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KFC specialized in chicken and they says,

No bodys
cooking like KFC
today and we
are the chicken
experts There is
no competitor
for spicy chicken

which is made by
KFC

Introduction
Fast food is the term given to food that is prepared and served very quickly, first
popularized in the 1950s in the United States. While any meal with low preparation time
can be considered fast food, typically the term refers to food sold in a restaurant or store
with preheated or precooked ingredients, and served to the customer in a packaged
form for take-out/take-away. Fast food restaurants are traditionally separated by their
ability to serve food via a drive-through. The term "fast food" was recognized in a
dictionary by MerriamWebster in 1951. McDonald's, Hardee's Food System, Burger
King and KFC are some of the example of fast food
KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who
began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the
Great Depression. Sanders identified the potential of restaurant franchising, and the first
"Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah in 1952. KFC
popularized chicken in the fast-food industry, diversifying the market by challenging the
established dominance of the hamburger. Branding himself "Colonel Sanders", the
founder became a prominent figure of American cultural history, and his image remains
widely used in KFC advertising. The company's rapid expansion made it too large for
Sanders to manage, and in 1964 he sold the company to a group of investors led by
John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast-food chains to expand internationally, opening outlets in
England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s,

KFC experienced mixed success domestically, as it went through a series of changes in


corporate ownership with little or no experience in the restaurant business. In the early
1970s, KFC was sold to the spirits distributor Heublein, which was taken over by the
R.J. Reynolds food and tobacco conglomerate, which later sold the chain to PepsiCo.
The chain continued to expand overseas, and in 1987 KFC became the first Western
restaurant chain to open in China.
In 1997, PepsiCo spun off its restaurants division as Tricon Global Restaurants, which
changed its name to Yum! Brands in 2002. Yum has proved a more focused owner than
Pepsi, and although KFC's number of outlets have declined in the US, the company has
continued to grow in Asia, South America and Africa. The chain has expanded to 18,875
outlets across 118 countries and territories, with 4,563 outlets in China alone, KFC's
largest market.

Company Profile
Type

Subsidiary

Industry

Restaurant

Genre Fast food

Founded Sanders Court & Cafe: 1930 in North Corbin,


Kentucky

First franchise

1952 in Salt Lake City, Utah

Founder

Harland Sanders

Headquarters

1441 Gardiner Lane, Louisville, Kentucky, United States


(Operational Headquarters)

Number of locations

18,875 (2013)

Key people

David C. Novak (Yum! Brands Chairman and CEO)[3]


Roger Eaton (Yum! COO and KFC President)[3]
Muktesh Pant (KFC CEO)

Products

Fried chicken, chicken burgers, wraps, French fries, soft


drinks, salads, desserts, breakfast

Revenue

US$23 billion (2013)

Parent

Yum! Brands

Slogan

So good

Brief history of the founder

Col Harland David Sanders


Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become
one of the largest quick service food service systems in the world - with more than a
billion finger lickin' good Kentucky Fried Chicken dinners served annually in more than
80 countries and territories. But success didn't come easily.

In 1896 Harland's father died, forcing his mother to enter the workforce to support the
family. At the tender age of six, young Harland was responsible for taking care of his
younger siblings and doing much of the family's cooking. A year later he was already a
master of several regional dishes. Over the course of the next 30 years, Sanders held
jobs ranging from streetcar conductor to insurance salesman, but throughout it all his
skill as a cook remained.
In 1930, the then 40-year-old Sanders was operating a service station in Corbin,
Kentucky, and it was there that he began cooking for hungry travelers who stopped in
for gas. He didn't have a restaurant yet, so patrons ate from his own dining table in the
station's humble living quarters. It was then that he invented what's called home meal
replacement selling complete meals to busy, time-strapped families. He called it,
Sunday Dinner, Seven Days a Week.
As Sanders' fame grew, Governor Ruby Laffoon made him a Kentucky Colonel in 1935
in recognition of his contributions to the state's cuisine. Within four years, his
establishment was listed in Duncan Hines' Adventures in Good Eating.
As more people started coming strictly for the food, he moved across the street to
increase his capacity. Over the next decade, he perfected his secret blend of 11 herbs
and spices and the basic cooking technique that is still used today.
In 1955, confident of the quality of his fried chicken, the Colonel devoted himself to
developing his chicken franchising business. Less than 10 years later, Sanders had
more than 600 KFC franchises in the U.S. and Canada, and in 1964 he sold his interest
in the U.S. company for $2 million to a group of investors including John Y. Brown Jr.
(who later became governor of Kentucky).
Under the new owners, Kentucky Fried Chicken Corporation grew rapidly. It went public
in 1966, was listed on the New York Stock Exchange in 1969 and eventually was
acquired by PepsiCo, Inc. in 1986. In 1997, PepsiCo, Inc. spun-off of its quick service
restaurants including KFC into an independent restaurant company, Tricon Global
Restaurants, Inc. Today, the restaurant company (now YUM! Brands, Inc.), is the world's
largest in terms of system units with nearly 37,000 in more than 110 countries and
territories.

Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled
250,000 miles a year visiting KFC restaurants around the world.
Did you know that Scottish immigrants brought their tradition of deep frying chicken in
fat to the southern United States? After that, Colonel Harland Sanders perfected it with

his 11 herbs and spices. Since the opening of the first KFC restaurant in 1952 to our
newest restaurants in the farthest reaches of Africa, Latin America and Asia, KFC is one
of the most loved and fastest growing retail chains in the world with over 18,800
restaurants globally.
KFC now celebrates National Fried Chicken Day, July 6th, as the worlds most popular
chicken restaurant chain specializing in freshly prepared fried chicken, hand breaded
throughout the day by a certified cook.

KFC Pakistan
Food, fun & Festivity, this is what KFC is all leading the market since its inception, KFC
provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders
secret original recipe chicken or the hot & spicy version, every bite brings a yum on our
face. At KFC we can proudly say, We do chicken right.
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way.
With over 10,000 outlets in the world, KFC has maintained its title, for the last 60 years,
of being the chicken Experts. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997.
KFC wore the title of being the market leader in its industry. Serving delicious and
hygienic food in a relaxing environment made KFC everyones favorite. Since then, KFC
has been constantly introducing new products and opening new restaurants for its
customers. Presently KFC is branched out in eighteen major cities of Pakistan to
include Karachi, Lahore, Rawalpindi, Islamabad, Peshawer, Gujranwala, Sukkur &
Muree) with more than 60 outlets nation-wide.
Apart from fulfilling our commitment of serving delicious, fresh and hygienic food and at
the same time providing our customer with the ultimate entertainment; KFC also plays in
the economics development of our country. Presently KFC has provided to over 1200
Pakistanis, which adds up to 6000 individuals directly dependent in KFC Pakistan.

The Government of Pakistan receives over Rs.10 million per month from KFC Pakistan
as direct taxes. 95% of all food and packing material used in KFC Pakistan is procured
locally, which sums up to a purchase of over Rs.35 million per month. Each new outlet
developed by KFC Pakistan costs approximately Rs.40 million, which is a huge amount
for our construction industry. KFC and PakistanGrowing Together.

KFC Product line


(International)
Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade
secrets in the catering industry. The recipe is not patented, because patents eventually
expire, whereas trade secrets can remain the intellectual property of their holders in
perpetuity. A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in
KFC's Louisville headquarters, along with eleven vials containing the herbs and spices.
To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories
before it is given to McCormick, who add the second half.
KFC Beverages:

7UP (16 oz), 7UP (20 oz), 7UP (32 oz), 7UP (64 oz) A&W
Diet Root Beer (16 oz)

KFC Chicken:

Boneless Fiery Buffalo Wings , Boneless Fillet, Boneless


HBBQ Wings, Chicken Little Go Cup, Chicken Strips

KFC Chicken Wings:

Extra Crispy Chicken Whole Wing, Fiery Buffalo Hot Wings


Fiery Buffalo Hot Wings, Snack Box, Fiery Buffalo Wings

KFC Desserts:

Apple Turnover, Cafe Valley Bakery Chocolate Chip Cake,


Cookie Dough Pie Slice, Dutch Apple Pie Slice, Lemon
Meringue Pie Slice

Fiery Grilled Wings

Country Fried Steak with Peppered White Gravy,Country


Fried Steak without Peppered White Gravy, Extra Crispy
Chicken Breast, Fried Chicken Breast & Wing (White Meat),
Honey BBQ Wings

KFC Grilled Chicken

Grilled Chicken Whole Wing, Grilled Chicken Breast.


Grilled Chicken DRUMSTICK, Grilled Chicken Thigh

KFC Salads:

Crispy Chicken Caesar Salad without Dressing & Croutons,


Caesar Side Salad without Dressing & Croutons, Crispy
Chicken BLT Salad without Dressing, House Side Salad
without Dressing, Macaroni Salad

KFC Sandwiches

Chicken Little, Double Crunch Sandwich with Crispy Strip,


Double Crunch Sandwich with Crispy Strip without Sauce,
Double Crunch Sandwich with Original Recipe Strip, Double
Crunch Sandwich with Original Recipe Strip without Sauce

KFC Sauces

Fiery Buffalo Dipping Sauce, Garlic Parmesan Dipping


Sauce, Creamy Ranch Dipping Sauce, HBBQ Dipping
Sauce, Gravy

KFC Sides

BBQ Baked Beans, Biscuit, Cole Slaw, Corn on the Cob (3"),
Corn on the Cob (5.5")

KFC Wraps

Crispy Twister with Crispy Strip, Crispy Twister with Crispy


Strip without Sauce, Crispy Twister with Original Recipe
Strip, Crispy Twister with Original Recipe Strip without
Sauce, Tender Roast Twister

CURRENT PRODUCTS REVIEW WITH IN PAKISTAN

Mighty Zinger

Chicken mania

Dinner rolls

Crispy chicken chunks

Hot and crispy soup

Soft Drink

Cola slaw

Scope of wall

Fruit salad

Mineral /water

Espresso

Cappuccino

Milo

Frothe

Zinger burger

Fish zinger burger

Col. Fillet burger

Salsa twister

Machos burger

Chicken burger

Cheese

Sub 60

twister

Nuggets

Hot wings

Fries

Corn on the cob

Arabian spice

KFC Mission Statement


To be the leader in western style quick service restaurants through friendly service,
good quality food and clean atmosphere
Philosophy of KFC
Philosophy of KFC stands on the Champs Program whereas the philosophy of
McDonald is on People.
THE CHAMPS PROGRAM: Champs stands for our belief that the most important thing
each of us can do is to focus on the customer. It stands for
our commitment to provide the best food and best
experience for the best value. CHAMPS stand for the six
universal areas of customer expectation common to all
cultures and all restaurants concepts. These are:
C cleanliness
H Hospitality
A Accuracy
M Maintenance of Facilities

P Product Quality
S Speed of Service
CHAMPS is the philosophy to ensure that the customer has the consistent quality
experience in every restaurant, everyday, on every occasions and you will be playing
role in delivering CHAMPS to our customers.

Quality Assurance Certificate

Sales Promotion
For sales promotion KFC has introduced different strategies such Ramadan Package,
Birthday Package, Midnight Package and many other. Also they have introduced goods
like watches, keychain, coffe cup, T-shirt, toys e.t.c to the customers