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Bringing out the best from the Philippines vast resources and
combining it with scientific processes can actually create a difference and
impact the lives of every Pinoys. No one would want to eat the fruits of
chesa. Its unpopular to the taste buds. No one ever think that this very
fruit can serve the country big time. Why? Aside from being nutritionally
endowed with niacin, carotene, riboflavin and ascorbic acid, chesa, when
dried, can be processed into commercial flour. It is due to the fact that
chesa is very rich in starch which is the fundamental content of the multibillion dollar flour manufacturing industry. Really, flour that is truly
Pinoy.
Having a start-up capital of P300, 000.00, chesa production can be
put into full bloom. The management will be in the form of single
proprietorship and engage mainly on food processing by way of
manufacturing chesa into hard flour. Hard flour is used as a raw material
for bread, which holds the majority of demand while soft flour is used
primarily to bake cakes and pastries. It will be available for P28.00/kg.
per 25 kgs. sack. The price is cheaper than the prevailing market price
plus the feature of having a flour that is all Filipino with the taste that is
at par with the best in the flour business.
Shifting the paradigm of agriculture, from merely harvesting and
selling to harvesting then processing then exporting, can really be a
revolutionary way to fully realize the countrys potential to be one of the
leading flour producers in the world. On the personal level, no Filipino
can be deprived of the enjoyment of baked goodies with moments truly
enriched with their family enjoying the processed all Filipino Chesa
flour on the table.
Chapter I
INTRODUCTION
In the history of Philippine Baking Industry, it was never new that
our country was importing flour that most bake-shops were using. Thus,
it is the reason why baked products and pastries costs too much than
anticipated.
But why is it that no Filipino has ever discovered the use of
Philippines vast and enormous resources in the process? It is true and
evidential that many of us neglect to observe for these various cast of
resources that maybe used to battle the wide range and steed fast
importing of the countrys most used and consumed flour. No one has
ever scrutinized the potential of these vast resources to be internationally
competitive and that these maybe exported rather than that of importing.
With this adversary on the flour and milling industry, the
proponents come up into the idea of producing flour out of the vast and
enormous supply of fruit tree.
Canistel, commonly termed in Filipino as tiesa, is one of the vast
fruit tree found and grown in the country that most Filipino is not fond of
eating.
Canistel is an evergreen fruit tree that were widely grown and
propagated in tropic countries. As for the Philippines, tiesa is grown in
the months of September to March. They were being ignored by many
because of its yellowish brown color and soft texture. Never did one
know that a canistel is rich in many vitamins like niacin, carotene,
riboflavin and ascorbic acid. Canistel a s a fruit that is juicy and soft
contains pulp that are high in starch content which may be a good raw
materials for flour manufacturing.
CHAPTER II
MARKETING PLAN
Marketing has been defined as the business activities involved in
the flow of goods and services from the point of production to the point
of consumption. It is part of the function of marketing to take the goods
from the producers and to perform the necessary functions to make them
available to the consumer when he wants them, and in quantities he wants
them. Marketing also develops a demand for goods and then finds the
goods that will satisfy the demand.
A. Product
The project is focused on the production of tiesa flour, a truly Pinoy
flour. The kind of product that will be produced, given the two kinds
of flour,will be specifically hard flour. Hard flour is a kind of flour
that is used in bread baking.
Canistel, English name for Tiesa, a fruit tree widely grown in
tropical countries that blooms best during the months of September
until March. Canistel is a good source of carotene and has a fair level
of ascorbic acid. Fiber content of canistel is high which makes it
suitable as raw materials in flour making.
The product weighs 25 kilograms per sack and will have a katsa as
its primary packaging.
B. Target Market
Target market is a set of consumers the company decides to pursue.
11%
7%
9%
8%
8%
8%
8%
6%
11%
8%
8%
RFM Corp.
Particulars
57
92
46
65
81
39
23
60
33
58
62
41
73
37
767
767
6%
46
As can be gleaned in the table, the target market of the business is the
industrial market within the bounds of Rizal province.
D. Projected Sales
Per Month:
Weekly production capacity
36
144
140
700.00
P 98,000.00
Annual Production
Beg Invty
2010
1,728
2011
1,814
52
2012
1,905
56
2013
2,000
59
2014
2,100
62
1,728
1,676
1,866
1,810
1,961
1,902
2,059
1,997
2,162
2,097
700.00
710.00
720.00
730.00
1,173,200.00
1,285,100.00
740.00
1,551,
780.00
1,369,440.00 1,457,810.00
E. Marketing Strategy
Marketing strategy is one of the major factors that affect business
profitability. It is through proper organization, implementation, and right
timing of introduction of this program shall pave the way for the
attainment of the business priority to gain profit.
Practices of Competitors. Millers of flour in the country are major
importers that were supported by their governing associations. These
facts make the millers well supported and secured when it comes to
advertising and promoting of flour products. They use massive campaigns
in the bakeshop industry in the country.
Own Marketing Strategy. Considering the limited resources, the
proponents will promote the business by using extensive campaigns that
includes personal selling, product testing, telephone selling, sponsorships
and freebies and give-aways.
F. Marketing Expenses
The product will be incurring minimal expenses in its
advertisement and promotional materials. Product testing and personal
selling in excess will be done continuously to ensure market stability and
product awareness.
Following are the breakdown of marketing expenses:
Personal Selling Expense
12,000.00
3,500.00
10
Sponsorship
30,000.00
Freebies
15,000.00
Total
60,500.00
CHAPTER III
PRODUCTION/ OPERATION PLAN
11
12
13
organic being. Therefore there is no risk that will cause bad effect to the
environment. All the Tiesa fruit skin can be used as fertilizer which helps
the soil to become fertile. It will be put inside a sack and will be given on
a weekly basis to those who need it for organic purposes.
I. Production Cost
Per unit (in Peso):
25 kilograms
Total Cost
Direct materials
Direct labor
Qtty.
432,000.00
Unit Cost
1728
250
180,000.00
1728
104.17
59,856.00
1728
34.64
Overhead
Total Unit Cost
388.81
Chapter IV
ORGANIZATIONAL PLAN
A. Legal Form of Business
14
Owner
Of the
Business
Worker 1
Worker 2
Worker 3
15
the owner so he needs men that who were cooperative, hardworking and
reliable.
Since he is the one liable for the whole business functions, he need
to be qualified enough and he need to be well-informed and well educated
in the essential; business conundrum.
C. Equipment
The production will require several office equipment like a
computer set for the documents and files of the business and also for
communication purposes. As well as filling cabinets for the important
copies of papers and documents relative to business.
D. The Administrative Expense
There will be no administrative expenses because the owner will be
the same person who will conduct business practices and will gain
compensation through the business profit itself.
E. Schedule of Activities
The schedule of activities indicates the sort of activities to be done
by the researchers in a specific period of time.
This shows the pre-operating activities of the business and the time
in which the activity should be accomplished. The purpose of this is to
guide the proponents in order to do and prepare the activities in time.
The project will start in September for the general planning. The
start of normal operation is June.
16
Activities
Month
September-October
November
November
December
December
January
17
List of activities
General project planning
Sept
Oct
Nov
Dec
Jan
Sourcing of financial
requirements
Securing permits and licenses
Acquisition of equipments, tools,
machineries and supplies
Hiring of labor
Start of normal operation
Gantt Chart
18
Chapter 5
Financial Plan
Finances are the lifeblood of the business. Without proper financing, a
business cannot be established. Any businessman analyzes the profitability of
the project by planning his actions and organizing figures and weighing the
risk of his endeavor. It is important to know the availability of funds and at the
same time, how to properly manage the available finances in order to ensure
smooth operations and general income.
The researchers provided financial estimates to prove the probability,
viability and flexibility of the proposed project. These include projected
income statements, projected balance sheets, projected cash flows and
projected capital. The assumptions and the calculations of financial statements
made by the researchers are also provided as well as the financial ratios for
financial analyses.
19
Projected Sales
Sales Discount (5%)
Net Sales
less: Cost of Sales
Gross Profit
Less: Pre-Operating Expenses
Operating Expenses
Taxes and licenses
Office supplies
Depreciation
Utilities
Telephone
Repairs and Maintenance
Bad debts
Delivery
Marketing
Rent
Total Expenses
Net Income
2010
1,173,200.00
58,660.00
1,114,540.00
2011
1,285,100.00
64,255.00
1,220,845.00
2012
1,369,440.00
68,472.00
1,300,968.00
2013
1,457,810.00
72,890.50
1,384,919.50
2014
1,551,780.00
77,589.00
1,474,191.00
651,638.11
462,901.89
92,500.00
685,435.24
535,409.76
-
714,747.17
586,220.83
-
734,298.82
650,620.68
-
760,124.99
714,066.01
-
7,448.20
3,000.00
3,000.00
3,400.00
13,200.00
3,500.00
11,012.40
14,400.00
57,000.00
60,000.00
268,460.60
194,441.29
8,606.86
3,100.00
3,000.00
3,570.00
13,860.00
3,500.00
13,240.50
15,120.00
59,850.00
63,000.00
186,847.36
348,562.40
9,725.75
3,202.00
3,000.00
3,748.48
14,553.00
3,570.00
13,811.09
15,876.00
62,842.50
66,150.00
196,478.82
389,742.01
10,990.10
3,306.00
3,000.00
3,935.96
15,280.65
3,570.00
14,506.85
16,669.80
65,984.62
69,457.50
206,701.48
443,919.20
12,418.81
3,412.00
3,000.00
4,132.72
16,044.68
3,641.40
15,644.45
17,503.29
69,283.86
72,930.38
218,011.59
496,054.42
20
194,441.29
19,000.00
213,441.29
(20,217.89)
(150,462.90)
(170,680.79)
42,760.50
2011
2012
2013
2014
348,562.40
19,000.00
367,562.40
(10,064.56)
(14,351.18)
(24,415.74)
343,146.67
389,742.01
19,000.00
408,742.01
(15,330.64)
(10,816.60)
(26,147.24)
382,594.76
443,919.20
19,000.00
462,919.20
(21,878.65)
(11,333.45)
(33,212.10)
429,707.10
496,054.42
19,000.00
515,054.42
(33,743.89)
(12,051.65)
(45,795.54)
469,258.88
300,000.00
300,000.00
(34,856.24)
(34,856.24)
(38,974.20)
(38,974.20)
(44,391.92)
(44,391.92)
(49,605.44)
(49,605.44)
237,760.50
237,760.50
308,290.43
237,760.50
546,050.92
343,620.56
546,050.92
889,671.48
385,315.18
889,671.48
1,274,986.66
419,653.44
1,274,986.66
1,694,640.10
(70,000.00)
(20,000.00)
(15,000.00)
(105,000.00)
21
Owner's Equity
Owner's Capital
Add: Net Income
Total
Less:Owner's Drawings (10% of
Net Income)
Total Owner's Equity
2010
2011
237,760.50
150,462.90
20,217.89
70,000.00
12,000.00
20,000.00
4,000.00
15,000.00
3,000.00
494,441.29
546,050.92
164,814.08
30,282.45
70,000.00
24,000.00
20,000.00
8,000.00
15,000.00
6,000.00
808,147.45
889,671.48
175,630.68
45,613.09
70,000.00
36,000.00
20,000.00
12,000.00
15,000.00
9,000.00
1,158,915.26
.
1,274,986.66
186,964.13
67,491.75
70,000.00
48,000.00
20,000.00
16,000.00
15,000.00
12,000.00
1,558,442.54
1,694,640.10
199,015.79
101,235.63
70,000.00
60,000.00
20,000.00
20,000.00
15,000.00
15,000.00
2,004,891.52
300,000.00
194,441.29
494,441.29
-
494,441.29
348,562.40
843,003.69
34,856.2
4
808,147.45
808,147.45
389,742.01
1,197,889.46
38,974.2
0
1,158,915.26
1,158,915.26
443,919.20
1,602,834.46
44,391.9
2
1,558,442.54
1,558,442.54
496,054.42
2,054,496.96
49,605.4
4
2,004,891.52
494,441.29
2012
2013
2014
22
23
SCHEDULES
ANNUAL PRODUCTION
2010
Annual Production (in sacks)
Increase per year (5%)
Estimated annual production
2011
2012
2013
2014
1,728
1,728
86.4
1,814
90.7
1,905
95.25
2,000
100
1,728
1,814
1,905
2,000
2,100
2010
167,181.00
16,718.10
150,462.90
2011
183,126.75
18,312.68
164,814.08
2012
195,145.20
19,514.52
175,630.68
2013
207,737.93
20,773.79
186,964.13
2014
221,128.65
22,112.87
199,015.79
DIRECT LABOR
Wage per day
No. of works in month
Monthly
Annually
No. of Workers
Total annual wage
2010
250.00
20
5,000
60,000
3
180,000
2011
250.00
20
5,000
60,000
3
180,000
2012
262.50
20
5,250
63,000
3
189,000
2013
262.50
20
5,250
63,000
3
189,000
2014
275.63
20
5,512.50
66,150
3
198,450
24
RAW MATERIALS
Purchases
Increase per year (5%)
Annual Raw Materials
2010
432,000.00
432,000.00
2011
432,000.00
21,600.00
453,600.00
2012
453,600.00
22,680.00
476,280.00
2013
476,280.00
23,814.00
500,094.00
2014
500,094.00
25,004.70
525,098.70
FACTORY OVERHEAD
Utilities
Packaging
Depreciation
Total Factory Overhead
2010
6,800.00
34,056.00
19,000.00
59,856.00
2011
7,140.00
35,759.80
19,000.00
61,899.80
2012
7,496.96
38,300.85
19,000.00
64,797.81
2013
7,871.92
40,211.55
19,000.00
67,083.47
2014
8,265.44
43,054.74
19,000.00
70,320.18
2010
1,728
1676
52
388.81
20,217.89
2011
2012
2013
2014
INVENTORY
Goods avail. for Sale
Sales quantity
Inventory
Unit Cost
Inventory at cost
2,644
2565
79
383.32
30,282.45
3,967
3848
119
383.30
45,613.09
5,951
5772.47
179
378.04
67,491.75
8,927
8658.7341
268
378.03
101,235.63
25
PACKAGING
2010
Quantity (in packs)
Cost per pack
Total Cost
UTILITIES EXPENSE (5% INCREASE)
1,200
28.38
34,056
2010
Electricity
Water
Total
X No. of mos. in a year
Annual utilities expense
2011
2012
1,260
28.38
35,759.80
2011
600
250
850
12
10,200
2013
1,323
28.95
38,300.85
2012
630
262.5
892.5
12
10,710
2014
1,389
28.95
40,211.55
2013
661.5
275.62
937.12
12
11,245
1,458
29.53
43,054.74
2014
694.58
289.41
983.99
12
11,808
729.3
303.88
1033.18
12
12,398
2011
2012
20,217.89
453,600.00
180,000.00
61,899.80
695,499.80
715,717.69
30,282.45
685,435.24
2013
30,282.45
476,280.00
189,000.00
64,797.81
730,077.81
760,360.26
45,613.09
714,747.17
Industrial Oven
Divided by: Scrap Value
Accum. Depreciation per year
2014
45,613.09
500,094.00
189,000.00
67,083.47
756,177.47
801,790.56
67,491.75
734,298.82
67,491.75
525,098.70
198,450.00
70,320.18
793,868.88
861,360.63
101,235.63
760,124.99
38,000.00
5
6,600.00
26
Industrial Grinder
32,000.00
5,400.00
Other Equipments
15,000.00
Purchase Price
5
Annual Depreciation
3,000.00
5,000.00
5
1,000.00
15,000.00
5
3,000.00
DEPRECIATION EXPENSE
Machineries
Production Equipments
Office Equipments
Total
2010
12,000.00
4,000.00
3,000.00
19,000.00
2011
12,000.00
4,000.00
3,000.00
19,000.00
2012
12,000.00
4,000.00
3,000.00
19,000.00
2013
12,000.00
4,000.00
3,000.00
19,000.00
2014
12,000.00
4,000.00
3,000.00
19,000.00
27
INSTALLATION COSTS
Electricity
Water
Telephone
Total
PRE-OPERATING EXPENSES
Marketing
Installation costs
Licenses
Total
10,000.00
10,000.00
5,000.00
25,000.00
60,500.00
25,000.00
7,000.00
92,500.00
PROFITABILITY RATIOS
PROFIT ON SALES
Net Income
divided by:net sales
POS ratio
2010
194,441.29
1,114,540.00
0.17
2011
348,562.40
1,220,845.00
0.29
2012
389,742.01
1,300,968.00
0.30
2013
443,919.20
1,384,919.50
0.32
2014
496,054.42
2010
194,441.29
300,000.00
2011
348,562.40
300,000.00
2012
389,742.01
300,000.00
2013
443,919.20
300,000.00
2014
496,054.42
300,000.00
0.65
1.16
1.30
1.48
1.65
1,474,191.00
0.34
RETURN ON INVESTMENT
Net Income
Investment
ROI
28
PAYBACK PERIOD
Investment
Net Cash from Operating
Payback Period
2010
300,000.00
42,760.50
7.02
2011
300,000.00
343,146.67
0.87
2012
300,000.00
382,594.76
0.78
2013
300,000.00
429,707.10
0.70
2014
300,000.00
469,258.88
0.64
29
30