MARICHU CORDERO

marichucordero01@gmail.com
(m) 407.782.7220
Valencia, CA 91354
www.linkedin.com/in/ marichucordero

SUMMARY
Passionate, energetic, and experienced education and training executive in the cosmetics industry who achieves and maintains strong
sales growth by attaining and growing new business and expanding brand awareness. Stellar record of success in training, sales,
business development, and exceptional personalized customer service. Ability to create effective training platforms and tools for sales
teams, trainers, business partners, and freelancers for their promotion and sales of company beauty products. Delivers unique and
engaging high-impact training events for both the company and client which results in a best-in-class education program and an
increase in retail sales attributed to professional certification in training. Engaging speaker at events and shows who brings elevated
exposure and visibility to companies internationally and excels in building and maintaining strong partnerships.

PROFESSIONAL EXPERIENCE
Deborah Lippmann Enterprises, Global Director of Education | Cosmetics Education | Training, Los Angeles, CA
2013-2016
Recruited to conceptualize and write multi-media training programs for both content and hands-on curriculum and educational
business plans for both international and domestic markets. Designed, developed, and delivered learning based systems and programs
for Corporate, Account Executives, Distributors, Spas and Salons, Spa Professionals, Specialty Retailers, Retail Associates, and
Rotators. Trained 3,000+ class participants and event attendees.
Created effective and successful training program which included E-Learning content, Education Manual, PowerPoint
Presentations, Spa Treatment Protocols and Cost Per Treatment (CPT).
Achieved an overall 200% increase in retail sales from national retail and spa accounts attributed to ongoing territory
trainings, master classes and VIP events and personal follow-up with each account.
Developed marketing, sales and training tools for field teams, business partners and freelancers.
Collaborated cross-functionally with Sales and Marketing regarding industry trends, new products and product innovation.
Recruited, trained and developed rotators for Sephora, Ulta, Nordstrom, Dillards, Bloomingdales, and Neiman Marcus.
Followed-up and maintained key account relationships with multimillion-dollar properties Miraval Resort and Spas, Canyon
Ranch Destinations and Aman Resorts.
Brand spokesperson at distributor launch events and Nordstrom trend shows.
SpaRitual at ORLY International, Global Education Manager | Cosmetics Education | Training, Los Angeles, CA
2010-2013
Recruited to elevate the training programs, curriculum and educational business plans for both international and domestic markets.
Created and executed L & D infrastructure which aligned with overall corporate strategic goals. Created and provided hands-on
training for bespoke manicures, pedicures and body treatments. Trained multi-cultural classes in North America, Asia and Europe.
Designed and developed global training curriculum including the Education Manual, Ritual and Spa Treatment Protocols,
Spa Menu, Cost Per Treatment (CPT) and Train-the-Trainer Program.
Trained and inspired spa professionals and staff to provide multi-sensory treatment services and elevate their guest service
standards due to my strong passion for authentic and personalized service.
Increased retail sales by 150% over a 12-month period.
Performed treatment demonstrations to key prospects to support new business development.
Contributed to the organizations creation of new product and package design, marketing and sales materials including the
quarterly newsletter and company portfolio.
Participated in both regional and international Trade Show and Expo events.
Trained 1,000+ class participants in 16 countries.
Glen Ivy Day Spa, Spa Director | Cosmetics Education | Training, Los Angeles, CA
2009-2010
Hired to reinvigorate daily operations and guest interaction of the Spa Reception, Spa Attendants, and Spa providers by elevating the
standards of hospitality.
Provided supportive leadership and effective coaching that encouraged continuous learning and skill development for spa
staff. Elevated professionalism and commitment to excellence within the team.
Contributed to the organizations financial success through education and selling of spa treatments and programs, spa
promotions, and an elevated assortment of retail merchandise. Facilitated and developed training programs on selling of
makeup, skin care, Makeup Artistry, and the Spirit of Service.
Ojai Valley Inn and Spa, Retail Manager | Spa Desk Supervisor | Cosmetics Education | Training, Ojai, CA
2008-2009
Managed and coordinated activities and programs for all retail outlets including the Spa Boutique, Hacienda Shop, Golf Pro Shop and
Shop Ojai website to achieve overall company retail goals.

Marichu Cordero

marichucordero01@gmail.com

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Successfully trained and developed retail staff in the areas of guest service, product knowlegde, inventory control and
merchandising.
Exceeded annual sales revenue by 20% which was attributed in part to the propertys online retail shop.
Effectively trained and developed spa providers in delivering exceptional guest service.

Sea Island Resorts, Spa Retail Manager | Buyer | Cosmetics Education | Training, Sea Island, GA
2006-2008
Lead the re-organization of the existing spa retail space while envisioning, planning, opening, and operating the Spa Lifestyle Store in
the new 65,000 sq. ft. spa and fitness facility, a cornerstone for the companys $500 million property-wide renaissance.
A senior member of the spa leadership team who fully integrated the retail experience and spa operations.
During its inaugural year, contributed to doubling the amount of spa services to 22,000, tripling of annual members and
guests to 90,000, and converting 80% of total visitors into buyers with retail sales of more than $1,100 per sq. ft. Exceeded
annual revenue target by 11%.
Jurlique USA, District Manager | Spa Director | Store Director | Cosmetics Education | Training
New York, NY, Atlanta, GA and Orlando, FL
2003-2006
Hired to manage and train a team to drive both retail and spa sales while provide outstanding customer service.
As part of a select team, charged with positioning Jurlique into a global skin care brand. Initiatives included world-class
brand management and superior product development.
Under my leadership, stores collectively exceeded previous years retail and service sales by 12%, exceeded gross profit
expectations and served as models for the companys future growth and strategic direction.
Sephora USA, Store Director | Cosmetics | Color & Skin Care Specialist | Education | Training
Orlando and Boca Raton, FL
1999-2003
Recruited to join French cosmetic retailer and become part of its store management and inaugural New Store Opening Team, which
successfully opened 50 stores during its second official year in the United States.
As Store Director of two high performing locations, increased retail sales by 20% annually to $1,786 per sq. ft. The company
average was 14%.
Forecasted sales and payroll targets with District Manager to drive retail sales.
Facilitated numerous New Hire Orientations, Leadership and Management Seminars, and Makeup Artistry and Skin Care
Trainings for cast members in key company locations.

EDUCATION
Old Dominion University
Business Administration, Marketing and Accounting

SKILLS
Certified Master Trainer, PrepMasters USA, Irvine, CA
Licensed Manicurist, Marinello Schools of Beauty, Los Angeles, CA
Reiki Level I Practitioner, Reiki Master, Reiki Wellbeing, West Covina, CA
Aromatherapy Level I, Certificate of Aromatherapy, American College of Healthcare Sciences, Portland, OR