Name: B. Sai Chetan ROLL NO: 16311E0049 Branch/Year: Mba I Year

NAME: B.
SAI CHETAN
ROLL NO: 16311E0049
BRANCH/YEAR: MBA I YEAR
INTRODUCTION
Market analysis is defined as the attractiveness and the dynamics of a special market
DATA ANALYSIS AND INTEPRETATION

1. Sri Sai Sagar Automobiles Pvt Ltd
NBFCs - M & M Finance, India Bulls have occupied 76 percent market share
and Private Bank - Kotak Mahindra has occupied 14 percent market share in Sai
Sagar Automobiles. Financial institution wise breakup of sales in disbursing loans is
presented in the following table.
Tractor Sales - Sri Sai Sagar Automobiles
Name of the Financial Institution
No of Vehicles Financed
% Share
M & M Finance
105
70
Kotak Mahindra Bank
21
14
India Bulls
National Banks
PSCU
Others
Total
150
100%
Table 6.3.1
INTERPRETATION:
From the above analysis, it is understood that M & M Finance is the leader in
disbursing loans accounting to 70 percent followed by Kotak Mahindra Bank 14
percent.
2. Sri Sai Ranga Reddy Reddy Reddy Agencies Pvt Ltd

and Private Bank - Kotak Mahindra has occupied 16 percent market share in Sri Sai
Ranga Reddy Agencies. Financial institution wise breakup of sales in disbursing loans
is presented in the following table.
Tractor Sales - Sri Sai Ranga Reddy Agencies
% Share
M & M Finance
103
57
Kotak Mahindra Bank
29
16
National Banks
20
11
India Bulls
18
10
PSCU
Others
Total
180
100%
Table 6.3.2
INTERPRETATION
percent.
3. Raju Tractors & Spares Pvt Ltd

and Private Bank - Kotak Mahindra has occupied 7 percent market share in Raju
Tractors. Financial institution wise breakup of sales in disbursing loans is presented in
the following table.
Tractor Sales - Raju Tractors & Spares
M & M Finance
90
Kotak Mahindra Bank
National Banks
Others
PSCU
Total
110
% Share
82
7
6
3
2
100%
Table 6.3.4
INTERPRETATION
percent.
4. Customer Segmentation - Tractors

The aggregated tractor credit sales of the dealerships were amounted to 540
apart from cent percent cash sales. Segment wise breakup of customers is presented in
Customer Segmentation - Tractors
Category
No of Vehicles Purchased
% Share
Farmers
356
66
Business People
162
30
Others
22
540
100%
Total
Table 6.3.5
INTERPRETATION
The survey highlighted that 66 percent of the customers are predominantly
farmers followed by 30 percent business people whereas others constituted a meager
portion of 4 percent.
Three Wheelers
1. Steel City Properties Pvt Ltd
Private Banks have dominated in credit sales lending to a tune of 34 percent,

however NBFC - M & M Finance closely followed by occupying 31 percent market
share and National Banks with a share of 28 percent. Financial institution wise
breakup of sales in disbursing loans is presented in the following table.
Three Wheelers - Steel City Properties
Private Banks
85
M & M Finance
78
National Banks
70
Others
17
Total
250
Table 6.4.1
% Share
34
31
28
7
100%
INTERPRETATION
From the above analysis, it is understood that Private Banks are leaders in
disbursing loans with a market share of 34 percent; while M & M Finance has 31
percent followed by Public Sector Banks with 28 percent.
2. Ramcor Automobiles Pvt Ltd

NBFCs - ALF and Family Credit have occupied 70 percent market share
followed by Private Banks with a share of 23 percent. Financial institution wise
Three Wheelers - Steel City Properties

Name of the Financial Institution No of Vehicles Financed
Ashok Leyland Finance
456
Family Credit
384
Private Banks
276
Others
84
%
Share
38
32
23
7
100%
Total
1200
Table 6.4.2
INTERPRETATION
From the above analysis, it is understood that ALF is the leader in disbursing
loans accounting to 38 percent followed by Family Credit with 32 percent market
share.
Customer Segmentation - Three Wheelers
The aggregated three wheeler credit sales of the dealerships were amounted to
1450 apart from cent percent cash sales. Segment wise breakup of customers is
Customer Segmentation - Three Wheelers
Category
% Share
88
Business People
1276
7
Farmers
102
5
Others
73
100%
Total
1450
Table 6.4.3
INTERPRETATION
business people followed by 7 percent farmers, whereas others constituted a meager
Two Wheelers
1. Prakrit Motors Pvt Ltd

NBFCs - ALF, Family Credit and M & M Finance have occupied 89 percent
market share followed by others with a share of 11 percent. Financial institution wise
Two Wheelers - Prakrit Motors
Family Credit
196
Ashok Leyland Finance
96
M & M Finance
64
Others
44
Total
400
% Share
49
24
16
11
100%
Table 6.5.1
INTERPRETATION
From the above analysis, it is understood that Family Credit is the leader in
disbursing loans accounting to 49 percent followed by ALF with 24 percent market
share. However M & M Finance has occupied a market share of 16 percent.
Customer Segmentation - Two Wheelers
The aggregated three wheeler credit sales of the dealerships were amounted to
1450 apart from cent percent cash sales. Segment wise breakup of customers is
Customer Segmentation
Category
Employees
188
Students
124
Business People
56
Others
24
Farmers
Total
400
% Share
47
31
14
6
2
100%
Table 6.5.2
INTERPRETATION
employees followed by 31 percent students, whereas farmers constituted a meager
Passenger Cars, SUV, MUV, UV
1. Steel City Properties Pvt Ltd

however NBFC - M & M Finance closely followed by occupying 32 percent market
share and National Banks with a share of 28 percent. Financial institution wise
Passenger Cars - Steel City Properties
Private Banks
151
M & M Finance
138
National Banks
120
Others
22
Total
430
% Share
35
32
28
5
100%
Table 6.6.1
INTERPRETATION
From the analysis, it is understood that Private Banks are leaders in disbursing
loans with a market share of 35 percent; while M & M Finance has 32 percent
followed by Public Sector Banks with 28 percent while others have occupied a
meager share of 5 percent.
2. Jasper Industries Pvt Ltd
NBFCs - Tata Finance, Sundaram Finance and M & M Finance have occupied
93 percent market share followed by others with a share of 7 percent. Financial
institution wise breakup of sales in disbursing loans is presented in the following table
Passenger Cars - Jasper Industries
Tata Finance
594
Sundaram Finance
234
Others
63
M & M Finance
Total
900
% Share
66
26
7
1
100%
Table 6.6.2
INTERPRETATION
From the above analysis, it is understood that Tata Finance is the leader in
disbursing loans accounting to 66 percent followed by Sundaram Finance with 26
percent market share. However M & M Finance has occupied a meager market share
of 1 percent.
3. Varun Motors Pvt Ltd

however Public Sector Banks have occupied 32 %. Financial institution wise breakup
of sales in disbursing loans is presented in the following table.
Passenger Cars - Varun Motors
Name of the Financial Institution No of Vehicles Financed % Share
Private Banks
516
43
National Banks
384
32
M & M Finance
120
10
Sundaram Finance
60
5
Magma Finance
48
4
Shriram Finance
48
4
Others
24
2
Total
1200
100%
Table 6.6.3
INTERPRETATION
From the analysis, it is understood that Private Banks are the leaders in
disbursing loans accounting to 43 percent followed by Public Sector Banks with 32
percent market share. However M & M Finance has occupied a minor market share of
10 percent.
4. Mithra Auto Agencies Pvt Ltd

however Public Sector Banks have occupied 34 percent. Financial institution wise
Passenger Cars - Mithra Agencies

Private Banks
440
National Banks
374
Sundaram Finance
110
M & M Finance
55
Others
55
Shriram Finance
44
Magma Finance
22
Total
1100
% Share
40
34
10
5
5
4
2
100%
Table 6.6.4
INTERPRETATION
From the above analysis, it is understood that Private Banks are the leaders in
percent market share. However M & M Finance has occupied a minor market share of
5 percent.
5. Kusalava Motors Pvt Ltd

Private Bank - HDFC has dominated in credit sales lending to a tune of 70
percent, however Public Sector Banks have occupied 13 percent, while NBFC Sundaram Finance distantly followed Public Sector Banks by occupying 6 percent
market. Financial institution wise breakup of sales in disbursing loans is presented in

Passenger Cars - Kusalava Motors
HDFC
560
National Banks
104
Private Banks
56
Sundaram Finance
48
Others
32
Total
800
% Share
70
13
7
6
4
100%
Table 6.6.5
INTERPRETATION
percent market share.
Sai Swarna Automobiles Pvt Ltd

percent, however Public Sector Banks have occupied 13 percent. Financial institution
wise breakup of sales in disbursing loans is presented in the following table.
Passenger Cars - Sai Swarna Automobiles
% Share
67
HDFC
536
National Banks
104
Private Banks
80
Others
80
13
10
10
100%
Total
800
Table 6.6.6
INTERPRETATION
6. Lakshmi Motors Pvt Ltd

percent, while NBFC - Tata Finance distantly followed by occupying 10 percent,
while Public Sector Banks distantly followed by by occupying 6 percent market.
Financial institution wise breakup of sales in disbursing loans is presented in the

following table.
Passenger Cars - Lakshmi Motors
HDFC
211
Tata Finance
27
National Banks
16
Others
16
Total
270
% Share
78
10
6
6
100%
Table 6.6.7
INTERPRETATION
From the above analysis, it is understood that HDFC is the leaders in disbursing
loans accounting to 78 percent followed by Tata Finance with 10 percent market
share. However Public Sector Banks have occupied a minor mrket share of 6 percent
7. Radha Madhav Motors Pvt Ltd

Public Sector Banks dominated in credit sales lending to a tune of 52 percent,
while Private Banks distantly followed by occupying 35 percent market. Financial
institution wise breakup of sales in disbursing loans is presented in the following

table.
Passenger Cars - Radha Madhav Motors
% Share
52
National Banks
203
35
Private Banks
137
Others
51
Total
390
13
100%
Table 6.6.8
INTERPRETATION
From the above analysis, it is understood that Public Sector Banks are the
leaders in disbursing loans accounting to 52 percent followed by Private Banks with a
market share of 35 percent.
8. Mahavir Motors Pvt Ltd

while Private Banks closely followed by occupying 38 percent market. Financial
table.
Passenger Cars - Mahavir Motors
National Banks
55
Private Banks
49
Others
26
Total
130
Table 6.6.9
INTERPRETATION
From the above analysis, it is understood that Public Sector Banks are the
leaders in disbursing loans accounting to 42 percent followed by Private Banks with a
9. Sundaram Motors Ltd
Private Banks dominated in credit sales lending to a tune of 48 percent, while

Public Sector Banks distantly followed by occupying 40 percent market. Financial
table.
Passenger Cars - Sundaram Motors
Private Banks
43
National Banks
36
Others
11
Total
90
% Share
48
40
12
100%
Table 6.6.10
INTERPRETATION
disbursing loans accounting to 48 percent followed by Public Sector Banks with a
10.Adishwar Auto Diagnostics Pvt Ltd - Mahavir Motors
Private Banks are the only financial institutions that have occupied 88 percent
share. However others constituted the remaining share.
Passenger Cars - Adishwar Auto Diagnostics
% Share
90
Private Banks
7
10
Others
1
100%
Total
Table 6.6.11
INTERPRETATION
disbursing loans accounting to 88 percent followed by others with a market share of
12 percent.
11. Padmaja Motors Pvt Ltd

while Private Banks, Sundaram Finance and others have equal share of 17 percent.
Financial institution wise breakup of sales in disbursing loans is presented in the
following table.
Passenger Cars - Padmaja Motors
National Banks
Private Banks
Sundaram Finance
Others
M & M Finance
Total
12
% Share
42
21
16
16
5
100%
Table 6.6.12
INTERPRETATION
It may be noted that Public Sector Banks are the leaders in disbursing loans
accounting to 42 percent followed by Private Banks, Sundaram Finance and others
with an equal share of 17 percent. However M & M finance has a meager share of 8
percent.
12 Fusion Motors Pvt Ltd

Private Banks dominated in credit sales lending to a tune of 40 percent, while
Public Sector Banks distantly followed by occupying 34 percent market. NBFCs Sundaram Finance, M & M Finance, Shriram Finance and Magma Finance have
occupied 21 percent. Financial institution wise breakup of sales in disbursing loans is
Passenger Cars - Fusion Motors
Private Banks
92
National Banks
78
Sundaram Finance
23
M & M Finance
12
Others
12
Shriram Finance
Magma Finance
Total
230
% Share
40
34
10
5
5
4
2
100%
Table 6.6.13
INTERPRETATION
disbursing loans accounting to 40 percent followed by Public Sector Banks with a
share of 34 percent. However M & M finance has a meager share of 5 percent
14 .ATR Cars Pvt Ltd

HDFC has dominated in credit sales lending to a tune of 67 percent, however
Public Sector Banks have occupied 13 percent. Financial institution wise breakup of
sales in disbursing loans is presented in the following table.
Passenger Cars - ATR Cars
HDFC
87
National Banks
17
Private Banks
13
Others
13
Total
130
% Share
67
13
10
10
100%
Table 6.6.14
INTERPRETATION
15. Lucky Nissan Pvt Ltd

Public Sector Banks have occupied 13 percent. NBFC - Sundaram Finance has
occupied 6 percent share. Financial institution wise breakup of sales in disbursing
loans is presented in the following table.
Passenger Cars - Lucky Nissan
HDFC
98
National Banks
18
Private Banks
10
Sundaram Finance
Others
Total
140
% Share
70
13
7
6
4
100%
Table 6.6.15
INTERPRETATION
From the analysis, it is understood that HDFC is the leader in disbursing loans
accounting to 70 percent followed by Public Sector Banks with 13 percent market
share. However, Sundaram Finance has occupied a minor market share of 6 percent.
16 . Aruna Motors Pvt Ltd

Public Sector Banks distantly followed HDFC by occupying 13 percent. Financial

table.
Passenger Cars - Aruna Motors
HDFC
60
National Banks
12
Private Banks
Others
% Share
67
13
10
10
100%
Total
90
Table 6.6.16
INTERPRETATION
From the analysis, it is understood that HDFC is the leader in disbursing loans
accounting to 67 percent followed by Public Sector Banks with 13 percent market
share.
17 Bezwada Motors Pvt Ltd

Private Banks are the only financial institutions that have occupied 90 percent
share. However others constituted the remaining share.
Passenger Cars - Bezwada Motors
% Share
90
Private Banks
36
10
Others
4
100%
Total
40
Table 6.6.17
INTERPRETATION
disbursing loans accounting to 90 percent followed by others with a market share of
10 percent.
Customer Segmentation - Passenger Cars
The aggregated passenger cars credit sales of the dealerships were amounted
to 6760 apart from cent percent cash sales. Segment wise breakup of customers is
Customer Segmentation - Passenger Cars
Category
Business People
5138
Employees
744
Farmers
541
Others
338
Total
6760
% Share
76
11
8
5
100%
Table 6.6.18
INTERPRETAION
business people, followed by 11 percent employees. Farmers constituted 8 percent,
while others have constituted a meager of 5 percent.

Name: B. Sai Chetan ROLL NO: 16311E0049 Branch/Year: Mba I Year

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DATA ANALYSIS AND INTEPRETATION

Kotak Mahindra Bank

2. Sri Sai Ranga Reddy Reddy Reddy Agencies Pvt Ltd

Kotak Mahindra Bank

3. Raju Tractors & Spares Pvt Ltd

Kotak Mahindra Bank

4. Customer Segmentation - Tractors

Private Banks have dominated in credit sales lending to a tune of 34 percent,

2. Ramcor Automobiles Pvt Ltd

Three Wheelers - Steel City Properties

Customer Segmentation - Three Wheelers

1. Prakrit Motors Pvt Ltd

Ashok Leyland Finance

Customer Segmentation - Two Wheelers

Passenger Cars, SUV, MUV, UV

1. Steel City Properties Pvt Ltd

2. Jasper Industries Pvt Ltd

3. Varun Motors Pvt Ltd

Private Banks have dominated in credit sales lending to a tune of 43 percent,

4. Mithra Auto Agencies Pvt Ltd

Passenger Cars - Mithra Agencies

5. Kusalava Motors Pvt Ltd

market. Financial institution wise breakup of sales in disbursing loans is presented in

Sai Swarna Automobiles Pvt Ltd

Name of the Financial Institution

6. Lakshmi Motors Pvt Ltd

Financial institution wise breakup of sales in disbursing loans is presented in the

7. Radha Madhav Motors Pvt Ltd

institution wise breakup of sales in disbursing loans is presented in the following

8. Mahavir Motors Pvt Ltd

Public Sector Banks dominated in credit sales lending to a tune of 42 percent,

9. Sundaram Motors Ltd

Private Banks dominated in credit sales lending to a tune of 48 percent, while

10.Adishwar Auto Diagnostics Pvt Ltd - Mahavir Motors

Name of the Financial Institution

11. Padmaja Motors Pvt Ltd

Public Sector Banks dominated in credit sales lending to a tune of 42 percent,

12 Fusion Motors Pvt Ltd

14 .ATR Cars Pvt Ltd

15. Lucky Nissan Pvt Ltd

HDFC has dominated in credit sales lending to a tune of 70 percent, however

16 . Aruna Motors Pvt Ltd

institution wise breakup of sales in disbursing loans is presented in the following

17 Bezwada Motors Pvt Ltd

Name of the Financial Institution

Customer Segmentation - Passenger Cars

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