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Based on the nature of the product, number of the sellers, and entry and exit of firms there are
four types of market structures.
1. Price and Output Determination under Perfect Competition
Perfect competition is a market structure characterized by a complete absence of rivalry
among the individual firms. Thus, perfect competition in economic theory has a meaning
diametrically opposite to the everyday use of this term. Most of the time, we see business
men using the word Competition as synonymous to rivalry. However, in theory, perfect
competition implies no rivalry among firms
A. Basic Characteristics of a Competitive Firm
Very large numbers of sellers and buyers: With many sellers no one market participant, or
small group of participants, can influence the market in a significant way. All buyers and
sellers have the option of trading with several others, often in a highly organized or structural
market. Farm commodity markets and foreign exchange markets are examples.
each firm has very small market share
Standardized product: Competing firms in a market offer a standardized good or service for
sale. Grain and livestock, for example, are traded in specific classes or grades, as are
diamonds and crude oil. Within a specific class or grade, buyers do not discriminate among
sellers. Often neither the buyer nor the seller physically examines the commodity exchanged
products in each group are perfect substitutes
Price Taker: In a purely competitive market, individual firms exert no significant control over
product price.
Its demand curve is infinitely elastic, indicating that the firm can sell any amount of output at
the prevailing market price. Since the share of the firm from the market supply is too small to
affect the market price, the only thing that the firm can do is to sell any quantity demand at
the ongoing market price. Thus, the demand curve that an individual firm faces is a horizontal
line.
Market P
P=AR=MR
Out put
indicates a single market price at which the firm can sell any amount of the commodity demanded.
The demand curve also indicates the average revenue and marginal revenue of the firm.
Freedom of entry and exit: New firms can enter and existing firms are free to leave the
industry. There are no restrictions such as licenses. Existing firms are free to exit without
getting approval from a government commission or other body. Farming usually meets this
condition
. Perfect mobility of factors of production Factors of production (including workers) are free
to move from one firm to another throughout the economy. Alternatively, there is also perfect
competition in the market of factors of production.
No government regulation by assumption, there is any government intervention in the
market. That is there is no tax, subsidy etc. A market structure in which all the above
assumptions are fulfilled is called pure competition. It is different from perfect competition
which requires the fulfillment of the following additional assumptions.
Perfect knowledge It is assumed that all sellers and buyers have a complete knowledge of
the conditions of the prevailing and future market. That is all buyers and sellers have
complete information about.
The price of the product
theory of perfectly competitive market helps as a bench mark to analyze the more realistic
markets, it is very important to study it.
B. Demand and revenue functions under perfect competition
An individual has no control over the market price (it is a price taker) so that the demand curve
he faces is given by a perfectly elastic (flat) horizontal line at the market price. In other words,
marginal revenue and average revenue for a competitive firm are identical to the firms demand
curve. For each unit of product being sold in the market, total revenue increases by the product
price.
Average revenue ( AR )
Total Re venue
Output
PQ
P
Q
is the same as
M arg inal revenue ( MR)
TR
Q
( P Q )
Q
TR
_
TR=PQ
Fig 2 the total revenue of firm operating in a perfectly competitive market is linear (and increasing
function) of the quantity of sales.
Types of Revenue
Total revenue:
The total amount of money received by a firm(s) from the sale of a product.
The quantity sold (demanded) multiplied by the price at which it is sold
The total expenditures for the product produced by the firm(s)
Marginal revenue:
The change in total revenue that results from the sale of one additional unit of a firms
product
The change in total revenue divided by the change in the quantity of the product sold
Average revenue:
Total revenue from the sale of a product divided by the quantity of the product sold
(demanded)
The price at which the product is sold when all units of the product are sold at the same
price
Graphically, the demand curve represents the MR and AR of the firm
P= AR = MR
Fig: 3 the AR curve, MR curve and the demand curve of an individual firm operating
under perfectly competitive market overlap.
D. Profit Maximization Approaches
Approaches to profit-maximization level of output are
The daily output for corn production
Total
Fixed
Q
0
1
2
3
4
5
6
7
8
9
Price
100
100
100
100
100
100
100
100
100
100
Rev
0
100
200
300
400
500
600
700
800
900
Cost
100
100
100
100
100
100
100
100
100
100
Variable
Total
Cost
0
39
68
107
156
235
334
483
682
981
Cost
100
139
168
207
256
335
434
583
782
1081
Total
MC
AC
AVC
P-AC
39
29
39
49
79
99
149
199
299
139
84
69
64
67
72.33
83.29
97.75
120.11
39
34
35.67
39
47
55.67
69
85.25
109
-39
16
31
36
33
27.67
16.71
2.25
-20.11
Profit
-100
-39
32
93
144
165
166
117
18
-181
10
100
1000
100
1380
1480
399
148
138
-48
-480
1.The total revenue-total-cost: - under this approach the profit-maximizing level of output is
obtained at a point where the difference between total revenue and total cost is the greatest. In
the above table, it is given by the sixth level of output, i.e. 166Birr.
In the diagram below both the total revenue (TR) and total cost (TC) curves are drawn. The
diagram indicates that the vertical distance between the TR and the TC is the largest at the Qe
level of output. At the same level of output the vertical distance between the horizontal axis
and the Profit function is the largest too.
TR TC
TC,TR
Q
Q0
Qe
Q1
Fig: 4 The profit maximizing output level is Q e because it is at this output level that the vertical
distance between the TR and TC curves (or profit) is maximum. For all output levels below Q 0
and above Q1 profit is negative because TC is above TR.
MR AR P
This implies that the demand curve that the firm faces is given by the flat or perfectly elastic
curve (from the above table it is given at Birr 100).
How is then profit maximized?
Any producer keeps on producing a given product as long as the marginal return or price or the
average revenue obtained from the employment of the variable input is larger than the marginal
cost (MR>MC). Even if we know from the production theory that the rational firm produces at
Stage II, where the marginal product of a variable input is decreasing, we do not exactly know
the level of output the firm should produce.
The decision on how much to produce is determined by the maximum level of profit that could
potentially obtained from the production process. The amount of total profit is at its maximum
when the marginal profit is zero. Put differently, when the marginal cost (the slope of the cost
curve) equals to the marginal revenue (the slope of the total revenue curve), total profit will be at
its maximum.[NB. when a certain function reaches a maximum/minimum point, its marginal
value (slope) is zero at this extreme point]
MC, MR
MC
MR
Q*
Qe
Fig 5.: the profit maximizing out put is Qe, where MC=MR and MC curve is increasing. At Q*,
MC=MR, but since MC is falling at this output level, it is not equilibrium out put. For all output
levels ranging from Q* to Qe the marginal cost of producing additional unit of output is less than
the MR obtained from selling this output. Hence the firm should produce additional output until
it reaches Qe.
Example: the corn production of firm A and firm B is given as follows
Firms
A
B
A*
B*
No of Price
Total
Total
input
of
Variable
fixed
Total
Corn
Price of Total
used
200
260
240
280
input
0.2
0.2
0.2
0.2
cost
40
52
48
56
cost
150
150
150
150
cost
190
202
198
206
output
116.3
124.3
122.2
125.6
output
2
2
2
2
revenue
232.6
248.6
244.4
251.2
If A wants to increase his output from its current level to, say 122.2 units, for the additional 5.9
units he needs to spend an additional cost of 8.00 Birr (Total cost of A - Total cost of A* = 198190) or 1.36 Birr /unit (8/5.9) of marginal cost. This value of 1.36 Birr is still less than the
marginal revenue of birr 2.00. Similarly, the increase in total revenue (244.4-232.6=11.8) is
higher than the increase in total cost (198-190=8.00). Thus at this level of production profit
increases by Birr 3.80 and the decision will be to produce the amount given by A*
What should be the decision about firm B? Why? Compare your answer with MC=3.08 and
MR=2.00.
The Break-even Point
At some specific output price the firm doesnt make any profit at the profit maximizing level of
output where MR=MC=AC. The corresponding level of output is then referred to as the breakeven point. For example if the price falls to Birr 63 in the above case then at that level of output
there will be zero economic profit or normal profit (the firm earns exactly its implicit cost). The
firm, despite making zero profit, prefers to operate rather than closing down since this way of
production covers its fixed costs fully.
The Shutdown Case
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If the price falls further down to Birr 30 at this price MR is just equal to AVC, i.e., the firm is
losing money that amounts to the fixed costs. At this price the firm is indifferent between
operating and ending operations. If the price falls below this level, then the firm will incur a loss
and it is preferable shutting down to operating at a loss. But for the price above this closedown
price the firm minimizes its loss by operating rather than closing down. Thus, when MR=MC=
AVC, the level of output is referred to as the shutdown point.
competitors from coming into the industry. Entry under conditions of pure monopoly is
totally blocked.
Economies of scale- the production cost is lower as very large numbers are
produced. Many public utilities- electric and gas companies, bus firms, local
water and sewerage companies are considered as natural monopolies that enjoy
such advantage
TR
P
Q
10
D=AR=P
MR
Quantity
T
M
DM is the demand curve and DT is the marginal revenue curve, which bisects the quantity
demanded OM. Thus the distance OT = TM
This can be shown mathematically as follows assuming linear demand function
1. The demand function
P = a - bx where a = constant, x=quantity demanded
2. The total revenue is
R = Px
= (a - bx)x = ( substituting P = a -bx)
= ax -bx2
3. The Average revenue
AR =
R Px
P a bx
x
x
Thus the demand curve is also the AR curve of the monopolist with slope = -b
4. The marginal revenue (the first derivative of R)
dR d (ax bx 2 )
dx
dx
=a-2bx
That is the MR is a straight line with the same intercept (a) as the demand curve, but
twice as steep ( i.e slope = -2b)
In short,
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The monopolist maximizes profit or minimizes loss at the output where MR=MC and
charges the price which corresponds to this output on its demand curve.
The monopolist has no supply curve since any of several prices can be associated with a
specific quantity of output supplied
Assuming identical costs, a monopolist will be less efficient than a purely competitive
industry because the monopolist produces less output and charges a higher price.
The total revenue curve of the monopolist firm has an inverse U- shape. The total revenue of a
monopolist firm first increases with the quantity of sales (over the elastic range of the demand
curve), reaches its maximum (when the demand curve is unitary elastic), and finally decreases
when quantity of sales increases (over the inelastic range of the demand curve) the following
figure illustrates this fact.
P
Ep>1
Ep=1
P1
Ep<1
Q1
DD
TR
TR
12
Q
Q1
Fig: 6. the shape of total revenue curve and its relationship with the price elasticity of demand.
When Ep>1 TR and Q have positive relation, at a point where Ep=1, TR curve reaches its
maximum and when EP<1, TR and Q have negative relation.
Price Discrimination
Price discrimination refers to the charging of different prices for the same good. But not all
price differences are price discrimination. If the costs of offering a certain uniform
commodity (service) to different group of customers are different (say due to difference in
transport costs), price of the commodity may differ for each group owing to this cost
difference. But this cannot be considered as price discrimination. A firm is said to be price
discriminating if it is charging different prices for the same commodity without any
justification of cost differences. By practicing price discrimination, the monopolist can
increase its total revenue and profits.
The Necessary Conditions for Price Discrimination
For a firm to effectively practice price discrimination the following necessary conditions should
be fulfilled.
1-There should be effective separation of markets for different classes of consumers, so that
buyers of low price market cannot resale the commodity in high price market
A market is said to be effectively separated if one of the following points is met:
- Geographical variation with high transport cost so that the inter market price margin is unable
to cover the transport expense.
E.g. Domestic Vs international markets.
- Exclusive use of the commodity. For some services resale is inherently difficult. For example
you cannot resale Doctors services, Entertainment shows.
- Lack of distribution channels
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2. The second necessary condition to successfully practice price discrimination is that the price
elasticity of demand should be different in each sub market.
For example, a movie theatre knows that college students and old people differ in their
willingness to pay for a ticket and can exercise discrimination by charging the college students a
higher price. This condition can be justified by using the markup formula. Suppose the firm has a
marginal cost of MC and the price elasticitys of demand for its product into different markets
are ed1 and ed2
Then the price in each market is
P1
MC
MC
, and .P 2
1
1
1
1
ed1
ed 2
ii) No collusion: - the relatively large number of firms ensures that collusion to restrict
output and raise prices is all but impossible
iii) Independent actions: - with numerous firms, there is no feeling of mutual
interdependence. Each firm determines its policies without considering possible
reactions of rival firms
2)Product differentiation: - as a fundamental feature of monopolistic competition, purely
competitive firms turn out a homogeneous product, and monopolistically competitive
firms produce variations of a particular product. The non-price competition takes such
forms
i) Product quality: - the basic product is the same but features of the product differ
somewhat, for example, different terms on a credit card.
ii) Services: - some may provide carry out service while another grocery store lets you
carry your own purchases.
iii) Location: - some gas stations locate near interstate highways and sell at a higher price
than firms located in a city some distance from the highway. The location of some
firms may be convenient and they stay open the whole night.
iv) Advertising and packaging: - to differentiate their products many firms apply
perceived differences created through advertising or packaging. For example,
toothpaste in a pump container may be preferable to toothpaste in a tube for some
consumers
3)Easy entry: - entry in a monopolistically competitive industry is relatively easy. Economies
of scale and capital requirements are few
Product Differentiation and the Demand Curve
Product differentiation is any feature of a product of sellers that makes buyers to prefer one
product or sellers to that of another. It leads to different consumers preference. It is also the
basis for establishing a downward sloping demand curve. Chamberlin suggested that the demand
for a product is not only determined by the price but also by the style of the product, the
services associated with it and the selling activities of the firm. Thus, Chamberlin introduced
two additional policy variables in the theory of the firm: the product itself and selling costs.
Hence, the demand curve shifts if:
1. The style, services, or the selling strategy of the firm changes,
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competition with some degree of monopoly power. Because of this the firm is not a price
taker.
Monopolistic competition has less power than pure monopoly and more power than perfectly
competitive market structure over the price of its product. The power of the firm over price is
limited because of the existence of other competitors. Product differentiation creates brand
loyalty and gives rise to a negatively sloped demand curve.
Demand function
The monopolistically competitive firm faces a demand curve that is downward sloping, but much
more elastic that the demand curve facing a pure monopolist. The latter faces a fairly inelastic or
steeper demand curve, and hence marginal revenue curve. But a monopolistically competitive
firm, which sells a product that has many close substitutes, faces a more elastic or flatter demand
curve, of which slope is much closer to zero, and marginal revenue curve.
Short run and Long run
1)Short run
the firm can make excess profits or lose money, as the demand and marginal revenue
curve shift
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The firm produces the level of output at which MR=MC and the price that corresponds
to this level of output is obtained using the demand curve.
The vertical distance between the ATC and the demand curve provides the excess profit
per unit sold
The excess profit attracts entry in the industry and the production of more close
substitutes, which leads to a downward shift in the demand curve that faces individual
firms
Finally, as the demand curve continues to shift down until the excess profit is
exhausted and the individual firm loses money
2)Long run
If a firm loses money as a result then it goes out of business and the demand curve that
faces for the firms that still remain in the industry will shift upward
Easy entry and exit of firms cause monopolistic competitors to earn only normal profit
The equilibrium output is such that price exceeds the minimum average total cost and
price exceeds marginal cost
firms action directly affect other rivals and is affected by the action of others.
Oligopoly is a market dominated by a few large producers of a homogeneous or differentiated
product. Few is crucial here. Oligopolists have considerable control over prices but each must
consider the possible reaction of rivals to its own pricing, output, and advertising decisions.
Differentiated product
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a product that differs physically or in some other way from the similar products
produced by other firms,
a product such that buyers are not indifferent to the seller when the price charged by
all sellers is the same
Main Characteristics of Oligopoly
An oligopolistic industry is made up of relatively few firms producing either
homogeneous or differentiated products; these firms are mutually interdependent in
their pricing policies. An oligopoly with just two firms constitutes a duopoly.
Barriers to entry such as scale economies, control of patents or strategic resources, or
the ability to engage in retaliatory pricing characterize oligopolies. Oligopolies can
result from internal growth of firms, mergers, or both
the four-firm concentration ratio shows the percentage of an industrys sales accounted
for by its four largest firms (concentration ratio refers to the percentage of the total
sales of an industry made by the four or some other number largest sellers in the
industry)
firms enhance their profits through collusion (= a situation in which firms act together
and in agreement (collude) to fix prices, divide a market, or otherwise restrict
competition)
In general unpredictable action and reaction will make it difficult to analyze oligopoly market.
Firms may come in collusion with each other or may try to fight each other on the death. So
accordingly.
Oligopoly market is divided in to two. These are
Non-collusive Oligopoly and
Collusive Oligopoly
Non- Collusive Oligopoly
Oligopoly firms may cooperate (collude) or may not cooperate (no- collusion) in some activities
with respect to their businesses depending on their interest and agreement. If firms do not cooperate,
their decision-making process is analyzed using the non- collusive model. This implies that firms do
not enter in to collusive agreement. There are a number of non-collusive oligopoly models that give
us stable solution to the oligopoly problem that may arise. Example
1.
2.
3.
4.
5.
One way of avoiding the uncertainty that may arise from interdependence of firms in oligopoly
market is to enter in to collusive agreement (that is to adopt more strategic cooperation). There
are two main types of collusive oligopoly. These are
1.
Cartels
2.
Price leadership.
CARTELS: A cartel is a cooperation of firms whose objective is to limit (reduce) the scope of
competitive environment that arises due to mutual interdependence of firms within the market
and act as a monopoly. There are two forms of cartel. These are
a) Cartel aiming at joint profit maximization
b) Cartel aiming at sharing the market
PRICE LEADERSHIP: The collusion among the oligopolies also entails that one firm will set the
market price and others followed (adopt) it. Followers usually prefer to avoid the uncertainty that
might occur because of their competitors reaction for their action even if this implies departure from
profit maximizing point.
Price leadership is more widespread than cartel. The two most common types of price leadership ar e
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As some countries grows faster some other may stagnate. This gives rise to the
problem of growth
Such problems entails the development of the Theory Of Growth
high unemployment
o leads to the wastage of resources
Such problems causes the emergence of Business Cycle
Theories
Other problems
o
Poor performance on the international trade causes a balance of trade deficit and
shortage of foreign currency to import even very important items like medicine
and oil.
As a result of this the Theory Of International Trade has got
its foundation
is
the
market
value
of
annual
output
less
depreciation
(capital
National Income(NI)
21
It is all income earned by citizens of a particular nation for their current contributions to
production within the nation or abroad
Personal Income
It is all income received by households whether earned or not
Disposable Income
It is all income received by households less personal taxes
Limitations of GDP
Even if the most comprehensive measure of the economic performance of a nation, GDP has the
following limitations
1. Non-market productive Activities are Left Out
Because goods and services are evaluated at market prices in GDP, non market production is
left out. This includes such examples as homemakers' services and agrarian non market
production.
2. The Informal Economy is Left Out
Also left out of GDP are illegal forms of economic activity and legal activities that are not
reported to avoid paying taxes - the informal economy. Gambling and the drug trade are
examples of illegal activities. Repairmen may underreport or fail to report about the income
receipt from the service they provide to avoid tax payment.
3. GDP is not a Welfare Measure
GDP measures production of goods and services; it is not a measure of welfare or even of
material well-being. For one thing GDP do not reckon the welfare that can be realized from
leisure. If we all began to work 24-hour a day, GDP would increase, but we would not be
better off for leisure also contributes to maximize welfare.
GDP also fails to subtract for some welfare costs of production. If, for example, production of
chemical fertilizer cause environmental pollution, we only give weight to the amount of
fertilizer produced in GDP but may ignore the economic cost of pollution. Thus GDP is a
useful measure of the overall economic activity rather than welfare. In spite of these
shortcomings, GDP still serves to monitor the short run economic fluctuations and to analyze
the long run growth trends and take a corrective policy measures.
22
23
estimating the gross value of domestic output (GDP) in the various production units or
sectors
determining the costs of materials and services used and depreciation of capital goods
deducting these costs and depreciation from gross value to obtain net domestic output
the measurement takes place by the value- added principle
Labor income, which is obtained by selling the labor service, includes wages and salaries
together with different kinds of benefits
dividend
profits of both private (corporations, partnership and sole business organizations) and
public enterprises
3. Expenditure Method
This method measures spending made on the final goods and services on the basis of either
Nominal GDP measures the value of the economy's total output evaluated at current
market prices, or in dollars. It changes when the overall price level changes as well as
when the actual volume of production changes
Real GDP measures the total output produced in any one period in terns of constant
price of some base year. It changes only when quantities change. For most purposes,
such as to compare the physical change in production/output or to analyze the
relationship between the actual quantity produced and the level of employment we
want a measure of output that varies only with the quantity of goods produced, real
GDP
L
Total labor force
Frictional unemployment: - occurs when people have left jobs and are searching for a new
one
25
Structural Unemployment: - occurs when there exist permanent shift in the pattern of
demand for goods and services or technology in a specific industry
Cyclical unemployment: - occur when the economy fails to operate at its potential level. In
this case the real GDP declines to its recession level
if the economy operates at full employment rate the real GDP thus attained would be
potential real GDP
Costs of unemployment
-
increase mental and physical illness and other social problems but the problems can
be mitigated through unemployment insurance systems that maintain the well-being
to some extent
Inflation
It is the rate at which the general price level increases for goods and services and is measured by
the percentage change in consumer price index (CPI). CPI measures the retail prices of a fixed
market basket of several thousands of goods and services purchased by households.
26
CPI
pq
p q
t
where Pt and P0 are current price and base period prices respectively and q o is the quantity of
weighted basket of goods.
When inflation exists
-
the purchasing power of a nations currency declines, i.e., the currency buys fewer and
fewer goods as price increases
NominalIncomeRealIncomeCPI
OR
Growthrateof Growthrateof Growthrateof
NominalIncome Realincome CPI
real income declines if the rate of inflation is higher than the growth rate of
nominal income
Inflation can
-
result in varying benefits for debtors and creditors: if debtors borrowed money when
inflation was low and repay when there is inflation, debtors will be better off while
creditors are worse off. This is because now the purchasing power of money is low.
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Anticipation of inflation (expectation of price increase in the future) adversely affects the
performance of the economy. This means such anticipation can distort consumer choices by
causing buyers to purchase goods now that they might otherwise prefer to purchase in the future
and thereby distorting market prices.
Aggregate Demand and Aggregate Supply Equilibrium
Aggregate Demand
-
the relationship between the price level and the aggregate quantity of final products
demanded
Price level
if
factors
other
than
price
level
changes,
the
aggregate
demand
changes
such factors as real interest rate, the money stock, the foreign exchange rate, government
purchases, taxes, transfers and factors influencing demand for exports are factors responsible
for such a shift on the demand curve
the relationship between the price level and the aggregate quantity of final products supplied
the AS curve becomes flat during slack periods and steep when the economy is operating at
the potential real GDP
Price level
Aggregate supply
curve
Potential level of
real GDP
Excessive
unemployment
Over employment
level
Full employment
level
Aggregate quantity supplied
changes in such factors as input prices, in the quality and quantity of inputs and advance in
technology changes the AS curve outward (when AS increases) or inward (when AS
decreases)
When the government or national bank can affect the volume of loans by setting the discount rate
it is discounting. A higher discount rate makes discount borrowing less attractive to banks and
will therefore reduce the volume of loans. A lower discount rate makes discount borrowing more
attractive to banks and will therefore increase the volume of loans.
iii. Changes in Reserve Requirements
By affecting the money multiplier, changes in the required reserve ratio can lead to changes in
the money supply. Changes in reserve requirements can cause problems for banks by making
liquidity management more difficult.
Fiscal Policy
Fiscal policy consists in managing the national Budget and its financing so as to influence
economic activity. It operated on managing government expenditure and taxation. There are two
types of fiscal policies. This entails the expansion or contraction of government expenditures
related to specific government programs. a. Expansionary fiscal policy it is used when the
government wants to raise total output and employment. It is usually taken during recession (low
total output) period. To achieve this objective the government increases its expenditure or/and
reduce taxes. This increase AD thereby total output and employment level increases. b.
Contractionary fiscal policy - it is used when the government want to control high inflation. To
achieve this objective the government decreases its expenditure or/ and raises taxes. This
decrease AD there by the general price level of goods and services decreases.
Income Policy
Income policy is another instrument by which government achieves its predefined goals and
objectives. It refers to a set of rules and regulation designed by a government to control wage and
price rise.
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