12/6/2016

NOT YOUR MOTHERS PRESENTATION

ON MILLENNIALS

Presenter
Gabrielle Bosch is a Millennial author, speaker and generational strategist. She is
the Millennial expert who is a Millennial.
Gabrielle has developed Millennial engagement strategies for presidential
campaigns, Fortune 500 CEOs and top military generals. She has been featured
in outlets such as: Washington Post, Huffington Post, Fast Company, Business
Insider and on Bloomberg and Fox Business Radio for her work with Millennials.
Gabrielle Bosch
President & Strategist,
The Millennial Solution

Gabrielle is the author of three books on her generation, including 5 Millennial

Myths: The Handbook For Managing and Motivating Millennials and the Amazon
#1 bestseller The Millennial Entrepreneur: Side-hustlers, Startups and Disrupters
Restarting America. Gabrielle is the Founder and President of The Millennial
Solutiona startup helping generations work better together with online and live
training workshops. Gabrielle has been voted 40 Under 40 by Leadership
Arlington and is a former Miss Sacramento County USA.

For Use By MMI 2015

12/6/2016

THE TRUTH ABOUT MILLENNIALS

WHO IS THIS GABRIELLE PERSON?

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SAY WHAT???
LOL
NBD
BTW
BFN
DM
IDK
H2H
FTF
WYCM
POTS
NSFW
WB

Laugh Out Loud

No Big Deal
By The Way
Bye For Now
Direct Message
I Dont Know
Happy To Help
Face To Face
Will You Call Me
Parents Over The Shoulder
Not Safe For Work
Welcome Back
For Use By MMI 2015

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FOR EVERY 1 MILLENNIALS ENTERING THE

WORKFORCE, ANOTHER BOOMER REACHES
RETIREMENT AGE

MILLENNIALS STAY AN AVERAGE OF 2-3 YEARS

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YOU CANT IGNORE US.

MEET THE MILLENNIAL GENERATION

Priorities at Work: Multi tasking, Mission,
Fulfillment
Communication Preferences: Text
Relationship to Authority: Challenge but learn
from, Trust is earned
Feedback: Instantaneous
Team Dynamics: Prefer collaboration

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MYTH #1: ENTITLED

FACT: WE ARE AMBITIOUS

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MYTH #2: INDEPENDENT

FACT: WE CRAVE MENTORS

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MYTH #3: DISLOYAL

FACT: WE INVEST IN PEOPLE-NOT COMPANIES

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MYTH #4: ADDICTED TO TECHNOLOGY

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FACT: WE ARE CONSTANTLY CONNECTED

MYTH #5: UNMOTIVATED

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FACT: MISSION DRIVEN

55%

Millennials say a
companys involvement
with causes persuaded
them to take the job

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DID YOU KNOW?

STEP ONE: COMMUNICATION

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HOW TO GET A NEXT GEN TO LISTEN THE

FIRST TIME
Ask for our point of view.
Say our work is vital to the
success of this project.
Give us a problem for us
to own.
Admit when you dont
know.
Say, I trust you.

STEP TWO: ENGAGEMENT

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MOST MILLENNIAL
FRIENDLY
COMPANIES ARE
Flexible
Collaborative
Creative
Healthy
Engaging
Bright

STEP THREE: INTEGRATION

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THE NEXT GEN

CONSUMER
1% are compelled by an advertisement
to trust your brand
71% would rather rent a car than buy
one
33% rely on blogs before making a
purchase (3% on TV)

43% rank authenticity over content

62% will engage with your brand if you
engage them online
42% would be interesting in helping
companies create products
46% trust word of mouth
recommendations
Customer validation across multiple
platforms

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For Use By MMI 2015

NEXT GEN WANTS TO BE BRAND

AMBASSADORS, NOT CONSUMERS

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HOW TO RETAIN NEXT GEN

Learn how to market to Millennials
Make room at the table for them
Mentor like you mean it
Give feedback in real-time
Provide ongoing training and development

FASTEST WAY TO MAKE A

MILLENNIAL QUIT
Micromanage
No feedback
Static job tasks
Unclear purpose
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BRIDGING THE GENERATION GAP

REMEMBER MILLENNIALS ARE...

MENTOR-STARVED

INDIVIDUALISTIC

JUSTICE HEARTED
DISRUPTION-ORIENTED
ACCEPTING
UNLABELED

AUTHENTIC

ACCEPTING

MOBILE

SKEPTICAL

AUTHENTIC

SHORT ATTENTION SPANS

MOBILE

FLEXIBLE

SHORT ATTENTION SPANS

For Use By MMI 2015

ACTION-INSPIRED

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12/6/2016

Questions?
GABRIELLE@MILLENNIALSOLUTION.COM
www.millennialsolution.com

Contact HRCI Today!

Website: www.hrci.org
Email:

info@hrci.com

Phone:

571-551-6700

Toll-Free: 866-898-4724

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@HRCertInstitute
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12/6/2016

PROGRAM ID:

298969
1 BUSINESS RECERTIFICATION CREDIT

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