineBalancing,PlanningVersusExecution.
UnitIII
MaterialsrequirementPlanning,Perspective,BillofMaterials,MasterProductionSchedules,InventoryStatus,
Methodology,Explosionofrequirements,Determininggross/Netrequirementandvariousreports.
UnitIV
Various documents used in Production Planning and Control. Application of Computers in PP and C; Role of
InventoryPlannerinProductionPlanning,UseofInventoryturntostimulateProductivityimprovements,effect
onservicelevel,ROI,IntegrationofSalesforecast,ProductionPlanningandInventoryManagement.
SuggestedReadings
1.PrinciplesofProductionControlBurbidge
2.ProductionandInvntoryControlHandbookGreene,JamasH.
3.ProductionandInventoryControlMcLeavey,DenniesW.AndNarasimohanS.L.
4.ManufacturingPlanningandControlValimanT.E.andOthers
MBASyllabus
AppliedOperationsResearch
CourseCode:MBAEA321
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
UnitI
Introduction to OR: Managerial Decision Making and OR. OR Models: Principles and Types. Linear
Programminganditsapplicationinmanagementdecisionmaking,Duality,andSensitivityAnalysis
UnitII
Transportation Models, Transshipment Problem, application in supply chain management Travelling
Salesman Problem, Assignment Models. Replacement Models: Group Replacement, Individual Replacement
ApplicationofQueuingTheory
UnitIII
Inventorycontrol(deterministicModelsonly)PriceBreakInventoryModelDynamicProgramming.Principles
of Optimality, Recurrence Relation Game Theory: strategic importance, prisoners dilemma, Pure and Mixed
Strategy.
UnitIV
PERTCPM: Uncertainty of PERT, application in handling different types of projects, Crashing of activity in
CPM,ResourceLevelling.DecisionMaking:Decisionmakingenvironment,decisionunderuncertainty,decision
underrisk,decisiontreeanalysis.
References:
1. JKSharmaQuantitativeTechniquesforManagerialDecisions.
2. NDVohraQuantitativeTechniquesinManagement
3. S.D.SharmaOperationsResearch12thKedarNathRamNath&Co
4. V.K.KapoorOperationsResearch7thSultanChand
MBASyllabus
GoalProgramminginManagement
CourseCode:MBAEA322
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:
Theobjectiveofthiscourseistoacquaintthestudentswiththeconcepts,solutionmethodsandapplications
ofgoalprogrammingtorealworldproblems.
Contents:
UnitI
GoalProgrammingBasicConcept,ModelFormulation,GraphicalandSimplexMethod.
UnitII
IntegerGoalProgramming,PostOptimalSensitivityAnalysis,ParametricGoalProgramming
UnitIII
GoalProgramming,underUncertainty,ApplicationofGoalProgramminginFunctionalAreasofManagement
UnitIV
ImplementationofGoalProgramming,IntroductiontosomeApplicationSoftwaresuchasQSB,MicroManager
andLIGO
Note:
Thelistofcasesandspecificreferenceswillbeannouncedbytheconcernedfacultyintheclassatthe
timeoflaunchingofthecourse.
SuggestedReadings:
1.Cook,ThomasMandRursell,RobertA.Introductiontomanagementscience,3rded.EnglewoodCliffs,New
Jersey,PrenticeHallInc.
2.Eppen,G.D.etc.,QuantitativeConceptsforManagement.EnglewoodCliffs,NewJersey,PrenticeHallInch.
3.Ignizio,J.P.GoalProgrammingandExtensions.Lexington.LexingtonBooks.
4.IjlerY.ManagementGoalsandAccountingforControl,Amsterdam,NorthHolland.
MBASyllabus
KnowledgeManagement
CourseCode:MBACR323
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students conversant with the basic concepts of KM, its
characteristicsandarchitecture,toolsandtechniquesofKM.
UNITI
ConceptsofData,Information,Knowledge,Experience,CommonsenseandIntelligence.KMMythsKMLife
Cycle TypesofKnowledge Expert KnowledgeHumanThinkingandLearning.ChallengesinBuildingKM
SystemsConventionalVsKMSystemLifeCycle(KMSLS)
UNITII
KnowledgeCreationandKnowledgeArchitectureNonakasModelofKnowledge
CreationandTransformation,KnowledgeArchitecture
Knowledge Capture Tools and techniques of capture of Tacit Knowledge, Delphi Method, Balack boarding,
RepositoryGrid
UNITIII
KnowledgeCodificationHowtocodifyknowledge,
ToolsandProceduresKnowledgeMaps,DecisionTables,DecisionTrees,Frames,ProductionRules,System
TestingandDeployment
UNITIV
TransferMethodsRoleoftheInternetinKnowledgeTransfer
KnowledgeTransferinEworldIntranets,Extranets,GroupwareandGroupwareapplications.
Business Intelligence Decision Making Architecture Data Management Knowledge portal technologies
Note:
SuggestedReadings:
Elias.M.Award&HassanM.GhaziriKnowledgeManagementPearsonEducation
GuusSchreiber,HansAkkermans,AnjoAnjewierden,RobertdeHoog,NigelShadbolt,WalterVandeVeldeand
BobWielinga,KnowledgeEngineeringandManagement,UniversitiesPress,2001.
C.W.Holsapple,HandbooksonKnowledgeManagement,InternationalHandbooksonInformationSystems,
Vol1and2,2003
MBASyllabus
DataWarehousingandDataMining
CourseCode:MBAEA324
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students conversant with the basic concepts of data
warehouse,itscharacteristicsandarchitecture,conceptofdatamining,toolsandtechniquesofdatamining.
UnitI
Data Warehouse Concepts: Definitions, Characteristics, Purpose, Data Warehouse Architecture, Data
Warehouse Implementation, And Data preprocessing: Data cleaning, Data integration and Transformation,
WarehouseSchemaDesignandMetadata,FutureTrends.
UnitII
OLAPConcepts:Definitions,characteristicsanditstypes,OLAPapplicationsinBusiness,FutureTrends.
DataMiningConcepts:Definitions,ProcessandApplicationsinbusinessandfuturetrends.
DifferencebetweenDataminingandOLAP
UnitIII
Classification:DataMiningthroughDecisionTrees,decisiontreerules,issuesindataminingthroughdecision
trees,strengthsandweaknessofdecisiontrees.
AssociationRules:processofassociationrulemining,problemoflargedatasets,strengthsandweaknessof
associationrules
UnitIV
Clustering:Searchingforclusters,Kmeansmethod,Agglomerativemethod,EvaluatingClusters,strengthsand
weakness
WebMining:Webcontentmining,WebUsageMining,Webstructuremining
Note:
SuggestedReadings:
1. S. Nagabhushana,DataWarehousingOLAPandDataMining, NewAgeInternationalPvtLtdPublishers,
India
2. Jiawei Han, Micheline Kamber, Data Mining Concepts and Techniques, Morgan Kaufmann Publishers,
FirstEdition
2. MichaelJABerry,GordonSLinoff,DataMiningTechniques,WileyPublishinginc,SecondEdition
3. Alex Berson, Stephen J.Smith, Data warehousing , data mining & OLAP, Tata McGraw Hill
Publications,2004
4. WHInmon,Buildingthedatawarehouse,WileyComputerPublishing,Thirdedition
MBASyllabus
MachineLearningSystems
CourseCode:MBAEA325
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students conversant with the basic concepts of Machine
Learning,toolsandtechniquesofML.
UnitI
BasicconceptsoflearningandMachineLearning.
Machine learning Definitions, techniques and applications. Supervised Learning, Unsupervised Learning,
ReinforcementLearning
DifferencebetweenDataMiningandMachineLearning.
UnitII
DecisionTreeNumericAttributes,MissingValues,Pruning,EstimatingErrorRates,ComplexityofDecisionTree
Induction,FromTreestoRules
NeuralNetworks(NN)Perceptron,Artificialneuralnetworkarchitecture,FeedForwardNN,BackPropagation
NN,NNapplicationsinbusiness.
SupportVectorMachines(SVM)SVMarchitectureandworking.ApplicationofSVM
UnitIII
SOM(Neuralnetworks)SOMarchitectureandworking.ApplicationofSOM
ARTARTarchitectureandworking.ApplicationofART
ClusteringTechniqueofclusteringanditsapplicationsinbusiness.
UnitIV
QLearningAlgorithmofQLearningandworking.ApplicationofQLearning
StateactionrewardConceptanddefinitionofStateactionreward
GeneticAlgorithms(GA)GAalgorithmanditsapplications
Note:
SuggestedReadings:
1. Mitchell,T.(1997).MachineLearning.NewYork:McGrawHill.
2.MehryarMohri,AfshinRostamizadeh,AmeetTalwalkar,FoundationsofMachineLearning,TheMITPress
3.YaserS.AbuMostafa,MalikMagdonIsmail,HsuanTienLin,LearningFromData,AMLBook
MBASyllabus
EnterpriseResourcePlanning
CourseCode:MBAEA326
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:ThiscourseaimsatmakingstudentsconversantwiththebasicconceptsofERP.
UnitI
ERP: An Overview, Evolution of ERPMRP and MRPII, Problems of Information islands, Risks and Benefits of
ERP, Major ERP Packages (SAP, Oracle, BAAN, JD Edwards, PeopleSoft, QAD), Market opportunities and
problemsinERPselectionandimplementation.
Unit2
ERPimplementation:IdentifyingERPbenefitsteamformation,consultantintervention,selectionERP,process
ofERPimplementation,ProjectManagementandMonitoring,MeasuringbenefitsofERP.
Unit3
Post ERP Implementation, Maximizing the ERP System, The Business modules of ERP Package: Financial,
Manufacturing,HumanResources,Materialmanagement,ProcurementandInventoryManagement,Salesand
Distribution,ERPandChangeManagement.
Unit4
ERP and Related Technologies: Business Process Reengineering, Data Warehousing, Data Mining, OLAP,
ProductLifeCyclemanagement(PLM),SupplyChainManagement,CRMsolutions,ERPandWorldWideWeb,
ERPandEbusiness,FuturedirectionsandTrendsinERP
Note:
SuggestedReadings:
1.Hammer,MichaelandJ.Champ,Reengineeringthecorporation
2.Leon,Alexis,EnterpriseResourcePlanning,TataMcGrawHill
3.Ray,Rajesh,ERP,TataMcGrawHill
MBASyllabus
GeographicalInformationSystems
CourseCode:MBAEA327
MBA3rdSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjective:ToprovideanunderstandingofthebasicconceptsandusesofGIStechnologyand
spatialanalysis.
UnitI:ConceptsandDefinitions
Geographic Information System (GIS): Definition and applications; GIS and Remote Sensing interface;
ComponentsandelementsofGIS;DevelopmentofGIStechnology;Geographicobjects:point,line,areaand
theircomputerrepresentation;Analoganddigitalmaps.
UnitII:FunctionalComponents
Data input/ capturing, storage and manipulation, query, data analysis and presentation, topology creation,
dataqualityanderrorsinGIS.
UnitIII:DataManagementandStructure
Nature of Geographic data: Spatial and attribute data; Sources of data; Concept of vector and raster based
models: Attribute data management: Data Base Management System (DBMS); Data Structures: relational,
hierarchicalandnetwork;Linkingspatialandattributedata.
UnitIV:GISandSpatialAnalysis
Neighborhoodanalysis:buffers,Networkanalysis;Overlaysanalysisrasterandvectorbasedoverlayandtheir
applicationsingeography;PresentationofGISoutput.
REFERENCES
1. Burrough, P. A., and McDonnell, R. A., Principles of Geographical Information Systems, 2nd Edition,
OxfordUniversityPress
2. Demers,M.N.,FundamentalsofGeographicInformationSystems,JohnWiley&Sons,3rdEdition.
3. Longley,P.A.,Goodchild,M.F.,Maguire,D.J.,andRhind,D.W.,GeographicInformationSystemsand
Science,JohnWileyandSons
4. Heywood,I.et.al,AnIntroductiontoGeographicInfomationSystems,PearsonEducation,Delhi.
ADDITIONALREADINGS
1. RamezElmasri,ShamkantB.Navathe,"FundamentalofDatabaseSystems",PearsonAddisonWesley
2. ShashiShekharandSanjayChawla,"SpatialDatabases:ATour",PrenticeHall.
MBASyllabus
TourismManagement
CourseCode:MBAEO328
MBA3rdSemester
Credits:4
Objectives:
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Theaimofthecourseistohelpstudentsinunderstandingthenatureoftourismphenomenon,
role of international and national tourism organisation, travel agency and tour operation
businessandbasicofhospitalityoperations.
CourseContents:
Unit:I
Tourism Fundamentals: Concept, Definition and Significance of Tourism, Components and

Types of Tourism (International and Domestic Tourism, Outbound Tourism & Inbound
Tourism),TypesofMobility(Visitor,ExcursionistandTourist).
Unit:II
Tourism Organizations: World Tourism Organization(WTO), International Air Transport

Association(IATA), Pacific Area Travel Association(PATA), International Civil Aviation
Organization(ICAO),UniversalFederationOfTravelAgentsAssociation(UFTAA),TravelAgents
AssociationofIndia(TAAI),MinistryofTourism,Govt.ofIndia,DepartmentofTourism,Govt.
ofJ&K,JammuAndKashmirTourismDevelopmentCorporation(JKTDC).
Unit:III
Tourism Business: Growth of Travel Agency, Modern Travel Agency, Functions of Travel
Agency(ticketing,facilitation,specialservices,bookingsandcancellations),Packagetourand
its types. Packaging a Tour, Tour Brochure, Approval procedure for Travel Agents & Tour
operators.
Unit:IV
HospitalityManagement:ConceptofHospitalityanditsroleinthedevelopmentoftourism,
Type of accommodations available, Different categories of hotels, Different departments of
hotel (Front Office, Food and Brewages, and House Keeping), Types of hotel plans, Different
typesofrestaurants.
Note:
SuggestedReadings:
1.
2.
3.
4.
5.
Aggrawal,Surinder:TravelAgencyManagement:CommunicationIndia
Brymer,RobertA.:IntroductiontoHotelandRestaurantManagement,HubPublications,Co.,Lowa
Burkart&Madlik:TourismPast,presentandfuture,Heinemann,London.
ChristopherJ.Holloway:TheBusinessofTourism:MacconaldandEvans
Cooper,Fletcheretal,TourismPrinciples&Practices,Pitman
MBASyllabus
BusinessIntelligenceSystem
CourseCode:MBACR402
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students conversant with the basic concepts of Business
IntelligenceSystems,theircharacteristicsandarchitecture,toolsandtechniquesofBI.
UnitI
- ManagementInformationSystemBasicIdeas,Concepts,EvolutionofMIS,InformationTechnology
(IT)andMIS
- ManagerialDecisionMakingSimonsDecisionMakingmodel,Technologysupport
- Decision Support Systems: An Overview Of DSS, Capabilities of DSS, Classification of DSS, GDSS,
Groupware
UnitII
- Components of Decision Support Systems: Model Base Management Subsystem, Database
ManagementSubsystem,KnowledgeManagement,UserInterface(Dialog)ManagementSubsystem.
- Constructing A DSS: Development Process (SDLC, Prototyping), DSS Generators, Programming
LanguagesandSoftwareToolsusedinDSSDevelopment.
UnitIII
- KnowledgeBaseManagementSystem:Knowledge,KnowledgeBase,ExpertSystemsandComponents
ofExpertSystems.
- InferenceTechniques:ForwardChaining,BackwardChaining.
- KnowledgeRepresentationTechniques:Rules,Frames,SemanticNetworks
Data Warehouse Definitions and Characteristics, Data Warehouse Architecture, Data cleaning, Data
integrationandTransformationconceptsinDatawarehouse,
UnitIV
ConceptsofIntelligenceandBusinessIntelligence(BI)systems
Tools and Techniques of BI: OLAP, Knowledge Discovery in Databases (KDD), Data mining,
Dashboards.DifferencebetweenDataminingandOLAP
DataMiningConcepts:Clustering,Association,Classification.WebMining
ApplicationofBIandfuturetrends
Note:
Practicalworkandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1. Turban,Efrain:DecisionSupport&IntelligentSystemsPearsonEducation
2. Marakas,George.M.:DecisionSupportSystemsinthe21stcenturyPearsonEducation
3. S. Nagabhushana, Data Warehousing OLAP and Data Mining, New Age International Pvt Ltd
Publishers,India
MBASyllabus
StrategicMarketing
CourseCode:MBACR403
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective
The basic aim of the course is to expose the students to the strategic framework that keeps organizations
relevantandeffectiveinthecompetitivemarkets.
CourseStructure:
UNITI:
NewParadigmsinMarketing;Corporatestrategyvs.StrategicMarketing;Nature,scopeandtasksofStrategic
Marketing;StrategicMarketingvs.StrategicMarketing;OverviewofStrategicProcess;StrategicIntentVision,
Mission
UNITII:
Nature and components of marketing environmental, Assessing internal environment; SWOT analysis; PEST
analysis,Porter'sFiveForceModel;Customeranalysis;Competitoranalysislevelsofcompetition,competitive
advantage;competitiveintelligence;competitivestrategies;Resourcesbasedviewofcompetitiveadvantage,
Creatingandsustainingcompetitiveadvantage;ValueChainAnalysis;Resourcesauditandutilization.
UNITIII:
NatureandScopeofMarketingStrategy;Strategicmarketplanning;Strategicpositionandaction;NewGeneric
Strategies; Marketing Strategies for leaders, challengers, and followers; Competitive strategies for domestic
players;Strategiesforglobalplayers.
UNITIV:
ModelsofStrategicChoice;Factorsgoverningselectionofstrategy;ControllingMarketingStrategies;Methods
of Performance Evaluation; Basic Control Tools, Balanced Score Card, Internal Marketingnature and scope,
InternalMarketingMix,DifferencebetweenInternalMarketingandExternalMarketing,Keysuccessfactorof
InternalMarketing
Note:
SuggestedReadings:
1. DavidA.Aaker,StrategicMarketManagement,JohnWiley
2. Sahaf,M.A.,StrategicMarketing,PrenticeHallofIndia,NewDelhi
3. Cravens,DW.,StrategicMarketingHomewoodIllinois,RichardD.Irwin.
4. Xavier,M.J.,StrategicMarketing,ResponseBooksAdivisionofSagePublications,NewDelhi
5. OrvilleC.Walker,Jr.,MarketingStrategy,TataMcGrawHill,NewDelhi
6. LindaE.Swayne,CasesinStrategicMarketing,PrenticeHall,NewDelhi
MBASyllabus
SalesandDistributionManagement
CourseCode:MBAEA404
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thepurposeofthispaperistoacquaintthestudentwiththeconceptswhicharehelpful
in developing a sound sales and distribution policy and in organizing and managing sales force and efficient
marketingchannels.
UnitI
Nature and Scope of Sales Management; Objectives and functions of Sales management; Nature of Selling;
OverviewofSellingProcessandSellingTheories;Prospectingforcustomers;Designinganddeliveringofsales
presentation; Modes of sales presentation, Recruiting and selecting Sales Personnel Methods and
administeringselectionprocedures;
UnitII
Developing Sales Training Programs, Executing and Evaluating sales training programs; Motivating Sales
Personnel, Overview of basic motivational theories; Compensating sales personnel, Designing and
Administering various Compensation Plans; Controlling Sales personnel and managing sales evaluation
programmes,Comparingstandardswithactualperformancesofsalespersonnel;
UnitIII
Objective and Types of Quotas, Quota setting procedure, Administering the quota system; Designing Sales
TerritoriesandAllocatingSaleseffortstosalesterritories;
An Overview of Marketing Channels; Structure, Functions and Relationships of channels of Distribution;
Channel Planning and organizational Patterns in Marketing Channels Traditional vs. Vertical Marketing
system, Channel Conflict and its management; Marketing Channel Design Process; Channel Management
Decisions
UnitIV
ChannelIntermediariesRoleandTypes;WholesalingTypesofWholesalers,Wholesalermarketingdecisions;
Retailing Types of retailers, retailer marketing decisions; Market Logistics Logistics objectives, Market
logistics decisions for Distribution Channels; Assessing Performance of Marketing Channels; Role of
InformationSysteminDistributionChannelManagement;
Note:CasesStudiesandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1. Still,RR.&Cundiff;SalesManagement,EnglewoodC
2. Tanner,J;HoneycuttED;ErffmeyerRobertC.;Salesmanagement:PearsonEducation
3. Anderson,R.ProfessionalSalesManagement.EnglewoodCliff,NewJersey,PrenticeHallInc.,.
4. Anderson,R.ProfessionalPersonalSelling.EnglewoodCliff,NewJersey,PrenticeHallInc..
5. Buskirk,RHandStanton,WJ.ManagementofSalesForce.HomewoodIllonois,RichardDIrwin.
MBASyllabus
ConsumerBehavior
CourseCode:MBAEA405
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
COURSEOBJECTIVE:
Thebasicobjectiveofthecourseistoacquaintstudentswiththedynamicsofconsumerdecisionmaking.
UNITI:NATUREANDSCOPE
Consumer behavior: Scope, importance and interdisciplinary nature, Micro Economic ,Macro Economic
HowardSheth,Engell, BlackwellMiniard and Nicosia models of consumer decisionmaking, Relationship
marketing.
UNITII:CONSUMERDECSIONMAKING
Consumer decisionmaking process: Routinised response, limited and extensive problem solving behavior.
ConsumersearchBehavior,ConsumersEvaluationrules,consumerschoicecriteria,InformationProcessingand
Involvement.
UNITIII:INTERNALBEHAVIORIALDETERMINANTS
Consumer perception: Absolute and differential threshold, subliminal perception. Perceptual selection,
organizationandinterpretation.Memory,Consumerlearning:Motivation,cues,responseandreinforcement.
Behaviorallearningandcognitivelearningtheories.Attitudeformationandchange:attitudeanditsformation.
Cognitivedissonancetheoryandattributiontheory,Emotionsandbeliefs.Personalityandconsumerbehavior:
Roleoflifestyleinunderstandingconsumerdiversity.SelfConcept.
UNITIV:EXTERNALBEHAVIORIALDETERMINANTS
Influence of reference groups Friendship, Work, Celebrity and family. Post purchase behavior, Complaint
Behavior, Brand loyalty, persuasion.Impact of social class, culture, subculture and crosscultural factors on
consumerbehavior.
NOTE:Casestudiesandotherassignmentwillbeprovidedbytheconcernedfacultyintheclass.
SUGGESTEDREADINGS:
1. LeonG.Schiffman&LeslieLazarKannk,ConsumerBehaviour,PrenticeHallofIndia
2. Reynolds&Wells:ConsumerBehaviourMcgrawHill,International.
3. JamesF.IngelRoger.D.&BlackwellConsumerBehaviourDrydenPress
4. S.C.MehtaIndianConsumersTataMcGrawHill
MBASyllabus
ECommerce
CourseCode:MBAEA406
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims at making students well versed with the ecommerce and ebusiness
conceptsandtechnologies.
UnitI
IntroductiontoECommerceDefinition,Evolution,
WWWWebServers,Clients,Email,SearchEngines,Chat,Music,Video.
InternetMarketingTechnologiesDatabases,DatawarehouseAndDatamining.
UnitII
ECommerce Business Models Key elements of Business Models, Business to consumer (B2C)
Businessmodel,BusinesstoBusiness(B2B)Businessmodel,ConsumertoConsumerBusinessmodel
BuildingECommerceSystemDevelopmentlifeCycle,ChoosingSoftwareandhardware.Ecommerce
SiteTools
ECommerce Security Security threats, technology solutions to threats and protection. Policies,
proceduresandLaws
UnitIII
ECommerce Payment Systems: Cash, Checking transfer, Credit card, stored value and accumulating
Balance.
UnitIV
-
CreditCardECommerceTransactions:Working,CreditCardEnablers,LimitationsofOnlinepayment
systems
DigitalPaymentSystems:DigitalWallets,DigitalCash,SmartCardsasstoredvaluesystems
B2BPaymentSystems:ElectronicBillingpresentmentandpayment
Ethical,SocialandPoliticalIssuesinECommerce:Responsibility,AccountabilityandLiability.
PrivacyandInformationRights:PrivacyandLegalProtections,Privateindustryselfregulation,Privacy
Advocacygroups.
IntellectualPropertyRights:Types,CopyrightandPatent.
NetMarketplacesCharacteristicsofNetMarketplaces,TypesofNetMarketplace,EDistributors,E
Procurement,Exchanges.
Note:
CasesStudies/MiniProjectsandotherassignmentswillbeprovidedbytheconcernedfacultyinthe
class.
SuggestedReadings
1.
2.
3.
4.
KenethLaudon&Traver,Ecommerce,PearsonEdu.NewDellhi.
Cady,G.H.andPartMcGreger,TheInternetBPBPub.,Delhi.
Carpenter,PhileBrands,HBSPress,Boston.
Keen,PeterandMarkMcDonaldTheeProcessEdge,Delhi,TataMcGrawHill.
MBASyllabus
RetailManagement
CourseCode:MBAEA407
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
UNITI:INTRODUCTION
Overview of retailing environment and management: Functions of retailing; Building and sustaining relationships;
Strategic planning; Structural change, Types of Retail Outlets, Market structure and control; Planning and
development.
UNITII:SITUATIONANALYSIS
Retail institutions by ownership; Retail institutions by storebased strategy mix; Web, non storebased, and other
forms of nontraditional retailing; Targeting customers and gathering information; Communicating with customers;
PromotionalstrategiesChoosingastorelocation:Tradingareaanalysis;Siteselection;Storedesignandlayout;Display
UNITIII:MANAGINGRETAILBUSINESS
Retail organizations and HRM; Operations management: financial and operations dimensions; Managing retail
services;Servicecharacteristics;Branding:perceptionsofservicequality
UNITIV:DEVELOPINGTHEPRODUCT
Retail Information Systems; Merchandise management and pricing: developing and implementing plans; People in
retailing;Outofstoreretailing:differenttypes
[
UNITV:INTERNATIONALRETAILING
Internationalization and Globalization; Shopping at World stores; Going International; The Internationalization
process;Culture,businessandinternationalmanagement
REFERENCES
1.BermanBandEvansJRRetailManagement,PearsonEducation.
2.MichaelLervyMandWeitzBWRetailingManagement,TataMcGrawHill.
3.NewmanAJandCullenPRetailing:EnvironmentandOperations,Vikas.
4.VarleyRandRafiqMPrinciplesofRetailManagement,Palgrave.
5.LambaTheArtofRetailing,TataMcGrawHill.
MBASyllabus
ProjectAppraisal,FinanceandManagement
CourseCode:MBACR408
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:Thebasicpurposeofthiscourseistounderstandtheframeworkforevaluatingcapitalexpenditure
proposals,theirplanningandmanagementinthereviewoftheprojectundertaken.
Contents
UnitI
Capital Investment Importance and Difficulties; Project classification and dimensions. Stages of
Project Feasibility Analysis Identification, Preselection, Analysis, Evaluation and Decision.
GenerationandScreeningofProjectIdea;CorporateAppraisal;ProfitPotentialofIndustriesPorter
Model.
UnitII
Market Demand and Situational Analysis; Forecast future market demand. Market Risk. Technical
Analysis Preliminary information requirements, Steps of the technical analysis. Social Cost Benefit
Analysis. Environmental Appraisal of Projects. Network Techniques for Project Management; Project
ReviewandAdministrativeAspects.
UnitIII
Financial Appraisal of Projects. Project costing and financing. Estimating Total Project Cost. Working
Capital Requirements. Financing the projects long term and short term. Financial Projections
ProfitabilityEstimates,CashflowEstimates,ProjectedBalancesheets.
UnitIV
Analyzing Financial Projections Techniques Ratio Analysis, Break Even analysis, Average rate of
return, Payback period, Net present value and Internal rate of return. Risk Analysis for Projects.
Sensitivityanalysis.ProjectImplementation.Timeandcostoverruns.
SuggestedReading
1.
Bhalla,V.K.FinancialManagementandPolicy.NewDelhi,Anmol.
2.
ChandraPrasanna.Project;Planning,Analysis,Financing,ImplementationandControl,NewDelhi,
TataMcGrawHill.
3.
Chitale V P. Project Viability in Inflationary Conditions A Study of Capital Cost and Project
Viability,NewDelhi,VikasPublishingHouse.
4.
PatelBM.ProjectManagementStrategicFinancialPlanning,EvaluationandControl.NewDelhi,
VikasPublishingHouse.
5.
RaoPCK.ProjectManagementandControl.NewDelhi,SultanChand&Sons.
MBASyllabus
SecurityAnalysisandPortfolioManagement
CourseCode:MBAEA409
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objective: This course aims at to acquaint the students with the working of security market and
principlesofsecurityanalysisandalsotodeveloptheskillrequiredforportfoliomanagementsoastobeable
tojudgethecompetitivepositionoffirmsincapitalmarketandreviewtherelatedbusinessdecisionsinthe
lightofstandardfinancetheoryvisvistobehavioralfinancetheory.
UnitI
Introduction:Propertiesoffinancialassets,MeaningandConceptofinvestment,characteristicsandobjectives
ofinvestments,roleofsecuritymarketineconomy,varioussecuritiesandtheircharacteristics,mechanicsof
securitytrading:SecuritymarketIndicescomputationthroughmarketvaluemethod,priceweightedmethod
and equal weighted method, sensitive index of equity prices; Various types of security markets and their
functions.
UnitII
Efficient Capital Markets TheoryNeed for efficient capital markets, efficient market hypothesis weak form,
semi strong and strong form; capital asset pricing model; stock market volatility; Risk and Return historical
and expected rates of return, mean and measurement of risk of expected and historical return, common
measures of risk and return; Market Efficiency and Behavioral Finance explanation of biases and Fusion
Investing Theory; review of the efficient market paradigm and analyses of the behavioral challenge staged
againstit.
UnitIII
FundamentalSecurityAnalysis:Economicanalysispurpose,sourcesofinformationandtechniques;Industry
Analysisobjectives,sourcesofinformation,andtechniques;CompanyAnalysisobjectives,companyanalysis
throughfinancialratioanalysis.
Unit:IV
Portfolio Managementconcept, objectives, principles, Markowitz portfolio theory, the efficient frontier and
investors utility, portfolio return, covariance, correlation and variance, determination of portfolio beta and
alpha, optimum portfolio; Technical Analysis: meaning, assumptions, weakness and advantages of technical
analysis:Techniques:exponentialaverage,Chartingtechniques,DowTheory,Elliotwavetheory,armsindex.
Note:Thispapershallhave50%numerical&50%theoreticalquestions.
SuggestedReadings:
1. Amling,FundamentalsofInvestmentAnalysis,PrenticeHall,InternationalEdition.
2. Farozzi,FranchJ:InvestmentManagement,PrenticeHall,InternationalEdition.
3. Gupta,L.C:StockExchangeTradinginIndia:SocietyforCapitalMarketResearchandDevelopment,Delhi
4. Sharpe,WilliamF,GordonJAlexanderandJ.VBailly:Investments,PrenticeHallofIndia,NewDelhi.
5. FranciesJ.Clark:ManagementofInvestments;McGrawHill,NewDelhi
MBASyllabus
CorporateTaxPlanningandManagement
CourseCode:MBAEA410
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjective:Thiscourseaimsatmakingstudentsconversantwiththeconceptofcorporatetaxplanning
andmanagement,asalsotheirimplicationsforcorporatefinancialdecisionmaking.
UnitI
Assessment of Companies: Meaning and kinds of companies under Income Tax Act, Determination of
Residential Status of Companies, Computation of taxable income (Income from business and other sources
only) and tax liability of companies. Advance Tax Payment for Companies: Pay as you earn scheme,
Computationofadvancetaxandinterestpayableonshortfallofadvancetax.
UnitII
Corporate Tax Planning : Concept & Scope; Tax planning differentiated from tax evasion and tax avoidance;
Taxshiftinganditstypes;Areasoftaxplanning;Significance,methodsandproblemsoftaxplanning.Minimum
AlternateTax(MAT):SchemeofMATinbrief;ConceptofZeroTaxCompany;ComputationofbookprofitsU/S
115JB;ComputationoftaxliabilityunderMATprovisions.
UnitIII
TaxPlanningwithregardtoSpecificManagementDecision:Leaseorbuy;ii)Retainorreplace;iii)Newcapital
investment (with practical problems).Tax Planning & Financial Management Decisions: Tax planning and tax
implicationsindevelopingcapitalstructure;Taxconsiderationsindividendpolicy(withpracticalproblems).
UnitIV
Wealth Tax Act, 1957: Meaning of assets; Deemed assets; Exempted assets; Scope of liability to wealth tax
according to citizenship and residential status of an assessee; Computation of net wealth and wealth tax
liability;Valuationrulesforvaluationofimmovableproperties..
Note:Thispapershallhave60%numericaland40%theoreticalquestions.
SuggestedReadings:
1. Lal,B.BandVashist,N.,IncomeTaxandCentralSalesTaxLawandPracticePearsonEducation,New
Delhi
2. IncomeTaxAct,BAREAct,TaxmanPublications,NewDelhi.
3. Singhania,V.K.DirectTaxPlanning&Management,TaxmanPublications,NewDelhi.
4. SinghaniaV.K.StudentsGuidetoIncomeTax,TaxmanPublications,NewDelhi.
5. Srinivas,E.A.CorporateTaxPlanning,TataMcGrawHillPublishingCo.Ltd.NewDelhi.
6. WealthTaxAct,BAREAct,TaxmanPublications,NewDelhi
MBASyllabus
MicroFinance
CourseCode:MBAEA411
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective: The objective of this course is to provide students an opportunity to learn from diverse global
experiencesandexchangeinsightstheconceptandpracticeofmicrofinancing.
Unit:I
Nature, concept and scope of microfinance, microfinance institutions, why microfinance, microfinance as a
tool of development and poverty eradication, evolution of microfinance evolution and character of
microfinance in India, microfinance delivery methodology, microfinance in Indiapresent status and future
prospects.
Unit:II
PerspectivesofMicrofinanceinnovativeandcreativemicrofinancemodels,legalandregulatoryframework,
monitoringandevaluationfindings,RBIguidelinesonmicrofinance,emergingissuesinmicrofinance,impactof
assessment and social assessment of microfinance institutions, financial sustainability in microfinanceissues
relating transparency, MIS in microfinance institutions, analysis and reporting practices of microfinance
institutions.
Unit:III
Member Owned Microfinance origin, organizational models, spread management, typology of member
owned institutions; market development financial service demands of households, market research for
financial products and services, development of new products and services strategy, types of network and
linkages,structureandintent,significanceofnetworkingstrategy.
Unit:IV
RiskManagementinMicrofinanceconcept,typesandsourcesofrisksinmicrofinance,managementofcredit,
default, interest, liquidity and operational risks, management of governance risk, internal controls in
microfinance,capitalchargeformicrofinancerisks; Microfinanceandprioritysectornorms/lending,revenue
generation,operatingcostsandefficiencyofmicrofinance.
SuggestedReadings:
1. Lee, Nanci and Rewa Misra , Community based microfinance manual modules, Coady
InternationalInstitute,Canada.
2. Matthews,BrettTowardssafetyandselfreliancethetragedyofsavingathome,CanadianCo
operativeAssociation..
3. Rock, R, Oteror and Saltzman S., Principles and practices of microfinance governance, ACCION
International.
4. Hirschand,Med.,MaintainingthesecurityofclientfundsinHirschandM.ed.SavingsSevicesfor
thepoor,KumarianPress,USA.
5. Misra,R.Caseofprimaryagriculturalcreditsocietylinkage,India:thebestruralremoteselfhelp
groupscando,CoadyInternationalInstitute,Canada.
MBASyllabus
IslamicBankingandFinance
CourseCode:MBAEA412
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjective:ToprovideanoverviewofIslamicbankingdevelopmentandhowshariahcompliantretail
andinvestmentproductsarestructured.
Unit:I
OverviewofIslamicBankingDevelopment:earlyexperimentswithIslamicfinance,IslamicBankinginArabia:
role of the Islamic Development Bank in promoting Islamic finance, Dubai Islamic House, Kuwait Finance
House,AlRajhiBankslicensedforbankingoperationsinSaudiArabia;SouthEastAsianDevelopmentsBank
IslamMalaysia,BankMuamalatIndonesia,InternationalbankinvolvementinIslamicfinanceHSBCAmanah,
Citigroup,UBSandDeutscheBank.
Unit:II
Islamic Deposit Facilitates: Islamic Deposit Facilities designing Gard Hassan and Wadiah accounts for
transaction deposits, Shariah complaint savings deposits with limited transaction function, unrestricted
Mudarabainvestmentaccountssubjecttoperiodsofnotice,Restricted Mudarabainvestmentaccountswith
bank returns through arrangement and management fees, Murabaha time deposits as a tool for treasury
management
Unit:III
Structuring Shariah Compliant Short Term Financing Facilities: Murabaha trade financing facilities with and
without client purchase guaranteestransfers of title under Murabaha contracts and the timing of single or
multiple payments, bundling of commodities for Murabaha contracts and recurrent transactions, use of
letters of credit and shipping documents in Murabaha transactions: Salam and parallel Salam contracts and
their difference from conventional forward contracts, Tawarruq as a vehicle for obtaining a cash advance,
Qardhasaninterestfreecreditcontracts,DesignandfeaturesofIslamiccreditcards.
Unit:IV
Risk Management In Islamic Finance: Principals of Islamic insurance and Takaful Structures Takaful versus
conventional insurance, Mutual insurance principals; Takaful Models Wakala and models and concept of
Tabarru, Mudaraba model with profit sharing; Avoidance of Riba in assets held by Takaful companies, risk
management by Takaful companies, Islamic Bancassurance; Managing Risk through Shariah Compliant
SolutionsCreditrisktowardsdebtors andminimizationofdefaults,Liquidity riskthrough Shariahcompliant
treasurymanagement.
SuggestedReadings:
1. HarDr.IslamicBankingPracticeBahrainInstituteofBankingandFianace.
2. IqbalZ.andMirakhorA.,AnintroductiontoIslamicFinance:TheoryandPracticeWiley.
3. Hassanm.Kabir,HandbookofIslamicBankingEdwardElgar,Cheltenham,EnglandandNorthampton,
Massachusetts.
4. Kette,Brian,IntroductiontoIslamicBankingandFinancePrinthaus,Northampton.
5. www.islamicbanking.com
MBASyllabus
ManagementofIndustrialRelations
CourseCode:MBACR413
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective: The purpose of this paper is to provide an indepth understanding of the role of Training and
developmentintheHRD,andhowtomanagetheprocessofT&Dforsmoothempowermentofhuman
capital.
UNIT1
BasicConcepts:Education,Training,Development.PrinciplesofTraining,objectives,andNecessityofTraining.
UNIT2
ResponsibilitiesandChallengestoTrainingManagers.Principlesoflearning,theoriesoflearningandlearning
organizations.TrainingPolicy.
UNIT3
Identification of Training Needs, planning for Training Programme, training aids, prepration of trainees.
Trainingmethodsonthejob,offthejobandofftheorganization.EvaluationofTrainingProgramme.
UNIT4
Executivedevelopmentprocess.Sourcesofknowledgeandacquisition.Typesofdevelopmentalprogrammes,
under study assignment, job rotation, sensitivity training, committee assignment, transactional analysis and
interestablishmenttraining.
Note;Thecasestudies/presentationswillbeannouncedbythecourseinstructorduringthesemester.
SuggestedReadings
1.Beunet,Rogered.ImprovingTrainingEffectiveness.Aldershot,Gower
2.BuckleyR&Caple,Jim.TheTheory&PracticeofTraining.London,Kogan&Page.
3.Lynton,R.Pareek,U.TrainingforDevelopment.NewDelhi,Vistaar.
4.Pepper,AllanD.ManagingtheTrainingandDevelopmentFunction.Aldershot,Gowerm
5.Reid,M.A.etc.TrainingInterventions:ManagingEmployeeDevelopment.London,IPM,
MBASyllabus
InternationalHumanResourcesManagement
CourseCode:MBAEA414
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:ThecourseseekstolookatHRMinabroader,comparativeandinternationalperspective
todealwithcomplexissuesandmanifoldrisksonaccountofGlobalization,growingpresenceofmultinationals
withexpatriatemanagers,crossbordermergersandacquisitionsandincreasingdiversityofworkforce
Unit1
ConceptofInternationalHRM,ManagingGlobal,DiverseWorkforce,cultureandinternationalHRM,Typesof
culturesDominant culture, sub culture, organizational culture, occupational culture, strong and weak
culture;Managingacrossboardersandcultures;culturaldifferencesanditsmanagerialimplications;creating
andmaintainingorganizationalculture.
UnitII
Communicatingacrosscultures:Barrierstoeffectivecommunicationinglobalorganizations,leadershipacross
cultures; The GLOBE project on leadership and its major findings; Hofesteds cultural dimensions; evolution
andchangeinglobalorganizationalstructures;Variousformsofstructures.
UnitIII
Crossculturenegotiationanddecisionmaking:Stagesinnegotiationinglobalorganizations;cultural,national
andorganizationalinfluencesontheprocessofnegotiation;Effectivestrategiesforinternationalnegotiations:
Stepsindecisionmakingprocessandimpactofcultureondecisionmakinginglobalorganizations.
UnitIV
HRM in global organizations: Staffing policies the ethnocentric, polycentric, geocentric and regioncentric
approaches; selection criteria and techniques used by MNCs to select expatriates for international
assignments;Sourcesofstaffing(PCNs,TCNs,andHCNs.);FactorsinfluencingperformanceofTCNsandPCNs,
appraisal of HCNs; Compensation approaches, variables influencing compensation in MNCs; Cultural
adjustmentphasesduringexpatriation,culturalshock.
Note:
SuggestedReadings:
1. International Management: CrossCultural Dimensions, Author:Richard Mead; Publisher:Wiley
Blackwell
2. Essentials of International Management: A CrossCultural Perspective Author:David C Thomas;
Publisher:SagePublications,Inc
3. International management: Managing in a diverse & dynamic global environment, Autors :Arvind V
PhatakRabiSBhagat/RogerJ.Kashlak.McGrawHill,specialIndianedition.
4. InternationalManagement,AuthorHelenDeresky,ImprintPearsonEducation
5. TheCulturalDimensionsofInternationalBusiness,AuthorGaryFerraro,ImprintPearsonEducation
MBASyllabus
ManagementDevelopment
CourseCode:MBAEA415
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
OBJECTIVE;Thepurposeofthiscourseistoadvanceanunderstandingofconcepts,methodsandstrategies
underlyingthedevelopmentofexecutives.
UNITI
Field of Human Resource Development; Definition; objectives and Functions of Human Resource
DevelopmentProfessionals;opensystems.
UNITII
Theoryperspectiveoftraining;strategicplanningapproach;organizationalenvironmentandtraining;training
methodologyandoverviewofthetrainingprocess;trainingneedsassessmentandtrainingobjectives.
UNITIII
Managementdevelopment:perspective,MDandmanagementeducation;Pitfalls,Continuingneed,Needfor
effectiveMD,MDPolicyandCommittees;PlanningthestrategiesandprogrammetoreachMDobjectives.
UNITIV
Management effectiveness audit and management inventory; Methods of MD including training for human
relations , leadership, teamwork, communication and creativity ; conduction of MD programme Role of
programmecoordination,trainee,topmanagement;Evaluation;Gettingmanagementtrainingtopayoff.
SuggestedReadings
1.Bienvenu,B.J.NewPrioritiesinTraining.AmericanManagementAssociation.
2.Bibsted,Don.DevelopmentinInterpersonalSkillsTraining.Gower,London.
3.Brinkerhoff,Robert.AchievingResultsfromTraining:HBowtoevaluateHRDtoStengthenProgramsand
IncreaseImpact.JosseyBass,SanFrancisco.
4.Craig,RobertL.TrainingandDevelopmentHandbook.McGrawHill,NewYork.
MBASyllabus
ManpowerDevelopmentforTechnologicalChange
CourseCode:MBAEA416
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: This course aims to discuss the major aspects of technological change and the kind of
humanresourcemanagementstrategiesandstepswhichmayequiptheorganizationanditshumanresources
toadequatelycopewithsuchchanges.
UnitITechnologicalchangeandProgressofanorganization,TechnologyPlanningandForecastingtheneed
forintroductionofnewtechnologies,TechnologyTransfer,SpecialFeaturesofNewTechnology;Conceptand
ProcessofTechnologicalInnovation,OrganisationalImplicationsofTechnologicalChange.
UnitIIHumanResourceImplicationsofTechnologicalChangeonPerformanceandPotential.Evaluationinthe
Context of New Technology; Technology Transfer with Human Face New Issues in Manpower Training and
CareerDevelopment.
Unit III Conducting Innovation and Industrial R & D, Introduction to Management of Technology,
Technological Change and Progress, Life cycle of Technologythe technology S curve, Integrating technology
andstrategy.
UnitIVTechnologyandCostleadership:DifferentiationthroughTechnology, Technology Planning and

Forecasting, Forecasting Technology, Different methods: Delphi, Trend extrapolation, Scenario building,
TechnologyAudit.Auditmodels.
Note:
SuggestedReadings:
1.Clark,JonmanagingInnovationandChange,UniversityofSouthampton
2.Clark,JonHumanResourceManagementandTechnologicalChange,London,Sage
3.Campbell,AandWamer,MNewTechnology,SkillsandManagement,London,Routledge
4.Rastogi,PNManagementofTechnologyandInnovation,NewDelhi,Sage
5.Warner,M.NewTechnologyandmanufacturingManagement,London,Wiley
MBASyllabus
HumanResourcesPlanningandDevelopment
CourseCode:MBAEA417
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
OBJECTIVES: The objective of this paper is to develop a conceptual as well as a practical understanding of
Humanresourceplanning,deploymentanddevelopmentinorganizations
UNITI
Macro level manpower planning and labour market analysis; Organisational human resource planning;
Stocktaking;Workforceflowmapping;AgeandGradedistributionmapping.
UNITII
Modelsandtechniquesofmanpower;Demandandsupplyforecasting;BehavioralfactorsinHumanresource
planning.
UNITIII
Wastage analysis retention; Redeployment and Exit strategies; Career management; career planning and
development;Performanceplanning.
UNITIV
HRD in strategic organizations; Human resource information system; Human resource valuation and
accounting.
References
1Arthur.,M.CareerTheoryHandbook,EnglewoodCliff,PrenticeHallInc.,
2 Belkaoui, A.R and Belkaoui, J.M. Human Resource Valuation: A Guide to Strategies and Techniques.
Greenwood,QuorumBooks
3.Greenhaus,J.H.CareerManagement,NewYork,Dryden.
4. Kavanagh, M.J. etc. Human Resource Information System: Development and Applications. Boston, PWS
Kent
5.Mabey,C.andSalama,G.StrategicHumanResourceManagement.Oxford,Blackwell
MBASyllabus
TotalQualityManagement
CourseCode:MBACR418
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective:Theobjective ofthecourseistodevelopadeepinsightofqualityamongthestudentsandthe
currentrelianceofqualityprinciplesinthecompetitiveera.
UNIT1
BasicConceptsinQuality,DimensionsofQuality,Qualitycosts,QualityPhilosophiesContributionofDeming,
Juran,,TaguichiandCrossbytoquality,ComparisonofQualityPhilosophies.
UNIT2
Customer Perception of Quality, Total Quality ManagementHistorical Review, TQM Framework, Stages in
TQMImplementation.BarrierstoTQMImplementationEmployeeInvolvementinQualityManagement.
UNIT3
Theseventoolsofquality,StatisticalandQualityControlbytheuseofControlChartsMethodsofInspection
and Quality Appraisal. Concept of six sigma, Continuous Process Improvement Kaizen, Kanban and JIT.
QualityFunctionDeployment(QFD)
UNIT4
NeedforISO9000andOtherQualitySystems,ISO9000:2000QualitySystemElements,Implementationof
QualitySystem,QualityAuditing,ISO14000Concept,RequirementsandBenefits.
Note; thecasestudies/presentationswillbeannouncedbythecourseinstructorduringthesemester.
SuggestedReadings;
1.RoseJ.E.,TotalQualityManagement,KoganPageIndiaPvt.,Ltd.
2. James R.Evans & William M.Lidsay, The Management and Control of Quality, SouthWestern (Thomson
Learning),
3.Feigenbaum.A.V.TotalQualityManagement,McGrawHill.
4.Oakland.J.S.TotalQualityManagementButterworthHcinemannLtd.,Oxford.
5.NarayanaV.andSreenivasan,N.S.QualityManagementConceptsandTasks,NewAgeInternational.
MBASyllabus
LogisticsManagement
CourseCode:MBAEA419
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thecourseisdesignedtoexplainbasictheoryandtechniquesoflogisticstoexaminethe
issuesandproblemsassociatedwithlogisticsinachangingenvironment,andtoshowhowlonglogisticscan
improve an enterprises effectiveness and competitiveness. Students would be encouraged to use computer
softwarepackageforproblemsolving.
UnitI
Definition and Scope of Logistics Functions & Objectives Customer Value Chain Service Phases and
attributesValueaddedlogisticsservicesRoleoflogisticsinCompetitivestrategy.
UnitII
Warehousing Functions Types Site Selection Decision Model Layout Design Costing Virtual
Warehouse. Material Handling equipment and Systems Role of Material Handling in Logistics. Material
StorageSystemsprinciplesbenefitsmethods.AutomatedMaterialHandling.
UnitIII
Performance Measurement Need, System, Levels and Dimensions. Internal and External Performance
Measurement.LogisticsAudit.TotalLogisticsCostConcept,AccountingMethods.CostIdentification,Time
FrameandFormatting.
UnitIV
Transportation System Evolution, Infrastructure and Networks. Freight Management Route Planning
Containerization. Modal Characteristics, Intermodal Operators and Transport Economies. Packaging Design
considerations,MaterialandCost.PackagingasUnitisation.ConsumerandIndustrialPackaging.
Note:
SuggestedReadings:
1.SopleVinodV,LogisticsManagementTheSupplyChainImperative,PearsonEducation,IndianReprint
2.AilawadiCSathish&RakeshSingh,LogisticsManagement,PrenticeHallIndia
3.Coyleetal.,TheManagementofBusinessLogistics,ThomsonLearning.
4.BowersoxDonaldJ,LogisticalManagementTheIntegratedSupplyChainProcessTata
5.McGrawHill
6.BloombergDavidJetal.,Logistics,PrenticeHallIndia
MBASyllabus
SupplyChainManagement
CourseCode:MBAEA420
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
UNITI
The Supply Chain Revolution Generalized Supply Chain Model Supply chain and networks Extended
organization Integrative Management Responsiveness Financial Sophistication Globalization Digital
BusinessTransformation.TheLogisticsOfBusinessTheLogisticalValuePropositionTheWorkOfLogistics
LogisticalOperatingArrangementsFlexibleStructureSupplyChainSynchronization.
UNITII
TheQualityImperativeProcurementManufacturingLogisticalInterfaces.InformationSystemFunctionality
Comprehensive Information System IntegrationCommunication TechnologyRationale For ERP
ImplementationERP System DesignSupply Chain Information System Design. Inventory Functionality and
DefinitionsInventoryCarryingCostPlanningInventoryManagingUncertaintyInventoryManagementPolicies
InventoryManagementPractices.TransportFunctionality,PrinciplesandParticipantsTransportationService
TransportationEconomicandPricingTransportAdministrationDocumentation.
UNITIII
Strategic WarehousingWarehousing OperationsWarehousing Ownership Arrangements Warehouse
Decisions. Packaging PerspectivesPackaging For Materials Handling EfficiencyMaterials Handling. Why
Integration Creates Value Systems Concept And AnalysisLogistical Integration ObjectivesEnterprise
IntegrationSupply Chain ProcessesSales And Operations Planning(S & OP)Supply Chain Planning
ConsiderationsPricing.
UNITIV
Global Supply Chain IntegrationSupply Chain SecurityInternational Sourcing. Enterprise Facility Network
Warehouse RequirementsTotal Cost IntegrationFormulating Logistical Strategy. Development and
ManagementofInternalLogisticsRelationshipsDevelopmentandManagementofSupplyChainRelationships.
E commerce advantages and disadvantages for SCM ecommerce as an enabler evolution of world class
supplychainsEDIExchanges,hubsandmarketplacesERP.
Note:
SuggestedReadings
1. SupplyChainLogisticsManagementBowersox,Closs&CooperMcGrawHill.
2. WorldClassSupplyManagementBurt,Dobbler,Starling,TMGH.
3. Globaloperations&LogisticsPhilippePierreDornier,JohnWiley&sonsInc,NewYork.
4. Designing and Managing the supply chain David Simchi, Levi & Philip Kaminski, McGrawHill
CompaniesInc.
5. OperationsNowFinch,McGrawHill,
MBASyllabus
TransportationManagement
CourseCode:MBAEA421
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thepurposeofthiscourseistodeveloptheskillsandknowledgeregardingtransportation
management.
UnitI:
Growth of urbanization and problems of transportation; Transportation challenges and limitations;
Government activities in transportation; Transportation Modes: Load Planning, TransportationModes and
Their Selection. Transportation systems: Planning, Operation and management of goods transport, Trip
generationanddistribution;
UnitII:
Transportation Models: Sequential Travel Demand,Forecasting Models, Growth Factor Model, Regression
Model, Gravity Model, Future Developments in Transportation. Motor Vehicle Act 1988: Short titles &
definitions, and its Impact on Urban TransportSystem, Vehicular Pollution, Emission Norms; Laws governing
theuseofmotorvehicle&vehicletransport.
UnitIII:
Factors influencing transport development: physical, economic, political and strategic concepts of
connectivity and accessibility; Transport policy and planning; Basic considerations transportation demand:
Direction, Volume and Frequency. Regulation of Transport Services: Licensing policies, Transport Taxation;
Transport and environment; Energy consumption in Transport; Role of international bodies in transport
development.
UnitIV:
Transport Production Management : cost structure of different transport modes, joint and common costs,
short run and long run costs, difficulties in cost estimation; Pricing of transport services : discriminatory
pricing;EvolutionoftariffStructureconceptsofoperatorcost,usercostandsocialcost.
SuggestedReadings:
1. Baerwald,JE.TransportationandTrafficEngineeringHandbook.EnglewoodCliffs,NewJersey,PrenticeHall
2. Bell,G.etc.TheBusinessofTransport.Plymouth,McDonaldandEvans.
3. Dickey,JW.MetropolitanTransportationPlanning.NewDelhi,TataMcGrawHill,.
4. Grey, G E. and Hole, L A. Public Transportation Planning: Operations and Management. Englewood Cliffs,
NewJersey,PrenticeHallInc.
5. Gupta,MP.MetropolitanTransportationSystem.NewDelhi,National.
MBASyllabus
WorldClassManufacturing
CourseCode:MBAEA422
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Objective: To acquaint the students with the world class manufacturing environment and optimized
productionprinciples.
Contents:
UnitI
World Class Manufacturing Environment, Imperatives for success, System approach and change in mindset,
StrategicdecisionsinManufacturingManagement,Choiceoftechnology,Capacityandlayouts,Automationin
Materialshandlingsystem.
UnitII
State of international business, Managerial attitude towards globalisation of business, Entering the
internationalarea,Managerialchallengesforthefuture;Softwareinuse,Problemsinimplementation,Indian
experience,optimizedproductiontechnology.
UnitIII
PrinciplesadvocatedinJustinTimeSystem,JITManufacturingSystem,JIT
PullSystem,UseofKanbanSystem,JITPurchase,Sourcedevelopment,
SupplychainManagement.
UnitIV
Total quality Management Philosophy, TQM Principles, TQM Tools, Quality through design, Quality
Management System and ISO 9000, QS 9000 etc.; Total productive Maintenance, Concept of reliability,
reliabilityimprovement,ConceptofmaintainabilityandMaintainabilityimprovement.
SuggestedReadings
1ManagementtodayBurtonandThakur.
2OperationManagementHughes,Chris.
3ProgrammedLearningatforProductionandOperationsManagement.Buffa,Elwoods
MBASyllabus
EBusiness
CourseCode:MBACR423
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thiscourseaimsatmakingstudentswellversedwiththeecommerceandebusinessconcepts
andtechnologies.
UnitI
IntroductiontoECommerceDefinition,Evolution,
WWWWebServers,Clients,Email,SearchEngines,Chat,Music,Video.
InternetMarketingTechnologiesDatabases,DatawarehouseAndDatamining.
UnitII
-
ECommerce Business Models Key elements of Business Models, Business to consumer (B2C) Business
model,BusinesstoBusiness(B2B)Businessmodel,ConsumertoConsumerBusinessmodel
BuildingECommerceSystemDevelopmentlifeCycle,ChoosingSoftwareandhardware.EcommerceSite
Tools
ECommerce Security Security threats, technology solutions to threats and protection. Policies,
proceduresandLaws
UnitIII
ECommercePaymentSystems:Cash,Checkingtransfer,Creditcard,storedvalueandaccumulatingBalance.
UnitIV
-
Ethical,SocialandPoliticalIssuesinECommerce:Responsibility,AccountabilityandLiability.
Privacy and Information Rights : Privacy and Legal Protections, Private industry selfregulation, Privacy
Advocacygroups.
IntellectualPropertyRights:Types,CopyrightandPatent.
Net Marketplaces Characteristics of Net Marketplaces, Types of Net Marketplace, EDistributors, E
Procurement,Exchanges.
Credit Card ECommerce Transactions: Working, Credit Card Enablers, Limitations of Online payment
systems
DigitalPaymentSystems:DigitalWallets,DigitalCash,SmartCardsasstoredvaluesystems
B2BPaymentSystems:ElectronicBillingpresentmentandpayment
Note:
CasesStudies/MiniProjectsandotherassignmentswillbeprovidedbytheconcernedfacultyintheclass.
SuggestedReadings:
1.
2.
3.
5.
6.
KenethLaudon&Traver,Ecommerce,PearsonEdu.NewDellhi.
Cady,G.H.andPartMcGreger,TheInternetBPBPub.,Delhi.
Carpenter,PhileBrands,HBSPress,Boston.
Keen,PeterandMarkMcDonaldTheeProcessEdge,Delhi,TataMcGrawHill.
RaviKalakota,Ebusiness2.0Roadtosuccess,AvaliableatAmazon.com
MBASyllabus
AdvancedDataBaseManagementSystems
CourseCode:MBAEA424
MBA1stSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:ThiscourseaimsatmakingstudentswellversedwithlatestconceptsandtheoriesinDBMSand
theirapplicabilityindailylife.
UnitI
-
Basicconcepts:Entity,Attributes,Keys,Relationship,Association,Database,DBMS,DataIndependence,
ThreeLevelArchitecture.
DataBaseComponentsClassificationofDBMSUsers,DBMSFacilities,StructureofDBMS,Advantagesand
DisadvantagesofDBMS.
UnitII
- RelationalDatabasesCoddsRules,IntegrityRules,DatabaseAnomalies
- RelationalAlgebraUnion,Difference,Intersection,CartesianProduct,Projection,Selection,Join,Division
SQLDateDefinition(Create/DropaTable,View,Index),DataManipulation(Select,
Update,Delete,Insert),formsandReportsinMSAccess.
UnitIII
-
RelationalDataBaseDesignFull/PartialFunctionalDependency,PartialDependency,Transitive
Dependency
NormalizationUnnormalizedRelations,First,Second,Third,BCNF,FourthNormalLosslessJoinand
DependencyPreservingDecomposition.
UnitIV
-
ConcurrencyControlTechniquesLockingTechniques,TimeStampOrdering,DeadlockDetection,
RecoveryAndAvoidance,GranularityOfDataItems,
RecoveryTechniquesTypesOfFailures,AuditTrails,StatesOfTransaction,RecoveryConcepts(Logs,
Checkpoints,ArchiveDatabase),DatabaseBackupAndRecoveryFromCatastrophicFailures.
SecuritySecurityandIntegrityThreats,DefenceMechanism
Note:
SuggestedReadings:
1.
2.
3.
4.
5.
Desai,B.,AnIntroductionToDatabaseConcepts,GalgotiaPublications.
Elmsari&Navathe,FundamentalsOfDatabaseSystems,PearsonEdu.NewDelhi.
Hoffer,ModernDatabasemanagement,PearsonEdu.NewDelhi.
Date,C.J.,AnIntroductiontoDatabaseSystems,AddisonWesley.
Ullman,J.D.,PrincipalsofDatabaseSystems,GalgotiaPublications.
MBASyllabus
MultiMediaManagement
CourseCode:MBAEA425
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thiscourseaimsatmakingstudentsconversentwithbasicconceptsinmediaandmultimedia
management.
UNITI
IntroductiontoMultimediastagesinamultimediaprojectmultimediahardware
MultimediaSoftwareBasictoolsmakinginstantMultimediaAuthoringtools.Multimedia.buildingblocks
TextSoundImagesAnimationVideo
UNITII
MultimediaandInternetToolsfortheWorldWideWebDesigningforWorldWideWeb;Assemblingand
deliveringaProject
UNITIII
Planning and costing designing and producing delivering. Multimedia Education Training Business
Applications
UNITIV
HotelManagementBankingInformationSystemTouristInformationSystem
Thelistofcasesandspecificreferencesincludingrecentarticleswillbeannouncedintheclassatthetime
oflaunchingofthecourse.
Note:
SelectedReading:
1.
2.
3.
4.
5.
Vaughan,Tay:Multimedia:Makingitwork,NY,McGrawHill.
MinazziRoberta,SocialMediaMarketinginTourismandHospitality,Springer.
Lowee,Ferrel&Charles,ManagingMediafirmsandIndustries,Springer.
ManjualaChowdhary,TourismMarketing,OxfordUniversityPress,India.
ParthoPratim,ComputersinTourismConcepts&Applications,OxfordUniversityPress.
MBASyllabus
TelecommunicationforBusiness
CourseCode:MBAEA426
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thiscourseaimsatmakingstudentswellversedwithtelecommunicationconceptsand
theirapplicabilitytobusiness.
UnitI
Computersandcommunications:TheInformationTechnology;TheconceptsofGlobalvillage;OnLine
InformationServices.
Electronic Bulletin Board Systems; the Internet; Interactive Video; Communications Channels;
CommunicationsNetworks;LocalNetworks
UnitII
ManagerialIssuesRelatedtotelecommunications;Client/serverComputing;CommunicationsServers;
DigitalNetworks,ElectronicDataInterchangeanditsApplications
UnitIII
Enterprise Resource Planning Systems; Inter Organizational Information Systems; Value Added
Networks;WirelessNetworks;ManagingintheMarketspace;ElectronicCommerceAndInternet
UnitIV
ApplicationsOfInternet;IntranetandextranetinBusinessOrganizations;UsingIntranetforBusiness
EIS;InternetasaVehicleforTransactingBusiness.
Note:
CasesStudies/MiniProjectsandotherassignmentswillbeprovidedbytheconcernedfacultyinthe
class.
SuggestingReadings
1. Derfler,FrankJ.GuidetoLinkingLANS.Emeryville,California,ZiffDavisPress
2. Derfler,FrankJ.GuidetoConnectivity.2nded.,Emeryville,Cliff.,ZiffDavisPress
3. Estabrooks, Maurice . Electronic Technology. Corporate Strategy and World Transformation ,
Wastport,QuoramBooks
4. Fitzgerald,Jerry.BusinessDataCommunications:BasicConcepts,SecurityandDesign.,NewYork,John
Wiley
5. Keen, Peter and Cummins, Michael. Networks in Action: Business Choices and Telecommunications
Decisions.Belmont,A,WadsWorth
MBASyllabus
OfficeAutomationManagement
CourseCode:MBAEA427
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
CourseObjectives:Thiscourseaimsatmakingstudentswellversedofficetoolsandtheconceptofsmartoffice.
UnitI
Conceptofanautomatedoffice:Functionsofamodernoffice,Featuresofofficeautomation,Natureof
requirements,ImpactofIT,SupportrequiredforBusinessExecutives.
UnitII
Applications in a modern office: Word processing, Despatching, File keeping storage and retrieval, Databases,
Document
Transmission,
Telex,
Telephone,
email.Facsimile,
Voicemail,
Voice
messaging,
Telemarketing,Teleconferencing,Telecommuting,Electronicfundstransfer,Ecommerce.
UnitIII
Equipment in a modern office: electronic pushbutton telephone, Electronic typewritter, Facsmile machine,
Automatictelex,Plainpapercopier,PersonalComputers.
UnitIV
Typicalmodernoffice:Distributedfunctions,NeedforIntegration,Changingprocedures,Integratedcommunication
formodernofficephysicalintegration,Logicalintegration,LANandmodernoffice.
UsingIntranetforBusinessEIS;InternetasaVehicleforTransactingBusiness.
Note:
SuggestingReadings:
1.
2.
3.
4.
5.
ComputerapplicationsinBusiness,Sudalaimuthu&Raj,HimalayaPublishingHouse.
IntroductiontoInformationTechnology,IELTS,PearsonEducation.
IntroductiontoComputerScience,PeterNorton,TataMcgrawHillPublications.
P.KSinha,FundamentalsofComputers,BPBpublishers
IntroductiontoComputerScience,IELTS,PearsonEducation.
MBASyllabus
IndustrialRelations
CourseCode:MBAEO428
MBA4thSemester
Credits:4
Cont.Assessment:20
TermEndExam:80
Min.PassMarks:40%
Course Objectives: The main objective of the paper is to expose students to the legal frameworks that
helporganizationtomaintainproperindustrialrelations.
UnitI: Concepts and significance and various perspectives of industrial relations systems, unitarist,
Gandhian, psychological and sociological approach to industrial relations. Difference between industrial
relationsandhumanresourcemanagement,TradeUnions,itsgrowth,typesandfunctionsoftradeunions.
UnitII:Industrialdisputes,concept,typesofdisputes,causesandimpactofindustrialdisputes,workers
Grievance, its significance and functions, grievance handling procedure in India, five step model for
grievancehandling,Conceptofconciliation,mediation,arbitrationandadjudicationinbrief.
UnitIII: Negotiation and collective bargaining, features, process of collective bargaining, concept of
significance of workers participation in management, collective bargaining v/s workers participation in
management,Jointmanagementcouncils,shopcouncils,workerscommittees.
UnitIV:LabourWelfareMeasures,Concept,significanceandfeaturesofLabourwelfaremeasures,Welfare
FundsWorkersEducationandTrainingSchemesatregional,stateandnationallevel,Industrialaccidents,
Causesandpreventionsofindustrialaccidents.
Note:
SuggestedReadings
1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya Publishing House,
NewDelhi
2.Dwivedi.R.S.HumanRelations&OrganisationalBehaviour,MacmillanIndiaLtd.,NewDelhi
3.Pylee.M.V.andSimonGeorge,IndustrialRelationsandPersonnelManagement,VikasPublishing
House(P)Ltd.,NewDelhi
4.N.G.Nair,LataNair,PersonnelManagementandIndustrialRelations,S.Chand
5.Srivastava,IndustrialRelationsandLabourlaws,Vikas,4thedition

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TheBusinessSchool,UniversityofKashmir

UNITIII: Importance of positioning in Services Marketing Steps in developing a positioning strategy

Tourism Fundamentals: Concept, Definition and Significance of Tourism, Components and

Tourism Organizations: World Tourism Organization(WTO), International Air Transport

UnitIVTechnologyandCostleadership:DifferentiationthroughTechnology, Technology Planning and

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