Constant Contact Survey Results

Survey Name: Mid Season 2010 Member survey

Response Status: Partial & Completed
Filter: None
Jun 25, 2010 1:18:17 AM

Please enter the information indicated below.Company NameE mail Address

Answers Number of Response(s)
Company Name 78
Email Address 78

Business Sector
79 Response(s)

Location (North, South, Coast, InLand)

79 Response(s)

Compared with May last year, how many guests/visitors have you had this May?
Number of Response
Answer 0% 100% Response(s) Ratio
More 23 28.3 %
Same 23 28.3 %
Less 32 39.5 %
No Response(s) 3 3.7 %
Totals 81 100%

Page 1
 What factors do you think led to this?
76 Response(s)

Compared with last May, how would you describe the overall turnover for May this year?
Number of Response
Answer 0% 100% Response(s) Ratio
Higher than last year 21 25.9 %
Same as last year 24 29.6 %
Lower than last year 30 37.0 %
Don't know 4 4.9 %
No Response(s) 2 2.4 %
Totals 81 100%

Where did the greatest volume of your visitors come from?

Number of Response
Answer 0% 100% Response(s) Ratio
Wales 21 27.2 %
UK outside of Wales 60 77.9 %
Overseas 4 5.1 %
Totals 77 100%

In relation to overseas visitors, which countries did your visitors come from?
76 Response(s)

TextBlock:

If your business is not accommodation then skip to Question 12

Page 2
Accommodation operators:How are your advance booking levels of visitors looking compared to 2009?
Number of Response
Answer 0% 100% Response(s) Ratio
Up on last year 14 22.5 %
Same as last year 14 22.5 %
Down on last year 28 45.1 %
Don't know 2 3.2 %
Not applicable 4 6.4 %
Totals 62 100%

Do short breaks make up the highest percentage of your bookings? If yes, go to next question.
Number of Response
Answer 0% 100% Response(s) Ratio
Yes 28 34.5 %
No 30 37.0 %
No Response(s) 23 28.3 %
Totals 81 100%

If yes, please explain what difficulties do you feel this causes for your business in terms of staff planning,
resource management, cash flow etc.
28 Response(s)

TextBlock:

To answer question 12 you need to rank the options in order. Click on the pull down arrow and rank 1-6

Page 3
 Which of the following website facilities do you consider important to your business?
1 = Least
Number of Ranking
Answer 1 2 3 4 5 6 Response(s) Score*
Online reservations through 58 3.5
your own website
Online payment through your 58 3.0
own website
Online availability of dates 58 3.8
through own or third party
website
E mail booking forms 58 3.9
Online reservations through a 58 3.6
third party
Online payment through a 58 3.2
third party
*The Ranking Score is the weighted average calculated by dividing the sum of all weighted rankings by the number of total responses.

TextBlock:

If your business isn't accommodation skip to question 15

Do you use any third party booking systems such as Last Minute.com, laterooms etc
Number of Response
Answer 0% 100% Response(s) Ratio
Yes 17 28.8 %
No 42 71.1 %
Not applicable 1 1.6 %
Totals 59 100%

TextBlock:

IF YES, PLEASE GO TO QUESTION 14, IF NO SKIP TO QUESTION 15

Page 4
What percentage of your total bookings are driven through third party booking systems?
Number of Response
Answer 0% 100% Response(s) Ratio
under 20% 13 44.8 %
20-40% 7 24.1 %
40-60% 2 6.8 %
60% + 3 10.3 %
Totals 29 100%

Do you use online marketing such as Social (e.g. Facebook, Twitter), Blog, Search engine optimisation or
paid search, or any other?
Number of Response
Answer 0% 100% Response(s) Ratio
Yes 32 39.5 %
No 40 49.3 %
Other 4 4.9 %
No Response(s) 5 6.1 %
Totals 81 100%

Finally, how confident are you for the summer season?

Number of Response
Answer 0% 100% Response(s) Ratio
Very confident 24 30.7 %
Fairly confident 29 37.1 %
Not very confident 17 21.7 %
Not at all confident 3 3.8 %
Don't know 5 6.4 %
Totals 78 100%

TextBlock:

Thank you to all of you for completing this survey. It is much appreciated. This survey is open for one week only, and the results
will be published in the next newsletter.Alison Belton Chief Executive11th June, 2010alison@pembrokeshire-tourism.net

Page 5