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The Evolution Of Marketing From Trade to

Tech

Today marketing is known as an advanced blend of strategy and technology, however it

hasnt always been this way. Marketing as we know it began with humble beginnings of
simply trying to sell goods and services.
Attempts to accomplish this may be as old as civilization itself. Some believe it started
with trying to presents goods in a certain way for trading. The e ort to develop persuasive
communications for selling goods and services has been around since the times of
ancient China and India. This activity may not have been recognized as a marketing
business at the time, but it is where the idea for marketing started to develop.
Concept Of Marketing
The ideas of marketing as it is understood in the modern era began during the time of
theIndustrial Revolution. This period spanned the late 18th century and lasted long into the
19th century. It was a time of rapid social change motivated by innovations in the scienti c
and technological industries.

It was during the Industrial Revolution that purchasing goods began to be easier for a
consumer than make things themselves. Mass production created many industries
engaged in the same endeavor to serve the needs of a growing consumer market. The
infrastructure for transportation as well as mass media took hold. It created a need for
producers to nd better ways to develop products customers needed and a more
sophisticated approach to informing them about these commodities.

Increased Competition
Starting in the early twentieth century to the late 1940s competition in the business world
became intense. The need to increase selling by using marketing techniques became an
essential part of being competitive. The ability to develop a brand and appropriately
market it grown in value.
The competition also drove the need to increase production outputs and market shares
within all industries. Marketing began to emphasize distribution methods as well as types
of consumer communication. The goal soon became to persuade consumers the goods
and services provided by one company were better than those of another company
o ering the same thing.

Marketing Business
Starting in the 1960s the markets in many industries became saturated with competition.
The need to get and keep customers now required specialists in the area of direct
marketing. This is a time when companies began dedicating entire areas of their business
for the sole purpose of marketing a companys products or services.

This was when marketing management developed the sophistication necessary to be an

essential part of business success. Marketing managers began to be involved with
strategic planning. Their input was important for determining the cost, the methods used
to communicate information about products and services to consumers and more.

Strategic Branding
The world of marketing began to change during the 1990s. A product or service was
created and instantly a brand was developed. Companies began to realize they could
focus on selling more high-quality products and build a better brand for them. This
resulted in companies experiencing an improvement in their margins, but also expanded
their reputation. It also increased the awareness of the brand they had created. Some
companies with a private label were able to improve their market share by more than 49
percent.

Internet Marketing
With the evolution of the web, websites started being an essential tool for
commercialization. During the late 1990s, simple company websites that were text-based
began to ourish. They were initially utilized to provide information about a companys
products or services.
The rst company to have an online marketing campaign was Bristol-Myers Squibb to
promote their Excedrin product. The campaign was a success, and Bristol-Myers Squibb
was able to add tens of thousands of names to their customer list. Today, hundreds of
billions of dollars are spent each year on the marketing business.


Search Engine Optimization (SEO)
Within the past 25 years, the importance of using the web and search engines for
marketing has increased dramatically. In the beginning, web search engines were not the
most e cient operations. Getting a good ranking with a search engine was not
complicated. Search engine results were easy to alter, and the quality of the results was
poor.
To provide the best quality results, search engines changed their algorithms. The goal was
to validate referring sites to ensure the quality of results provided by the search engine. It
is now almost impossible to manipulate SEO rankings. When this is attempted, it puts a
company at risk for having their brands search engine results buried.

Blog Marketing
The modern blog developed as an online diary. Individuals would provide daily accounts
of their personal lives. During the late 1990s, blogs became an important part of
marketing. In 1999, there were approximately 23 active blogs. It is estimated that there are
currently over 150 million active blogs.
Blogs are now part of most content marketing campaigns. They are used to provide
information, build customer relationships, generate sales leads, increase brand awareness,
get customer feedback as well as community marketing and more. It is also used to
develops internal and external networks for company awareness.

SEPTEMBER 14, 2016 BY HISTORY COOPERATIVE

WRITTEN BY HISTORY COOPERATIVE

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GEARLDINE ONUKOGU

REPLY

October 12, 2016 at 6:27 pm

Thanks for sharing your viewpoint. I am curious, other than your own, can
you suggest other sites or books that might assistance me get a better
grasp of digital marketing?

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