H.

KYLE PORTER
Chicago, Illinois 60610
(217) 343-9075 | kyleporter_2000@yahoo.com
www.linkedin.com/in/HKylePorter

MARKET LEADERSHIP AND GROWTH

THROUGH ONLINE INNOVATION

Unique value to the right business

A forward-thinking and collaborative eCommerce and product leader with unique experience orchestrating execution on a
variety of growth initiatives and corporate objectives, which includes creating a vision for an entire Web-based platform, then
building and developing a team and giving them ownership of their contribution. Managing a dynamic team of product owners
and business analysts, I lead the growth of multiple lines of business through the delivery of innovative online products and
marketing strategies. My achievements have positioned me to bring a unique and broad radius of contributions and business
value:

Proficiency in growing an overall B2B business, and managing all operations of that business to efficient and proven results
Fully versed in a broad spectrum of business strategy to identify and bring new and innovative products to diverse markets
Committed to unique and compelling product and customer experiences through online platforms
Noted as a trusted and effective leader, and a partner with business, technical, marketing, and sales teams to succeed
through all cycles of development.

Expertise that drives results in reaching and growing new and established markets
My experiences and expertise span a full range of strategic and tactical contributions to develop, market, and deliver on
eCommerce and product strategies:

Platform and product strategy/ roadmaps

Product development and management
Marketing communications
Online user and customer experience
Brand execution and transition
New business development
Customer retention and re-activation
Product launches/ go-to-market strategy
Up-sell/ cross-sell execution

Digital marketing
Sales integration tools
Content management systems (CMS)
Site analytics
Online customer satisfaction measures
Site security and administration
Leadership/ associate and team
development
Marketing planning and execution

A career of driving visibility, growth, and profitability

TRANSUNION, Chicago, Illinois, Global provider of credit and risk information services and tools
Director, eCommerce, 2001-2016
Oversaw primary business-to-business (B2B), web-based platform since its inception, delivering credit and risk information services to
more than 27,000 business clients. Aligned strategic planning and growth of platform with multiple business units and enterprise
product strategies/objectives. Led ongoing cycle of product development, vertical market, and IT initiatives and teams to execute
strategies. Directly managed a team to support and achieve objectives while maintaining high level of customer and user experience,
meeting emerging industry and market trends. Aligned and brought new and expanded products to market, tailoring strategy to reach
multiple customer segments, including financial services/lenders, retail, insurance, healthcare, property management, and utilities.

Founded and launched companys first B2B platform in 2001. Led strategy, management, and growth of platform, making
it a primary source of revenue and prominent long-term business contribution exceeding $64M annually by year four
(25% revenue growth each year during that initial period)

Piloted and executed unique launch strategy for the organizations top solution, achieving measured 8% organic growth
rate in usage and revenue across 12,000 clients transitioned in 2014-2015

Led successful transition of 80,000 individual site users to fully rebuilt application, with observed attrition rate under 3%

Conceived and implemented first-of-its-kind batch processing service, resulting in new revenue stream exceeding $10M
annually

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Defined and implemented digital marketing and online up-/cross-sell frameworks both within and outside of the
platform, achieving organic revenue growth of 3% annually

Achieved reductions in sales call volume (30%) and overhead cost (20%) by identifying and implementing initiatives to
integrate web platforms with customer information systems

Managed multiple, top-to-bottom integration efforts of new corporate brand strategy, with measured results
demonstrating minimal customer attrition

Developed web platform to become the organizations global model for emerging business in South Africa, Central
America, Hong Kong, and Canada, fulfilling a role as a valued consultant to each.

Additional product and marketing experience

TRANSUNION, Chicago, Illinois, Global provider of credit and risk information services and tools
Senior Product Research Manager
Responsible for team of up to five other managers for new product development and product management:

Researched, analyzed, and developed several long-term product and data partnership opportunities for multiple product
lines, including collections and core credit information services
Generated ideas for new products through research, identifying market trends, and attending tradeshows
Completed full competitive analyses for products, strategies, and pricing
Identified and negotiated with potential new vendors
Managed and lead project teams to roll out all affected internal processes
Communicated new product business cases and operational processes effectively to leadership and internal teams.

NATIONAL ASSOCIATION OF REALTORS, Chicago, Illinois, Americas largest trade association, representing 1.1 million members
Manager, Membership Programs
Key role in advancing business, education, and affinity programs to prospective and new member Realtors nationwide:

Contributed annually to membership growth objectives, twice exceeding 15% (doubling projection)
Designed and implemented association's new member recruitment, orientation, and retention courses
Played key role on national team negotiating fair housing marketing program with U.S. Department of Housing and
Urban Development (HUD), two-year effort and first in the industry
Led teams that produced video-based continuing education courses on fair housing and anti-trust law, twice recognized
with annual United States Industrial Film Festival award
Served in the research, design, and launch of Realtor.com, initial version of site integrating and linking previously
disparate 10,000 multiple listing systems (MLS) nationally.

Education
WESTERN ILLINOIS UNIVERSITY, Macomb, Illinois
Master of Business Administration, Marketing emphasis
Bachelor of Business, Management

Professional and extracurricular activities

American Marketing Association (AMA) member

Experienced speaker and presenter
Proponent of Agile project methodology
Annual volunteer, Wounded Warrior Project
Annual volunteer, Foundation Fighting Blindness

Attending live sporting events

Avid volleyball player
Snowboard/ skiing
Guitar