Office for Equity and Diversity

201 Presidents Circle, Room 204

Salt Lake City, UT 84112
801-581-7569

News Release
For Immediate Release
MORE INFORMATION, CONTACT:

FOR

Sept. 7, 2016
Cassie Tolhurst
Director of Media Relations
801-555-5555
Cassie.Tolhurst@utah.edu

Rebirth Garments headlines non-binary University fashion show

SALT LAKE CITY, UTAH Sky Cubacub, founder of the body positive
clothing line Rebirth Garments, will be holding a fashion show on October 6
with the University of Utahs office for Equity and Diversity.
The runway show will be unlike most attendees have ever seen.
Instead of the typical models this event will feature local models that identify
as queer or gender nonconforming, and those who have visible and invisible
disabilities and the clothes worn will represent that as well.
It is really important to get this message out, Cubacub said.
Everyone deserves clothes that celebrate their body no matter who they are
or what they identify as.
The event will also include a discussion where students and attendees
can discuss Cubacubs ideas, process, and their mission called the QueerCrip
dress reform movement manifesto.

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Strategy: To raise awareness about this event and persuade media to cover
this story.
To: ellenf@sltrib.com
Subject: Media Advisory:

University of Utah Media Advisory

For Immediate Release
Sept. 28, 2016

Rebirth Garments headlines non-binary University fashion show

What:

Sky Cubacub, founder of the body positive clothing line Rebirth

Garments, will be holding a fashion show at 6 p.m., Thursday, Oct. 6, in
the Bill and Pat Family Community Hall at the University of Utah.

Who:

The event will be held with University of Utahs office for Equity and
Diversity and will feature local models that identify as queer or gender
nonconforming, and those who have visible and invisible disabilities
that could be physical, mental, developmental, and emotional.

Where:

The Bill and Pat Family Community Hall is located inside the Spencer
Fox Eccles Business Building, at 1655 East Campus Center Drive. The
event will be held on the 7th floor.

When:

The event will begin at 6 p.m., Thursday, Oct. 6 and will last
approximately 2 hours. The fashion show will open the event and it will
include a discussion session with the designer, Sky Cubacub, and
models.

Why:

This event will celebrate those who dont often get celebrated. As Sky
Cubacub states in her QueerCrip dress reform movement manifesto
that everyone has the right to feel as comfortable, safe, sexy or cute
in [our] clothing as many able-bodied and cisgendered people take for
granted due to the options afforded them by mainstream fashion.
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For More Information:

Cassie Tolhurst
Director of Media Relations
801-555-5555

Cassie.Tolhurst@utah.edu