Warehouse Product Development at Safe express

Summer Training Project Report

Submitted to
Uttar Pradesh Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Prepared by:
Ankeema Singh
MBA 3rd Semester
Roll Number: 1304070006
Enrollment No.

Training Supervisor:
Mrs. Nitu Singh
Senior Lecturer
Department of Business Administration

2014-15

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur 233001 (U.P.)

Certificate

This is to certify that Ankeema Singh, pursuing MBA 3rd Semester

from this institute, has prepared the summer training project report
entitled Warehouse Product Development at (Safe express) in
partial fulfillment of the requirements of the degree of Master of
Business Administration from Uttar Pradesh Technical University,
Lucknow, for the session 2013-2014.
This report is based on summer training project undertaken by
Arun Kumar Rai at Safe Express & Delhi under the supervision of
Mr. Hemant Solanki during the period 6 week of Training and fulfills the
requirements of regulations relating to the nature and standard of MBA
course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Head, Dept. of Business Administration

Declaration

I, Arun Kumar Rai, hereby declare that this summer training project
report entitled Warehouse Product Development at Safe express has been
prepared by me on the basis of summer training done at Safe Express &
Delhi under the during the period 6 week of training under the supervision

of Hemant Solanki.
This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

30th August 2014

Arun Kumar Rai

MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur

ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the
development of this work and who influenced my thinking, behavior, and acts during the course
of study.

I express my sincere gratitude to Mr. Rahul Anand Singh, worthy Principal for providing me an
opportunity to undergo summer training at Business Standard.

I am thankful to Mr. Hemant Solanki for his support, cooperation, and motivation provided
to me during the training for constant inspiration, presence and blessings.

I also extend my sincere appreciation to Ms. Nitu Singh who provided his valuable suggestions
and precious time in accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral support and my friends
with whom I shared my day-to-day experience and received lots of suggestions that improved
my quality of work.

(Arun Kumar Rai)

Chapter I

Introduction

INTRODUCTION

Chapter-2
OBJECTIVES
SCOPE
LIMITATION

Chapter-3
Research Methodology

Research Methodology
Research is a common language refers to a search of knowledge. Research is scientific &
systematic search for pertinent information on a specific topic, infect research is an art of
scientific investigation. Research Methodology is a scientific way to solve research problem. It
may be understood as a science of studying how research is dont scientifically. In it we study
various steps that are generally adopted by researchers in studying their research problem. It is
necessary for researchers to know not only know research method techniques but also
technology. The scope of Research Methodology is wider than that of research methods.
The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined, what
data has been collected and what a particular methods have been adopted and a host of similar
other questions are usually answered when we talk of research methodology concerning a
research problem or study. The project is a study where focus is on the following points:

Research Design:A research design is defined, as the specification of methods and procedures for acquiring the
Information needed. It is a plant or organizing framework for doing the study and collecting the
data. Designing a research plan requires decisions all the data sources, research approaches,

Research instruments, sampling plan and contact methods. The study was descriptive kind of
research.

Research design is mainly of following types:

1

Exploratory research.

Descriptive studies

Causal studies/Experimental studies

1. Exploratory research:The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The design of
exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.
2. Descriptive research:Descriptive research in contrast to exploratory research is marked by the prior formulation of
specific research Questions. The investigator already knows a substantial amount about the
research problem. Perhaps as a Result of an exploratory study, before the project is initiated.
Descriptive research is also characterized by a Preplanned and structured design.

3. Causal studies/Experimental studies

A casual design investigates the cause and effect relationships between two or more variables.
The hypothesis is tested and the experiment is done. There are following types of casual designs
a

After only with control design

Before after with control design

Before after without control design

Consumer panel design

Ex-post facto design

Research Design has been classified into four subsections they are:
1

Sample selection and size;

Sampling procedure;

Data collection; and

Analytical tools

Sample Selection and size

The first step of research is sample selection, for which the respondents were consumers in
Varanasi city. The total consumers covered were 120. The same questionnaires were distributed,
but only 100 fully-completed questionnaires were received. Results are based on the response of
these 100 respondents, and in this 80 respondent chosen Eveready batteries.

Sampling Procedure
There are basically two methods of sampling:Probability sampling
It is also known as random sampling. Under this sampling design every item of the universe has
an equal chance of inclusion in the sample. It is, so to say, a lottery method in which individual

units are picked from the whole group not deliberately but by some mechanical process. Here it
blind chance alone that determines whether one item or the other is selected. The results obtained
from probability sampling can be assured in terms of probability.

Non Probability sampling

Non Probability sampling is that sampling procedure which does not afford any basis for
estimating the probability that each item in the population has been included in the sample. In
this type of sampling, items for the sample selected deliberately by the researcher; his choice
concerning the items remains supreme.
For the study the consumers are selected by the convenience sampling method. The
selection of units from the population based on their easy availability and accessibility to the
researcher is known as convenience sampling

Data Collection method

Data Collection Method

Primary

Secondary

Published Sources

Unpublished
Sources

Direct personal Interview

Indirect personal Interview

Govt. publication

Information from correspondents

Report Committees

Mailed questionnaire & Commissions

Private Publication

Question filled by enumerators

Research Institute

The task data collection begins after research problem has been defined. There are two methods
for data collection.

Primary data
Primary data may be described as those data that have been observed and recorded by the
researcher for the first time to their knowledge.

Secondary data
Secondary data are those data which have been already collected and analyzed by some
earlier agency for its own use; and later the same data are used by a different agency.
For the present study, the survey method was used for collecting primary data. A
structured questionnaire was used for the purpose. The questionnaire included multiple choice
questions. The main source of secondary data has been the leafy journal of Consumer Behavior,
and Indian journal of Marketing. The study employs primary data collected by communicating
with the respondents with the help of structured questionnaire. The study mainly deals with the
behavior of individual towards Consumer Preference for Birla Sun Life Insurance in Varanasi.

Analytical Data-

The data thus collected, was tabulated, interpreted and analyzed with a view to make the study
meaningful. In the present study, hypothesis testing, percentage, frequency and cross tabulation
methods have been used for analysis.

CHAPTER 2
Data Analysis
And
Interpretation

Chapter-4
FINDINGS

FINDINGS

Chapter-4
Conclusion
And
SUGGESTIONS

Recommendation

CONCLUSION

BIBLIOGRAPHY
Books/Magazines Referred: Kotler, Philip & Armstrong, Graw - Principle of Marketing,
Pearson Education, New Delhi 2007.Publisher- Dorling Kindersley
(India) Pvt. Ltd.
Kotler,

Philip-

Marketing

Management:

Analysis,

planning,

Implementations & control, Pearson Education, New Delhi 2003, 11 t h

Edition.
Kothari C. R. Research Methodology 2 n d revised edition 2004
published by New Age International Ltd.
Beri- Marketing Research (Tata Mc Graw-Hill), 1993 2 n d Edition.
Marketing Strategy and Management- Mr. Michael J. Baker.
Gupta CB-An Introduction to Statistical Method (Vikas), 1995, 9 t h
Edition.
Eveready In-house Newsletters.

BUSINESS MAGAZINE & NEWS PAPER:

The Times of India

The Economic Times

4Ps, Pitch, Business & Economy

Business Word& Business Standard

Business Today

Business

Internet:
www.google.com
www. scribd.com
www. presscounsil.nic.in
www. worldpressinstitute.org
www. google.com.

a) Books
Encyclopedia, The world book, volume 14

Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., Statistical methods, s.chand & sons, New Delhi
Kothari, C.R, Research methodology, methods and Techniques
Pillai & Bhagavathi R. S.N. Modern marketing New Delhi, RamNager, S.Chand &
company Ltd, 2001

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