Marketing of Pharmaceutical Industry in India:

The Indian Pharmaceutical Industry is a vibrant, high technology based and

high growth oriented industry - attracting attention the world over for its
immense potential to produce high quality drugs and pharmaceutical
formulations. The Pharmaceutical Industry is among the most highly R&D
intensive industries. In fact, other than drug discovery, marketing has been the
most important function in the pharmaceutical industry.
The pharmaceutical marketing environment is perhaps the most challenging
one on the Indian industrial scene today. As it approaches a new millennium it
is faced, on the one hand, with new opportunities and new prospects, and on
the other, with the emergence of a radically ordered pharmaceutical order.

Questionnaire For Consumers :

Name ____________________________
Age ____________________________
Sex ____________________________
Address ____________________________
Q.

Are you aware of various products of various brands ?

(a) Yes

Q.

Do you use OTC segment products of different brand?

(a) Yes

Q.

(b) No

(b) No

Which brand you found reliable in OTC segment

(a) Cipla

(b) Ranbaxy

(c) Ind-Swift

(d) Other

Q. Do advertisement of a particular company's product makes any

effect on you ?
(a) Yes

(b) No

Q.

Which source of advertisement attracts you most?

(a) T.V. Ad's

Q.

(b) Hoardings

(c) News Paper

(d) Magazines

Commonly you will buy any medicine on prescription of :

(a) Your Doctor

(b) Suggested by some friends or relative
Suggested by the Chemist

(c)

(d) Your family tested old one

Q.

What makes you to choose any product ?

(a) Low Price (it may be sub-standard should not buy)
(b) Higher price (it is costly hence it should be best)
(c) Middle Range (At least it will do something)

Q.

Which brand you are satisfied with :

(a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Any Other

Q.

Tell you satisfaction level :

(a) Cipla : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(b) Ranbaxy : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(c) Ind-Swift : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(d) Any sort of quality improvement that you want in brand, suggest.

______________________________________________________________
_______

Questionnaire For Dealers :

Name ____________________________
Age ____________________________
Sex ____________________________
Address ____________________________

Q.

In which brand you deal in :

(a) Cipla

Q.

(b) Ranbaxy

(c) Ind-Swift

(d) All of the above.

Which brand has maximum OTC sale at your shop ?

(a) Cipla

(b) Ranbaxy

(c) Ind-Swift

Q. Which brand provides various promotional schemes to shop-keeper

or the customer ?
(a) Cipla

(b) Ranbaxy

(c) Ind-Swift

Q. Which type of schemes are provided by company to the dealer or

the consumer.
(a) Extra Commission

(b) Good Profit Margin

(c) Any sort of contests

Q.
On your counter which brand is demanded mostly by the
consumer ?
(a) Cipla

(b) Ranbaxy

(c) Ind-Swift

Q. Whether consumers switch over to other brand if their particular

brand is not available ?
(a) Yes
Q.

(b) No

Is their any seasonal variation in demand of medicines?

(a) Winner

Q.

(c) Any other

Is their any price differentiation in product ?

(a) Constant
(i) Less

Q.

(b) Summer

(b) Varied

(ii) More

Which product you will suggest to the consumer ?

(a) A product which gives you bonus but not so effective.
(b) A product with no bonus but effective.

Bibliography

Books :
Marketing Management - By Phillip Kotler
Research Methodology - By C.R.Kothari
Magazines :
Journal of Pharmaceutical Industry
Websites :
www.google.com
www.managementparadise.com
www.indiainfoline.com
www.healthlibrary.com
www.ranbaxy.com
www.indswift.com