LOCCITANE

EN PROVENCE

Spring 2017 Volume 1 : Issue 1

Contents
2 International
Womens Day
Limited edition shea
3 Mediterranean
mysteries
LOccitane ingredient
true stories
4 Harmonie Divine
Social media
LOccitane en Provence
1430 Broadway
New York, NY 10018
1 (888) 623-2880

Editor: Alyssa Haduck

alyssajh@verizon.net

LOccitane celebrates 40 years

From a summer renewal to a fall release,

LOccitane welcomed 2016 with a
the next feature in LOccitanes celebration
yearlong 40th anniversary celebration.
year was the unveiling of the decade-long
To observe this milestone birthday,
project, Harmonie Divine. The new skincare
recognizing progress from the companys
line elevated LOccitanes specialty, anti-aging
start in an old, Provenal soap factory to

products to solidify the company
now nearly 3,000 stores worldwide,

as a luxury skincare provider.
LOccitane compiled a full

Finally, LOccitane
repertoire of limited edition

delivered
an updated
products, as well as new

Arlesienne fragrance to
releases.

kick off the holiday season.
The first products to

Complemented by a
commemorate the 40th

shea-based lotion and
soap,
year arrived in preparation
the fragrance line is now
for the summer heat. Seasonal
complete. After 40 years of
harvest designs revived traditional Sour
ce: loccitane.com

discovery, LOccitane continues to
lavender and verbena favorites, and
create new products, promote Provenal
limited edition verbena products became
popular with customers, selling out in stores. beauty, and grow the Mediterranean brand.

Greer drives customer service from the top

Vice president of retail Shannon

Greer has spent nearly a decade
with LOccitane, growing with the
company and promoting its values
through various executive positions.
Source: linkedin.com

Appointed LOccitanes vice president

of retail in June 2016, Shannon Greer
oversees the operation of hundreds of
U.S. stores, ensuring smooth operation
and exceptional service.
First and foremost, the most
important thing is the customer, Greer
said. We strive for the best customer
experience.
The company-to-customer
relationship that is carried out in stores
is one of Greers key responsibilities.

From executives to associates,

however, LOccitane employees only
make Greers job easier.
It feels like a small company even
though its a big company. The people I
work with are amazing, Greer said.
As vice president of retail, Greer
utilizes creativity, organization, and
leadership to portray a strong brand
image, establish customer satisfaction,
and empower employees to embody
the best of LOccitane.

LOccitane commemorates
International Womens Day
with Burkina Faso shea

Prosperous partnership

What began as a global

quest for cosmetic innovation
has blossomed into a growing
partnership between the women
LOccitane celebrates International
of Burkina Faso and LOccitane. For
Womens Day each year on March 8,
more than 30 years, LOccitane has
to recognize female independence
fostered a relationship with
and empowerment. LOccitanes
the local women to exchange
products encourage women to
education, literacy, and
look and feel their best, but

finance initiatives for the
one item goes beyond

areas shea, or womens
cosmetic value to influence

gold. Because of this
lives across the globe.
mutual benefit the
LOccitanes 2016
partnership has thrived,
International Womens Day
product, a rose-scented The limited edition rose-scented shea linking together
butter lip balm represents femininity thousands of women
shea lip balm, raised
and strength. Source: loccitane.com
worldwide through the
more than $135,000 to
love
of
LOccitane.
benefit the community from which it
derived. Because of its success last
LOccitane Foundation
year, the rose-infused shea lip balm
Founded in 2006, the LOccitane
will also be the companys featured
Foundation
aims to teach Burkinab
product for 2017s International
women
entrepreneurial
skills so
Womens Day.
that they may achieve economic
Wonder women
emancipation. To date, more than
All of LOccitanes shea butter
17,000 women have received
products are sourced from Burkina
aid from LOccitane programs,
Faso, Africa. The company donates
promoting female independence.
100 percent of the profits of
Because of its quality and
the limited edition International
universality, LOccitanes
Womens Day products to the
shea butter line is one of the
Burkinab women who harvest the
companys best-selling families of
shea via traditional means.
products. The prosperity of the
The company identified strength in relationship between LOccitane
the Burkinab women and sought to
and the Burkinab women and the
revolutionize and mobilize their role
popularity of the shea products
in the countrys society.
anticipate continued success.

New design
honors
working women
For LOccitanes 40th
anniversary, the companys
best-selling shea butter products
display a limited
edition new look
inspired by the
medallion-like pattern
of African wax prints.
The shea product
packaging channels
the appearance of
the traditional fabrics,
which are used to
convey nonverbal
messages by many of
the women of West Africa who
cultivate LOccitanes shea.
Along with the release of the
new presentation, LOccitane has
also added violet shea butter
products to the shea bodycare
line. With an early
spring bloom, violet
anticipates the change
in season, just as shea
treats winter-worn skin
in preparation for
warmer weather. For a
limited time, customers
can purchase violet-scented shea
favorites for the lips and body.

Source: LOccitane Instagram

Burkinab women celebrate their education and independence. Source: foundation.loccitane.com

All-natural products explore mysteries of the Mediterranean

From the fields of artisan growers to the
homes of millions of customers around the globe,
LOccitane provides quality, all-natural products to
those who seek a refined cosmetic collection.
LOccitanes products convey the
Mediterranean art-de-vivre. With a focus on the
simplicity and authenticity that can be cultivated
from the earth, the products unite the beauty of
nature with the beauty of humankind.

The company uses pure substances, featuring:

immortelle
lavender
verbena
almond
shea
These five elements are the hallmarks of
LOccitanes fragrance and body care systems and
have become beauty staples of users worldwide.

Each featured ingredient is explored further in videos on LOccitanes YouTube channel at http://bit.ly/2fJ7zXY,
or on Instagram @loccitane via #atruestory.

LOccitane ingredient true stories

LOccitane sources its all-natural inrgedients from France, Corsica, and Burkina Faso, West Africa.
The organic substances are harvested and processed by traditional means for quality assurance.
Avignon

Verveine

Native to Provence, LOccitanes

organic verbena is grown by
Rmy Margiella and is collected
twice a year.
Arles

Lavande

Aix en Provence

Marseille

Karit
LOccitanes shea butter is
traditionally harvested by
local women and produced
using authenitc, all-natural
processes.
Source: LOCCITANE Group / ALYSSA HADUCK

Provence, France

LOccitanes lavender holds

the Protected Designation of
Origin label, which guarantees
quality and purity.

Amande

LOccitanes almond trees

are cultivated on Monsieur
Jauberts family farm in the
Alps of Haute-Provence.
Grasse

Immortelle
Found in the garden of Corsica,
LOccitanes immortelle is
cultivated using traditional
Mediterranean methods.

Burkina Faso,
Africa

n
nea

Sea

ra

ter

di
Me

Corsica

Harmonie Divine a
skincare success

This is by far the best skin care

on the market, wrote LOccitane
customer Pamela G., of Matteson,
Illinois, in an online product review.
Well done, LOccitane!
LOccitanes new anti-aging skincare line
The Harmonie Divine products
is the beginning of an era for the brand
include the Harmonie Divine cream
and the Harmonie Divine serum.
After nearly a decade of
When used together, LOccitane
research, LOccitane
reported that after two
launched the Harmonie
months, 92 percent of
Divine anti-aging skincare Well done, customers felt refined
LOccitane! skin texture, based on a
line this fall.
A combination of land
testing of 64 women.
-Pamela G.
and sea, the products
The release of the
utilize the regenerative
Harmonie Divine line
properties of two
begins an initiative to promote
ingredients the Immortelle
LOccitanes consideration from
flower oil and Jania Rubens red
novelty cosmetics store to luxury
algae extract to create anti-aging
skincare brand. The new line is
treatments unlike those of other
an upgrade of LOccitanes existing
skincare competitors.
anti-aging skincare line, the Divine.

Digital discovery on YouTube

LOccitane en Provences YouTube channel features videos of
background stories, product tips, and secrets of Provence, France.

A LOccitane lavender field awaits summer

harvest in the mountians of Haute-Provence.
Source: LOccitane en Provence YouTube channel

Catherine, a spa trainer at LOccitane, explains

how viewers can achieve spa-like results at home.
Source: LOccitane en Provence YouTube channel

40 Years of True Stories:

Secrets from the Spa:

LOccitane celebrates its 40th

anniversary with a video series
that explains the companys
history and provides an inside
look at where the all-natural
ingredients grow.

Secrets from the Spa videos

spotlight Spa LOccitane
professionals who share
exclusive tips on how to use
LOccitane products to pamper
and nourish the skin.

Another enhanced feature of the

Harmonie Divine is its eco-friendly
packaging, which allows for refill
replacements to reduce waste.
The first-season success of
LOccitanes Harmonie Divine line
predicts a revolutionary maturation
of the skincare brand.

LOccitanes Harmonie Divine line provides

users with a luxury alternative to existing
company skincare products. The combination
of Immortelle and Jania Rubens creates a new
pair in skincare. Source: usa.loccitane.com

Instagram
Follow LOccitane on Instagram,
@loccitane, to learn about featured
products, promotions, and journies
through the land of Provence.

Source: LOccitane Instagram