Documente Academic
Documente Profesional
Documente Cultură
October 3, 2005
Learning Points
Page 2
Relationships
Firm produces required inputs in-house (in the extreme, all inputs)
Inputs are highly customized, involve high transaction costs or dedicated investments, and
require close coordination
Page 3
ILLUSTRATIVE
CHARACTERISTICS
Number & structure
CONVENTIONAL
MODEL
Many; vertical
LEAN
MODEL
Fewer; clustered
Procurement personnel
Large
Limited
Outsourcing
Cost-based
Strategic
Nature of interactions
Adversarial; zero-sum
Cooperative; positive-sum
Relationship focus
Transaction-focused
Mutually-beneficial
Selection criteria
Lowest price
Performance
Contract length
Short-term
Long-term
Pricing practices
Competitive bids
Target costing
Price changes
Upward
Downward
Quality
Inspection-intensive
Designed-in
Page 4
ILLUSTRATIVE
CHARACTERISTICS
Delivery
CONVENTIONAL
MODEL
Large quantities
LEAN
MODEL
Smaller quantities (JIT)
Inventory buffers
Large
Minimized; eliminated
Communication
Limited; task-related
Extensive; multi-level
Information flow
Directive; one-way
Collaborative; two-way
Role in development
Limited; build-to-print
Substantial
Production flexibility
Low
High
Technology sharing
Extensive
Dedicated investments
Minimal-to-some
Substantial
Mutual commitment
High
Governance
Market-driven
Self-governing
Future expectations
No guarantee
Considerable
Page 5
Page 6
Page 9
Aerospace
1991
1993
1995
Source: LAI
ESD.61J / 16.852J: Integrating the Lean Enterprise
Page 10
Source: LAI
ESD.61J / 16.852J: Integrating the Lean Enterprise
Page 11
6S -- Visual factory
Total productive maintenance
Quality control
Process certification
Mistake proofing
Setup reduction
Standard work
Kaizen
ESD.61J / 16.852J: Integrating the Lean Enterprise
Page 12
Value creation
Network
(Innovation)
Supplier network
Efficiency
(Integration)
Supply chain
Design
(Restructuring)
Early
Supplier
Page 14
Competitive Advantages
Page 15
Page 16
Page 17
Speed Development
234 Weeks
232 Weeks
183 Weeks
180 Weeks
184 Weeks
160 Weeks*
Length of
Product
Development
Cycle
K-Car (81)
Minivan (84)
Shadow (87)
Dakota
Truck (87)
* Estimated
LH Cars (93)
Source: Dyer
(1998)
Page 18
Neon (94)
JA; Cirrus/
Stratus (95)
LH Cars (98E)
Page 19
Emerging
Lean
Current
Lean
Rigid vertical
FFF interfaces
and control
Prime
Virtual Team
w/o boundaries
Prime
Key Suppliers
Key Suppliers
Key Suppliers
Subtiers
Subtiers
Subtiers
Page 20
Emphasis on:
Innovations in system & cross-platform integration (primes)
Modular & architectural innovation (supplier networks)
Page 21
Architectural Innovation
Early supplier integration into IPTs; IPPD; co-location; joint design &
configuration control
Supplier-capability-enhancing investments
Page 22
Page 23
Page 24
Competitive Advantages
Page 25
Management (1)
Page 26
Management (2)
Page 27
BEFORE
KEY PRACTICES
AFTER
542
162
4.9
1.9
13
75
76.4*
83.0
95
50.0
100.0
BEFORE: 1989
AFTER: 1997
*Refers to 1991
Page 28
Source: LAI
Deborah Nightingale, 2005
Massachusetts Institute of Technology
Page 29
3.4
US
1.7
Japan
50%
61
US
45
Japan
26%
11.8
US
Japan
6.5
45%
Source: Clark, Ellison, Fujimoto and Hyun (1995); data refer to 1985-89.
ESD.61J / 16.852J: Integrating the Lean Enterprise
Page 30
Japan
US
3%
16%
1980s
30%
8%
81%
62%
(1985-89)
12%
1990s
58%
6%
39%
30%
55%
(1992-95)
Assembler Designed
Detail-Controlled Parts
Supplier Designed
Black Box Parts
Page 31
Transformation*
Value Stream
Transformation
Focus
Traditional
Bilateral Focus
Customer
Customer
Large Critical Suppliers with
Dominant Cost Content
Direct Involvement to Foster
Improvement throughout the
Value Stream
*Builds on and extends Paul Cejas, Donnita Bennett and Susan Moehring, A Value Stream Approach to Weapon Systems Affordability, Presentation
at the Lean
Aerospace Initiative (LAI) Joint Workshop in Dallas, TX (31 January 2001).
ESD.61J / 16.852J: Integrating the Lean Enterprise
Page 32
Networks
Collaborative Advantage1
1.
2.
3.
Inter-organizational Knowledge-sharing
4.
Inter-organizational Trust
Page 34
Collaborative Advantage1
Integration-Disintegration Pressures
complex tasks.
Specialization
increases the costs of
Productivity
grows with the
division of labor. Specialization
gives access to
Economies of Scale
Tier 0
Tier 1
Vertical
Integration
Vertical
Integration
Tier 2
Arms
Length
Tier 3
ESD.61J / 16.852J: Integrating the Lean Enterprise
1Source:
Page 35
Collaborative Advantage1
Integration Liabilities
Page 36
Collaborative Advantage1
Collaboration Pressures
Integration causes:
Loss of Incentives
Loss of Scale
Loss of customer access
Inability to Raise Capital
Higher Labor Costs
Arms Length
Outsourcing causes:
Less technology development
Less Risk-sharing
Tier 0
Tier 1
Vertical
Integration
Vertical
Integration
Virtual
Integration
Tier 2
Tier 3
Arms
Length
Arms
Length
Page 37
Collaborative Advantage1
Current Trends
Key Trends:
1. Advancement
in Information
Technology
2.
Growth in Knowledge
and increased
Product Complexity
3. Increased
Customization
of Demand
Result:
Implication:
Vertical Integration
is less desirable
Page 38
Collaborative Advantage1
Tier 0
Vertical
Integration
Coordination
Tier 1
Tier 2
Tier 3
Specialization
& Coordination
Vertical
Integration
Arms
Length
Specialization
Governed internally
by Hierarchy
Vertical
Integration
Governed externally
by Legal Contracts
Page 39
Virtual
Integration
Arms
Length
Governed externally
by Trust and Implicit
Long-Term Agreements
Collaborative Advantage1
100%
Manufactured
Internally
48%
Partner
Suppliers
25%
Arms Length
Suppliers
55%
% of Total
Component
Costs
10%
35%
GM & Ford
ESD.61J / 16.852J: Integrating the Lean Enterprise
1Source:
27%
Toyota
Page 40
Collaborative Advantage1
Profitability (1982-1998)
Toyota is twice as profitable,
and Toyotas Suppliers are 50%
more profitable than other Japanese
or US suppliers.
10%
9.6%
Partnership
Focused Companies
8%
Pretax
Return
On
Assets
6.4%
Arms Length
Focused Companies
6%
4.4%
4%
3.2%
Ford is leader of Lean Production
Chrysler is leader of Lean Enterprise
2%
Toyota
ESD.61J / 16.852J: Integrating the Lean Enterprise
1Source:
Chrysler
Ford
Page 41
Nissan
2.8%
GM
Collaborative Advantage1
Relationship
Relationship
Characteristics
Driver
Products
Vertical
Integration
Supplier
Governance
Method Characteristics
Governed Internally
by Hierarchy
Coordination
High:
Dedicated Investments
Virtual
Knowledge-Sharing
Integration Trust
Low:
Arms
Dedicated Investments
Length
Knowledge-Sharing
Trust
Coordination &
Specialization
High Quality /
Governed Externally
Differentiated, by Trust and Implicit
Low Quantity
Complex Long-Term Agreements (2) Suppliers
Specialization
Commodity
Low Quality /
Governed Externally High Quantity
by Legal Contracts
Suppliers
Page 42
Collaborative Advantage1
Knowledge-Sharing Routines
Proprietary Knowledge
Inter-firm Trust
History of following-through on promises and commitments and
refusal to take advantage, even when it has the chance.
Page 43
Collaborative Advantage1
Dedicated Assets
Page 44
Collaborative Advantage1
Site Specialization
0.12
Chrysler
0.10
GM
Ford
0.08
0.06
Nissan
After Toyota set up in
Georgetown, Kentucky,
roughly 90 suppliers
followed them to Kentucky
0.04
Toyota
0.02
100
200
300
400
500
600
Page 45
Collaborative Advantage1
Human Specialization
160
140
Chrysler
GM
Ford
Nissan
120
100
Toyota
80
60
40
20
2,000
4,000
6,000
8,000
10,000
Collaborative Advantage1
Page 47
Collaborative Advantage1
Toyotas Consulting Teams
6 senior executives
50 consultants
Page 48
Price
Time
Years 1-3
ESD.61J / 16.852J: Integrating the Lean Enterprise
1Source:
Years 4-6
Page 49