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Get More Traffic With Your Writing

Write 1,000 Words a Day


and
Produce Remarkable Content
~~~
by Charles Bordet
Founder of
BECOME A TOP PERFORMER
BecomeATopPerformer.com

Charles Bordet | BecomeATopPerformer.com

When I started to work on my online business one year ago, I quickly realized
writing would be a big part of it.
I found myself writing blog articles, more emails than ever, extensive notes from
the learning material I studied, etc.
I thought I knew how to write. I learned it at school, after all, and spent years
practicing it. That was supposed to be easy.
But, for reasons I didnt understand yet, it was different, it was in fact difficult. I
didnt have to just write.
My articles needed to be compelling to my readers. My emails should guarantee a
reply from the recipient I tried to reach out to. My notes had to be effectively
synthesizing what I learned, and organized.
In fact, the
idea of writing
sounds super easy. But the
act of writing
is much
harder.
In this article, I will tell how I went from not writing at all to writing 1,000 words a
day consistently. I wont tell you it was easy, nor that it is easy as of today.
Right now, Im writing the first words of this article, and its hard. Starting is always
the hardest part. But you can make it easier. If youre struggling to write enough
and consistently, then this article is for you.
On the way to reach this consistency and this number of words, I had to overcome
many barriers that were preventing me to write.
The first one that comes to my mind is that Im a non-native English speaker.
Obviously, it doesnt help when youre writing in English.
My first articles were so terrible that I hired someone to edit and proofread them.
He not only corrected all the grammar mistakes but also improved the English level.
Many sentences made no sense, or I was using the wrong words and idioms to
express my ideas.

Charles Bordet | BecomeATopPerformer.com

A second barrier was time. I was always thinking I dont have time to write. As
everyone else, Im busy, so when was I supposed to sit before my computer to type
thousands of words?
Of course this wasnt true (
protip:
Its never true when we say we dont have time),
and I knew it, but it took me a long time to do something about it.
The true problem was that writing was hard. And when a task is hard, or tedious,
we procrastinate on it. It was much easier to
productively procrastinate
(by doing less
important work) and say I was busy. I was working on other tasks of my to-do list,
and eventually the day passed without me writing any word.
Writers block. Sounds familiar to you? Anyone having tried to write experienced at
least once (but more likely quite often) the blank page syndrome. I had it too.
You know, youre watching at the blinking cursor, trying to get ideas about what to
write, but you have no idea. You try to write something and its so shitty you erase it
faster than you wrote it.
Finally, sometimes, I simply didnt have ideas for topics.
I have nothing to say.
Why would people read what I write?
I dont have anything to add to the world.
So I very rarely wrote, or only when I thought I had something worth writing, or
when I had to so I forced myself. And, of course, I needed to have the time to
write and not to be blocked by some invisible force.
Rarely is not never though. Despite these issues, I still sometimes found myself
writing. And when I wrote, I wrote. Not just 200 words, but hundreds of words in
one sitting.
I was so glad to be able to write that I produced the most possible.
But the next day I felt exhausted. It was as if I had emptied all the creative energy I
had and needed to take several days off to refill it.

Charles Bordet | BecomeATopPerformer.com

Of course, I tried tons of methods, techniques, hacks, tools, etc., to improve my


writing.
You can find tools that give you a
focus mode
, some that will
block everything on
your computer until youve written a certain number of words
(you better not have
writers block), some that will
gamify your writing
,
But, in the end, no tools can do the writing at your place. You still have to write.
I tried working in coffee shops (I HATED it!), writing with pen & paper (I LOVED it!),
recording myself, writing random stuff, everything!

The first draft of a recent article with pen & paper


Thats obviously slower, but it greatly helped being more focus
Some techniques worked. Some didnt.
Eventually, by keeping what worked and leaving what didnt, I understood how to
build the perfect session of writing, how I could never have the blank page
syndrome again, how I could write 1,000 words or more in one sitting and, more
importantly, keep doing it every day, consistently, without running out of ideas of
what to write.
If youre interested in writing MORE and writing BETTER, then this article is for you.
Thats not a short 500-word article that will give you some inspiration (which would
fade away in 10 minutes) and quick-fix tips, no no no.
Charles Bordet | BecomeATopPerformer.com

This is a 10,000-word long extensive guide that will help you to:
-

Write at least 1,000 words every day no matter what.


Even if you dont
have time or are used to experience the blank page syndrome.
Dramatically improve your writing
so that
people keep reading until the
end
.
Have a super detailed step-by-step framework to
easily write an
outstanding article from beginning to end
.

Instead of wasting months trying techniques right and left and figuring things out, I
will help you accelerate your progress so that you become a decent writer as fast as
possible.
Ready?

Charles Bordet | BecomeATopPerformer.com

Table of Contents
The Benefits of Writing Every Day
Im Not a Good Enough Writer
I Dont Have Time to Write
I Cant Write 1000 Words. Thats TOO MUCH
I Dont Know What to Write
Why Should I Write Every Day? Cant I Write When I
Feel Like Writing?
How to Get In the Zone When Writing -- Every
Time
I Face the Writers Block All The Time. I Cant
Write.
My FrameWork to Consistently Write 1,000 Words a
Day and Massively Produce Remarkable Content

Charles Bordet | BecomeATopPerformer.com

The Benefits of Writing Every Day


Whether youre a writer, a designer, a lifestyle architect or a podcaster, you will
write.
First, you probably have a blog. If not, well, its not too late to have one. A blog will
allow you to market your services, show your portfolio, and write content that will
attract traffic and get you clients. Writing is the best way to build your brand.
If youre a podcaster, you need to prepare notes in advance, and then write some
show notes to summarize what happened during the episode.
However, there are many other benefits of writing, beyond filling up your blog.
For example, every morning Im writing in my journal.

My last entry, where Im rambling about my sleep


Its not so much, probably around 100 words every day, but that helps to generate
new ideas and new insights on whats going on in my life.
Do you sometimes stop for as few as 5 minutes to self-reflect on your day and your
life?
By taking 10 minutes every morning to write in my journal, I make sure I have some
time for self-reflection and clearing my head.

Charles Bordet | BecomeATopPerformer.com

I just write what comes to my mind. Maybe Im struggling on X, or Im happy about


Y, or frustrated because of Z. Whatever it is, Im writing it.
It often helps to take a step back and offers a new look on the events.
The extra bonus is the possibility to go back in time. After a few months of
journaling, you can read about what you were doing three months earlier.
I love that because thats an objective way of seeing how much progress youve
made since then. Memories are not reliable.
Another benefit is to help you articulate more precisely your ideas.
How many times in the day do you get ideas that you dont have time to develop?
Instead of letting them die with time, you could take 10 minutes to write and
expand them on paper. Next time you think about it, it will be clearer and better
define in your mind. It will also be easy to talk about it to other people, or write
about it in a blog post.
Oh, and, it doesnt have to be on paper. Thats my way of doing, but there are tons
of amazing apps to journal every day. Ill give you some of the best later.

Charles Bordet | BecomeATopPerformer.com

Im Not a Good Enough Writer


What if your writing is bad?
Here is the truth: Nobody is born being a good writer. Writing is a skill that needs to
be learned.
We ALL suck at writing when we start.
The best writers have thousands of hours and millions of words of practice. Thats
why they are the best.
Pick any blogger, and compare his
first article
to a
recent one
. Can you see the
difference? That is the result of consistency, tons of words written and a lot of
practice.
But, Im just not a writer. Blah blah blah. Of course youre not a writer, since youre
not writing.
You dont write because youre a writer, youre a writer because you write.
You dont need any credential or particular talent to write. Anyone can do it.
If you dont write because youre bad at writing, youll never get good, youll never
write and youll never be a writer. Thats as simple as that.
Now, the bad news is that
if you want to get better, you will need to get
practice.
When I learned this bad news, I felt frustrated. Meh.
Isnt there a shortcut to becoming super good at writing without spending
months writing crappy stuff?
I asked this same question to expert writer
Bamidele Onibalusi
. His response:
Charles Bordet | BecomeATopPerformer.com

Notice he said
Besides practicing
. Thats still the number one reason we will get
better.
I bought the recommended book The Elements of Style. Its a short, dense, neat,
and well-written book that is less about grammar rules than about style rules.
I was very happy with the book and started to study it.
I learned some interesting rules, but if I wanted to internalize them and integrate
them into my writing, I quickly understood that I would need to practice them.
Practice, practice, practice Again and again.
Finally, I learned there is no hidden secret. If you want to get better at writing, write.
Write again, and, with time, you will get better.
And dont feel discouraged. If you start writing, you will notice improvement very
quickly. You dont need years of practice to become a decent writer, you only need
to get started and stay consistent.
Now, how to stay consistent?

Write Every Day


Because the only way to get better at writing is to write consistently, I particularly
recommend taking the habit of writing every day.
Of course, Im not telling you to write 1,000 words tomorrow and the next days.
Dont try that if youre not used to writing a lot.

Charles Bordet | BecomeATopPerformer.com

10

No, instead, try to write 100 words. Thats the equivalent of a small page of a
journal.
It doesnt even have to be something useful, you can write about anything you
want. Your thoughts, your ideas, your struggles, your wins, your failures, your past
day, your next day, the last book you read, your expectations, your next article,
your secret love, whatever you want!
The most important is to get you started to write. And to take the habit.
I found that the best moment for writing is in the morning. At least for me (and lots
of other people). My mind is fresh and I dont get distracted by the events of the
day.
You can buy yourself a nice notebook, or a nice journal (Im using a
Moleskine
notebook
), and a nice pen (I love fountain pen!) so that writing becomes your guilty
pleasure of the day (but without the guilt).
Maybe youre not the kind who likes handwriting like me. Then, find an app you
love for writing. Try
Day One
,
Evernote
,
Penzu
, There are so many! Pick one, fall in
love with it, and get started.
To stick to the habit easily, I make sure Im always doing it at the same time every
day. Otherwise, I tend to forget it.
For example, these days, I write in my journal just after my breakfast. Usually, my
tea or coffee is still too hot to drink while eating, so when Im finished with the food,
I bring my cup to my room, grab my journal, and write while sipping the tea.
Because the routine is consistent, I never miss a day! And thats a lovely way to start
the day, isnt it?
By the way, I talk a lot about journaling because thats the easiest way to get started
and get practice. But feel free to replace it with anything that includes writing.
You can directly write in your Wordpress interface, in a Google Document, on your
partners belly, etc. The support doesnt matter as much as the fact that youre
actually writing.
Charles Bordet | BecomeATopPerformer.com

11

You Dont Have to Publish What Youre Writing


If your writing is bad (or you think it is), you might not want to put it out on the
internet.
Well, who said you had to publish everything? Just dont. Keep it for yourself, as a
secret. You can even hide it under your pillow.
The most important is to get practice at the beginning, not to publish an insane
amount of content.
Maybe you have some ideas of content you would like to publish, but its not
mature enough in your mind.
Write about it for you first. As I mentioned before, it will help to articulate better
your ideas. This will give you some reflection on the topic, and, the next time you
write about it, it will be even better!
When youre ready to publish it later, you will be happy to notice you already have
2,000 words of content and dont have to start from scratch. You can just made
some edits, improve your writing, add the missing parts and hit publish!

Ask Other People to Help You


Why are we always trying to figure out everything alone?
Getting help is an option.
Why not asking your friends to give you feedback on what youre writing instead of
secretly wondering whether youre bad or very bad? They will tell you if youre good
enough (
protip:
They are better judges than yourself).
I already told you that Im a non-English native speaker. You can imagine how my
first articles were. Full of mistakes everywhere! Some sentences had no meaning. It
was a mess!
I decided to hire someone and was recommended
Roddy Gibbs
. I sent him my
terrible articles and asked him to not only correct the grammar mistakes, but also
to provide extensive feedback for the writing itself.
Charles Bordet | BecomeATopPerformer.com

12

That was amazing.


For each paragraph, I had suggestions on how to improve the sentences. In the
end, instead of having the feeling of reading the work of a 6-year old, I found my
article written with a professional level of English.
I didnt stop here.
I was happy with my re-written article, but I also wanted to get better and write my
articles alone.
I studied the feedback I was given and picked the suggestions that would help me
improve the most.
I kept hiring him for a few articles, but soon I was able to make the leap. I wrote
alone, even if I was afraid of the reactions of my readers. In fact, nobody said
anything. My articles were well written. I mean, they were good enough.
How did I know when to make the leap?
I asked my friends to review a non-improved article and asked them Do you think I
should hire someone to proofread it?.
I still was not confident at all with my writing. But when they all told me it was
excellent and only found a couple grammar mistakes here and there, I knew I was
good enough.
A few months later, I received another validation from another friend:

In my mind, my English was still far from perfect. But, well, as I told you,
our
friends know better than us when were good enough.
Charles Bordet | BecomeATopPerformer.com

13

Key Takeaways:
There is no true shortcut to becoming a better writer. It takes
practice. However:
You can easily get a lot of practice by writing consistently every day. Writing
in a journal is a great start.
You dont have to publish what youre writing. Keep it as practice, and you will
always have the possibility to improve it later.
Ask your friends for feedback about your articles. You can also hire someone
to correct mistakes and suggest improvements.
Action Step:
Make the commitment today to write every day, even if its only one
sentence. Remember: Getting started is the hardest part.

Charles Bordet | BecomeATopPerformer.com

14

I Dont Have Time to Write


Liar!
I dont have time is probably the biggest fallacy of our time.
It takes me roughly one hour to write 1,000 words, and I consider myself a slow
writer.
Some people write as many as
4000 words per hour
. Whaaat?!
Even at a rate of 1,000 words per hour, and if you only have 10 minutes per day,
youd still be able to write 167 words per day, which means 3,340 words per month
if youre not writing during weekends.
Thats the equivalent of two 1,500-word long articles per month
in only 10 minutes
per weekday!
You dont have 10 minutes per day? You just spent them reading this article. No
excuse!
The problem is not time. The problem is that writing is hard, so its easy to
procrastinate on it and find excuses.
Sitting before the computer, opening a blank page and writing the first words is
awfully hard, as weird as it can sound.
And because its hard, it requires a lot of willpower.
When do we have a lot of willpower? At the beginning of the day, when were still
fresh and have a lot of energy!

First Thing in the Morning: WRITE!


In his book Eat That Frog, Brian Tracy gives the advice to do the hardest thing at
first in the morning.
Charles Bordet | BecomeATopPerformer.com

15

I completely agree with this philosophy.


Every time I tried to add something new in my life, I started to do it in the morning.
When I wanted to exercise every day, I tried to go to the gym at the end of the day
when I came back from work. But sometimes I was tired. Other times I went out
with friends and forgot about it. And then another excuse appeared. In the end, I
wasnt consistent.
Then, I tried going there in the morning, before doing anything else. And it worked.
I had no excuse, and was full of willpower.
Its the same for writing.
When I tried to write in the afternoon or in the evening, it was horrible. I had no
motivation for writing, no imagination, no creativity, it was two times harder than in
the morning.
However, Im only telling you what worked for me. If you are a night owl, you might
want to try writing at night when you have this burst of energy that allows you to
keep working.
The idea here is to find what is the BEST moment for you to write. When do you
have the most energy? If youre trying to write at the end of the day and it doesnt
work for you, try in the morning.
After I have done my morning routine, I always feel very energized and am eager to
start working.
I sit before my computer, set up my tools in place that help me get in the zone, and
start writing.
I do it for one hour, check that I have written my 1,000 words, and stop.
Of course, if Im in a good mood and want to write more, lets write more! But the
most important for me is to make sure I write at least 1,000 words.

Charles Bordet | BecomeATopPerformer.com

16

Ok ok, first thing in the morning. But its still hard! How to make sure Im going to
write?

Make Your Life Easier.


Writing will always be hard (oops, bad news for you!), but you can make
getting
started to write easy
.
I already gave you the key components above:
- An energizing morning routine.
- The right tools for you.
The morning routine is essential to kickstart my day. Ask any CEO or super
successful people, they ALL have a specific morning routine. When I got up this
morning, I felt very tired. I had stayed up too late yesterday and was paying the
price.
But I still got up and started my morning routine. I have done it so many times that
its become natural. I dont even have to think about it.
Actually, I have printed the list of things Im doing in my morning routine, so
I literally dont have to think about anything!
After Ive done it, whatever the mood and mindset I had when waking up, I am
feeling energized and my mind is set up into working mode.
To get you an idea, here is what my current morning routine looks like:
- I get up at around 7 am (I never snooze, I dont even know how to do it),
- prepare a healthy breakfast high in protein (as recommended by Tim Ferriss
in his book The 4-Hour Body),
- eat it,
- write in my journal while sipping a cup of tea or coffee,
- exercise,
- go to the bathroom and do what needs to be done,
- meditate (with
Headspace
, awesome app!),
- write my 6-month goals,
And then Im ready to achieve any work!

Charles Bordet | BecomeATopPerformer.com

17

I dont necessarily recommend doing the same thing, in particular if youre not used
to having a fixed routine in the morning, but this might inspire you to build your
own routine.
If you want to know more about it, I high recommend reading
The Ultimate Guide
to Creating the Perfect Morning Routine (Even if Youre Not a Morning Person)
from Chris Winfield.
The second key component is to have the right tools.
When I start working, I put up my
noise canceling headphones
. This makes sure I
dont get distracted by any noise and makes clear to other people that Im working.
The noise canceling part brings me into another world of focus. Its almost as if I
directly get in the zone. I particularly notice it when I put them out. The feeling is
particular but its truly amazing to get so intense work done.
Once the headphones are up, I turn on
Focus@Will
. This awesome app
automatically selects music that will
increase your focus
, instead of having
distracting music with lyrics you would have with iTunes or Spotify.
I love it because its simple, I dont have the struggle to choose the music, and its
made to make me more productive. Win win win!

Choose your music style, Focus@Will takes care of the rest


Charles Bordet | BecomeATopPerformer.com

18

The nice bonus is that I can set up a timer of 60 minutes. This makes sure I take
breaks frequently, instead of working 3 hours at once before realizing it and
burning myself out for the rest of the day.
Im also using
Toggl
. This allows me to track my time very easily. I write the name of
the task I want to achieve, click Play, and it tracks the time.

Simple and easy to use to track your time


Right now, I finish the article, which means adding pictures etc. More on that later!
You probably already know the app if youre a freelancer getting paid by the hour
by your client.
But, for me, its another tool that increases my focus. When Toggl is running, I
naturally do only the task Ive been assigned to do. Thats my anti-multi-tasking tool!
Finally, the last tool Im using is Google Docs. Thats where I write my articles. Not
much to say here.
Feel free to use the same tools as me if that pleases you. The most important is that
you feel comfortable using the tools you like. Dont use something just because
someone told you so.

Charles Bordet | BecomeATopPerformer.com

19

I like what Im using because it makes writing more pleasant for me. The more
pleasant it is, the more I write.
Key Takeaways:
Not having time is a fallacy. You only need to
take the time
and
make writing a priority. To that end:
Write first thing in the morning, when you have a lot of willpower and
creativity.
Create a powerful morning routine that will help you kickstart your day.
Use tools that you love to make writing funnier.
Action Step:
Decide when you will write every day. Just after you get up? After your
breakfast? At night once your children are sleeping?

Charles Bordet | BecomeATopPerformer.com

20

I Cant Write 1000 Words. Thats TOO


MUCH
When I heard
Sean McCabe
advising to set the goal of 1,000 words every day,
I thought he was crazy. But, since I deeply respect him, I thought it could be worth a
try.
Why 1,000 words by the way?
Actually, there is no reason. Its an amount of words thats challenging enough, and
if youre able to do it, you wont have any problem with creating enough content for
your readers.
I like to write 1,000 words a day because my articles tend to be very long (like this
one), and I dont want to write them in one month.
If your goal is to write 700-word long articles for your blog, then you might want to
write only 350 words a day.
If youre super busy, have a full-time job, a side business, three children and a
1-hour commute, you might not want to spend 1 hour a day writing. Pick a smaller
goal, like 200 words a day in 15 minutes. Thats manageable.
However, in a
data-driven study from Buzzsumo
, they established that the longer
the content, the more shares it gets. This suggests that it might be worth writing a
lot and getting to those 1,000 words a day!
Thats also a good way to get the practice you need to improve your writing.

Charles Bordet | BecomeATopPerformer.com

21

The longer the content, the more shares it gets


In my experience, detailed in-depth articles that provide a lot of value stand the test
of time. While you would probably get small frequent burst of traffic with short
article, a longer one will give you steady traffic on the long term.
A few months ago, I received an email from Bamidele Onibalusi, blogger and author
of Writers in Charge, that
he was writing 5,000 words a day
.
When I read that, I felt inspired and decided to write 1,000 words per day!
As you can see, I was super enthusiastic:

However, two days after I sent this email, I fell from the boat (which means I did it
for 4 days. Yay!)
Charles Bordet | BecomeATopPerformer.com

22

That was too much. I felt completely exhausted and mentally empty.
In his article, Bamidele admits that:
In the past, Ive had certain, occasional, days where I wrote 8,000 10,000
words, but that often meant I was unable to write for the rest of that week.
I felt the same with
only 1,000 words
. Was I dysfunctional?
Of course not.
I kept doing more research to reach this goal, and learned that creativity works like
a muscle. The more you use it, the stronger it gets.
So, if you havent been writing a lot in your life, simply writing 500 words will be a
challenge for you. However, for Bamidele who is an expert, thats piece of cake!
Now the good news is that a flabby muscle can be strengthened. All you need is to
train it.
Instead of trying to write 1,000 words per day, I decided to start smaller. Only 500
words. That seemed doable. And it was.
For one week, I wrote 500 words a day. The next week, I decided to increase the
difficulty and wrote 600 words per day. Then 700 words.
And then I took two weeks off, due to external events. Ok, fine, no worries.
But when I got back to writing every day, I started over at 500 words. Why? Well,
when you take 2 weeks off of the gym, you need to take a small step back and start
a bit smaller to where you stopped.
Thats what I did. I started over, increased slowly week after week, and this time
reached to 1,000 words a day, every weekday, which means writing 20,000 words
per month! VICTORY!
Notice what happens:
Charles Bordet | BecomeATopPerformer.com

23

First, I started small.


Only 500 words a day, that was manageable to me. If you
think its still too much, start with 200 words, or even 100 words. It doesnt really
matter if its tiny because:
- The harder is to get started. Once you start writing your 100 words, chances
are that you will get above this amount.
- You will build the habit, and its much easier to build a habit when the task is
super easy. First build the habit, then make it harder.
Second, I was patient.
What happens when you add up weights too quickly at the
gym? You end up hurting yourself and your muscles get strained. We want to avoid
that.
Pick a goal that seems easy and manageable for you. You think 500 is a bit too
much? No worries, pick 300 or 200! Realize that writing 300 words per day means
producing a 1,500-word long article per week. Thats quite reasonable.
The most important is to build the habit. If youve been writing inconsistently, then
writing 300 words a day might be more than what you were doing.
For me, writing 500 words a day was also much more than what I was already
writing before anyway. Slowly but surely, I increased the number and reached the
goal of 1,000 words a day.
Key Takeaways:
By writing 1,000 words a day, you make sure you produce a ton of
content. Also, be aware that the longer the content, the more shares it gets.
Dont try to write 1,000 words a day right away. Instead, start with something
small and manageable, for example 200 words a day. Its probably more than
what youre currently writing, and it will help to build the habit easily.
Slowly increase the amount of words youre writing, for example by 100
words every week. Slow and steady wins the race.
Action Step:
Decide how many words you will write every day. It doesnt have to be
1,000. It can be 300, 100, or even one sentence. The most important is to stick to
the habit.

Charles Bordet | BecomeATopPerformer.com

24

I Dont Know What to Write


When you write 1,000 words a day every weekday, it means youre writing 20,000
words per month, or 240,000 words per year!
Thats an insane amount of content. Thats the equivalent of five 200-page books!
While thats super amazing to be able to write as much, you might run into another
problem:
What are you supposed to write?
First, dont freak out! Youre not supposed to know in advance what you will do with
these 240,000 words.
Actually, I found it was harder to know what to write when I was writing
inconsistently that since Ive been writing 1,000 words a day consistently.
In fact, the more you write, the easiest it will become to find new ideas to write
about. You will start to recognize more easily whats worth writing and whats not
(
pro tip:
There are more things worth writing that you think).

Generate Enough Ideas to Never Run Out of Fuel


I have a spreadsheet with the articles Ive already written and the ideas for the next
articles.
But, more often than not, I found myself with an empty list for the next ideas.
Simply, I wasnt taking time to generate those ideas. I thought they would come
without me doing anything.
Sometimes it happens (usually in the shower, when you having nothing to take
notes). But most of the time, it doesnt.
So, instead of waiting passively for ideas to come, I simply decided to actively find
them.

Charles Bordet | BecomeATopPerformer.com

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I started to take the habit to


generate only ONE habit per day
. One, thats not the
end of the world.
But if I consider writing one article per week, thats more than enough (I can expect
80% of my ideas to be total crap).
In his
Ultimate Guide for Becoming an Idea Machine
, James Altucher recommends
generating 10 ideas per day!
In the end, its your call. By generating 10 ideas, you will strengthen your creative
muscle (in this case, the idea muscle) and get better and better at it.
Here are also a few suggestions to get you started:
Visit Q&A websites, forums and social media groups in your area.
It can be
Reddit, Quora, Facebook groups, LinkedIn groups, etc. People ask questions, and if
one person has a question, chances are that many others have the same one.
Listen to your readers.
If you already have a following, you can ask them what
they are struggling with and what their challenges are. Thats a great way to learn
from them, build connections, and create content specifically for them.
Read other blogs.
Read, read, read. The more you read, the more ideas you will
get. Of course, thats not an excuse to read blogs all day long! But make sure youre
reading other blogs, and not only in your field.

How to Write Multiple Times About the Same Topic


Suppose youve come up with a few ideas.
You can write about them, but its gonna be hard to generate super innovative
ideas every time.
Dont worry, you dont have to write about something new every time, and here is
why.
Imagine that youre a fitness coach, and 3 months ago you wrote about how to find
the right gym for you.
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I just discovered you and want to read more from you. I like what youre writing.
However, there is almost no chance that I will dig into your archives to read
everything youve written so far.
Instead, you could simply write again about the same topic, but with a different
approach.
For example, you could write about:
- An objective comparison of the best gyms in NYC.
- A review of a gym you recently visited.
- How to find a good gym when traveling.
- The top 5 features of the best gyms
- How to find a good gym when youre new in a city?
There are so many things you could write about on the same topic, without actually
rewriting the same thing.
Not only will your old visitors learn something new, they will also get a nice
reminder, and your new visitors will appreciate you revisiting the subject.
Additionally, have you already heard that
it takes hearing new information 7 times
before it is retained
?
I dont know about the figure 7, but I know that things usually dont click the first
time. I need to read several times about a topic to fully understand it, sometimes
months later with another article. It happens all the time.
This makes it worth it not only to re-write about the same topics, but also to write
about topics that were already tackled by other bloggers. Which leads us to

Steal Inspiration From Others


You dont have to reinvent the wheel every time you want to write a new article.
While I certainly dont recommend copying other articles (whether its the headline,
paragraphs, etc.), you can definitely find inspiration from them.

Charles Bordet | BecomeATopPerformer.com

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When I started to have this problem of writing more than I had ideas to write about,
I went back to my source, Bamidele Onibalusi, and asked him the following
question: What to write?
He gave me two pieces of advice.
First, try looking for relevant questions on Quora (or any other Q&A website, such
as StackExchange, Yahoo! Answers, etc.). If one or two people are asking a similar
question, chances are that thousands of other people are asking the same
question.
For example, look at this question:
Time management for part-time writing
. Those
guys are struggling with writing consistently. The question has been seen 700 times
in 2 months, which means there are more than 2 guys who have this problem.
Now, this could be an idea for an article, and hopefully some guy will write
something to help them.
If you have an email list, you can directly ask your readers what problems they have
so that you can write about it.
Sometimes, they will even reach out to you to ask their questions. I just said I asked
Bamidele Onibalusi how to find ideas to write about. Well, he used my question to
write an article about it:
10 Ridiculously Simple Ways to Find Article Ideas
.
The second advice from him was to look at top articles and comments on popular
blogs. You will find a Popular Posts section in almost any blog.
If theyre top posts, then it means a lot of people were interesting in their topics.
That means you could also write about it and get the attention of a lot of people as
well.
If there is no Top posts section, then another way to find them is to use
BuzzSumo
. Simply enter the website at the top, and youll find the most shared
articles of this website.
For example, one of my favorite blogger, Sean McCabe, doesnt have a Top Posts
section. But if I type his website name seanwes.com in BuzzSumo, I discover that
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28

his 2nd top post is


How to be Inspired Without Copying
, which is exactly what I
wanted to talk about!
Yes, you can get inspiration from others, but
dont copy
them.

You can use this technique for your habit of generating article ideas every day.
Why? Because by the time you actually write about this idea, you will see it
differently and your writing will be far away from the inspiration sources.
For example, when I started to think about this article, my idea was somewhat
vague. I only had the headline and a rough idea of what to write in mind.
But, with time, by self-reflecting on it, based on my own knowledge, I could design a
detailed outline that was unique.
Key Takeaways:
Once youre writing 1,000 words a day, you may not know what to
write.
You dont have to write 1,000 words every day. Do so when you write an
article, and pick a smaller number the rest of the time. Again, the most
important is to stay consistent and write every day.
Generate one article idea per day. If you do so, you will never run out of fuel.
Find ideas with Q&A websites (Quora, Yahoo! Answers, StackExchange),
forums (Facebook and LinkedIn groups, reddit), your readers or clients, other
blogs,
Write multiple times about the same topic with a different approach every
time.
Action Step:
Find one topic to write about. Dont overthink it, it doesnt have to be
groundbreaking.

Charles Bordet | BecomeATopPerformer.com

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Why Should I Write Every Day? Cant I


Write When I Feel Like Writing?
The answer is simple. If you write only when you feel like writing, you will almost
never write.
As was stated before, writing is hard. In fact, getting started to write is hard.
Because of that, if you want to write only when you feel like it, you will always find
an excuse or something else to do instead.
In the end, you will write only when you really have to (which is not when you feel
like it).
Instead, I propose you to stick to the habit of writing every day.
This will make writing much easier, because you will have a natural routine guiding
you towards writing.
It doesnt necessarily mean writing 1,000 words every day. Dont force yourself to so
many words if you dont need it or if you dont want to invest one hour every day in
it.
Instead, choose a range, or a minimum. It could be at least 300 words a day. Or
even 100 words. Or one sentence.
Whats important is to do the routine every day, so that when you need to write a
lot, its automatic and natural, as if you did it your entire life. You will sit, start to
write, and instead of writing 100 words, you will write 1000.
Whats the difference? Well, the difference between 100 and 1000 is smaller than
the difference between 0 and 100. Remember: The hardest part is to get started.
I dont write 1,000 words a day.

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Some weeks, I want to focus on other things in my business. In this case, I will keep
the habit of writing, but I will write only 200 words (in fact, I often write more
because 200 words are done so quickly).
Other weeks, I want to focus on writing (like for this article). Then, I will establish a
minimum of 1,000 words a day.

Charles Bordet | BecomeATopPerformer.com

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How to Get In the Zone When Writing -Every Time


I always get in the zone when I write. Yes, always.
You know, this state when youre brought into another world, one where there is
you, your work, and nothing else.
You usually dont notice it until you get out of it, when it feels like waking up from a
dream.
The first time I experienced being in the zone was when passing exams at school.
I was so focus that nothing around me except my copy was important. I explained
that to myself as being transporting into a parallel world.
But, sometimes I couldnt get there. I was distracted by other people around me
who were sneezing, dropping their pens, etc.
Its only far later I learned this was called being in the zone, and I learned how to
get there every time as well.
I built a no-distraction environment with the following tools:
A noise-cancelling headphones.
I cant be distracted by noise from other people
in the house, or even noise from the outside.
An app-blocker on my computer.
Im using
ColdTurkey
(a mac alternative is
SelfControl
) to block Facebook, Youtube, Twitter, all these distracting websites
when writing. This makes sure I ONLY write. If youre used to check Facebook every
10 minutes, you will easily lose your train of thoughts and never get in the zone.

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Red = All distracting websites are blocked.


Yellow = Time to check emails and social media. Not before 4 pm!
The right moment in the day.
My headphone ensures other people dont disturb
me, but it does nothing for the other people in my head. But because I write in the
morning, I make sure Im not distracted by my own mind. I havent checked my
emails yet. I havent started anything else. I dont get millions of ideas about other
stuff. My mind is focusing on writing, and nothing else.
Every time youre writing (or working on anything else) and not going in the zone,
ask yourself what is distracting you.
Is it because you had the temptation to check your emails? Block them.
Is it because of outside noise? Block it.

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Is it because you were distracted by your own mind? Choose a moment of the day
when its clear, or clear it before by journaling or meditating (I do both).

Charles Bordet | BecomeATopPerformer.com

34

I Face the Writers Block All The Time. I


Cant Write.
Are you used to stare at a blank screen, with the blinking cursor seeming to mock at
you?
I was too.
Until I learned about the Two-Flow Theory from
Scott H. Young
.
This theory taught me that creativity is separated into two separate processes:
Creation and Destruction.
The first process is about creating your content. Writing. ONLY about writing. No
editing, no modification, you just write and never go back.
The second process is about perfecting your writing. You dont create anything, but
instead destruct the bad to make it good. This is when you edit and improve your
writing.
When I write the first draft of an article, I dont care about the quality of my writing.
It may be good, bad, it may not even make proper sense. So what?
The important is to get the writing done, to get the ideas and the stories articulated
as words. I will improve it later. It will be much easier because I wont have anything
new to create.
When you face the writers block, its because you try to make your writing perfect
at the first shot. Dont. Youre trying to do both processes at the same time and it
cant work.
You cant have a creative and a destructive mental state at the same time.

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35

Instead, start to write anything that comes to your mind. It will suck. No worries.
Write your first paragraph badly, move on, get yourself in the flow and write your
1,000 words. Tomorrow, you will improve the quality of it.
Can you talk?
If you can talk, then you can write. The words that come from your mouth may not
be organized or structured and thats okay.
Talk to your computer, partner, cat, baby, and explain to him what you want to
write. At the same time, write exactly the words youre saying. It will get you started.
Actually, you could even do this technique by recording you and transcribing later
what youre saying (this could even be outsourced). Give it a try if writers block is a
big problem to you.
Finally, a last tip that helped me was to write in a notebook with a pen. Im not sure
why, but this helped me to fight writers block when I was started (I dont do it
anymore as I dont have this problem anymore).
Im guessing its because you dont have the distractions of the computer. There is
only you, your pen and the notebook. Also, the act of writing wires your brain in a
different way than when youre typing on the computer. It makes you more
involved in the writing.
Sometimes, I found myself completely immersed in the writing, the same way you
can go very deep in a fiction book. You forget about yourself, and when you wake
up, youve read, or written, dozens of pages at once.
If nothing else has worked for you, can try writing in a notebook as a last resort.

Charles Bordet | BecomeATopPerformer.com

36

My FrameWork to Consistently Write


1,000 Words a Day and Massively
Produce Remarkable Content
In the previous sections, I gave you the tools to write a lot every day.
Every excuse has been tackled:
- What if youre not a good enough writer?
- What if you dont have time to write?
- What if writing hundreds of words seem impossible to you?
- What if you dont know what to write?
PLUS a bonus section about habits, focus, and my techniques to never face writers
block.
In this last section, I will explain how I gather all these tools into a magic framework
to make writing every day super easy.
Suppose Im writing very detailed, in-depth, articles that are all 5000-word long.
With my framework, I can write one of those every week.

Day 1: Draw a super detailed outline.


The first day is all about writing the outline. Thats the only thing I do, but I do it
extremely well. The goal of the outline is to help you through the entire writing
process. If you do it well, the writing will be smooth. If not, you will struggle at every
step of the way.
The more detailed, the better. Because my articles are very long, I dont write a
50-word outline. Oh no no no! Im writing a
HUGE AND ENORMOUS OUTLINE
of
1000 words.
Yes, super detailed. When I do that, the writing is then super easy.

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37

In this outline, I will have a sub-headline (dont try to make the headlines perfect
yet) for each section plus a paragraph explaining what I talk about in it. I will write
the idea, but also what examples I will give, what stories I will tell, who I will quote,
etc.
I write it the same way I talk. I imagine myself explaining how my article will look
like to a friend. You could even record yourself doing it!
Im literally talking to my computer and transcribing at the same time.
Great, I have now a super detailed outline! By the way, I dont have an issue
choosing a topic since I have a list of article ideas sitting on my computer, that I
generate every day, one at a time. Now, lets starting writing for real.

Day 2 to 5: First phase of writing.


This is the first phase of writing.
That is the hardest part. Actually, starting to write every day is the hardest part, but
hopefully youve used some of the strategies I explained above to get the habit.
Once I start, I get in the zone very quickly and dont stop writing.
Because Im writing 1,000 words every day, I have 4,000 words written in those 4
days.
Make sure to write an amount of words youre capable too. I started with only 500
words a day and slowly increased. If youre not confident, you could even start at
100. The most important is to start.
Also, because whats hard is to start, cheat your brain by telling him you will write
only 100. If after 100 words you cant bear writing more, stop there and be honest
with your brain (you want to have a healthy relationship with him).
However, more often than not, you will actually write several hundreds of words
before stopping.
Week one is finished and the writing is done. I take my weekend off, rest, and next
week I will:
- Edit and improve this article.
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Start a new article (so that I keep writing consistently).

Day 6: Extensive phase of research


I dont do any research before the first phase of writing.
This ensures that Im writing from my unique point of view, instead of writing a mix
of the research I would have done beforehand.
The only research I do during the writing is when I want to add a link or a
reference I already know. I quickly find the article I want and it helps the writing.
Not even sure we could call that research, and I dont necessarily recommend doing
it, since it can easily become a distraction.
However, its still important to do a phase of research to improve what you write.
Yes, your point of view is important, but it will be strengthened if you can back it up
with data and solid other references.
Additionally, you simply cant think about everything. Sometimes you think your
article is exhaustive, until you do some research and finds a lot of stuff is missing.
The research will help you
improve and complete your writing
, but make sure
the basis of the article comes from you!
How to do research?
Simply, take each problem youre solving in the article, or
each section of it, and google about it as if you were a neophyte.
For example, I could research How to do research for a blog post for this
subsection.
Doing research is like collecting a bunch of resources and links, so it can very
quickly become overwhelming.
To avoid that, select carefully what you want to keep and throw away the rest.
Remember that quality beats quantity. Also, make sure to take a lot of notes,
otherwise youll have a lot of work in the next few days to revisit all these links you
found.
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39

If a reference you find is directly related to a specific section of your article (which is
often the case), put it as a comment. It will make the next phase super easy.
Oh, by the way, I forgot to mention it, but since youre continuing writing 1,000
words every day, it means that Day 6 is also Day 1 for the next article. Im writing an
outline for Article B and doing research for Article A.

Day 7 to 8: Second Phase of Writing.


Dont worry about this phase of writing. This is the easiest and most fun part of the
process (at least in my opinion)!
The first phase was hard because you were CREATING something from nothing.
The second phase is super easy because you have nothing to create. All you do is
IMPROVE what you already have.
Remember that we completely separate the writing from the editing. When you
write, just write and do nothing else. Your sentence doesnt make sense? I dont
care, keep writing, the idea is here.
In this second phase, we will take this sentence that doesnt make sense and give it
sense.
I usually open a second Google Doc and rewrite everything. I ask myself the
following question:
Will the readers have excuses for not taking action?
If yes, how can I solve this
problem? The same question reframed can be: If I were reading this, why would I
not do it?
This helps me notice if anything is missing in my article. Of course, because I did my
research the day before, I get new ideas about whats missing and whats not.
If necessary, I tweak the structure to add the missing sections.
Then, I start rewriting. I take every paragraph and ask myself how to improve it.
Usually, a good way to improve it to
show instead of tell
.
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40

For example,
Bryan Harris
recommends using the phrase For Example (see?). It
will help you to go much deeper in your article by giving a lot of specific situations
your readers can relate to, instead of writing vague theory.
Another way to show is simply to add a lot of pictures that show what youre telling.
Im not talking about placing a stock photo of a forest if youre talking about forests.
No no no.
If youre telling a story of how you went through X, then put a picture of yourself
going through X. For example, in this article I posted a screenshot of my own emails
asking for advice to other bloggers. When I talked about me journaling, you could
find a photo of my journal.
Put pictures that endorse what youre saying. I didnt stop at saying You should
write longer articles, but I showed with a picture from Buzzsumo that the longer
the article, the more shared it is.
Why only two days for this phase?
Because its much easier than the first phase, I tend to do 2,500 words per day. The
rewriting tends to transform the initial 4,000 words into 5,000.

Day 9: Its time to wrap it up!


I love Day 9, and not only because hes a
fabulous youtuber
! Day 9 is the end of the
journey.
Its time to polish the article and make it perfect.
Its time for an ultimate re-reading to make sure there is no glitch.
Thats also when I add the pictures (before, I write in caps where to put them).
Its also time to pat yourself on your back. Youve done a very good job and have an
amazing 5,000-word long article ready to be published.
What if you think you could make your article even better?
Charles Bordet | BecomeATopPerformer.com

41

Sometimes, I spend two weeks writing an article and it still doesnt feel good
enough. Its good, yes, but is it outstanding?
I feel I could spend another two weeks to make it even better.
Be very careful if youre like that. Its tempting to keep working on your article until
it is 100% perfect, but you dont know when it ends.
Youve already spent two weeks on a single article, youve done extensive research,
you have 5,000 words written down, which is more than 99% of the content out
there.
Most of the time, we simply need to take a step back to realize that we indeed
wrote good content. Send your article to a couple of your friends and their
Whooaaa! should convince you.
After two weeks, I consider its time to hit publish and move on with your next
articles.
When to deviate from this framework?
This framework is here to give you a
step-by-step structure, so that you always know whats the next step. Its only
indications, but feel free to do the way you want, of course.
I dont exactly follow this framework. For example, this article took me three weeks
to finish it. The first draft was 6000-word long, but I took more than a couple days
to improve it. If youre interested in knowing how I did this first draft, you can
access it
here
.
Because I worked a lot on it, I considered it was worth spending extra days on it to
make it really really good. Its always hard to find the right trade-off between good
enough and perfectionism.

Charles Bordet | BecomeATopPerformer.com

42

Your Next Step


Youve just read a 10,000-word long article filled with tons of information. If you feel
overwhelmed and dont know what to do, thats totally normal.
This quick section is here to help you figure out what your next step is and what
you should do with this content (
protip:
If youve come so far, you dont want this to
be just another thing youve read but never implemented).
The first thing you can do is to give a try to my writing framework.
To help you
do so, I have created a
1-page summary of the framework you can download for
free by clicking here
.
Once downloaded, you can print it and keep it on your desk, or pin it on your wall,
so that you always have the framework before your eyes and never be stuck again
with your writing.
Second, I would like you to send me an email.
If youve read so far, thats
because writing is important for you and youve been struggling with it. Let me
know what difficulties you have, why it is important to you, and I want to personally
help you overcome them.
You can reach me at
charles.bordet@gmail.com
.

Charles Bordet | BecomeATopPerformer.com

43

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