UAL Awarding Body

Level 3 Ext Diploma in Art & Design

Assignment Brief: Modern Day Slavery

Student Name:

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design

UAL Awarding Body

Level 3 ExtDiploma in Art & Design

Assignment Brief
Assignment Title

Modern Day Slavery

Unit No & Title

Unit 12 Engaging with an audience in art and design

Level & Credit Value

Level: 3 & Credit Value:

Assignment Leader

Alexia Grantham and Anne Brennan

Assignment Verifier

Anne Brennan

Start Date

19st December 2016

Formative Assessment
Date

24rd January 2017

Summative
Deadline Date

10th February 2017

Learning Outcomes | Objectives: At the end of the units the learner will
Unit 12 Engaging with an audience in art and design
1. Understand the audience for a chosen art and design activity.
2. Be able to plan and implement art and design activity for an identified audience.
3. Be able to use evaluation in support of art and design activity for an identified audience.
Submission Guidelines:
Your projects are graded as Pass/Referral until the final project-please take note that you have one opportunity to
resubmit work after a referral grade has been awarded-if the work has not been handed in on new assessment
date - you are at risk of failing the unit attached to the assignment and will ultimately not be able to pass the
course.
Submission Guidelines:
Assignment work must be submitted during the timetabled lesson on the deadline day to the relevant
subject tutor, unless otherwise specified with consent from tutors.
All written work needs to be labelled with all details on including name, unit and assignment.
Any work submitted late will be assessed at the convenience of the tutor and will not receive extensive
feedback.
Work that does not fulfil the pass criteria will receive a referral and new submission date-see above.
It is the students responsibility to keep a backup copy of all work.
All written work must be referenced; plagiarised work will be returned/will not be accepted as coursework
and subject to disciplinary action.

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design

Vocational Context | Project Description

This unit is designed to provide you with an opportunity to integrate the knowledge, skills and understanding
acquired in all the previous units you have studied. You will promote your skills and produce a piece of work
towards developing your portfolio to show and to present to your chosen audience
This unit will provide you with a further opportunity to strengthen your visual, oral and written literacy through the
exploration of solutions to identified in the unit criteria
In this brief, you will explore to the visual styles of a range of artists/designers) and you use this research to
inform the development of piece of art which will promote the awareness of Modern Day Slavery existent in the
world today.
Your research needs to be recorded either on your blog or sketchbook you will develop visual research and
practical exercises which will enable you to explore the use of visual language, concepts and design in
context of solving the problem of engaging with a chosen audience
You will need to use a variety of media, methods, styles and techniques to present your ideas and aim to
develop your own style of visual recording. You will need to comment on the suitability of each material,
process and technique you have used and how each has changed/influenced your design towards your
chosen audience This will be your starting point for designing a piece of work towards your portfolio.

What you should aim to produce

What you should aim to produce and are suggested guidelines only:
1. A4 project sketchbook and or blog showing all primary research, documenting your development
journey through photographs and drawings showing inspiration from the theme, idea development and
materials experimentation
2. Primary research- a range of observational drawings, traditional and digital artwork from primary
sources that could be used to develop ideas for your own work.
3. Secondary and contextual research using a range of sources e.g. libraries, galleries, journals,
magazines, videos, books and the Internet research
You must research a variety of artists/designers linked to the subject matter (at least 250 words on
each) to maintain your on-going knowledge and understanding
4. Ideas generation - all techniques used should be photographed and recorded. Each recorded material
should be linked to an artist practitioner working in a similar way.
5. Final outcome: using the research and idea generation you have developed produce a poster and a
piece of art work or packaging that promotes the existence of water poverty.
All techniques should be photographed and recorded. Each recorded material should be linked to an
artist practitioner working in a similar way.
6. Overall critical evaluation: stating how you came to the design solution chosen (approximately 250
words, word processed).
NB: All work must be uploaded to blog every day and contain written reflection of the outcome and the subject
describe the subtle changes you observe fully

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design

Suggested Research This is not exhaustive-you will need to independently source additional avenues of
research
wateraid.org
oxfam.org
unicef.org
waterfallcharity.org
http://www.greenpeace.org/international/en/ca
mpaigns/detox/water/
MOSI
Manchester Art Gallery
Manchester City Centre
Charity shops
Galleries
Artists
Designers
Poetry

Ackroyd & Harvey

Darren Almond
Yael Bartana
Edward Burtynsky
Sophie Calle
Adriane Colburn
Tacita Dean RA
Tracey Emin RA
Spencer Finch
Antony Gormley RA
Tue Greenfort
Mona Hatoum
Gary Hume RA
Chris Jordan
Antti Laitinen
Yao Lu
Marcus Lutyens & Alessandro
Marianantoni
Kris Martin
Ian McEwan
Tracey Moffatt

Suzanne Moxhay
David Nash RA
Mariele Neudecker
Lucy + Jorge Orta
Cornelia Parker
Thomas Ruff
Tomas Saraceno
Semiconductor: Ruth Jarman & Joe
Gerhard
Lemn Sissay
Shiro Takatani
Clare Twomey
Keith Tyson
United Visual Artists
Emma Wieslander
Bill Woodrow RA
Milton Glaser
Stefan Sagmeister
David Carson
Neville Brody
Saul Bass

Week / Date
UNIT 5

Activity / Location

1
19th Dec
Assessment
Criteria
1.1, 1.2

Preparation of Unit 12
Secondary Research Recording:
What is Modern day slavery (MDS)?
Case Studies promoting awareness of MDS
Artists Designers who have produced work promoting MDS

2
09th Jan
Assessment
Criteria
1.1, 1.2, 1.3

Activities:
Experimental Processes, techniques and recording
Primary Research
Deconstructing the brief
The Design Cycle
Time Planning Gantt Chart Tracking Sheet
Secondary Research
What information that can be represented on a poster? investigation
What is being communicated?
Primary Research
Group work responding to Primary research
Who is the target audience Observations Recording and evaluation?
Open and closed questions and quantifiable results
Locations: Art studios and Graphics room

3
16th Jan

Activities:
Experimental Processes, techniques and recording

Assessment
Criteria
1.1 1.2 1.3

Primary Research
Producing the questionnaire
Production of a bar chart or pie chart Excell and word
How does the audience understand MDS
Analysis of results
Evaluation
Experimentation on problem solving, production of mind maps and scamps possible
solutions

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design

Locations: Art studios and Graphics room; foyer and dinner hall
4
23rd Jan

Activities:
Experimental Processes, techniques and recording

Assessment
Criteria
2.1, 2.1, 2.3

Summative assessment
Are you hitting criteria? Respond record and evaluate upload
Primary Research
2D Mark Making Observational drawing techniques from Life Drawing
Construction and experimentation techniques from Life Model
CAD Image Manipulation Illustrator
Experimentation of basic typography
Recreating an infographic?
Trial questionnaire am I promoting the MDS?
Evaluate record and respond
Locations: Art studios and Graphics room; foyer and dinner hall

5
30th Jan

Activities:
Experimental Processes, techniques and recording

Assessment
Criteria
2.1, 2.1, 2.3

Mixed Media processes, build and evaluate reflect

2D or 3D Construction of art work using Cad Layout or traditional art techniques
Locations: Art studios and Graphics room

6
06th Feb
10th Feb
Show Date
Assessment
Criteria
3.1 3.2

Activities:
Summative assessment
Experimental Processes, techniques and recording
Mixed Media processes, build and evaluation
2D or 3D Construction of poster using Cad Layout or traditional art techniques
Evaluation upload
Written / audio recording on blog of evaluative reflective annotation
Locations: Art studios and Graphics room

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design

Assessment Guidance: Examples of Evidence for Submission

**PLEASE NOTE: Harvard Referencing must be conducted for submission
When researching artists/designers or practitioners on the web - as well as images - you should include
author, title of work, web address and date visited.
When researching from books as well as images you should include author title of work and publisher
Assessment Criteria Unit 12 Learning outcome 1

Some examples of evidence

1.1 Analyze the characteristics of the audience

for a chosen art and design activity.

Deconstruction of brief Peer Feedback discussions and

Individual tutorials, comments from blog and emails

1.2 Use analysis to develop research activity

Exploration of questionnaire building open and closed

questions
Skewed results Primary and Secondary research activities
Secondary research various artists, online websites journals
charity leaflets, official reports
Primary research respond to stimuli record evaluations

1.3 Interpret research activity to develop ideas

and creative proposals for a chosen art and
design audience

Respond record and analyze data visual quantifiable results

and evaluations
Responding to artist research traditional 2d 3d art techniques
digital techniques and Questionnaires

Assessment Criteria Unit 12 Learning outcome 2

2.1 Demonstrate independence in decision
making in planning and developing creative
solutions

Primary Research
Gantt Charts, phone reminders, online calendar, bullet journals
and Mind Maps
Sketchbook work-sketches, drawings, annotations and
portfolio planning

2.2 Select appropriate materials and processes

to develop creative solutions.

Traditional and none traditional art techniques

Sketchbook work links between own ideas and that of others
Production of experimentation j
Justification of creative decisions

2.3 Apply practical skills, knowledge and

understanding for an audience to produce
creative solutions for a chosen art and design
activity.

Experimentation material exploration and problem solving and

production of pieces of work
Building of piece direction towards audience.

Assessment Criteria Unit 12 Learning outcome 3

3.1 Critically evaluate creative solutions against
identified audience characteristics.

Peer Feedback QUESTIONAIR discussions and Individual

tutorials, comments from blog | Evaluation
Analysis of ideas, and theoretical understanding.
Portfolio meet requirements of brief and audience
A range of visual sources and conceptual designs

3.2 Critically evaluate and reflect on learning to

inform personal development

Sketchbook annotation and reflective evaluation blog and word

documents

Assignment Brief Modern Day Slavery | UAL L3 Ext Dip Art and Design