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Submitted by:
Name
Enrollment No.
Rawal Ankit
158050592005
Bharodiya Ankita
158050592012
Boghara Hetal
158050592014
Dave Dhruvi
158050592018
Desai Shivani
158050592022
Gujarati Tejas
158050592033
whereas Tata Motors is applying strategies with highest risks and hence is in a make or
break mode.
The current market downturn has definitely affected their revenues and the higher cost
of supply chain is hurting them. But with the relatively safer strategy of targeting new
markets for existing product lines has kept the interest of their investors alive
irrespective of their dismal financial performance. Moreover they have sold off the nonperforming assets like Jaguar and Land Rover companies to reduce the burden of
operating costs. It is due to their confidence on their low risk strategies that they have
refused to avail aid from government and are expecting to break even by 2011.
Adoption Strategy
Learn from the mistakes of othersyou cant live long enough to make it all
yourselves!
There are others out there to make mistakes for you to learn from and learn from your
mistakes as well. For example wrong positioning as done by Nirma, by launching
beauty soap, was a lesson for many brands. So before implementing any marketing
strategy apart from market research, marketing manager must look into similar recent
attempts made by other companies and learn from their mistakes.
We all know that brands going for honesty as there marketing strategy dont usually
succeed in whatever they plan to do, whereas not so honest brands always get there
work done, the way they want it. Fraud and dishonesty is not the right way to market a
product but complete honesty is also not advisable e.g. Famous Pan Masala brand,
while advertising dont really describe the contents of the product and its side-effects but
at the same time they cant be blamed for misleading people as they have a statutory
warning printed on the packets. So if a brand or company goes all honest and straight
forward about the ill-effects or the disadvantages of a product it might just lead the
customer even further away from the product rather than appreciating the honesty of the
marketer.
A newcomer, a new entrant to the market is like a toothless snake at first. It has no
market share, no knowledge about the market and enough danger in form of
competition. In such a case, this toothless snake should act venomous even if not
poisonous lest it will be crushed to death by the competitors. It should try hard to build
the market share and brand name without seeming too desperate for it but at the same
time knowing its capabilities. Its marketing strategy should be differentiated and should
stand out if the product cant do so.
Core Competency
The biggest Guru-Mantra is: Never share your secrets with anybody. It will
destroy you!
The biggest threat to a business is posed by its competitors. Tough competition has
lead many companies to take serious actions to safeguard there interest in many forms.
Trademarks, Patents and copyrights are the results of these actions and are the perfect
example for the given Chanakya sutra. Monetising the innovations and new ideas today
is very much needed to survive. Save the secret of what different you have from others
and you will able to reap the benefit for a longer period.
Acquisition Strategy
As soon as the fear approaches near, attack it and destroy it
Fear for a company could be either losing market share or losing manpower. Both these
fears should be faced heads up. If company fears loss of market share to a competitor
due to some new market strategy adopted by him, in spite of waiting for the right time, it
should pounce upon it using a counter strategy to fail the initial effects of the
competitors efforts itself. Waiting has become a synonym for losing in the highly
competitive and demanding market these days.