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PROFILE

Experienced public relations professional, intuitive marketing


strategist and innovative brand enthusiast seeking a challenging fulltime position where my skill set and passion for communications will
work to propel my coworkers and organization toward strategic goals.

EXPERIENCE

ALLIE
DOUGLASS

MURRAY STATE UNIVERSITY


VISUAL COMMUNICATIONS COORD. | JULY 2016 - PRESENT
Support the strategic development and execution of public affairs
and visual communications efforts across multiple channels.
Public Relations & Creative Brand Management

270.952.4696
AFDOUGLASS@GMAIL.COM

2010 OPPORTUNITY DR.


MURRAY, KY 42071

Guide creative team from conception to completion of branded


publications, web pages, ads and social media materials.
Draft detailed PR/creative briefs, involving multiple media platforms.
Standardize university brand attributes and visual representation
across campus and the community.
Write press releases, PR/ social messages and marketing copy
targeting multiple audiences and demographics.
Oversee all photo services while managing a photo staff/ budget;
organize, conduct and photograph campuswide photo shoots
Assist in crisis management communication and social media strategy.
Created and continue to maintain two university websites; providing
high quality photography and university related news content.

Project Management
Provide top level project management for branded PR projects while
balancing university politics across interdisciplinary teams.
Collaborate with cross-functional departments to execute
successful communications campaigns and promotions.

Marketing Strategy
Work closely with departmental partners to build and implement
comprehensive 360 degree marketing/ communication plans.
Conduct qualitative and quantitative stakeholder/market research.
Assist in setting strategic objectives and ROI standards for
advertising and promotional efforts.
Create innovative visual solutions targeting various stakeholders.

MURRAY STATE UNIVERSITY


PUBLIC RELATIONS SPECIALIST | JANUARY 2014 - JULY 2016
Provided professional maintenance of the university's public image
through multimedia efforts.
Media Relations & Brand Management
Maintained strong connections with local and national media outlets
while organizing the publishing of specific news content.
Drafted press releases and other news writing materials.
Arranged interviews, commentary and all visual media needs.
Provided brand messaging and targeted copywriting.
Orchestrated digital and print advertising placement, updating and
targeted reach.

THE PADUCAH SUN


STAFF PHOTOGRAPHER | MAY 2012 - JANUARY 2014
Led all visual efforts serving a wide range of photography needs in
conjunction with regional news.
Photographed, edited and organized all images for 10 news sections
while adhering to strict deadlines.
Photographed in/ out of studio subjects for 5 specialty publications.
Arranged photo opps. and identified supporting visuals for all stories.
Developed in-depth photo essays for publication.
Cultivated timely breaking news/feature stories within a 16 county
coverage area, following concise AP style and accuracy standards.
Maintained relationships with a wide variety of community contacts.

EDUCATION & HONORS


MS - MASS COMMUNICATIONS/ PUBLIC RELATIONS
MURRAY STATE UNIVERSITY | DECEMBER 2016
SUMMA CUM LAUDE (4.0 GPA)
BS - GRAPHIC COMMUNICATIONS MANAGEMENT/ PHOTOGRAPHY
MURRAY STATE UNIVERSITY | MAY 2012
THE HONOR SOCIETY OF PHI KAPPA PHI | APRIL 2016 - PRESENT

SKILLS
B2C Marketing
Creative Conception/ Execution
Project/Team Leadership
Crisis Management
Photography
Social Media Strategy
Strategic Communications

Public Relations/ Affairs


Brand Management
Problem Solving
Event Planning
Media Monitoring
Copywriting/ AP Style
Adobe Creative Suite

REFERENCES
CATHERINE SIVILLS - BAPTIST HEALTH
Former Supervisor
Years Known: 3
270. 293.3876 | catherine.sivills@bhsi.com

BABS CLARK - JP MORGAN CHASE & CO.


Personal Acquaintance
Years Known: 27
502.558.5676 | babsclark@twc.com

BOB JACKSON - MURRAY STATE UNIVERSITY


Work Colleague
Years Known: 3
270.809.6912 | rjackson@murraystate.edu

* Work samples available upon request

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