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By George Gorham
SomeReasons
ReasonsWhy
Why Starbucks
Starbucks isis
Some
Competitive
sosoCompetitive
As previously discussed, Starbucks is prepared to lose money in
the short run to overcome potential rivals. For example,
Starbucks opens in high concentration or clustering areas in small
districts. They then sell at prices which put financial strain on
small coffee shops.
Starbucks has a wide range of products. It is appropriate to say
that the Caf Delsol does good coffee and other beverages (or
possibly bad in another persons opinion), but do they have as
much variety as Starbucks 87,000 drink combination
possibilities? Enough said, if you want it, Starbucks has it.
Howard Schultzs attention to detail has given him an intense
level of focus on things which most firms would consider to
be unimportant. For example, the tables are round to prevent
customers who dine alone from feeling lonely and they are
also comfortable and informal for groups of people, to sit at.
The cups are mobile advertising billboards. The language of
Starbucks cup sizes of tall, venti and grande, are to cultivate a
somewhat club atmosphere, where customers feel like
members. Starbucks is obsessive about conducting customers
surveys on everything from the music to the dcor to the
restrooms.
Starbucks Critical
CriticalSuccess
Success Factors
Starbucks
Factors
Quality of Products
Increasing competition in the market
is fueling the amount of customer
expectations regarding the quality of
goods in general, and freshness in
particular. No matter where in the
world you are, if there is a Starbucks
around, its products will remain very
similar in quality.
Customer Services
Excellent customer services are
adopted as an important source of
having a competitive edge.
Starbucks continues to increase the
amount of shops to meet their
customers high demand for their
products and services.
Working at Starbucks
The End