FX 201105

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See us at NeoCon 10th Floor Space 118
FEATU R E D PROD UCTS: MOD U LAR STACKE D AN D STRAPPE D. B ROAD LOOM COR R UGATE D.
A J&J Industries Brand
enq 101
BENEWORKS
WITH VISIONARY
DESIGNERS.
The office as a living space, divided into

various zones and areas. Flexible spaces
and open structures inspiring, diverse
and multifaceted. Together with customers and partners, Bene designs office
landscapes that provide employees with
the ideal working environment. Office
design, therefore, becomes a management tool and also a contributing factor
to the success of an organisation. With
the PARCS product range PearsonLloyd
has created a visionary contribution to
todays office landscape. www.bene.com
enq 102
flow. Walk through walls.
Through fixed stainless steel

lock, incorporating flush fitting
face plate.
Polished stainless steel pivot,

supported from concealed
load bearing hydraulic closer.
Stretching up to 2.7 metres,

clear from floor to ceiling,
flow has the appearance of a
continuous wall, with only its
elegant, flush-mounted locks
to indicate the cubicles it
conceals. Our patented
hydraulic closing mechanism
is totally hidden in the top
Rebated doors achieve a
mounting rail and hinges are
completely flush surface finish.
invisible from the outside,

completing the illusion of a
wall you can walk through.
enq 103
With the T50 range, Techo underlines its

reputation for innovative office chairs.
The T50s articulated tilting mechanism
and supple yet supportive mesh backrest
offers an unrivaled combination of sound
ergonomics, comfort and flexibility at a
surprisingly reasonable price. Whats

more, unlike most office chairs, these
can be supplied with easily replaceable
seat covers which free you from the
tyranny of the usual black or grey.
The range of additional colours shown
here will enable your customers to

brighten up their workstations and office
areas, ring the changes for a particular
client, project or event, or simply keep the
work environment fresh and appealing.
Your dealer can supply new coloured
The Techo T50 chair from Sidiz Inc.

Even better value in colour.
Barry Foley is CEO of Techo UK. Please call him on 020 7430 2882
Email: barry@techo.com Website: www.techo.co.uk
seat covers from as little as 15 each,

dependent on fabric.
And it doesnt stop there. If you feel the
need for even greater variety, just ask
about other fabric choices stocked by
the factory. The T50 range also offers
optional lumbar support, coat hangers

and headrests as well as meeting and
visitor chairs with matching style and
appearance.
Best of all, ringing the changes need
hardly dent your budget. So, why not
enq 104
seize the opportunity to change that

everyday office into a brand new office
every day?
We understand its your reputation
We know washrooms.
At Venesta, we love design. Innite, from our V3 premium range for style-led environments. With
V3 you can expect superb craftsmanship and the latest nishes and on-trend colours. Our new
brochure is available soon. To reserve your copy, call 01474 353333. www.venesta.co.uk
Innite
The ultimate in classic modernity,
Innite delivers sleek, clean lines,
ush fronts and minimalist ttings.
This is a contemporary, high
quality solution, perfect for the
most stylish environment.
We know washrooms.
enq 105
We know washrooms.
For style, for quality, for durability. Centurion, from our V2 standard
range is a winning combination that gives you the widest choice of
colours and ttings. Our new brochure is available soon. To reserve
your copy, call 01474 353333. www.venesta.co.uk
Centurion
Centurion stands for strength and
rigidity but because we believe
even the toughest of washrooms
deserve some style, it looks good
too. Centurion comes in standard
or full height, to satisfy your need
for extra privacy.
We know washrooms.
enq 106
Introducing
pression CURVE
www.clarkerendall.com/xpression
enq 107
pression CURVE
from
01908 391600 | design@clarkerendall.com | www.clarkerendall.com
Acting sustainably is what we do.

With our beginnings in Australia, for over
26 years now we have been designing and
manufacturing commercial furniture products
and components for global workplace
environments. With sustainability at the core
of everything we do, we are dedicated to the
minimisation of environmental impact from
our products.
WINNER
2010
enq 108
SCOTT HOWARD
OFFICE FURNITURE
London
Bristol
as individual as you are
Manchester
lifetime guarantee
w w w. s c o t t h o w a r d . c o . u k
t: 020 7724 1130 (west end)
enq 109
WHERE DOES FRESH INSPIRATION COME FROM?
FRESH 2
Inspiration can come from anywhere. From a walk on the beach. From a trip abroad. Or just a
trip to the shops. But definitely from our new Fresh brochure, hot off the press and bursting
with the on-trend Melamine faced products for 2011. To get your copy of the brochure or the
freshest samples around email marketing@kronospan.co.uk or visit www.kronospan.co.uk
enq 110
When image is everything,

choose Karndean.
Beautiful, high quality contemporary
design flooring for commercial spaces.
The Karndean Opus Collection.
For more information

Call: 0845 605 6770
Email: commercial@karndean.co.uk
Visit: www.karndean-commercial.co.uk
enq 111
simply
beautiful
floors
Opus Primo WP412
Awards night: 29th November 2011 To enter: Go to www.fxdesignawards.co.uk. Any queries contact Ros Blackmore on
07711739300 or ros@black-more.com Deadline for entries: 20th July 2011 To reserve your table or seats: Go to
www.fxdesignawards.co.uk or email fxawards@btinternet.com or contact Tony Thompson on 01622 630195
Categories: Projects Workspace Environment / Bar or Restaurant / Retail Space / Lighting Design / Public Space /
Public Sector / Hotel / Eco Project or Product / Leisure or Entertainment Venue / Museum or Exhibition Space
Products Office Furniture / Best Advertising Campaign / Surfaces / Lighting Product / 2011 Product of The Year /
Workplace Seating / Public, Leisure or Workspace Furniture / Special awards Breakthrough Talent of the Year /
Product Designer of the Year / Interior Design Practice of the Year / Outstanding Lifetime Contribution to Design
Submit Your Entries!

www.fxdesignawards.co.uk
2011 Shaw, A Berkshire Hathaway Company
CRADLE TO CRADLE CARPET PLAYS OUT IN THOUGHTFUL NEW PROPORTIONS.

AND ANY WAY YOU SHAPE IT, TILE INSTALLATION WILL NEVER BE THE SAME.
www.shawcontractgroup.com
London Showroom: 0207 490 4006
info-uk@shawcontract.com
COMMERCIAL TILE, BROADLOOM AND HARDWOOD
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enq 112
Contents
May 2011
Regulars
Projects
FX Focus
Diary................................................................ 27
YELL HQ Find the yellow in these innovative

office interiors by Broadway Malyan for the
company evolving from being publisher of
Yellow Pages.....................................................46
retail We take an in-depth look into the

latest in retail design, with projects, a Duty
Free creative challenge, and an analysis of the
value of store floor space being given over to
play and exploration........................................87
ForuM Your letters.......................................... 28

headliner The Victorian-built St Pancras
Renaissance Hotel returns in splendour.........31
News Addiction museum for Mexican drugs
city; awards restaurant invite the opposition
to dinner; prefab hotel for Birmingham;
Design Guild Mark recipients named..........33
top 5 Pick of the best new products...............37
Business Brand new HQ by UDS; shoe fits
for Light Bureau at Kurt Geiger; GA Design
puts a twinkle at centre of hotel project.........39
TEENAGER CANCER TRUST Lifschutz

Davidson Sandilands creates a remarkable
space for teenage patients...............................52
CAMPER The writings clearly on the wall
for the new Camper store in London by
Toms Alonso.................................................57
Features
Profile Product designer and now teaching

at the RCA, Tord Boontje..............................42
Sheer luxury Pamela Buxton looks at design

projects at the luxury end of the sector, with
case studies at an exclusive private club, a store
and a spa...........................................................60
One to watch Lighting designer with

AECOM, Lee Barker-Field.............................45
milan Trend analysts from Seymourpowell

report back from this years Milan fair..........70
If Only ... buildings and surroundings could

be in harmony, says Alexander Palme........146
think piece Aidan Walker dips into four new

books about design and the home...................77
EYE WITNESS In this new photo feature the

prototype of an installation for the Levi
London flagship store is worked on..............80
SPEAK EASY Julie Dempster says that flooring

products can have a vital role to play in
standout designs...............................................83
Tech Spec
LIGHT + TECH Jill Entwistle looks at lighting
products that not only create illumination but
also appeal to the human eyes delight
in visual patterning........................................112
MATERIALS Annabelle Filer finds a clutch of
new polymers that satisfy the demands
of design while being kinder to nature.........116
Cover story: Page 57 Tomas Alonso puts heart and sole

into new interiors for Camper in London
FXmagazine.co.uk May 2011 25
www.acousticsatwork.co.uk
the problem with our best ideas is we just cant keep them quiet
We're constantly surprised at how often good acoustics are neglected. No-one expects to get maximum
productivity out of working in poor light or low temperatures, and the same applies to excessive noise
and lack of privacy.
Acoustics at Work has developed a range of modular, lightweight, high performance Acoustic Panels that
can create within the office effective acoustic environments for a multitude of uses. The design of the
walls and the patented roof system is such that sound absorption is optimised whilst still allowing the
free flow of existing air conditioning systems. The system is demountable and can be easily reconfigured
and unlike partitioning, there are no dilapidation costs to consider.
So book your acoustic survey today - visit www.acousticsatwork.co.uk. It could be the most productive
idea youve had all day.
Get a quieter life. Request your brochure by calling 01440 712700

enq 113
Welcome
Diary
where to
go this
month
Theresa
Dowling
Editor
New Designers 2011

29 June-2 July and 6-9 July
Business Design Centre, London N1
Now in its 26th year, New Designers is a great resource
for those who attend and a great springboard for those
who exhibit. More than 3,500 newly graduated designers
representing the top 200 UK design courses come together
and provide a wide range of skills and products to peruse.
newdesigners.com
Neocon
Greenbuild Expo
DMY Berlin
Archidex 11
13-15 June
The Merchandise Mart,
Chicago
29-30 June
Manchester Central,
Manchester
1-5 June
Flughafen Berlin
Tempelhof, Berlin
30 June-3 July
Kuala Lumpur
Convention Centre,
Malaysia
With more than 40,000

architecture and
design professionals
exhibiting innovative
products and services,
Neocon is one of the
biggest shows for the
design sector. This
year, the shows 43rd,
three-day event has
more than 140 CEUaccredited seminars,
association forums
and keynote speakers.
neocon.com
The UKs newest

sustainable building
and refurbishment
event, Greenbuild
Expo offers a
wide variety of
information and
training opportunities
on subjects ranging
from renewable
technologies and
sustainable materials
to the latest changes
in legislation.
greenbuildexpo.co.uk
This yearly
contemporary product
design festival is
well-known for
launching innovative
new products and
prototypes. The festival
is accompanied by a
wide programme of
symposia, designer
talks and workshops,
aimed at keeping
attendees in the loop
on future trends.
dmy-berlin.com
This show plays

host to the latest in
architecture, interior
design and the
building industries
every year. It offers
key conferences,
forums and networking
sessions, which
promise to keep
attendees abreast
with developments
in the sectors.
archidex.com
he concept of play as a
marketing tool is starting to
be embraced at long last.
Recognition of the need for
adults to play is not only selling
the Wii in all its various forms
faster than they can be put out
on the shelves, but also boosting
the argument for allocating space
in retail for non-selling purposes.
Included in our focus on retail
this month we have an absorbing
analysis of the value of store floor
space being given over to play
and product exploration.
Its not only Apple that has
cottoned on to the worth of
letting would-be customers (the
trysumer has been invented)
really try its kit out. Theres
fellow pioneers such as Nike
Town and now Jamie Olivers
Recipease food and kitchen
shops. Even in India, Asia Paints
has a whole store devoted to
exploring colour, with not a
single tin of paint for sale. That
comes later, at the brands
surrounding stores, ready to
service the needs of the newly
enthused customer
Also in this issue we have
a report from the Milan Fair,
the first big trade show of the
year, plus we treat ourselves
to some high-end indulgence
with a look a selection of luxury
design projects that have not
only survived the economic
downturn but really make you
want to ask: What downturn?
Forum
Salone Ufficio: a remote pleasure
ilan in spring is always approached with

a sense of enhanced anticipation;
warm but not too hot, wonderful food, good
company and the chance to view the best
furniture the world has to offer.
This years show easily lived up
to expectation in all but one area: the
unseasonably hot weather, that had so worn
out my poor colleagues engaged on the
build-up, settled down to more spring-like
norm, the crowds were out in force, the
restaurants were doing a roaring trade and
the transport infrastructure creaked under
the strain of delivering so many extra bodies
to and from the city centre to the remote
Rho exhibition site.
Having skipped the planned 2010 show,
Salone Ufficio has reverted to its customary
out-of-step biennial phase with Colognes
Orgatec. The two shows are of course very
different; Orgatec is a much larger, singlefocus, office interiors event, while the much
smaller Ufficio relies on the domestic mothership Salone Mobile and associated events
to draw the crowds.
And herein lies the problem: Ufficio being
a spring event while Orgatec occurs in the
autumn, the two alternately fall six months
and 18 months apart. The fact that many
companies (mine included) operate noncalendar financial years means theres a high
probability of both shows biennially falling in
the same budgetary period. It doesnt take a
genius to work out what that might mean in
these tough financial times, when marketing
budgets are being squeezed. This year we
and Boss were the only two British companies
in the office sector exhibiting.
Returning to the more positive theme of
the event itself, Im happy to report that we
had a very good show. We took a 50 per cent
larger space than in 2008 and manned it with
a full representation from the UK and from
our European subsidiaries. We also launched
Glide a major new sliding-door programme,
which should greatly enhance our capacity to
work hand in glove with our OEM and dealer
customers and we met with many existing
and new potential customers from pretty much
every global region.
I still found time to tramp the halls and
look at all the exhibitors and reach conclusions
on the prevailing trends and themes.
Colour: Although white is still all-pervading,
accents of lime and orange were still to be
seen and there was a welcome return to pale
pastels particularly in the above-waistline
areas of workstations, in visor screens and
in personal storage.
Texture: Gloss finishes seemed to be giving
way to softer (and more practical) light

textured ones on both horizontal and vertical
surfaces. Wood grains with straighter but
heavier striations seemed to be de rigueur.
Form: Although overall lines were straight
and edges crisp, there was trend for loose-fit
elements such as cushion tops for storage to
be of softer form with over-locked single edge
stitching. Softer forms were evident too in
the area of acoustic surface treatments. Most
appealing and quirky among these were Wovin
Wall, Move, and Foliar from Wovin Wall,
Australia. The latter comprised an interlocking
branch moulding, housing polypropylene
leaves with inbuilt magnets to enable them
to be randomly held open or closed.
Disposition: A big emphasis on incorporated
storage in workstations, with lots of fly-under,
low cabinets supporting the raised inner
edge of the worktop and abutting cabinets
with open-top boxes. Best among these were
Estels Asterisco In and Assist programmes,
the former featuring the kind of white/pastel
combinations mentioned earlier and the latter
the fly-under (and over) integrated storage.
Environment and technology: Here the most
interesting new launches were Humanscales
LED-based task lights. Element Vision
incorporates a compact round, multichip
LED that produces excellent colour rendering
and eliminates the distracting shadows
associated with current LEDs. On the green
front, although LEDs have a very low energy
consumption anyway, this light incorporates
a PIR sensor tuned to the unique human-heat
footprint that turns it off and on when the user
leaves and returns to their workstation.
It also showed a prototype of its upcoming
Horizon task light and some suspended ceiling
panels, both of which utilise thin-wave LED
technology to create a broad rectangular
swathe of even illumination.
Emotion and passion: Ive included this
because I firmly believe its what separates
the excitement and buzz of the Salone Mobile
halls from the rather staid, corporate feel of
Salone Ufficio. If this latter show is to thrive
I believe the industry sector needs to take
a long hard look at itself and bring some
youthful exuberance and style back into its
products and the way that it presents itself.
Everything considered, it was a thoroughly
worthwhile and fulfilling event (creaking
transport infrastructure and overpriced, not
very good hotels excepted) and one that
I hope will continue to inspire younger
generations of visitors for years to come.
John Fogarty, director of design
Bisley Office Furniture
Editorial:
Editor
Theresa Dowling
tdowling@fxmagazine.co.uk
Assistant editor
Jamie Mitchell / 020 7336 5294
jmitchell@fxmagazine.co.uk
Editorial team
Pamela Horne, Anna Lewis
Design & Production:
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Wes Mitchell
Production manager
Clare Ovenell
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sbuchanan@progressivemediagroup.com
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Russell Milburn
Editorial director
Theresa Dowling
Publishing director
Mike Callison
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of the editor. 2011. ISSN 0966-0380
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London EC1M 6HR. www.fxmagazine.co.uk
May 2011 / Issue 206
Stated average audited circulation,
July 2009-June 2010: 12,068
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Write in
If you have something to get off your chest, email tdowling@ fxmagazine.co.uk or write to:
The Editor, FX, Boundary House, 90-92 Charterhouse Street, London EC1M 6HR
28 May 2011 FXmagazine.co.uk
FX supports the aims

and objectives of ACID
(Anti Copying In Design)
ACTIVE Clean Air & Antibacterial CeramicTM is obtained through

the application at a high temperature of micrometric particles
of titanium dioxide (TiO2) which, by exploiting the photocatalysis
process, allows the creation of superior porcelain slabs for floors
and walls, anti-pollution and antibacterial which effectively help
to improve the quality of life.
The reduction of atmospheric pollution and the bactericidal action of titanium dioxide
(TiO2) are largely documented and unanimously recognised by the scientific community,
as stated by Jennifer Ariss, scientific researcher for the TCNA.
With ACTIVE, Fiandre and Iris Ceramica have transferred the properties of TiO2
to its anti-pollution and antibacterial porcelain slabs for floor and wall coatings, boosting
the effects with an innovative production method. These results were certified by the TCNA
(Tile Council of North America) and the Centro Ceramico Bologna (Italian Ceramic Center).
www.active-ceramic.com, www.floornature.com
GranitiFiandre spa
via Radici Nord, 112
42014 Castellarano (RE) Italy
www.granitifiandre.com
Iris Ceramica spa

via Ghiarola Nuova, 119
41042 Fiorano Modenese (MO) Italy
www.irisceramica.com
enq 114
INTRODUCING THE 2011 COLLECTION
be contemporary
be comfortable
be inspired
be green
www.officechairs.co.uk
0845 652 0693
enq 115
News p33, 35
Top 5 p37
Business p39, 40
Profile p42-43
One to watch p45
Reporter
St Pancras Renaissance Hotel London Reopens

Following an extensive renovation by
Manhattan Loft Corporation in conjunction
with London & Continental Railways,
St Pancras Renaissance Hotel London was
due to have its grand reopening on 5 May,
138 years to the day after the original grand
opening, in 1873.
Originally The Midland Grand Hotel,
it was designed by Sir George Gilbert
Scott, but was closed in 1935 and almost
lost forever when it faced demolition in the
Sixties. Thankfully, a protest led by former
Poet Laureate Sir John Betjeman, who once
described the building as too beautiful to
survive, proved enough to keep this iconic

London landmark from the wreckers ball.
The St Pancras Renaissance Hotel
London, which has 245 guest rooms and 67
apartments, exemplifies high-Victorian gothic
architecture. The striking redbrick building
houses equally impressive interiors, which
have been restored with painstaking attention
to detail using expert teams made up of
hundreds of craftspeople and painters.
Many of the hotels historic features have
been left intact, including the Ladies Smoking
Room the first place in Europe where it was
acceptable for women to smoke in public.
A sweeping forecourt leads to a suitably grand

entrance to the hotel (above) which has goldleaf ceilings, ornate wall murals and grand
staircase, considered by some to be one of
the most majestic in England.
This 150m renovation includes the
historic St Pancras Chambers, with 38
Victorian bedroom suites, and the newly
created 12,000 sq m extension, Barlow
House. Occupying the original entrance hall,
The Gilbert Scott restaurant provides the
hotels fine dining and features an interior
designed by David Collins.
Words by Anna Lewis
GE
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enq 116
News
research in host
city of culiacn
helps met produce
interactive
exhibits on drug,
drink and other
addictions
look who came to dinner...

London restaurant Inamo St James
has celebrated receiving two nominations
in this years Restaurant and Bar Design
Awards by throwing a party for the other
nominees.
The pan-Asian restaurant, whose
interior by Macaulay Sinclair includes
materials such as backlit alabaster, red
onyx and coconut wood, welcomed 70
representatives from the other nominated
restaurants and design practices to a
drinks reception.
Inamo St James is nominated in the
lighting and independent restaurant
categories, where it will compete against
some of the UKs best-designed restaurants
and bars, including Dishoom in Covent
Garden, whose interior by Afroditi Krassa
is a reworking of Indias traditional Irani
cafes and featured in FX in December.
Inamo St James has the same interactive
technology as the original Inamo restaurant
in Soho, which allows diners to peruse
virtual menus and order food and drinks
by computer without leaving their table.
The winners of the Restaurant and Bar
Design Awards will be announced at an
award ceremony at the East Wintergarden
venue at Canary Wharf on 7 July.
restaurantandbardesignawards.com
Students from
Princes Risborough
School in
Buckinghamshire
and Lord Williamss
School in Thame,
Oxfordshire, have
taken first prizes in
the My Big Furniture
Idea competition,
organised by Bucks
New University.
Students were
judged on their
designs for outdoor
seating for use
at their school or
college. There were
two entry categories,
ages 14-15 and
16-18, with prizes
awarded for first and
second places in
each category.
bucks.ac.uk
The town hall of

Merthyr Tydfil
in Wales is to
benefit from a 6m
renovation project.
Austin-Smith:Lord
Architects will work
on the project, which
includes plans for
a new arts and
creative industries
centre within the
112-year-old building.
Funding from the
Welsh Assembly
Government and
the Heritage Lottery
Fund will help pay
for a cinema, theatre,
offices, rehearsal
rooms, studios and
workspaces for
visual arts across
2,500 sq m.
austinsmithlord.com
addiction gets its own museum

met studio completes mexico project
University of
Portsmouth student
Tony Tan has won
the inaugural Janine
Stone Young Interior
Designer of the
Year Award.
Given for final
year work by interior
design students
at UK universities,
the award comes
with a 10,000 prize
and a six-month
paid internship
with interior design
practice Janine
Stone.
Luke Gillard of
the University of
Glamorgan and
Joanna Severin
of AIU London
were runners-up.
yida-award.co.uk
A new museum of addiction designed by MET Studio is to

open in Mexico in June.
Providing information about drug and alcohol addiction and other
addictive behaviour, such as gambling, the Sobre Las Adicciones
Museum in the city of Culiacn, reputed to be the centre of Mexicos
multibillion-dollar drug-trafficking industry, will have exhibits inspired
by the experiences of 50 local people, from drug users to social workers.
Working with local architect Point Rouge, MET Studio did
research in the local community and created interactive exhibits which
reflect the local culture. Some visitors to the museum wont be fully
literate, says MET Studios founder and chairman, Alex McCuaig,
so we designed the exhibits to be visually strong without relying
on explanatory text.
Originally conceived as a drugs information centre for the city,
the museum will be in a modern three-storey building whose main
exhibition space on the second floor will display exhibits based on
three themes: person, substance, and place. The top floor will have
areas for study to be used by groups including those from schools,
as well as an interactive classroom and information lounge.
metstudio.com
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enq 117
News
pre-formed
building gets clad
in same brick stock
as neighbouring
buildings in
jewellery
quarter
Are you sitting comfortably?

Heres the latest recipients
of the design guild mark
PearsonLloyds Cobi Chair, designed
for Steelcase (pictured) and Mark
Gabbertass Haven Seating System,
designed for Allermuir, are among 11
products to have been awarded the Design
Guild Mark this year.
Launched by The Furniture Markers
Company (also known as The Worshipful
Company of Furniture Makers) and first
presented in 2008, the annual presentation
of Design Guild Marks, honours the finest
quality furniture in volume production in
Britain and the best furniture by British
designers working abroad. The criteria
are excellence in design, use of materials,
manufacture and function.
Judges included journalist Barbara
Chandler and Sebastian Conran of
Sebastian Conran Associates.
The chosen products, which also
include Roger Webb Associates DNA
desk and table system, designed for Verco
Office Furniture, can now carry the Design
Guild Mark logo and The Furniture
Makers Company Crest both on the
piece itself and in promotional literature.
furnituremakers.org.uk
This years World

Industrial Design
Day will take the
theme of Industrial
design: How does it
improve your life?.
Initiated by the
International Council
of Societies of
Industrial Design
(Icsid), the fourth
annual event, which
takes place on 29
June, invites design
enthusiasts from
around the world
to initiate events
that will reflect this
years theme.
Participants
and events will be
confirmed nearer
the time. To get
involved visit the
Icsid website.
icsid.org
An installation by
artist Kazuya Tsuji
has won the Grange
Garden Sculpture
Prize, which was
set up to help the
regeneration of an
area of Bermondsey
in south London.
Recreating the look
of rippling water in
grey concrete, Tsujis
Ripples was chosen
from a shortlist of 16
proposals, and the
work will be installed
permanently in the
new Grange Gardens
development.
The one-off award
includes prize money
of 5,000 and up
to 35,000 towards
materials and
installation.
galerie8.co.uk
bloc vote for quick build

first in budget boutique hotel
chain has rooms built off-site
and then stacked in city location
The Architecture
Centre in Bristol
and the Architecture
Foundation in
London are among
695 organisations to
get National Portfolio
Funding from Arts
Council England.
The grant, which
will be given over
three years from
2012 to 2015, is
to replace the Art
Councils current
system of funding
from April next year.
National Portfolio
Funding is a
response to a cut in
Government funding
for the Arts Council,
which funds 850
organisations under
the present system.
artscouncil.org.uk
The first branch of a self-described boutique budget hotel

chain has opened in Birmingham.
Conceived and designed by development company Boxbuild in
collaboration with architecture practice Bryant Priest Newman, the
73-bedroom Bloc Hotel in the citys Jewellery Quarter uses an unusual
construction method and aims at offering boutique-standard hospitality
at budget prices.
The hotel rooms, made of steel framing and timber, were built offsite then stacked on top of one another on site before being connected
with modular corridors. The building was then clad in the same brick
stock as is used for the many of the surrounding buildings.
According to Boxbuild, this method allows for greater density, so
the building takes up minimal space and also takes half the time of
traditional building methods.
The hotels compact guest rooms have walnut panelling, wet rooms
with drench showers and integrated areas for bag storage. Lighting
throughout the hotel is from Artimide.
Private investors based in Monaco funded the project, and there are
plans to open 10 more Bloc Hotels in prime urban locations during the
next three to five years. boxbuild.co.uk
BeaconMuse_A4 LDA Logo with address.pdf 1 11/03/2011 14:37:14
enq 118
Top 5
MAXO
BY AREA DECLIC
Designed by Robby
Cantarutti and
Francesca Petricich,
this multifunctional
piece can be a seat,
a small table, magazine
rack and bag stand.
Maxo is made from
rotationally molded
polyethylene, is
available in a range
of colours and is
suitable for use
indoors and outdoors.
areadeclic.com
BURKINA FASO
BY CAPPELLINI
Designed by Giulio
Cappellini, Burkina
Faso is a new
collection of consoles,
cabinets, benches and
integrated footstools,
which debuted at
Milan this year. This
modular storage
system has been
inspired by the shapes
and vibrant colours
found in the villages
of Africa.
cappellini.it
FALLING STAR
TABLE LIGHT
BY TOBIAS GRAU
This desk lamp boasts
LED light and optimal
deglaring, and comes
in a choice of black
or white, in gloss
or matt finish. The
spherical head is
attached to a rod,
which sits in a
curved plate and
can be swivelled and
rotated to achieve the
desired angle.
tobias-grau.com
SNOOP
BY B-LINE
Although technically
a stool, Snoop by
B-Line has the ability
to become a low table
as well as bookcases
of various shapes and
sizes when combined
with multiple Snoops
the two built-in
pockets allow stacking.
In rotationally molded
polyethylene, Snoop
is available in a wide
selection of colours.
b-line.it
LANDSCAPE
ROCKING CHAIR
BY B&B ITALIA
This year marks the
10th anniversary of
the Landscape chaise
longue by Jeffrey
Bernett. To celebrate,
this iconic piece has
been updated with a
rocking chair base,
and the curvy design
has been modified
through the addition
of a mattress, designed
by Kvadrat.
bebitalia.com
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\eafpjfd\f]k_\XdXqè^`[\XjXe[`dX^\jk_Xkèjgì\
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enq 119
Business
interior design
aims to enhance
architectural
features of
edwardian building
renovated
by gensler
Light bureau has the shoe

fitting with new lighting
design for kurt geiger store
Architectural lighting design
consultancy Light Bureau has designed the
lighting scheme for the Kurt Geiger shoe
shop on Londons Portobello Road.
The interior of the 50 sq m store,
designed by architecture practice John
Field, incorporates many mirrors and other
reflective surfaces, which made it difficult
to light, as Light Bureau director Paul
Nulty explains: It would have been very
easy to get uncomfortable reflections of
light fittings or to produce a scheme with
a bland, homogenous quality, so careful
planning was needed to ensure that this
didnt happen.
A chandelier (pictured), made from
Kurt Geiger shoes and designed and lit
by John Field, sits at the centre of the
retail floor. The chandelier itself is fitted
with multifilament incandescent lights, and
additional lighting by Light Bureau comes
from spotlights in the ceiling.
Low energy metal halide spotlights
with various beam widths light most of
the store, but Light Bureau added another
dimension by using LEDs.
Many of the shoes are set with jewels
or use other spectacular materials, and the
LED lighting really makes these sparkle,
says Nulty.
lightbureau.com; johnfield.co.uk
Tim Greenhalgh,
chief creative officer
at design and
branding consultancy
FITCH, is one of
the judges at this
years Cannes Lions
International Festival
of Creativity a
festival for creative
professionals
working in the
communications
industry.
Greenhalgh, who
began his career at
Corian Design Group,
will help judge
awards in categories
including media,
outdoor, and cyber
at the event between
19 and 25 June.
canneslions.com
Furniture company
Sixinch has supplied
baroque-inspired
furniture for two new
shops at Tate Britain.
Design consultancy
Kit Grover, which
designed the
interiors of the new
shops, chose eight
Louis benches
from Sixinchs New
Classics range in
grey to match the
decor of the room.
The project is part
of a 25m project
to remodel the art
gallery over the next
three years.
Sixinch featured
as One to Watch
in FX last month.
sixinch.be
brand new HQ from UDS

design consultancy creates new
london offices for mulberry
Holder Mathias
Architects has
designed a proposed
70m mixed-use
regeneration scheme
for the Longbridge
area of Birmingham.
The plans, which
have been submitted
to Birmingham
City Council
by developers
St Modwen
and Advantage
West Midlands,
include shops
and restaurants,
food store, hotel,
commercial offices
and 40 apartments,
as part of a larger
1bn regeneration
project for the town.
holdermathias.com
FX award winner Universal Design Studio (UDS) has designed

the interior of new London headquarters for British fashion brand
Mulberry (see its new flagship retail store in Retail Focus, page 87).
Located in a 4,000 sq m Edwardian building on Kensington Church
Street, which was renovated by architect Gensler, the new HQ allows
Mulberry to consolidate staff from its two previous London offices and
more than triples its office space in London.
According to UDS, the interior is designed to enhance the buildings
architectural features, such as its pitched roof, exposed steel trusses,
full-height sash windows and double-height arched windows.
Black raw steel storage units, designed by UDS, provide a subtle
backdrop to Mulberry artwork and branding installations, which change
to reflect the seasons. Loose furniture supplied by Coexistence includes
the Panoramic Sofa, Zero In coffee table and bespoke tables in solid
oak, all by Barber Osgerby.
This is UDSs third project for the fashion brand; the studio recently
designed flagship stores for Mulberry in London and Manchester.
UDS won best retail space at the FX Awards last year for its work
on H&Ms flagship stores worldwide.
universaldesignstudio.com
Business
new corinthia
hotel in london
created with dome
ceiling in lobby
lounge especially
to accommodate
lighting feature
bisset adams helps ordnance

survey find a new and
exciting way to work
Architect Bisset Adams has
designed new offices for mapping agency
Ordnance Survey.
In a new building by architect Broadway
Malyan, the office was designed in
conjunction with the OSs project team,
Arium. A floor of the companys old office
was used by Arium and Bisset Adams to test
the layout of the new open-plan scheme.
An atrium contains the reception and
staff restaurant furnished with Curvy
chairs by Casala and Pars tables by
Orangebox. Work areas are located in four
finger-shaped sections, extending out from
the atrium and containing workstations by
Eurotek and Orangebox Ara task chairs.
Bisset Adams also designed a graphic,
based on the distinctive shape of the
building near Southampton, and which
has been applied to walls to help with
way-finding.
ordnancesurvey.co.uk
chandelier at heart of design

ga design internationals new hotel
features 1,001-crystal centrepiece
Parisian designer Chafik Gasmi and French crystal lighting
manufacturer Baccarat have created an elaborate crystal chandelier
for the lobby of Londons new Corinthia Hotel.
Suspended below a glass dome in the hotels lobby lounge, the
globe-shaped Full Moon Chandelier is made of 1,001 crystal baubles
in three sizes, each of which is individually lit from within by LED,
and has a single red crystal at its centre.
The installation is part of aninterior design scheme by GA Design
International for the new hotel, which also features a restaurant and
bar designed by David Collins.
GA Design International designed the glass dome in the lobby
lounge especially to house the 4.15m-wide, two-tonne chandelier.
The 294-room hotel, located near Trafalgar Square, also has
a 3,300 sq m ESPA spa, and a 470 sq m Royal Suite, both designed
by GA Design International.
ga-design.co.uk
Design duo Edward

Barber and Jay
Osgerby are to
design the torch for
the London Olympic
and Paralympic
Games.
Barber and
Osgerby, who
founded industrial
design company
Barber Osgerby in
1996 and design
consultancy Universal
Design Studio in 2001,
won an international
competition
launched last year
by the London 2012
Organising Committee
and the Design
Council.
Their design will be
unveiled in June.
barberosgerby.com
Veteran hospitality
designer Margaret
McMahon has
joined WATG, a
leading design
consultancy for the
hospitality, leisure
and entertainment
industries.
McMahon, who
has more than 25
years of interior
design experience,
was previously
managing director of
Wilson Associates
New York office.
She will be part
of WATGs senior
leadership team,
based in New York,
and will look after
the firms interior
design practice.
watg.com
Esther MillerComrie has joined

retail design
consultancy Allen
International, where
she will take the role
of head of strategy.
In her new role,
Miller-Comrie will
be in charge of
ensuring the firms
interior design
projects enhance the
branding strategies
of its clients. She
will also help advise
retail clients on
brand strategy.
Miller-Comrie
has worked as a
consultant branding
strategist for clients
including Dr. Martens
and HSBC.
allen-international.com
enq 120
or Tord Boontje, design has always been

more a way of life than a career choice.
I grew up in a very creative household,
explains the Dutch-born product designer
and head of design products at the RCA in
London. In my family, if we needed a table
we would make one we wouldnt just go
out and buy it. It wasnt until I was 14 that
I realised that you could actually study design
as a subject.
After this realisation Boontje studied
industrial design at the Design Academy in
Eindhoven, before doing his MA at the RCA,
both helping him, he says, to become more
structured in his approach to design. After
finishing his MA in 1996 he stayed on in
London, founding Studio Tord Boontje in
Peckham, south London.
In 2005 he moved his studio to BourgArgentalin France, but returned to London
in 2009 to begin his tenure at the RCA.
When I look back at my own career I realise
An early furniture collection called Rough

and Ready drew on the make-do-and-mend
attitude of Boontjes upbringing and used
salvaged materials to create one-off pieces.
It was, he explains, a reaction to urban setting
of his studio not to mention a cheap way
to make furniture.
The pieces, including a chair made of found
wood, a blanket and some string, were made
available through free drawings with building
instructions. For tranSglass, another early
project,Boontje collaborated with his partner
artistEmma Woffenden to make glassware
out of old bottles. But the birth of Boontjes
daughter in 2000 inspired a new creative
direction in which he embraced a more loving
and feminine aesthetic.
The result was the Wednesday Collection,
a range of light shades, chairs, tables and
glassware embellished with delicate, intricate
patterns. It included the Wednesday Light,
a spray of laser-cut metal flowers that wraps
Tord
Boontje
Raised in a creative home

environment it was a given
that Tord Boontje would
go into design. Now teaching
at the RCA as well as
creating products for all
levels of customer, he
talks to Jamie Mitchell
Im where I am today because I had fantastic
tutors. he says. Even though I didnt always
listen to them, I know I owe them a lot. I feel
that now Ive learned something and I have
something to share; its my turn now to give
something back.
Boontje has always embraced London,
loving its vibrancy and diversity, but his
approach to design also owes much to the
modernist tradition prevalent in his homeland.
In Holland theres a strong tradition of design
in daily life, from the money and the stamps to
the trains and the stations, he explains, and its
all very much within the modernist tradition.
But where modernism often prescribes
a single solution to the problems of living,
Boontjes own work is far more personal and
heartfelt. With his furniture, lighting and textiles
he aims to create a delicate marriage of design
with emotion that is as broadly accessible as it is
enticing. Modernism, he says, does not have to
mean minimalism; contemporary design does
not need to forsake tradition, and decoration
does not preclude function.
around a light bulb. The product was hugely

desirable and had a price tag to match, but
Boontje was keen that his new work should
still be attainable, and in 2002he worked
with Habitat to make an affordable version of
the Wednesday Light. Embodying the same
do-it-yourself ethos as his Rough and Ready
collection, the Garland Light was sold as a
flat sheet which the customer could bend
and shape as desired. It cost just 19 and,
unsurprisingly, became a best seller.
Since then he has designed furniture,
lighting and textiles for the likes of Kvadrat
and Moroso, but he has continued to
supplement his high-end products with
more attainable ones. He also balances
his work for big brands with more socially
conscientious projects.
I feel very strongly that design should not
just be about the western world, he says. It
should also be about developing countries,
too. In one recent project with his students
at the RCA, Boontje collaborated with fellow
designer and RCA tutor Jurgen Bey to design
products for a school in South Africa. One

of our students came up with the idea of
supplying a kit of standard components, made
mostly of steel, which you can connect in
different ways to make furniture such as desks,
chairs and benches, says Boontje. The idea is
that schools could assemble scale models
in the way that they want them and then
go to a local welder or fabricator. Its very
simple, but you realise theres much more
value in having lots of local workshops making
school furniture than there is in having one
large factory exporting worldwide. Its about
spreading labour and keeping money within
a local community.
Boontjes approach to teaching mirrors that
of his own design practice. I teach around
three focus areas, he explains. The first,
which I call Extreme Functionality, is about
making things that really perform. If you make
a chair, for example, it should be a really
good chair to sit on; the second is the Social
Manifesto, which is
about looking at the role
of design in society; and
the third is Fantastic.
Its about how art and
design can give us a
pure emotional pleasure.
These three focus
areas are very closely
connected and good
design has all
these things.
Its a design
philosophy that Boontje
has been able to apply
to projects as diverse
as a Swarovski crystal
Christmas tree, designed
in collaboration with
Alexander McQueen,
and the cover of a
new edition of Boris
Pasternaks classic novel
Doctor Zhivago. Following these principles
also seems to free Boontje from becoming
tied to a certain style, allowing him to change
direction aesthetically while adhering to the
same principles.
Furniture for the home is still the studios
mainstay, but Boontje says hed love to have
a crack at designing a hotel. For a long time
Ive been saying thats something Id like to do,
because its a total environment and, though
nobody lives there, you go there because its
special. You can do things in a hotel that are
more extravagant and imaginative than you
would usually do in a residential setting.
Hes guarded about the details of his latest
furniture collection, due in September, but he
explains that much of it has come from an
interest in science, particularly electricity and
magnetism. These experiments will, in turn,
flow into Boontjes commercial projects for
manufacturers such as Moroso. I like having
my own agenda, my own direction, he
explains. I dont wait around for a client to
come to me with a brief.
Profile
Tord Boontje
teaches around
three focus
areas that he
calls Extreme
Functionality,
Social Manifesto,
and Fantastic.
They are
very closely
connected and
good design
has all three,
says the Dutchborn designer
FXmagazine.co.uk May 2011 ??
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enq 121
One to watch
LEE BARKER-FIELD
WHO:
A lighting designer
working for AECOM,
a global technical
and management
support services firm.
He heads one of the
firms UK design
groups specialising
in architectural
lighting and daylight
optimisation on
projects worldwide.
WHY:
Barker-Field has
more than six years
experience designing
lighting schemes for
large-scale projects
including sports
stadia and leisure
complexes.
He sees his
work as an artistic
marriage of design
and engineering,
but he also believes

that design, unlike
art, must first and
foremost fulfil a brief,
and that projects
must succeed
commercially as well
as subjectively and
intellectually.
WHERE:
aecom.com
The Heart of
Africa Rainforest
Experience at Chester
Zoo is a 225m zoo
conservation and
leisure complex and
the largest of its type
in Europe. BarkerField and his team
were commissioned
to optimise daylight
within an undulating
bio dome to promote
a healthy environment
for tropical plants,
insects and animals.
The project also
involved the design
of supplementary
specialist lighting to
enhance the visitor
experience.
For the 44,000seater Spartak Stadium

in Moscow, BarkerField designed sportsevent lighting for HD
and 3D broadcasts
and architectural
lighting to enhance
the atmosphere in and
around the stadium.
Zayed University,
Abu Dhabi is a
340m university
campus that includes
28 buildings and
760,000 sq m
of landscaping.
Barker-Field and
his team designed
specialist lighting for
the buildings and
exterior spaces.
Yell headquarters, Reading //

A distinct lack of yellow and logos marks
the new office interiors for the company
evolving from producing Yellow Pages, in
a scheme that takes it into the future
Client: Yell Group // Design: Broadway Malyan // Size: 15,000 sq m //
Completion time: Eight months
46
Broadway Malyan/Matt Livey Photography
PROJECT 1
47
enq 122
PROJECT 1
But for a single logo behind the reception

desk at Yell.coms new HQ in Reading you may
have a hard time guessing whose office this is.
But as Brian Szpakowski, an associate director
of design and architecture practice Broadway
Malyan explains, Yell didnt want to beat its
employees over the head with an already familiar
corporate identity. After all, they know who they
work for, says Szpakowski.
Currently in the process of transforming itself
from the print media company responsible for
the Yellow Pages directory into Londons local
search engine, Yell was also adamant that
yellow should be all but absent from the scheme.
As with most projects, Broadway Malyan
went up against several other design practices
for the job, but in this case the process was a
bit different. In a sense, we were chosen on the
basis of our personalities, says Szpakowski.
Yell didnt want to see pretty pictures or flashy
visuals the company just wanted to find people
it could get along well with.
Szpakowski and his team started by
interviewing every senior manager in the
company as well as conducting surveys and
time-utilisation studies. What came to light was
that, despite working in what Broadway Malyan
describe as a cramped and poorly lit office
with tired furniture and a disorienting layout,
Yell staff were pretty happy, though there were
concerns that employees felt disassociated from
the senior management.
In the new office, which occupies eight floors
of the 10-storey One Reading Central building, all
working floors are basically the same and there
is little distinction between senior management
and the rest of the staff. But it isnt always easy
Previous page, the

only recognisable logo
in the building sits
behind the reception
desk, custom made in
Corian and etched with
an abstract logo. This
page, top, graphics
and colour were used
to delineate zones,
using abstract graphics
inspired by nature. Left
and below left, the cafe
features Box bench
tables and seating and
Vitra loose furniture
to persuade the bigwigs

to relinquish their comfy
private offices.
There are always
some people who dont
want to do that, says
designer Fiona Chong.
In practice here it was
a case of giving them
similar Vitra workstations
to those used throughout
the office albeit of a
slightly higher spec and
allowing them to choose
from several options so they didnt feel they were
getting something second best.
The new office also has a very high ratio of
meeting spaces to desk space and the layout
design encourages movement and interaction,
with glass-fronted meeting rooms allowing clear
lines of sight across spacious 199sq m floors.
The brief from Yell was largely abstract: rather
than specifying particular colours or materials
the company suggested concepts like friendly
and casual and asked Broadway Malyan to
represent these visually.
Szpakowski and his team decided to use
abstract graphics inspired by nature, which were
manifested on walls and partitions throughout the
space. The client wanted something universal,
something that everyone would understand,
says Szpakowski.
The graphics help to delineate zones, or
neighbourhoods, which give the different areas
of the office character and make the large floors
seem less capacious.
Its a big office, says Szpakowski, but when
49
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enq 123
For further information contact us on

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or email general@komfort.com
PROJECT 1
youre there is doesnt feel big because of these

neighbourhoods.
Broadway Malyans in-house graphic
designers also came up with an abstract version
of the Yell logo, which has been used
to decorate privacy screens placed at the ends
of workstations. We wanted to use the logo
in an abstract way to create a subtle link
between the standard logo in the reception and
the abstract graphics used on the main office
floors, says Szpakowski.
Reception has a bespoke desk made of
Corian with the abstract Yell logo etched into its
front. Behind the desk is a single illuminated Yell
logo with stainless steel letters, made by D Line.
The reception gives on to an anteroom, used
as a meeting area for visitors and furnished
with sofas from Hitch Mylius and tables from
Naughtone. We tried to use British furniture
wherever possible, says Chong. Unlike the
main office, this area has a largely monochrome
palette, and most of the colour comes from
a piece of abstract artwork on the wall chosen
by a group of Yell employees.
The main office floors are similar in style, with
rows of Vitra desks, task chairs by Knoll and
carpets by Interface FLOR. Broadway Malyan
decided to keep the walls white to maximise the
impact of the colourful graphics on the glass
walls of meeting rooms.
A cafe and restaurant on the 10th floor is
a stand-out feature, and according to Chong
it is also one of the most popular with staff.
Here the designers used oak floorboards by
Junkers, wooden benches and tables from
Girsbergers Box range, and graphics in
various shades of green to create a bright,
Above, another zone

another colour and
different graphics.
Walls are white
throughout to
maximise the impact
of the graphics,
also bottom. Left,
the visitors lounge
is exceptional with
its black and white
palette, British
furniture, with colour
added by artwork
selected by employees
natural look. Loose

furniture by Vitra
gives a touch of
urban sophistication.
Many staff like to
work there, and some
use it as a quiet place to
take calls or have small
meetings. It is also used
for larger meetings and
presentations, says
Chong. Seeing Yells
employees making
themselves at home in
the space is the most rewarding part of a project
like this, she says. Because of the move towards
more open-plan working, we put in a lot of these
different types of meeting spaces and seating
areas that we werent entirely sure people would
use, says Chong. But to walk in there a week or
two after the company has moved in and to see
people using it in all different ways felt really
great. Words by Jamie Mitchell
Main suppliers Furniture: Vitra
vitra.com // Hitch Mylius hitchmylius.co.uk //
Arper arper.com // Naughtone naughtone.com
// Knoll knoll.com // Girsberger girsberger.
com // Haworth haworth.com // Humanscale
humanscale.com // Triumph triumph-tbs.com
// Borks borks.dk // Allermuir allermuir.com //
Lighting: Foscarini foscarini.com // Artemide
artemide.com // Fagerhult fagerhult.co.uk //
Modular modular-lighting.co.uk // Future Lighting
futuredesigns.co.uk // Flooring: Desso desso.com
// Interface Flor interfaceflor.co.uk // Junckers
junckers.co.uk // Altro altro.co.uk
51
TCT Ward, Birmingham // When

teenagers have cancer they now have their
own custom-designed hospital space to be
treated in, where they can be private if they
want, relax together and still be teenagers
Client: Birmingham Childrens Hospital // Design: Lifschutz Davidson
Sandilands // Size: 400 sq m // Completion time: 55 weeks
52
PROJECT 2
53
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enq 124
PROJECT 2
When we think of cancer patients, we tend

not to think of teenagers and young adults. Yet
every day in the UK six young people between
the ages of 13 and 24 are told they have cancer,
and too often they find themselves receiving
treatment on childrens wards decorated with
Mickey Mouse wallpaper or on adult wards
among much older people.
The Teenage Cancer Trust charity was set up
to improve the lives of young people with cancer,
and part of its mission involves building specialist
treatment centres for teenagers, such as this
one designed by architecture practice Lifschutz
Davidson Sandilands as an extension to the
Birmingham Childrens Hospital oncology ward.
Operated by the NHS the centre provides
six new bed spaces as two single rooms and a
four-bed ward, all within a new building. But as
Chlo Phelps of Lifschutz Davidson Sandilands
explains, creating a teenager-friendly space
within strict NHS guidelines wasnt easy.
We certainly had hurdles to overcome, the
largest ones being NHS constraints, says Phelps.
For example, we wanted to get some plants into
the ward, even if they were in a vitrine, but the
NHS simply didnt have the resources to maintain
them. We were trying to think outside the box
in terms of what you would usually have in a
hospital ward, but sometimes we would have to
scale back those ideas to make it practical.
In terms of the interior, the biggest challenge
was choosing the right materials, says Phelps:
We needed to find materials that were
aesthetically pleasing and nice to be around that
were also compliant with all the regulations.
For the floors, Phelps and her team wanted
something warmer and more natural than a
standard vinyl, so chose a rubber floor by Nora.
It may not sound that adventurous, says Phelps,
but these small moves away from the standard
hospital environment can

make a big difference.
The design of the
building maximises
natural light wherever
possible, and artificial
lighting is of a much
higher spec than youd
find in a standard NHS
environment. We had
to fight a battle on that
front, says Phelps,
because using different
products meant the main hospital would have to
find another storage cupboard for all the spares
and replacement light bulbs.
When most of us think of hospitals the image
of interminable corridors, badly lit with strip lights
probably comes to mind. To get away from this,
Phelps and her team decided to turn one of the
corridors into a destination in itself, a place where
patients can go to relax. A lot of teenagers feel
that theres a lack of privacy in NHS wards, says
Phelps, and this area gave us the opportunity to
give them another option. We wanted it to be a
habitable room that makes a statement as soon
as you walk in.
A floor-to-ceiling image of the Lake District
dominates one wall, and adjacent to that
Lifschutz Davidson Sandilands created The Den
a series of alcoves where patients can sit with
some privacy. Each is designed with a different
activity in mind. One is based on the shape of Le
Corbusiers Chaise Lounge, another is designed
so that groups of two or three people can sit in it,
and another can accommodate a wheelchair.
Each alcove is upholstered in green
polyurethane fabric from Camiras Virtual Plus
range. It was a challenge to find the best material
that came in the right colour, was comfortable,
Previous page, a
new outstanding
building houses the
new accommodation
for teenage patients.
This page, clockwise
from top left, a
corridor is fitted with
private alcoves and
wall art; the social
area is designed with
teenagers in mind;
each bed has its own
skylight with colour
changing LEDs
and fulfilled all of the NHS requirements, says

Phelps. It couldnt be permeable and it had to
be easy to clean with a bleach solution.
As many of the patients spend a lot of time
in bed from where, in a standard hospital, their
view would be a patch of white ceiling and some
medical equipment, Phelps and the design team
installed skylights above each bed. Each one is lit
with colour-changing LEDs so that patients can
choose from several colours.
Each bed has an integrated cupboard and
wardrobe with a desk and fold-down bed so that
friends and relatives can sleep over, and medical
equipment is neatly stowed away to make the
space feel more domestic.
The social area, where patients get together
to relax and watch DVDs, has large David
Chipperfield sofas upholstered in the same green
fabric as the alcoves. These sofas are perfect
because as well as looking great they also give
the right amount of support and height, says
Phelps. The room also has stylish Ron Arad
Rocking chairs.
The Teenage Cancer Trust believes that
teenagers shouldnt have to stop being teenagers
because they have cancer, says Phelps, so we
wanted to add a touch of fun to the interior,
striking a balance between a safe hospital
environment and one that has a bit of youth and
vitality about it. Words by Jamie Mitchell
Main suppliers Graphic design: Cartlidge Levene
cartlidgelevene.co.uk // Flooring: Nora nora.
com/uk // Furniture: Clei UK clei.co.uk // (Ron
Arad Chair) Magis magisdesign.com // Lighting:
Artemide artemide.com // Anolis Lighting anolis.
eu // Surfaces/Upholstery: Camira Fabrics
camirafabrics.com // Digital Imaging Services
digital-is.co.uk // Formica formica.co.uk // Project
management & cost consultant: Jackson Coles
55

enq 125
PROJECT 3
Camper store, London // Basic 10cm

square tiles and red metal tubing have
never looked so funky as in the hands
of Spanish-born and London-settled
designer Toms Alonso
Client: Camper // Design: Toms Alonso // Size: 42 sq m // Completion
time: Three months
57
Anyone who thinks interior design is simply

a matter of choosing off-the-shelf products
and arranging them neatly around a space (Im
looking at you, architects) should be set straight
by designer Toms Alonsos latest project for the
Camper shoe shop in Londons Covent Garden.
All of the furniture was designed and built
specially for the shop as part of a personal
project Ive been working on for some time now,
says Alonso, who grew up in Spain and travelled
the USA, Italy and Australia before studying
at the RCA and settling in London. Its based
on the formal and structural language that two
materials as dissimilar as lacquered metal tubing
and natural wood in this case, white oak can
create together.
This red metal tubing, which supports the
stores timber display tables and cash desks
and also forms a handrail for the stairs, has been
expertly bent and shaped by Alonso (not an
easy task, apparently, and a technique that has
become a hallmark of his work).
According to his own PR, Alonso roams the
earth searching for ideas to make his work more
original, and practises his own version of slow
design working carefully and at a leisurely
pace, so that no detail is overlooked. All this may
sound pretty intangible,

but the level of care and
attention that has gone
into designing the interior
of the Camper store is
clearly obvious.
All of the furniture was
carefully handcrafted
at Alonsos studio in
London, and perhaps the
most striking piece is a
large display table with
accompanying chairs and
benches, which takes up
most of the space. The
ceramic lamps, which hang above the display
area, are also Alonso originals.
The walls are clad in standard white 10cm
x 10cm ceramic tiles, but Alonso also used
rhombus-shaped tiles to create isometric
patterns, including a representation of the
Camper logo which seems to jump out at you
from the wall above the stairwell.
As a final touch, Alonso used coloured tiles
to draw on the walls creating something
reminiscent of a creative childs maths book.
Words by Jamie Mitchell
Right, Alonso used

rhombus-shaped
tiles to create optical
illusions such as
recesses and shelves.
He also created the
pendant ceramic
lights, and shaped
red metal tubing for
the main display table
and handrail (shown
on the previous page).
Far right, Alonso used
rhombus and coloured
tiles to create abstract
patterns in the wall
Forbo_Allura Final_Layout 1 24/02/2011 10:13 Page 1
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enq 126
PROJECT 3
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LUXURY
SHEER
LUXURY
When the going gets tough,

luxury brands pull out all the stops.
Pamela Buxton looks at some
spectacular schemes that promise
to keep their brands in the style
to which theyre accustomed
he luxury sector often feels like a parallel universe, immune to

the nitty-gritty of recession, a world where its completely normal
to contemplate spending four figures on a bag or pair of shoes
or to treat yourself to a stay at a country club where the joining
fee alone is 24,000, like at Skibo Castle. Whatever the general
economic climate, the high-end hot spots of New Bond Street and
Knightsbridge are still bustling with moneyed customers and lavish store refits. Yet
there was a blip in the luxury market in 2009 sales were down by eight per cent
according to a report by Bain & Co. It seems even the super-rich can hurt. But not
for long. In 2010 the market was expected to rise by 10 per cent, and predictions
are for a further three to five per cent growth in 2011, fuelled in particular by
wealthy Chinese clients. Mulberry recently announced a 30 per cent increase in
retail sales, for example. And while many luxury shops seem to be aimed at an
international clientele, its refreshing to see Mulberrys very English take on luxury,
represented by the splendid dry stone wall that dominates its New Bond Street
store. Eric Parrys spa at the Four Seasons hotel is a gorgeous combination of tactile
materials, sinuous contours and comfort, with an amazing rooftop view to boot. But
as any high-end brand knows, design, however important, is only part of the story.
It takes exceptional service on top of that to create the true luxury experience.
The new 2.4m

pool pavilion at
The Carnegie Club
at Skibo Castle,
Scotland, and
on previous page
The private club
Skibo Castle
hen members are paying an
W annual fee of 7,660 on top

of the 24,000 joining fee, the
environment has an awful lot to live
up. At The Carnegie Club, a truly
exclusive private members club at
Skibo Castle in the Scottish Highlands,
facilities include a new pool pavilion,
a 4.2m rebuild of the 1904 original
built for philanthropist steel magnate
Andrew Carnegie. This fell into
disrepair in the middle of the last
century and was closed in 2006
before its reincarnation.
Architecture practice Archial
of Edinburgh has constructed,
appropriately enough given the
Carnegie heritage, a stainless steel
structure with broad span and clear

glass ceiling to enhance spectacular
views over the 11 square miles of
country estate. Its not just for idly
splashing around in the 22m length
and 1.2m depth makes it suitable for
a bit of serious swimming.
Archial worked with Historic
Scotland to retain some of the original
features, including sandstone pillars
with carvings of mythical sea creatures,
and metal roof trusses. New features
include a steam room. The Grade A
listed pool is filled with ozone-treated
water and supplements the clubs other
spa facilities, which are housed in a
former garage where Carnegie once
kept his car collection.
Mulberry luxury
goods in the brands
new flagship store
in New Bond Street
are displayed in
a space where
the main focus
is a very English
dry stone wall
LUXURY
The Shop
Mulberry
New Bond Street, London

Designer: Universal Design Studio
s a quintessentially English
A brand, it should perhaps be no

surprise that Mulberrys handsome
new London flagship eschews
the glitzy expression of luxury so
popular among its New Bond Street
neighbours. Instead, the central feature
of Universal Design Studios store
concept is a massive dry stone wall.
Elsewhere, the store is populated with
timber follies. Its eccentric, but
winningly so, and a pleasant change
from other luxury stores that could
easily be in a Dubai mall rather than
the capital of England.
Client q&a
With Georgia Fendley, brand director of Mulberry
How does the new Mulberry store express luxury?
Our definition of luxury has always been linked to how we work. We are very
aware of craft and materials, and process. Its a luxury to see how things are
stitched and how much care has gone into the hand finishing. We were keen
to work with the best craftspeople and joiners luxury is about using the bestquality materials you can afford to use.
A lot of luxury stores feel very tense and thats not luxury at all. Luxury isnt
about people being rude to you or staff who arent happy. Mulberry has always
been about family values and that filters down to the type of staff we employ.
People love how the store feels The light and acoustics and temperature are
really brilliant. It feels really good to be in.
What was the thinking behind the design?
We were focused on the particular nature of the site. For the first time, we
could have everything on one level in our previous site there were three. We
were keen to keep it as open as possible so we started to think of it more as
a landscape rather than internal architecture, which reflects the Englishness
of the brand. We have a series of follies all but the largest is movable, which
is exciting as we can make the store reflect the rhythms of the seasons.
What role does the dry stone wall play?
We wanted the shop to be as ethical as possible and that means using as little
energy as possible. The dry stone wall isnt just an aesthetic feature it is
functional, amplifying the job that the M&E equipment does. Wed have felt
uncomfortable with a big, monolithic statement that didnt have a function.
Its all incredibly desirable but incredibly practical too.
Mulberrys design is very different to the more glitzy stores elsewhere
on New Bond Street.
Were really proud of our products, and while we wanted the store to be
beautiful, it isnt too tricksy, or pastiche, or flash. That would get in the way
of the product. As a customer, that makes me really suspicious.
How has the luxury market been affected by the economic downturn?
Whether youre a luxury brand or mainstream, you have to be very sure of what
youre doing. Theres nowhere to hide anymore. In terms of pricing, in luxury
terms, were reasonably accessible. Often its a case of [customers] thinking If
I have less money to spend on things, I want to buy things that will last and that
Ill love for life. I have one Mulberry bag, thats still going strong after 20 years.
LUXURY
Freestanding follies
and moveable display
units, all in oak, join
the dry stone wall in
the unorthodox look
for a luxury store
There are so many generic shops on

the street, says Hannah Carter Owers,
associate director at Universal Design
Studio. We wanted to make a type of
shop you wouldnt expect to find on
Bond Street but would stand up
in terms of concept and innovation.
Universal Design Studio, which has
worked with Mulberry for more than
two years, needed to accommodate
two differing aspects of the brand
the fashionable, high-profile items and
the more grown-up core product.
The design solution aimed to be
playful rather than stuffy, and was
inspired strongly by English landscapes
and gardens.
The large site 500 sq m on the
ground floor and 465 sq m on the
lower ground floor needed a grand
gesture for focus. The 40m-long dry
stone wall, made by James Randolph
Rogers, was the answer, used to give
a sense of continuity throughout
the space, with the freestanding oak
follies providing focal points and
more intimate, enclosed spaces in the
meandering landscape environment.
We looked at the English
countryside for ideas we could
appropriate, says Carter Owers,
adding that the wall also suggested the
hand-made, crafted quality embodied
in the Mulberry brand.
The wall has another, practical
purpose. It functions as part of the
heating and cooling system, with
tempered and filtered air supplied
through openings in the wall in the
summer. In winter, the mechanical
ventilation system harvests waste
heat from light fittings, mixes it with
outside air, and supplies it into the
store through the wall.
The hand-crafted quality is also

suggested in the poured concrete floor.
Despite its industrial, neutral qualities,
it is turned into a bespoke piece
through the incorporation of 25 brass
motifs designed by Jonathan Ellery
on the theme, appropriately, of the
David Bowie song The Maid of Bond
Street. More brass is used to clad an
8.7m-long cash desk and in handmade, tessellating panels which clad
the largest of the follies, positioned
towards the rear of the store.
Flexibility was important apart
from the wall itself, everything is
freestanding and can be reconfigured,
including the large-scale oak shelving
units. A number of pieces of artist
furniture are included, such as Rachel
Whitereads Daybed and the Zero-in
table by Barber Osgerby.
Any concerns that shoppers might
not be entranced by the unorthodox
shop design swiftly proved unfounded,
with people keen to explore the depths
of the store and some customers
feeling comfortable enough to try on
clothes in the main space in full view.
It feels like it has a real modernity
to it even though its referencing
tradition. We wanted to stimulate
people on an intellectual level rather
than [just] a handbag lust level,
says Carter Owers.
Mulberry expects the store design
to have a longevity, unusual in
retail. Unlike many slick shop-fitted
environments our new Bond Street
flagship is designed to last and to
develop a patina over time. Like
nearly all of the best things in life
it will get better and better with
use! says Mulberry brand director
Georgia Fendley.
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enq 127
A treatment pool
has a reflective
ceiling with recessed
lighting. Below, the
spa has spectacular
views from its
roof-top location
LUXURY
The Spa
Four Seasons Hotel spa

London
Architect & interior designer:

Eric Parry Architects
his is truly a spa with a view.
T Created in a rooftop extension to

the Four Seasons Hotel off Hyde Park
Corner in London, this offers the visual
luxury of 360-degree views across the
city. Most spas are windowless; this is
the opposite. And with such a location,
it would be madness to do anything
but exploit the vista.
Inside, the luxury is of a very
different order. This is beautiful space,
elegantly restrained with a limited
palette of quality materials, but with
comfort as a priority. Eric Parry
Architects has been involved
in the project for five years, creating
a lightweight steel structure to house
the spa on the hotels roof.
Parry calls it his spa in the sky.
The 1,150 sq m facility, designed for
use both by hotel guests and nonresidents, is a haven of visual calm.
On the floor is shrunk oak veneer,
which has a dark patina and a slight
undulation, with granite used in wet
areas. Walls are deeply contrasting
tones of white either vitreous enamel
in heavy traffic areas such as the
curved walls on either wide of the lift;
white lacquer, or cream Corian.
Treatment rooms are cocooned in
triple-weave drapes designed by Eric
Parry Architects. The tranquility is
enhanced by gently undulating walls
and the organic forms of furniture
such as the reception desk.
LUXURY
Treatment rooms
can be made dark
and secluded with
blackout curtains
and custom drapes
around organicshaped beds.
Below, the womens
changing area, where
a vanity unit in cream
Corian is backed
by glass fritted for
privacy at the bottom
but clear at the top
for the roof-top views
All is softness and rounded

edges. Special design moments are
created by the limited use of cracked
gesso lacquer, horsehair upholstery
in the relaxation areas, and the
accommodation of Egyptian stone
sculptures by Stephen Cox.
Inspired by hospitality and ritual
in both India and Japan, Eric Parry
Architects has paid particular attention
to the journey the spa-goer makes
during their visit.
They relax on ottomans in a
reception area, enjoying the expansive
views before being escorted to the
changing areas, equipped with oak
lockers and granite showers. Here, the
glass is fritted for privacy.
Nearby are the treatment pool,
steam rooms and sauna men and
women have separate facilities with
the best being the womens saunas,
where the glass is fritted at lower level
for privacy but left clear higher up to
reveal the view.
A waiting area for those using the
nine treatment rooms is subtly divided
to separate the sexes but all can enjoy
an open fire. Each treatment room
has blackout drapes and bespoke
curtains which close off the space
when required to complement the
intensity of the experience, but can be
thrown open afterwards for maximum
effect. Best of all is the VIP suite,
including steam room, shower and
dual treatment beds.
Afterwards, customers are not
shown the spa door. Far from it
a series of private relaxation areas are
on hand where they can recline at their
leisure after the rigours of the
treatment. Pure luxury for the
very lucky indeed.
O-Cee
Modular
seating.
Designed by
David Fox.
Made in
the UK.
5 year
warranty.
www.oceedesign.com
t: 01604 674 674 e: sales@oceedesign.com
enq 128
ll roads lead to Milan. A lighthouse

which illuminates the future of
design, Milan is both geographically
and aesthetically the centre of the emerging
design universe. The cultural zeitgeist forms
here. This year marked the 50th year of the
citys Salone del Mobile and we were keen
to explore the broader relationships between
cutting-edge design and the cultural trends
that surround them. We identified eight
themes of product design, each one reflecting
a different cultural influence or approach:
Survivalists
Global recession, concerns over fuel

shortages, natural disasters and political
unrest are contributing to a feeling of unease,
the desire to be self-sufficient and to live off
the grid. In Milan the design response to
this trend was seen through the creation of
products that encouraged independence.
The survivalist trend is intrinsically eco
in nature and as such we saw many examples
of designers exploring new uses for waste
products. From Mieke Meijer and Vij5s
KrantHout 1 , which is a wood created from
old newspapers, to Gionata Gatto and Mike
Thompsons Trap Light, which converts
waste energy back into visible light, the
emphasis is on creating less of a drain on the
worlds resources and rethinking the way we

make lifes necessities.
Other developments in this category were
from Studio Formafantasma, where they
imagine an age where fossil energy sources
have been exhausted. Botanica is based on
the principles and science of botany and takes
inspiration from the 18th and 19th centuries,
when scientists began experimenting with
plant secretions to create new material sources
with plasticity. While this new aesthetic may
not appeal to every taste, we believe it will
have a strong impact in the long term.
New Mythology
In an age of austerity, folklore and mythology

offer an opportunity to escape the bounds of
human existence and reconnect with the planet.
Designers are going back to the early
origins of man and reviving customs,
skills and narratives. Old traditions are
reappropriated in a bid to imbue products
with character and soul that respond to our
need for storytelling and narrative.
We noticed many designers mixing
narratives and techniques from different
periods to create new and imaginative
objects. Taking inspiration from Finnish
folklore, history and nature, design duo Klaus
Haapaniemi and Mia Walleniuss Mammoth
tapestry 2 for Established & Sons gives a

modern twist to mythology. Made using
a 15th-century craft technique, folklore
characters are elegantly aligned with the motif
of an erupting volcano a reference to last
years Icelandic ash cloud. Harking back to
more primitive roots, we found the primal
aesthetic (a prominent feature at last years
fair) was explored further, especially by
younger designers. As part of the Thinking
Hands exhibition in Ventura Lambrate,
Israeli designer Hadar Snir displayed a set of
knives for modern carnivores. Made from cast
aluminium, they evoke images of prehistoric
artefacts and respond to a more emotional
and instinctive level of consciousness.
We noticed a new trend for designers
displaying tribes of objects, assembled
artefacts one would expect to see in a
museum cabinet. Amba Mollys Mitose
project and Yael Barnea Givonis Parting
Line explored variations of one recurrent
theme, responding to a growing desire for
the unique and imperfect.
Reassemble
The New Utility trend, which emerged

in 2008 as a response to the recession, had
moved on this year. Where the robust and
indestructible was once celebrated, this years
MILAN
show indicated that a lighter-weight trend

was developing.
Reassemble takes many of the concepts of
New Utility and expands them to exploring
products that are easy to take apart, mend
and recycle. The Baguette Chair by the
Bouroullec brothers for Magis 3 is distilled
down to the essential using the fewest possible
materials and parts. What makes this chair
feel particularly progressive is its lightweight
appearance, which has been enhanced by the
form of the back, reminiscent of a knife blade.
Tord Boontjes new Stitched Collection
for Moroso 4 also has minimal parts. He has
created lamps, chairs and tables from plywood
that has been stitched together. We enjoyed
the visual openness of the pieces and the
joyful simplicity of stitching as a production
technique. Boontje commented: I started to
think in a more functional way about sewing,
the idea of creating holes in materials and
connecting pieces with yarns... I like the idea
that the stitching is a very simple, low-tech
way of making. His piece reflects one of the
most exciting aspects of the Reassemble
trend: the emergence of furniture that is easy
to assemble and disassemble.
As a society we have grown accustomed to
assembling flat-pack furniture; however, easy
disassembly is a dream that has, until now,
salone del
mobile 2011:
a perspective
Two members of Seymourpowells research,

trends and strategy team examines and
considers the overall impact of this years
Milan furniture fair no mean feat with a show
thats both vast in scale, boasting millions of
global products and physically demanding too.
So it possible to identify trends from such
a daunting experience? Mariel Brown and
Karen Rosenkranz report back
Storage in any language
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enq 129
MILAN
evaded us. Jore van Asts Clamp Table for

De Vorm 5 is a wonderfully uncomplicated
example of knock-down design. Whats
particularly useful about van Asts work is
the legs can be adjusted to fit any table top or
surface. These designs imply that our lives are
more transient and that traditional structures
in the home are disintegrating.
Sense and tactility
As a reaction to the increasingly digital

landscape in our lives, people are looking
for reassurance and comfort in the real
world, which has led to a craving for tactility.
Qualities such as volume and materiality are
more important than ever, giving a calming
and grounded feel to our living environments.
Prestigious design house Moroso also
echoed this trend for tactility with a fantastic
new collection. We enjoyed the relaxed
and welcoming vibe of its show, which had
a very feminine feel to it. The pieces by
Patricia Urquiola invited visitors to touch and
stroke them, and we noticed many people
were doing exactly that. Her BiKnit chair
6 features a blown-up knitted weave that
becomes both surface and structure.
Screened Daylight by up-and-coming
Norwegian designer Daniel Rybakken 7
simulates the ambient light that enters a
room through blinds and curtains. The piece
functions primarily as a light, but it also
expands the room through the suggestion of
that which is obscured. People really feel that
the room is larger, because you get a hint of
something outside, said the designer. His
Daylight pieces have a positive impact on
peoples mood, very much like natural light.
We see textiles playing an important role
in the future, creating environments that are
mood enhancing and nurturing.
10
Restrained Luxury
In the wake of the recession, peoples values

have shifted. We are witnessing a long-wave
trend in which our perceptions of luxury are
changing. Many people have rejected bling
culture and its overt displays of wealth and
are embracing experiences and demanding
products that have a more timeless aesthetic.
A natural home to luxury, the Milan
furniture fair in recent years offered us
a fantastic insight into this trend. An obvious
first stop was the Herms show La Maison,
the French brands first appearance at
the fair. In a house made of cardboard by
Shigeru Ban we found two new furniture
collections: Matires by Enzo Mari and
Mtirs by Antonio Citterio 8 , both of
which display beautifully refined expressions
of Restrained Luxury.
What interested me about working with
Herms was the chance to work on timeless
products for a company renowned for
craftsmanship quality that is becoming rare
to find nowadays in the industrialised world,
said Citterio. Echoing this Mari commented:
I felt it was an opportunity to show that
luxury objects do not have to be vulgar.
What we felt really added to the sense of
luxury was the quality of the materials used.
Clmence bull-calf leather plays a key role
in the collection and gives a wonderful
impression of longevity.
Another design house that had the crowd
sighing with pleasure due to the quality
of materials and manufacture was S. We
discovered the latest additions to its autumn
2010 Collection II by Jamie Hayon at Spazio
Rossana Orlandi.
S describes itself as being at the forefront
of a new spirit of luxury and we found it
hard to disagree looking at the fantastic finish
of the pieces. Its new Bala solid ceramic side

tables 9 particularly caught our eye with
their beautiful crafted Carrera marble tops.
Ss exhibit illustrated that while luxury is
changing, people will continue to desire the
precious and rare in the future.
Also showing at Rossana Orlandi but
with a different approach to luxury was
Nica Zupanac, whose new pieces explore
the ideal of comfort. Her Homework Chair,
Homework Table, Homework Cabinet 10 aim
to question self-discipline, or the lack of it.
She explained: I think we all feel, especially
in the West, a little bit too comfortable. I
think its really time for a more self-restrained
approach to living. I used this literally in the
measurements of the pieces, for example the
chair which is quite small so that its not really
so comfortable. If we are comfortable all the
time then I believe we stop thinking critically.
Invisible
A continuation of last years ethereal theme

was the trend for transparent, fluid objects,
not only in a literal sense, but also in terms of
providing a calming and tranquil atmosphere,
helping to declutter our homes.
It was the Japanese designers who
traditionally employed this purist aesthetic
that also stood out at this years Salone. It is
important to note that the spaces in which
these invisible pieces were presented had
also been carefully considered, giving the
visitor a pleasant break from the hustle and
bustle of Milan.
A master of poetic design, Tokujin
Yoshioka has created the Twilight installation
for Moroso 11 , a prime example of this trend.
Variations of his Moon chair were presented
in a white, atmospheric environment, only
revealing the subtle differences in texture
MILAN
14
13
11
15
12
through reflection of the light.

British designer Paul Cocksedge worked
in collaboration with BMW and Flos on
a captivating luminary installation named
Sestosenso. Inspired by the new BMW 6
series, the first BMW with full LED headlights,
Cocksedge designed a conical light sculpture
that hides the source of illumination 12 .
The LED light is guided through the
edges of the lampshade, creating a very soft
and gentle light. What I like about them
is that they are voluminous shapes, theyre
cones and usually a light bulb would be in
the middle. But here its hidden away and
[the light] comes from somewhere else. Its
the idea of being invisible, being deleted, not
showing, Cocksedge explained.
Choreographed Creation
Just as people want to know the provenance

of their food, so too are they becoming
interested in the provenance, authenticity,
and narratives behind other products.
Designers are producing projects where
the process and moment of creation is
documented, observed, or even taken part in.
Allowing people to not only witness the
creation process, but to have an active role
in it was explored in Bejamin Newlands
dynamic new project Nomadic Sound
System 13 . It is a wireless, battery-powered
speaker, marching-band system that explores
new ways for sound to interact with people
and space. Newlands aim is to socialise the
consumption of music, outside iPods and
club culture. He said: Im a bit frustrated
with music culture, particularly underground
music culture, as its all in the headphones,
all personal, and I wanted to make it much
more of a group social activity... Its about
giving it a bit of pageantry. What impressed

us was the relevancy of his work to the
music industry in its struggle to give music
a value when it is so easily downloaded and
shared. Newland has recognised that true
value lies in communal activities, and the
creation of memorable shared moments with
Chorographed Creation feels particularly
potent as it reflects the value of experiences.
Everyday delight
A couple of years ago, a lot of design was

driven by technology and somehow became
out of touch with the end-user. However,
the global financial crisis has forced many
designers and manufacturers to reconsider
the value of design and we can now see the
positive impact this rethink has had.
Designers are taking on their traditional
role of inventors again, and we were excited
to see so many designers responding to the
need for adding a bit of magic to everyday,
mundane tasks. The broad appeal of this
trend can be linked to the revival of analogue.
Barber Osgerbys Tip Ton chair for
Vitra 14 was developed for educational
environments, the all-plastic chair
incorporating a forward-tilt action without
any mechanical components.
Also capturing our imagination was Leon
Ransmeiers Revolver barstool for Established
& Sons 15 . The simple, four-legged stool
integrates a ball bearing into the lower ring,
enabling a 360-degree rotation.
A conversation piece in the truest sense.
The British design powerhouse also
showed some new additions to its ESTD
collection, the more affordable accessory line
of the brand. The pieces with names like
Loaf, Pour and Serve are designed to create
16
a delightful moment in the users day.

Interestingly, the designers name behind
the creations are never revealed, so one could
be buying a piece by Japser Morrison or
BarberOsgerby for very little money.
This inventive spirit that so many
designers are returning to has also resulted in
new product typologies. Daniel Rybakkens
Counterbalance lamp is a wall-mounted
light with a 2m reach 16 , offering an infinite
amount of adjustments, elegantly blurring the
boundaries between task and ambient light.
In a time which allows everyone to be a
designer, it is expertise and true talent that
stands out again. Observation, a thorough
understanding of process and craftsmanship,
and a connection to the end-user are more
relevant than ever.
Summary
We feel that this years show has been a real

turning point, with designers taking on a
more cultural role. We believe that the social
aspects of design will become increasingly
important, engaging with and empowering
local communities. Storytelling will remain
relevant, imbuing objects with character
and soul.
We hope to see more technology
companies recognising the need for calm
and decluttered environments. We are also
pleased to see that the previously very maledominated market has started to become
more feminine, with more and more talented
female designers making their mark.
And while there will always be a place for
high-profile designers, we feel that what
resonates with consumers today is a much
more simple and honest approach.
www.seymourpowell.com
UK Distributor: Atrium Ltd - Tel. 020 7681 9933 - os@atrium.ltd.uk
www.flos.com
enq 130
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enq 131
THINK PIECE
FOUR
GOOD
READS
Aidan Walker turns the pages

of a clutch of new books from
a quartet of admirable names
in the design sector
owards the end of last year three

people whose work I respect
(and, it must be said, who I
personally like and enjoy working with)
all published books with Home in
the title. George Clarkes Home Bible,
Naomi Cleavers The Joy of Home
and Kevin McClouds 43 Principles
of Home came out within a couple of
months of each other, and all, we hope,
are selling well and enhancing these
admirable peoples already admirable
reputations. Lets compare, lets see
where they go with this idea of Home
from house to Om, one of the
most powerful and enduring in human
consciousness.
I also discovered that the equally

admirable Ilse Crawfords Home is
Where the Heart Is?, first published in
2005, has a second edition, and since
this is the book that, to my knowledge
at least, first proposed the idea that
domestic interior design depended on
emotional, not just visual or practical,
intelligence, its where Ill start.
Her introduction says things like:
evolutionary psychology is addressing
our primal drives and suggesting that
our emotions are in part the expression
of them The primal emotional
needs that ensured our survival and
development are still very much part of
us How can we use this knowledge to
THINKPIECE
build homes that resonate with

our inner selves?
No question that Ilse is talking
about personal, perhaps private, but
certainly human factors in design.
while editing an interior design
magazine I saw countless homes that
looked fantastic in photographs but
felt miserable in reality because the
physical, the sensual, the emotional
side of design was frequently forgotten
in pursuit of the visual and ostensibly
functional.
Not rocket science, Im sure even
Ilse would agree. But very well put,
because as she so rightly says, the
warm, heartfelt, human or humane
aspects of design are all too easily
forgotten, if we ever realised they were
there in the first place. It may even
be that the slightly messy, eclectic,
mismatched, unpredictable, not
altogether well-organised, aspects of
our homes the things that make us
feel at home are not even considered
as design at all. It is after all, there to
eliminate all that randomness. Isnt it?
Naomi Cleavers book is less
ostensibly based on the feeling,
intuitive, right-brain side of our
consciousness, but at bottom she is
very clear that a) anyone and everyone
can design a successful home for
themselves, and b) that anyone and
everyone has creativity in their bones,
however deep laid and apparently
inaccessible. Designing a home is not
just about creating a handsome, usable
living space. It is also a chance to
completely think how we live our lives
in ways that help us to live better To
design a home is to design happiness, to
create for ourselves a little piece of joy.
She cleverly leads from the personal
growth aspects ( in our domestic
domain we can express our true
creative selves most fully and in ways
that add tangible value to the quality
of our life) to the more or less didactic,
prescriptive approach (Throw a few
crimson cushions across a lime green
sofa she doesnt say this, but you
know what I mean) which is much more
familiar to readers of books like these.
For Naomi, home = happiness,
but happiness = conflict, either
because I love loud rocknroll and
my partner hates it, or because I
love loud rocknroll but there are
times when I absolutely have to have
silence. She quotes Aristotle and Plato,
coming down on the side of Plato: I
want it all, and Ill settle for a degree
of compromise. But the common
denominator is planning.
Bingo. Here we are in the world
of understanding the design process,
learning not only how to draw but
the value of it, leading on to a roomby-room account of what makes
George
Clarkes
Home Bible
George Clarke,
2010.
Weidenfeld &
Nicholson, 30
Home is
where the
heart is?
Ilse Crawford,
2005 and 2009.
Quadrille
Publishing, 20
Kevin
McClouds 43
Principles
of Home:
Enjoying
Life in the
21st Century
Kevin McCloud,
2010.
Collins, 30
The Joy
of Home
Naomi Cleaver,
2010.
Conran Octopus,
30
good home design and what doesnt.

Ambitious, laudable, useful, stimulating,
loads of good ideas, its definitely a
book to have at hand.
George Clarkes approach, much like
his ebullient and likeable TV persona,
is to draw from his own personal
experience, tell personal stories, use
his own home to demonstrate basic
principles and Big Ideas. George
is not one for navel gazing, but his
introduction also touches on the
emotional significance of home: We
have lost sight of what home actually
means. But now, after the property
boom of the Nineties, we have begun
to think about our families needs in
a home, rather than our wants. What
of those of us who would love to take a
more affordable budget and transform
the ordinary house in which we already
live into something truly special?
Like Naomi, he also puts great
emphasis on drawing, devoting a whole
chapter to it (I reckon even I could
learn to draw having read it), which
implicitly subverts the idea that there
are people who can and people who
cant, and leads directly to the creativity
gene that Naomi has already uncovered.
After which, structuring the book
around spatial typologies and a roomby-room formula, he demonstrates just
what is possible. Inspiring, practical,
no-nonsense, the book is almost written
in a Geordie accent.
The first of many surprises about
Kevin McClouds tome (nearly 400
very big pages) is that his 43 Principles
of Home. A sort of an update of Le
Corbusiers Manual of Dwelling, they
refer to the wisdom of Vitruvius and
Palladio, among other architectural
philosophers, and appear almost as a
by-product in the book. They are set
on single pages, and are not directly
expanded upon or at first sight used
to form the structure.
They just sort of occur as you go
through it. But go through it you will,
because this is one of those books that
you actually enjoy reading and will
do so for pleasure, as opposed to the
necessary, useful (but still enjoyable)
experience that the others offer.
Kevin covers just about every thing
you ever need or want to know. Pretty
much the first thing you come to is fire.
Fire? Why start there? Before you know
it youre on a discursive and at times
laugh-out-loud exposition of barbecues
and behaviour, the typical archaic male
in touch with his caveman self. He
has led us there by way of his wood
burner, which brings us to Benjamin
Franklin, the 18th-century inventor
of among many other things the
wood-burning stove. Which in turn
brings us to Principle 1: Demand that
your home consumes the minimum
of energy yet keeps you warm and

comfortable Demand that your
building does not just save energy but
produces it. Demand that your home
has a minimal environmental footprint
and uses our precious resources wisely
and sparingly. See? Structure becomes
apparent. The Principle appears in
just the right place.
You need to spend some time with
this remarkable and hugely enjoyable
book to get how it works. Aha, we get
it. Its all about making sense of an eco
life. Which, surprise surprise, is overtly
stated in a way that the other books
touch on or hint at, but dont commit
to wholeheartedly; this books big
theme is how we implement the culture
change that is going to be necessary
over the next 40 years, in order that a
global population of what will be nine
billion people can still be sustained by
this planets resources, he writes.
It goes here, it goes there, it goes
everywhere. It goes to Rome to
meet a model maker, it learns how
to make charcoal with Ben Law, the
underwoodsman from the first series
of Grand Designs. It goes to Denmark
Street, the hub of Tin Pan Alley in
central London, to buy a bass guitar
and marvel at the warmth and vitality of
true craftsmanship. It has chapters with
titles like How NOT to Shop. It has a
whole section entitled Sharing.
Its a good investment of 30,
perhaps the best you might make all
year. But, like most writers in the world
of design and architecture, or at least
connected to it, it doesnt quite go all
the way. There is still that prescriptive
stuff: do this, do that, do the other
which, because it is delivered with
the inimitable McCloud warmth and
humour, is easy to swallow.
But it doesnt get to the nub of
HOW we change our behaviour; and
it also doesnt confront the unthinkable
and downright nasty, but ultimately
inevitable, conclusion that theres no
way this world will continue to sustain
nine billion people, or anything like that
number. Huge swathes of humanity
will cease to exist, and tiny swathes will
carry on, using some of the wisdom
in books like this to make their lives
bearable, even joyful.
What we need now and in the
future, whether we are in the surviving
few or the less fortunate many is
techniques, tricks and prescriptions for
how we should think and act anew for
the new world. How to rediscover a
harmonious balance in our inner
ecosystems, our mental (and spiritual)
ecology. Habits change when minds
change; and thats where my own EcoMentalism comes in. Didnt think
youd get away without me banging that
drum, now did you?
Making An Impact
Leading companies, colleges and schools look to
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solutions for high impact space.
Spaceoasis meets all the requirements of contemporary
workplace design by combining the economy and
flexibility of a modular system with the robustness,
customisation and choice of colours and finishes of a
bespoke system.
By working closely with designers and clients we can
help to add that WOW! factor.
View our products and projects www.spaceoasis.co.uk

Contact us for a brochure 01952 210197
European Patent No.1470773 Community Registered Deign No. 00013268 SPACEOASIS is a registered trademark of Spaceoasis Ltd
enq 132
EYEWITNESS
May 2011
FABRIC SAMPLE
Architect Ian McChesney makes

final alterations to a prototype of his forthcoming installation at the Levis
flagship store in London. The mock-ups use scaled-down jeans to model the
behaviour of the installation, which is elliptical in plan and has a 9.4m waist
measurement sorry, width. The cutting-edge vortex of 120 pairs of jeans
held together by rivets and aimed at showcasing Levis new Water<Less
range is one of 10 architect-led window installations in shops along Regent
Street, the result of a project led by the RIBA. Other designers involved in the
project include Scott Brownrigg at retailer Uniqlo, Marks Barfield Architects
at Gant, and Duggan Morris Architects with Ferrari. The installations are
unveiled on 9 May and will be on display for the remainder of the month.
BY GARETH GARDNER / PHOTOGRAPHY + JOURNALISM / WWW.GARETHGARDNER.COM
enq 133
SPEAK EASY
Advances in flooring
products means that
they no longer have
to stay on the floor,
but can seamlessly
turn up walls and
across other surfaces
making for a
standout interior
Flooring
on
the
up
Modern floorings need not be confined to the

floor, nor specified last, with some of the most
successful designs using them as an integral
part of a scheme, says Julie Dempster
SPEAK EASY
Bold colours and

pattern (below) can
create maximum
impact in a design,
and mixing flooring
types (below right)
can make for both an
eye-catching design
and create effective
navigational routes
he evolution of flooring over the past few decades,

in construction and texture, colour and design,
offers a wealth of new possibilities to todays
designers. The right choice of flooring can make or break
an interior design, and yet it is often the finish that is
selected last in schemes.
For those designers who have dared to incorporate
materials not normally associated with a particular
application area, or indeed specified flooring products for
surface areas other than the floor, the end result has been
impressive. In fact the most successful interior schemes are
often those where the flooring has been seen as an integral
design element and not simply a practical necessity.
Bespoke design, extraordinary materials and bold colour
combinations can indeed transform spaces so why not
turn the whole design process on its head and build a
concept from the floor up?
The idea of flooring manufacturers giving designers the
freedom to blend, fuse and create spaces with individual
characteristics is becoming increasingly popular, and
drawing people in to experience the space requires suppliers
to become even more clever with their design foundations.
As such, unique and unusual flooring design is being
used progressively more and more to create a standout
feature, with manufacturers continuing to push the
boundaries in terms of ultimate design capabilities.
Floor coverings are also becoming increasingly
specified to brighten up interiors, with bold colours and
highlighted shades used to create maximum impact. As
bright colours will continue to influence flooring fashions
many manufacturers have integrated vivid shades into their
ranges, providing high-impact options. In addition, the
The most
successful
interior
schemes are
often those
where the
flooring has
been seen as
an integral
design
element
combination of bright, contrasting colours is ideal in zoning

to define an areas use, particularly when incorporated
alongside other materials and textures. This can make for
an eye-catching design, while at the same time delivering an
effective navigational route through a building.
In breaking down the boundaries of traditional interior
design, certain finishes do not have to be limited to just
servicing the floor area. With this in mind, why not look to
extend the flooring design up, creating seamless fluidity up
walls and over furniture, forming the illusion of an endless
design? This effect is designed to highlight and enhance the
character and architectural form of the space, all the while
utilising the extensive colour palettes available to distinguish
surfaces from one another.
The ability to deliver one scheme across the entire floor
area, regardless of the performance requirements, ensures
an interior scheme is entirely individual to any other. Take
for example linear patterns, inspired by popular designs
from interior furniture and accessories. These can be
seen right across different flooring types, from linoleum
and luxury vinyl tiles to carpet and hybrid constructions.
This enables design themes to be blended seamlessly
from one flooring construction to another. Such diversity
means that there is every possibility of delivering new and
exclusive design propositions without compromising on
desired performance.
Lastly, with the flooring being an effective way to
transform the interior decor, it is important to be aware
of particular trends and exclusive collections from
manufacturers, which will guarantee to bring something
special to the specifier through ensuring a wholly distinctive
flooring scheme.
With manufacturers continuing to
develop and enhance design capabilities,
realising a vision is easily achieved. The
scope and breadth of colour, texture,
construction and pattern, really does offer
a wealth of possibilities to the designer
and with a little help from dependable
suppliers in terms of recommending the
right flooring type and finish to meet all
requirements and practicalities, anything
is possible.
Julie Dempster is marketing manager
at Forbo Flooring Systems
www.forbo-flooring.co.uk
S I R E
Beautiful and Intelligent

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enq 134
Call
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+44 amples
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04
EVERYDAY ENVIRONMENTS FOR EVERYONE

Feature wall: H ST Autumn Plum. Drawer front: U ST Crema. Designed by Kelvin KBB.
Retail, business, leisure, education, hospitality or healthcare,

speak to us about surfaces that truly are for everyday.
EGGER (UK) Limited Anick Grange Road Hexham Northumberland NE46 4JS +44 1434 613352 everyday@egger.com
enq 135
www.egger.co.uk/everyday
Contents
88
95
97
99
101
105
westfield
TECHNOLOGY
COSMETICS
DUTY FREE
creative
playtime
Johnny Tucker takes a look at

the latest from the retail design
sector, with projects, a Duty Free
creative challenge, and analysis
by Fitch of play spaces in stores
RETAIL
FOCUS
In India Fitch created a colour store for

Asian Paints, where browsers can explore
and experiment with colour for their homes
It doesnt sell anything, but the sales of
paint in the brands surrounding stores have
soared 35 per cent. See Playtime, page 105
[multi]
Olympic
feat
Westfield Stratford City, the 1.45bn
shopping centre at the Olympic site,
is ready to open in September
t cant have escaped your attention

that theres quite a lot going on
in East London. Next year sees
the Olympics in full swing in a terrific
stadium that has been threatened
being ripped down soon after The
Games, in favour of the clatter of
football studs. But well before that
particular circus gets underway, the
largest urban shopping centre in
Europe will be flinging open its doors.
On a plot thats contiguous with the
Olympics site, Westfield (not tempted
to go Eastfield?) Stratford City will
start trading this September, hoping
to draw in droves of customers from
a catchment area of more than four
million people.
The 1.45bn shopping centre
development covers more than 300,000
sq m and will anchored by two main
stores, a John Lewis (see separate box),
complete with a whole floor of Waitrose,
and Marks & Spencer.
The main conceptual input for the
development comes from Westfield
itself, and the executive architect is
Buchan Group, which did the same
job on Westfield London (White City).
Others working on the development
include: Crispin Wride (John Lewis); APA
project architect on Selfridges Bullring
(M&S); Rab Bennetts (hotel); HKR (hotel)
and Fletcher Priest Architects (offices).
NDYLight is responsible for all of the
lighting design inside and out and
says it will be using the latest lighting
technologies to maximise the visual
impact, while energy use and full life
cycle costs had been considered very
carefully. Theres also a design review
panel in place.
fx focus
enq 136
fx focus
Westfield Stratford City

Cost:
1.45bn
Design review panel:
Frank Duffy, Peter Stewart, Paul Finch,
Roger Zogolovitch, Edward Jones,
Alex Lifschutz
Retail/leisure:
300,000 sq m
Retail anchors:
John Lewis (24,000 sq m)
Waitrose (3,200 sq m)
Mark & Spencer (20, 000 sq m)
Other retail:
300 fashion, food and lifestyle brands
and chains
Leisure:
14-screen all digital Vue Cinema
Two hotels (Premier Inn and one TBA)
Various bars and restaurants
Office:
100,000 sq m
Environment:
75% of Westfield Stratford Citys
electrical power will come from an
on-site combined cooling, heat and
power plant.
The building will be at least 10% more
efficient than required by regulations.
It features ecological brown roofs to
encourage wildlife and reduce water
run-off.
There is a 25,000 sq m rainwater
harvesting system.
Catchment:
4.1million people
33% in the 25-44 age group (national
average is 27.6%)
Olympics:
70% of the expected 10 million visitors
will pass through Westfield Stratford
City on their way to The Games.
John Lewis
John Lewis is investing 35m in its
Stratford store, as one of the two major
retail anchor tenants at Westfield
Stratford City. Covering 240,000 sq m
in total, the new department store will
have more than15,000 sq m of selling
space, which it plans to fill with more
than 350,000 products.
The four-storey building has been
designed by the award-wining architect
Crispin Wride, and its main feature is
a distinctive glazed prow. The glazed
facade will showcase a ceramic, circular
pattern, designed to symbolise the
circle of regeneration in Stratford
enabled by the Westfield development
and partners working towards London
2012 and its legacy.
The prow section will house two
restaurants, including the Place to Eat
and Espresso Bar, and has views into the
Westfield Stratford City mall.

Internally its arranged along the
lines of pretty much every John Lewis
around a large-format central escalator.
Half of the top floor will be given
over to retail and the other half to
a restaurant.
Waitrose
On the ground floor will be a 3,200
sq m Waitrose that will form the focus
of a food market, dominated by small,
independent food producers. The
interior layout has been designed to be
flexible to deal with the different
customer profiles that will happen
before, during and after the Olympics.
The front of the store will cater to
people wanting to eat immediately. In
the longer term it will become more of a
destination store, as well as catering to
top-up shoppers.
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enq 137
fx focus
[technology]
Back in
Black
Dixons technology offer gets a new
brand look for those who love kit
Dixons new VENTURE

Dixons has launched a new retail brand
for technology called Black, which it
is trialling in a store in Birminghams
New Street. The emphasis is heavily
on the latest must-have gadgetry and
theres plenty of product available for
customers to get their hands on (see
Playtime Talk, p105). The premium
store is aimed at what use to be called
the early adopters, but have now been
identified as customers who love
their brands and how their kit looks.
Interestingly this segment of the
market is also now apparently skewed
towards women.
The store itself has a full-on palette
primarily consisting of no prizes for
guessing black, with lime, white and
grey to lift it. The store covers three
storeys and 1,500 sq m, and has been
zoned into Collections an eventsfocused area bringing together diverse
and innovative products with limited

edition buys;Studio Workshop for
service and support; Knowhow for
getting the most out of technology,
with classes and creative help; and
Virtual Shop a series of in-store kiosks
dotted around to allows customers to
search for products, compare prices and
write and read recommendations.
The design of Black is a collaborative
effort between Dixons Retail internal

design team, branded environments
specialist Household, creative
consultant Liberation, and brand
communications group Loewy.
Project: Blacks, Birmingham
Client: Dixons Retail
Design: Dixons Retail, Household,
Liberation and Loewy.
Expert makeover
Jessops has repositioned itself as The
Photographic Experts with the help of
Dalziel & Pow. The work started at the
top with the corporate identity, which
D&P reworked with the new strapline
replacing its previous Advice For Life
message. This was then applied to the
stores, where the consultancy has also
worked on creating a new clearer offer.
We have enhanced the customer
journey through a redesign to all of
the in-store departments and service,
says a spokesman. The store is now
segmented into key areas: Select
for range presentation, Create for
print services and the like, Studio for
technical equipment and in-store

photography, and Service for ordering,
online and payment. The impact of
these areas has been maximised by
re-presenting brands, enhancing the
range presentation and demystifying
the digital print services, through 2D
and 3D design.
The concept is being rolled out
across the current Jessops property
portfolio and is lined up for planned
flagship stores.
Project: Jessops
Client: Jessops
Designer: Dalziel & Pow
FXmagazine.co.uk April 2011 95
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enq 138
fx focus
[cosmetics]
Facing East
New cosmetics offer sets out to
take on global retail brands
HP recently had the enviable task

of being given a blank sheet of
paper and being asked to create a
brand that could go head-to-head with
the biggest cosmetic retailing brands.
The consultancy was already working
with the Korean health and beauty
house Amorepacific when it was tasked
with this latest project.
The brief was to take on global
cosmetics brands Bobbi Brown and Mac
by creating a make-up brand and store
concept to appeal to fashionable young
women across the world, says head of
marketing, Austin McGinley. The result
is Espoir, which has just opened its first
standalone outlet
in Seoul.
JHP was responsible for all aspects
of the brands architecture, including
positioning the proposition, brand
identity, store environment, music
playlists, staff uniforms, multi-channel
strategy, and launch campaign. The
concept is all about the glamour of the
stylists secret wardrobe.
Actress, singer and model Leighton
Meester agreed to be the face of the
brand and JHP art-directed the initial
shoot in New York with legendary
Hollywood photographer Mark Liddel.
The store itself uses slick furniture
items housed in a raw shell with
stylists closet-inspired fixtures,
antique glass, polished plaster,
concrete, and leather.
The orange and purple scheme was
chosen to reflect the contemporary
nature of our fashionista client, to
express the brands values and to
transport it to the world of what luxury
brands do so well, which is creating eyecatching, directional and iconic brand
statements, adds McGinley.
The client is now looking at taking
the brand and stores international.
Project: Espoir, Seoul
Client: Amorepacific
Designer: JHP
enq 139
fx focus
[duty free]
Raising
the bar
New Duty Free design gives
individual showcases for brands
lobal drinks group Diageo has

taken a big step forward in the
duty-free drinks market with a
concept that pulls its premium brands
out of the DF supermarket environment
and gives them their own space.
Emporium at Dubai International
Airports Terminal 3 has been designed
by Portland into a 150 sq m space thats
a showcase for such labels as Dom

Perignon, Veuve Cliquot, Moet & Chandon
and the top-of-the-range offerings from
the likes of Tanqueray
and Johnnie Walker.
The aim was to get people to interact
with the brands in a more meaningful
way than is possible when they have just
a few metres in a duty-free store along
with all the other competing brands. The
store is also aimed at the 80 per cent of
travellers who dont buy any duty free.
Portlands creative head of
environments, Michael Fern, says the
new store is a step change in the quality
of shopper experience in travel retail,
adding that it gives people a chance
to interact with the brands on different
levels, from browsing in a brandcontrolled environment to tasting
the products on offer.
It needed to be visually arresting,
with a consistent tone of voice and brand
communication, rather than the supplier
brand-led look and feel of a traditional
airport liquor store, says Fern. Visual
display was crucial to this; within the

front of the store rare and premium
bottles are displayed on beautifully
engineered tables to elevate their status
to objects of beauty, while the perimeter
acts as the stock-holding capacity.
A central faceted gold bar creates a
strong focal point. The bar acts as a door
opener for the customer, helping make
a connection between the product and
end-use.
Hugo Mills, Gulf Diageo general
manager, adds: We were not interested
in creating simply another duty free
store. The travel retail industry, and the
liquor category in particular, needs to
deliver a contemporary vision of retail
transformation an extraordinary
experience that stops the shopper in their
tracks and makes them think : Wow, I
didnt expect this!
Project: Emporium, Dubai International
Terminal 3
Client: Diageo
Designer: Portland
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fx focus
Sheridan & Co
[creative]
Gin palaces
Two designs present the perfect
cocktail for airport retailing of gin
uty free drink retailing is an

fiercely competitive sector and
one thats always looking at
innovation. On p99 you can see what
Portland has done for some of Diageos
premium brands. Here we created a
fictitious brief centred around gin and
gave it to two consultancies Sheridan
& Co and rpa:vision to see what they
would make of it. Big thanks to them.
Gin, especially London gin, deserves a gin

palace. So thats what we have designed,
leveraging the history of the spirit and
its links to London while educating
customers about the unique qualities of
the London dry style.
We took inspiration from the gin
palaces that were all over London in the
1800s. The lavish interiors, full of mirrors
and glass, were designed to stand out in
the thickest smog and were full of detail,
some of which weve used to link our
concept to the historical London story.
We formed an illuminated glass wall
over a traditional-style backdrop to create
a contemporary take on the gin palace.
This glass wall is cut through to reveal a
striking band of colour and a long brand
engagement zone. Historical facts are
printed on the glass wall and a large
graphic explains the history of London gin
The Brief: An airport operator wants try out a new format

for selling gin in duty free in one of its large international
London airports. It wants to try and leverage the history of
London dry gin and the citys links to the spirit to sell more
premium gins. It has a site in mind in the back corner of
and the gin palace.

On the back wall we have created an
engagement zone where customers can
discover the differences between brands
by sampling the fragrance of each gin.
Each brand has an area with tasting
notes, images of their key botanical
ingredients and a porcelain dipping rod.
Customers are invited to read about
the unique flavour profile of each brand
while sampling the fragrance. The images
help prompt the botanical fragrance in
each brand. Once customers appreciate
the botanicals its easy to talk about their
unique suitability to cocktails.
The tasting area at the front of the
site provides an engaging area for product
demonstrations, while take-away cards
suggest London bars that offer the perfect
gin cocktail.
Bottoms up!
duty free within the area normally given over to white spirits.
The space will come out 3m from each corner with an arc
frontage and a 3m-high ceiling. Here the client wants to have
the London dry gin story leveraged, premium product housed
and the space used for product demonstrations.
enq 173
fx focus
Rpa:vision
Dark copper orange and contrasting
charcoal grey are used to create an
eye-catching, striking space. The gin
production process is referenced with
illustrations of the copper stills used
for distillation of the spirit and copper
is used to highlight and frame the
product.
Premium product and visual
merchandising pieces are displayed like
artworks in individual, illuminated glass
display cases. The hand-tooled copper
frames of the display cases emphasise
the unique nature of each London
dry gin with their individual details
and quirks. These display cases are
interspaced with recessed open shelves
to allow for the mass stocking required
by airport retail.
The etched glass screen provides
a nod to the glazed doors of the gin
palaces of old and creates a more
intimate bar-like space perfect for
product demonstrations. Examples
of the botanicals used in London dry
gin are preserved under the glass
top of the demonstration bar and

graphics, reminiscent of 19th-century
engravings, on the wall behind the bar
describe the qualities each botanical
brings to the gin. Open display shelves
on the front of the bar highlight the
product being demonstrated and
serve as sales space when there is no
demonstration going on.
Dark, rich colours create a feeling
of warmth and the dark backdrop to
the illuminated display areas allows
the product to sparkle and stand
out. Copper channels in the floor and
ceiling, combined with copper feature
lights, tie the space together visually
and create a unified sales area.
Typography reminiscent of London
street signs is used to tell the story of
London dry gin, its history and its links
to the city, as well as recommendations
by retailers for the perfect gin for the
customers needs. The modern feel of
the space emphasises that London dry
gin is not just a drink with heritage but
also a drink for today.
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enq 143
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Powerlite.indd 1
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fx focus
[analysis]
Playtime
Giving over space for consumers
to try out products and have a bit
of a play can pay major dividends
ll work and no play could not

only makes you dull, but also
just about spell the end of your
brand and retail operation, according
to Fitchs chief creative officer Tim
Greenhalgh (below). Here he tells us
that retailers and brands need to make
a major cultural shift
in the way they deal
with consumers and get
more playful or fall by
the wayside.
The Serious Business of Play
Play is an occasion of pure waste:
waste of time, energy, ingenuity, skill,
and often of money... Despite this,
or because of it, play constitutes an
essential element of human social
and spiritual development.
Roger Caillois
Man, Play and Games, 1961
Human beings play. Its what we do.
Not just for entertainment, but as a
way to explore, learn, experiment and
communicate. Yes, play is silly and
ephemeral, but its also a vital part
of being human. At Fitch we believe
this makes it an enormously powerful
tool for brands and retailers. This
isnt just our own whimsical notion.
Academics like French philosopher
and sociologist Roger Caillois, quoted
above, and Donald Brown, Professor
of Anthropology at the University of
California, agree. In Human Universals,
Brown identifies play as one of the
things all people do, regardless of
geography, culture or time. We use it,
he says, to perfect skills and create
mastery.
Play time
In the Forties, families would play
together: theyd gather for parlour
games, board games and cards.
Play in its place

Why must every store be, essentially,
a rank of products with a cash register
at the end? If products can be seen as
toys, cant stores be playgrounds?
For Asian Paints in India, Fitch
created a colour store where customers
can learn, explore and experiment
with colour for their home. A colour
chef will prepare a customised palette
for them, while interactive displays
offer inspiration on lighting and

decoration. The store doesnt actually
sell anything, but sales of paint in
the brands surrounding stores have
increased 35 per cent.
Brands like these have discovered
that retail environments are a perfect
opportunity to show customers a good
time, and create a service that starts to
match their expectations.
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enq 146
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fx focus
But as the Fifties approached, a new

invention changed everything. No, not
TV but central heating. Suddenly, the
living room wasnt the only cosy place
in the house and children discovered
the luxury of solitary play. They
discovered dolls, trainsets, Lego and,
later, video games. Communal play
seemed pretty archaic until another
innovation Nintendos Wii (and now
Xbox Kinect) reunited the family in the
living room. Its tactile: the controllers
are fun to play with and its also social:
its all about having fun together. Today,
the Wii is the gadget that makes us
most happy, according to a survey by
Gadget Helpline. People love play and
it seems every generation is embracing
it.
Playful spaces we like:
Top image, Apple gets right to the heart

of the Trysumer trend, happy to allow
downtime within its stores footplates.
Above, the advent of Wii has brought
playtime back as a communal family activity
Apple stores
Nike Towns
Jamie Olivers Recipease
SampleLab (Tokyo)
True (mobile phones, Bangkok)
Virgin Atlantic lounges
Playing shop
The delight in tactile play that makes
us love the Wii has serious implications
for brands and retailers. As a study at
Ohio State University showed, playing
with products creates a powerful
attachment and this attachment has
serious commercial potential. The
study showed that people who handled
a coffee mug for 30 seconds would pay
significantly more for it than those who
held it for just 10 seconds.
If thats true of a humble mug, how
much stronger would the attachment
fx focus
be to something that was really fun

to play with?
The rise of the trysumer
You could well argue that consumer
play has been around for decades,
in the form of trial: test-driving cars,
listening to albums in a music store,
swinging golf clubs in sports shop, or
just sampling cheese and bread in the
supermarket. Today, we see signs of a
new generation of consumers who want
to test things out to play with them
before they buy.
Trendwatching, the independent
trend-monitoring group, calls them
trysumers. As the Ohio State study
showed, this has advantages for brands
too as many have already realised:
in 2006, the Nike trial van offered the
chance to try out Nike shoes. Staff
gave out water and running advice, but
werent allowed to sell shoes. It was all
about a greater sense of involvement.
In Tokyo, SampleLab goes further.
For a small subscription one gets access
to the store, where theres different
products to try out. Its fun, and theres
the buzz of special access. For brands,
it brings invaluable feedback, and
precious word-of-mouth approval.
Its playtime!
Retailers have to really change the way
they think about trading and the role of
store staff. The idea of editorial retail
is a sub set of this Serious Business of
Play and its where you think of the
store less as a physical environment
and more like a magazine. So store
managers become editors looking
at the cover and key articles, and in
whichever playful way you choose to do
it they become the engagement points
around the store.
In the old days we would all look
at Nike Town and laugh and say: Its
not making any money, but actually
the stores in surrounding areas were
making loads of money on Nike
products it was the original example
of the Serious Business of Play.
We are now at the point where
a bit of downtime in store ie not
being faced with racks and racks of
merchandise is the thing we are going
to have to start experimenting with,
like tasting areas in supermarkets or
running tracks in sports stores.
Its about finding the ultimate
truth of what gets people excited
about products and then giving them
a chance to let their hair down and get
involved. The brands we admire, such as
Apple, get right to the heart of it.
A cultural shift is needed in the

attitude of retailers and the way
they talk about their products. Yes,
ultimately there is going to be a space
issue, but it doesnt come down to if
you dont give up 1,000 sq ft of your
real estate for people to run around
like lunatics, then you are not going to
win in the next 10 years. Its more a
cultural change; it could be something
as simple as point of sale and the voice
you use throughout the environment.
Brands and retailers have to be more
playful. And stores have to be more
engaging and put consumers in a lesstense frame of mind There are different
levels of how much play people are
going to want its not about creating
playpens in store.
And thinking about the levels of play
and the investment needed to achieve
it are the important decision retailers
need to be taking.
It used to be that people sneered
at Apple and said yes, but it only has
about three products to sell but it
is way past that now, Apple has now
become quite a dense retailer. I think
the way Apple sets up its stores is all
about playful environments. It puts a
lot of energy into encouraging people
to spend time with the products and to
see if they like them. Other electrical
retailers in that market need take note
(see Back in Black p95). Its a lean-in-
and-engage environment, rather than

a stand-back-and-view one. Its a small
notch on the dial to go from one to the
other, but its a very important notch.
Looking at grocery retailers, they
have squeezed out as much cost-saving
as they can out of their environments
and they now have an opportunity to
start building in things that will draw
people in working with suppliers and
brands creating places people really
want to go. This kind of thinking has
been around for a long time, but as the
big supermarket brands have grown
up it has been more about the logistics
than the art
of selling. In a way the Serious Business
of Play is also about rediscovering the
art of selling.
Our beliefs about play come down
to these three core ideas:
1 Play is fundamental to being
human. So its essential for brands
to understand this if they are
to connect with people.
2 Consumers have gone beyond
the basic, materialistic desire for
stuff. Theyre seeking out richer,
more rewarding, more enjoyable
experiences.
3 Informality and play, enabling fun
and interaction, engage consumers
and can help forge powerful bonds
with your brand.
The Expectation Gap

Theres a slight downside to all this
play that retailers need to be aware of,
and thats the widening gap between
consumers expectations of ever-more
sophisticated products, and the actual
service they experience from brands.
Mobile phones are a prime example:
in 2003, a typical device offered five
functions. Five years later, it was
21 functions. Even so, the JD Power
survey of Retail Sales Satisfaction in
2008 found that: Overall customer
satisfaction with retail service has

steadily declined ... as products and
services have evolved in complexity.
Since smartphones really took off,
around 2004, product expectations
have soared while satisfaction with
mobile services has plummeted.
Addressing that gap means
re-engaging with consumers. A playful
approach in the language brands use,
and the retail environments they create,
can make a critical difference.
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enq 175
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enq 149
LINARS
All you need to know about everything

from ergonomics to materials to lighting,
with experts in their own fields, plus 11
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Tech Spec
THE EXPERTS
Jill Entwistle /
Editor & writer /
Jill is an editor and

writer who specialises
in architectural lighting,
following 12 years
as editor of Light
magazine. She has
authored two Designing
with Lighting books:
Hotels, and Bars and
Restaurants, and is an
affiliate member of the
International Association
of Lighting Designers
LIGHT
PLAY
POLYMER
FANTASTIC
Jill Entwistle
looks at lighting
products that
not only create
illumination but
also appeal to
the human eyes
delight in visual
patterning, p112
patterning,
Annabelle
Filer reports
on a clutch of
new polymers
that satisfy the
demands of
design while
being kinder to
nature, p116
Annabelle Filer /
Creative director, SCIN
Annabelle calls herself
an architectural deviant
with a passion for
materials. She is the
creative director for
SCIN, the materials
sourcing and research
company, and prefers
to spend her evenings
snuggled up to Plastics
Federation Monthly and
the like, much to the
dismay of her family
and friends
PRODUCTS
120, 121 Surfaces / 123 Architectural Ceilings / 125 Flooring / 126 Flooring / 129 Flooring / 131 Kitchens and Bathrooms /
132 Office and Contract Furniture / 135 Office and Contract Furniture / 137 Lighting / 138 Partitioning and Doors
LIGHT PLAY
Luminaires that create attractive patterns with

light, as well as sending out practical illumination,
tick so many boxes for us humans, who seem to
delight in visual patterning. Jill Entwistle looks at
lights with something extra
hether its the clich of dappled

sunlight in a wood or the shadowy
striations of an urban railing, the
human eye delights in the stimulation of
visual patterning. Despite being atavistically
programmed for the dynamic and mercurial
nature of natural light, we insist on working
and living under static, artificially lit
conditions. The following fittings, both
classic and new, are among the luminaires
that celebrate light and shadow at play.
1. FREEDOM OF CREATION
CROSS
Karim Rashid uses

changing scale and mass to
create diverse shadows and
light filtration in his design
for Freedom of Creation,
the Dutch company which
specialises in whizzy 3D
printing technologies.
Made from laser-sintered
polyamide, the Cross
light combines Rashids
trademark icons. It comes
in floorstanding (1460mm
high), table (510mm high)
and pendant (180mm x
180mm) versions, all of
which use a G9 halogen
lamp.
freedomofcreation.com
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Light + Tech
2. Zumtobel Lighting
3. TAL
4. TAL
5. Deltalight
This is used to great effect

at Peninsula Park Central
in Greenwich (pictured),
the area around the O2
Arena and part of the
Peninsula-wide lighting
strategy developed by Speirs
and Major. The concealed
downlight (35W ceramic
metal halide) in the diecastaluminium profile creates
both a internal illumination
and geometric patterns. As
at Greenwich, the fitting can
be partnered with the 4.5m
pedestrian height version
(8945) with 150W CDM-T
lamp. Available in graphite
or silver. zumtobel.co.uk
From a range of lights by

Kinetura Lighting (available
through TAL) using a
25W motion unit to change
both the shape of the
luminaire and its lighting
effect, Shanghai goes from
a cylindrical shape to a
Chinese lantern and back,
with light emitted up and
down or spread around and
can be interactive, triggered
by the movement of passersby. It comes in pendant
and freestanding versions,
in white with red interior
or black/gold and choice of
sources: 80W T5 or 100W
LEDs. tal.be; kineturalighting.com
Also from the Kinetura

stable (see Shanghai, left),
the freestanding New York
lamp splits open from a
simple upright beam using
a 5W motion unit. Standing
940mm high on a 200m
square base, like Shanghai
it is available in white/red
and black/gold versions.
The source for this
particular luminaire is
12W Powerled LEDs.
tal.be; kineturalighting.com
The IP65-rated Topix L X

is the new outdoor version
of the Topix interior LED
wall fixture which won both
Red Dot and iF product
design awards. Producing
a wide distribution at one
end and a narrow beam at
the other, it can be used
singly or in groups to create
different light patterns. The
source is two 3.5W cool
(6000K) Powerled LEDs.
Made of aluminium and
measuring 200mm x 96mm
x 96 mm, Topix L X is
available in aluminium grey
and grey brown.
deltalight.co.uk
Bega 8645 bollard
Shanghai
New York
Topix L X
enq 150
Light + Tech
6. Flos
Wallpiercing
Ron Gilads Wallpiercing

allows the creation of
different graphic and
lighting effects in intense
colours. The multi-award
winner, on show at the
London Design Museum
until 7 August, has LED
rings fixed to the wall using
an innovative composite
material that combines light
weight and high strength,
and which can be integrated
with normal plasterboard
false ceilings. It is made with
a non-inflammable material
and has Cradle to Cradle
certification. flos.com
POLYMER
FANTASTIC
Plastics have so many and varied uses they

have revolutionised design, so its a pity they
are so environmentally unfriendly. If only they
could be kinder to nature in some small way...
Annabelle Filer reports
side from the issues surrounding

plastic as an environmentally
friendly material, few would argue
against its ascent as a material that has
revolutionised design. The pioneering
forms, notably Parkesine and celluloid,
were highly flammable. One of the earliest
uses, around 1890, was for billiard balls
as a replacement for ivory. American
John Wesley Hyatt, their creator, used
the highly flammable cellulose nitrate,
but the balls had a propensity to explode.
(Mr Hyatt apparently remarked that
he had a letter from a billiard saloon
proprietor saying that while explosion
wasnt necessarily a problem, the fact
that every man in the saloon immediately
pulled a gun in response, was!)
Plastic today is a large family, based
upon polymer chains and process
involving a complicated series of
chemical reactions. The synthesis of such
reactions produces the type and range
of plastics, creating material structures
as diverse as the global population, from
thermoset plastics to synthetic textiles
such as rayon, vinyls and polyurethane.
Many have an extraordinary resonance
with designers and continue to have great
relevance in architectural design.
?? May 2011 FX
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Materials
Kareline
Kareline is a composite, with more than

half being natural wood-based cellulose
fibres; the matrix is from differing
high-quality plastic granules, including
a biodegradable PLA. Kareline has
the inherent strength of a GRP but
without the associated problems working
with glass fibre such as weld lines or
wear and tear on the machinery. The
thermodynamics between wood and
plastic also contributes to the material,
minimising possible shrinkage and
extending the temperature range for use.
Visually the material exhibits the natural
grain and hue of the wood, producing a
depth and haptic warmth.
Kareline may be considered as a
plastic replacement in existing molds and
it is possible to create a new mold more
cost effectively than traditional injection
molding using a 3D print mold.
Manufacturer/distributor: Finland. Size:
Bespoke. Colour and range: Kareline
natural-fibre composites ABMS, PSMS,
PPMS, POMS, PLMS. Natural brown but
may be coloured. Applications: Products,
interior, furniture, 3D decorative panels and
tiles, packaging. Other: Kareline PLMS is
100 per cent biodegradable. kareline.fi
Metocene
Forex
Manufacturer/distributor: Netherlands/
UK. Colour and range: grey, brown, blue,
green, orange, colourless. Available in
sheet and fabric. Applications: Lighting
design, lightweight construction, packaging,
product and display. ultrapolymers.co.uk /
lyondellbassel.com
Manufacturer/distributor: Switzerland/
UK. Size: Classic and print have five sheet
sizes from 1220mm x 2440mm to 2030mm x
3050mm. Colour and range: Three ranges
classic, colour, print. Colour has nine
colours. Applications: Shop fit, exhibition,
PoP and PoS display, reception desks and
partitions and panels, signage and furniture.
forex.eu
This is a highly adaptable plastic that

can as a result be many things to
many people. The science is relatively
simple it is a catalysed polymer for
thin-wall injection moulding. it is a
thermoset plastic, which means that it
can be reshaped upon reheating, so has
a reversible property though tends to be
characteristically more brittle.
A new generation of polypropylene,
Metocene uses less energy in its production,
may be worked on more quickly and is
molded more easily. While we all applaud
efficiency, the real benefit is the versatility
in terms of the finished material, whether
the desire is for light transmission or
surface texture, colour or finish.
In the world of plastics, few seem
destined for the construction industry, but
Metocene, given its low specific weight,
high resistance to impact and its surface
features, is a rare exception.
With a fine, closed, homogenous cell

structure, rigid foam sheet Forex has
a smooth surface and lightweight
properties, and has the potential to
be a giant among materials. It can be
printed on, laminated and contour cut.
It responds to being cold and hot-bent
and thermoformed to create interesting
3D shapes and configurations.It
is fire-resistant, self-extinguishing,
impervious to moisture and easy to work
with. Moreover, it fits in an external
environment as much as with cosy
interior spaces. It is self-supporting, tough
as nails and, usefully, cost effective. So
next time you consider the solid surface
in a project or want something more
durable than card at an exhibition,
remember this one, concealed as a simple
plastic, ready and waiting for you.
We think beyond the looks
80:80free address system by Tangent
8080s unique power and data distribution system

brings substantial savings over conventional floor box installations
T 0845 071 4698 E info@tangentfurniture.co.uk

www.tangentfurniture.co.uk
enq 151
We think beyond the looks
80:80free address system by Tangent
8080s unique power and data distribution system

brings substantial savings over conventional floor box installations
T 0845 071 4698 E info@tangentfurniture.co.uk

www.tangentfurniture.co.uk
enq 151
Materials
Soluble plastics
The new generation

honeycomb
Panelite and its Italian distributor Bencore
have been around for a while, and both
were bywords for innovation in honeycomb
material composites. It would seem that the
magic touch is still there.
New is Lightben Mini, an ultralight
composite polycarbonate polymer with
a 7mm diameter honeycomb core, on to
which a translucent PETG is directly cast.
It looks more streamlined and strikes an
ecological note in that the energy used to
create it is non-oil fuel based.
Often, a honeycomb construction
feels incomplete without a resin or
metal bound edge, but this seems
more monolithic in structure and the
honeycomb is dense.
Clearshade IGC is another interesting
departure for Panelite as it is an insulating
glass unit with a patented polycarbonate
core for facade treatment. This is no
technical slouch, with a solar heat gain
coefficent of 0.14 at midday and light
transmission up to 48 per cent, depending
on the size of the honeycomb. Sadly
Clearshade is currently only distributed
in North America.
Water Soluble
Design as a permanent stasis is
untenable. The need for temporary
solutions will, ironically, not disappear.
Temporary is relevant in many areas of
design fashion, exhibition, packaging,
construction. So can we produce plastic
materials that do disappear? Can we
produce a plastic that may be injection
molded or processed in another format
that disappears, thereby reducing the
toxins leaching into the ground water
from landfill sites, and managing waste?
Can this highly polar plastic then break
into its constituent molecules to be
absorbed into the water? Yes!
Bdp Plastics has created such a
material for a hospital, that allows bagged
laundry to be placed straight into a
washing machine, rather than risk staff
to potential contamination by opening
the bag. Artist Helen Storey also created
an installation called Wonderland,
with Professor Tony Ryan of Sheffield
University, that presented clothing which
gradually dissolved in water. All of this
is fascinating and goes to show that
plastic could be less of an environmental
nuisance. The only practical problem is
distinguishing between when termination
is useful and when it certainly isnt.
In development.
bdpplastics.com
Ly-soluble
There is a always a balance to be struck
between the destruction of a raw material
and the energy used to produce a
product. This new thermoplastic material,
however, is essentially water resistant
until it comes into contact with a watery
alkaline solution. This dissolves the
polymer chain which, when dipped
into a weak acid, reverts it back into the
raw material.
Belland Technology, the company
behind this new ly-soluble plastic
technology, foresees its applications in
more temporary consumer products such
as packaging or protective component
coating, but that is partially due to the
process necessary for recycling. Clearly,
this plastics inherent environmental
advantages are only realised if it is dipped
into the alkaline solution, so it must be
separately recycled in a Belland plant.
The current material is comparable
to polystyrene, thanks to the unique
copolymers and terpolymers based
on acrylates and styrene compounds.
However, its material has a relevance in
architecture and design all it takes is
those with vision to use it.
Manufacturer/distributor: Switzerland.
Size: Bespoke. Colour and range: Bespoke.
Applications: Consumer packaging,
coatings, temporary adhesion.
belland.de
Manufacturer/distributor: USA. Size:

approx 117cm x 244cm or 305cm; thickness
254mm and 381mm. Colour and range:
Four ranges including Cast Polymer series,
14 standard colours, bespoke and colour
matching available. Applications: Lighting
design, lightweight construction, product
and display, partitions and doors, external
facades.
bencore.co.uk
Surfaces
To be included contact Sophia Sahin on 020 7936 6856 or sophia.sahin@fxmagazine.co.uk
DUPONT CORIAN
DuPont Corian has embedded the symbol of Scotland

into the reception desk of the Scottish Environment
Protection Agencys new BREEAM excellent-rated
offices in Aberdeen. Sublimation printing was used to
permanently tattoo the desk with a thistle pattern that
blooms upward across the fascia, under an alcove and over
the countertop. Naturally strong, stain-resistant and easy
to clean, Corian requires no sealants or treatments and
can also be restored should any accidental damage occur.
www.corian.co.uk enq 301
Desso
Skopos
Flow is the first carpet tile in the

Desso collection to have EcoBase
as a standard backing, meaning that
it automatically receives Cradle to
Cradle Silver Certification as standard.
Under Cradle to Cradle guidance,
Flow has been designed specifically
with disassembly and recycling in mind.
Using Dessos pioneering Refinity
technique, the yarn and other fibres can
be separated from the backing and both
material streams can then be recycled.
Organic patterns of dried earth
and cracked porcelain provide the
inspiration behind Flow. Desso will
be showcasing an array of recently
launched products at Clerkenwell
Design Week.
www.desso.com/businesscarpets enq 300
Armourcoat
Armourcoat Smooth polished plaster has been used

to stunning effect in Heston Blumenthals first London
restaurant, Dinner by Heston Blumenthal at the
Mandarin Oriental Hyde Park hotel. This seamless wall
finish, composed of hydrated lime and 30% pre-consumer
recycled marble, is similar in appearance to marmorino
stucco, creating a rustic yet elegant atmosphere. The finish
is dependent on the hand of the artisan applicator, making
it possible to achieve anything from a lightly polished
surface to a marbleized effect. www.armourcoat.com enq 303
Halcyon evokes nostalgic days of endless

warmth and peaceful calm. Designed
specifically for curtains, bedspreads and
soft furnishings, this collection combines
soft textures and loosely drawn organic
imagery finely woven in a luxurious gentle
draping quality, ideal for hotel interiors.
Create stunning, contemporary interiors
with this collection of organic lead-designs
and co-ordinates using colour palettes
of nude pinks and neutrals. Inject
atmosphere into traditional interiors
using warm chocolates and coppers with
uplifting accents of lime and aqua.
All the fabrics are made from 100%
Trevira CS, flame retardant to full UK
and International contract specifications,
and washable to 40OC.
www.skoposdesignltd.com enq 302
Praxis
Praxis latest innovation shines above the rest with the launch of Kube illuminated.
Internally illuminated Kube offers all the clever features of the Kube frame
system where high-quality, interchangeable prints can be inserted easily into
a sleek, light-weight frame and updated effortlessly. The introduction of LED
lighting is a low energy, low heat way to ensure our graphics look amazing and
achieve instant impact.
Illuminated Kube is available in a range of standard sizes from 485mm square
going up to 1.5m x 2.9m and installation is so straightforward. Fabrics are UV
stable and flame retardant with vibrant colours and great definition.
www.praxislimited.co.uk enq 304
For a comprehensive product library go to www.widn.com
Surfaces
NCS COLOUR
Gloss is an important design factor for high gloss kitchens,

for glass and plastic products. The difference in colour
perception of gloss and matt surfaces can be quite
considerable. For this reason it is always advisable to make
colour judgments for glossy products using glossy samples.
The NCS Index Glossy shows all 1,950 colours in high
gloss. It has a sturdy cover and is a handy size to keep on
the desk or carry about. The stripe card layout is useful for
edge to edge comparison. A6 sheets can be ordered when
larger samples are required. NCS colours are available
in paint and other coating and coated products including
glass. www.ncscolour.co.uk enq 305
Strata Tiles
Held between the 24th and 26th of May, Clerkenwell Design Week is drawing
near, and our showroom, Studio62, is a hub at the heart of this exciting event.
With live mosaics and interactive art in creation just a sample of activities
planned, you can look forward to seeing our latest, most intriguing ranges.
If you find yourself in EC1, why not drop by? Chill out at our purpose-built
coffee bar or peruse our samples wall for inspiration.
www.stratatiles.co.uk enq 306
Panolam
Nevamar Armored Protection (ARP) is a tough laminate

finish that resists scuffs and abrasions. ARPs patented
manufacturing process blends hard aluminum oxide
particles with clear resins. The result: a laminate that
is harder than most everyday materials and does not
compromise on design subtleties and depth. Furniture
and fixtures using ARP maintain their original gloss, color
and feel far longer than products made of conventional
laminates. ARP has proven first-class performance in
punishing environments such as airports, hotels and
hospitals, and can do the same in homes. ARP exemplifies
Nevamars commitment to innovation, creative design and
the highest quality. www.nevamar.co.uk enq 308
Parapan and Corian
Project managers ISG appointed

Calanpoint to manufacture, supply
and install the tea rooms of an iconic
office building, and chose Parapan
for its high quality feel, aesthetic
appearance and durability. Bright
shiny white, high gloss Parapan
was specified for the doors, drawer
fronts and end panels to perfectly
complement the grey Corian work
surface. Parapan, the original high
gloss acrylic, is available in a choice of
23 colours and can be cut to any size
and thermoformed to any radius of
curve. www.parapan.co.uk enq 307
FORMICA
A selection of updated colourations,

new species, striking layouts and wood
grain species have been introduced to
the Formica Woods range. Popular
in a wide range of environments this
range offers a selection of high quality
finishes and designs.
As one of the most versatile ranges
within the Formica Collection,
Formica Woods combine both
inspirational and timeless designs.
With 17 new introductions it includes
characteristic horizontal graining,
light, dark and neutralised shades and
updated colourways. The Woods
range is also available in a variety of
finishes including premium AR Plus
for a luxurious feel and Naturelle for
a near-natural look.
www.formica.com enq 309
enq 152
Architectural Ceilings
Armstrong
Three types of building interior solutions from Armstrong

Ceilings are bringing a splash of colour, style and
practicality to a refurbished sport and leisure facility in
Stockton on Tees. Armstrongs INFUSIONS canopies,
developed to give architects and interior designers highdesign capabilities, were specified by Stockton Borough
Council and are suspended in three concave groups of six
over the new caf and chill out area. Splash also features
Armstrongs Orcal microperforated acoustic metal tiles
with fleece and Ultima white mineral tiles with Tegular
edge detailing, which combine excellent acoustic qualities
with light reflectance and humidity resistance.
www.armstrong-ceilings.co.uk enq 310
Stretch Ceilings
Stretch Ceilings, the largest Stretch Ceiling company in the UK, has added to
its vast array of exceptional installations with the latest Snog store completion.
Designed by Cinimod Studios the Stretch Translucent Membrane was used to
diffuse the LED battens providing an even but exciting light distribution.
The Translucent membrane transmits approximately 75% of light. When used
with LEDs the void depth can be decreased, in comparison to using fluorescents,
allowing the LEDs to be set at a much closer proximity to the sheet. The
membrane is available in a range of colours and made to measure allowing
designers the opportunity to realise their vision. www.stretchceilings.co.uk enq 311
Hunter Douglas
Hunter Douglas have supplied a variety of their 80B, 130B

and 180B Multi-Panel ceilings, in black, for the futuristic
new 35million City Campus for Newports University,
which will be home for the Newport Business School and
the design, film and digital media aspects of the Newport
School of Art, Media and Design.
The Multi-Panel Ceiling System consists of box-shaped
panels in five varying widths and use of this system affords
the opportunity to create a finished design with different
widths and heights in one ceiling. Optionally the 20 mm
joint detail can be filled with a V or U-shaped joint profile.
www.hunterdouglascontract.com/ceilings enq 313
SAS International
ARMSTRONG CEILINGS
Circular canopies from Armstrong

Ceilings help reduce noise levels by
50% in The Living Lab - the first
PizzaExpress restaurant acoustically
designed to support having good
conversations. Eighty of Armstrongs
Optima canopies, similar to those used
in the Royal Albert Hall, hang from
the restaurant ceiling. They absorb
and reflect sound, creating a far more
peaceful, comfortable environment for
diners. The circular, sound-absorbent
panels were specially printed in pastel
colours to match the colour scheme of
The Living Lab.
www.armstrong-ceilings.co.uk enq 312
An SAS International bespoke

waveform acoustic baffle ceiling
solution incorporating luminaires
was specified by Walker and
Martin Architects for the new
Skype Headquarters. Situated in
Luxembourg, the new building forms
part of the regeneration works to an
existing brewery located in the old
quarter of Luxembourg City. The
challenge was to provide an interior
that would inspire innovation in the
daily workplace of Skype employees
whilst retaining an element of
corporate sophistication. The solution
helped create a dynamic and flexible
office space, improving acoustic
performance and lighting.
www.sasint.co.uk enq 314
Soho
designed by Katerina Zachariades
Inspired Collections from Morgan
T: +44 (0) 1243 371111 F: +44 (0) 1243 378796

info@morganfurniture.co.uk www.morganfurniture.co.uk
enq 153
Flooring
Wilton Carpets
Wilton Carpets Commercial has designed a bespoke

floor for Chicagos, a new bar in Windsor, adding to its
modern yet welcoming interior. The company used a tartan
Axminster carpet for the seating areas, complementing both
traditional and contemporary influences. Manufactured in
a high performance blend of 80% wool and 20% nylon for
durability and ease of maintenance, the carpet was supplied
and fitted within a tight timescale, enabling the venue to
open on time. The broadloom carpet was produced at
Wilton Carpets Wiltshire site and was installed by RJR
Technical Services. www.wiltoncarpets.com enq 316
Milliken
Milliken will hand over its

5tudioMilliken, Berry Street
showroom to a series of events
throughout the three days of
Clerkenwell Design Week. Tuesday
24th May will see Renee Labbe,
Senior Vice president of Global
Trends for Stylesight investigate
key trends for 2012 with a focus on
evolving consumer behaviours, while
Wednesday 25th May will be all about
upcycling with Henrietta Thompson,
design writer, curator and Editor for
Wallpaper. Thursday 26th May is
Millikens design day, and will provide
another opportunity to engage with
Millikens UK design team and view
brand new designs and future carpet
concepts. www.millikencontract.co.uk
Axminster
For designers looking to invent their

own carpet creation without leaving
their desk, Axminster Carpets new
Ready to Weave Design Facility is
now available online. With a choice
of 250 designs, 32 shades and seven
qualities, a 3D tool allows users
to visualise the carpet in a range
of hospitality scenarios, including
reception and bar areas, corridors
and bedrooms. Combining the latest
technology with traditional weaving,
designers can achieve custom carpets
at costs and speeds previously only
possible with large production runs.
www.axminstercarpets.co.uk enq 315
enq 317
GASKELL MACKAY
Metro Stripe is a new tufted range aimed at the hotel

bedroom market while the just released Vogue collection
is a stylish addition to Gaskell Mackays existing stock
Axminster ranges.
Gaskell Mackay has worked with the hospitality sector
for many years and has a really good understanding of
what the industry needs and requires when it comes to
floorcoverings, said Gaskell Mackays sales director,
Stephen Donlan. Both Metro Stripe and Vogue have
been developed with this market in mind. They are very
different products but bang on the money for where the
hospitality industry is right now.
www.gaskell.co.uk enq 318
Vorwerk Carpets
The stunning Contura SL TEXtiles carpet tile now graces the circulation
areas, meeting rooms and offices at the headquarters of marine insurer NEPIA in
Newcastle upon Tyne.
Meeting our requirement for a linear patterned tile that could be laid in one
direction, we also selected the Contura SL TEXtiles carpet tile based on its
colour, durability and ability to absorb sound, explains project management
specialist Jackie Wilkinson, Ward Robinson Ltd. In fact, the acoustic performance
of TEXtiles was an important factor of specification in the open plan office
environment with raised access floors. www.vorwerkcarpets.co.uk enq 319
Flooring
de Christo
Khrs
de Christo have supplied and fitted the oak flooring and

walls for the refurbished, Grade II listed farm buildings of
High House Production Park in Purfleet, Essex. de Christo
worked closely with The Regeneration Practice, the
architects responsible for the restoration, to provide floors
and walls that retained the quality of the building, but
also achieved a rustic appearance suitable for daily use for
conferences, performances and weddings. de Christo oak
floors have a black polyamide filling and a lacquer finish,
while its walls use elegance grade, mixed width oak with a
hardwearing sealant. www.dechristo.co.uk enq 321
Khrs Oak Nouveau Snow has been

specified for use in the refurbishment
at Fenwick Department store, in
Tunbridge Wells. The one-strip wood
floor features a brushed surface,
distinct bevelled edge and durable
white lacquer pre-finish. All flooring
was installed by De Witt Floors and
supplied by Lambeth Dixon.
The recent refurbishment at
Tunbridge Wells included the upper
ground floor, with Khrs flooring
installed floating throughout 310
square metres.
Crafted in Sweden, from sustainable
timber, Oak Nouveau Snow features
Khrs award-winning, eco-friendly
multi-layered construction, patented
by Khrs in 1941. www.kahrs.co.uk
Junckers
Visit stand MW8 at the 2011

Cleckenwell Design Week (24-26
May, London) for Junckers new
Textured & Coloured Design
Collection of solid hardwood oak
floors. The range has been developed
specifically for the design-led
commercial market using a hard
brushing technique to remove
softwood from the surface of the
plank, which leaves the grain more
prominent. Available in 20.5mm
thick planks in wide board widths
of 129mm, 160mm and 185mm,
the collection allows architects and
designers alike to create an entirely
new look for truly exceptional spaces.
www.junckers.co.uk enq 322
enq 320
Milliken
Milliken carpet tiles have helped to create an inspirational

office space for telecoms provider O2 at its Dublin offices.
Across five floors, Millikens Snap Back design from
the Straight Talk collection and Strike Out from the Go
Modular collection provide over 10,000m2 of office space,
with a layout that brightens the working environment
and defines meeting and breakout areas. Pattern adds
visual interest, disguises soiling and ensures prolonged
appearance retention. Straight Talk and Go Modular
provide hardwearing and practical flooring which provide
improved underfoot comfort and sound absorption, for a
comfortable and quiet working environment.
www.millikencontract.co.uk enq 323
FORBO
No matter how complex or demanding your flooring project Forbos team of

experienced in-house designers will deliver an integrated floor scheme to meet
the brief.
Exploiting the complementary colour palettes and designs in Forbos portfolio,
the team will bring together beautifully co-ordinated proposals incorporating a
combination of Westbond or Tessera carpet tiles, Marmoleum, Flotex flocked
flooring or Project Vinyl, together with Nuway and Coral entrance. Each
scheme will take into account the maintenance, safety, thermal and acoustic
requirements of the project.
The team uses sophisticated graphics tools to illustrate how a completed
installation will appear. These are displayed on presentation boards with
samples so that proposals can be shared with the client and all members of the
project team. www.forbo-flooring.co.uk/plandesignservice enq 324
the
future
works
weve
seen
and it
The leading event for kitchen, bedroom,

and bathroom innovation.
New products are at the core of kbb London 2011. This is a trade event
designed specically for the needs of the retail, contract and design sectors.
Catch this years new launches from leading manufacturers and suppliers.
Register for your FREE ticket (saving the 30 entry fee) at www.kbb.co.uk
Please quote kbb81.
Ofcial Media Partner
In association with
15TH-17TH MAY 2011

EXCEL LONDON, UK
WWW.KBB.CO.UK
Organised by
enq 154
Concerto Auditorium Seating
Sequence Lecture Hall Seating
University College Dublin

As part of ongoing refurbishments and modernisation at the UCD campus, KI have provided Concerto Auditorium
seating at the Newman Building and Sequence Lecture Hall seating with Torsion chairs at the newly constructed
Quinn School of Business.
www.kieurope.com
sales@kieurope.com
Tel: 020 7404 7441

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Flooring
INTERFACEFLOR
InterfaceFLOR, the leading manufacturer of sustainable

and innovative modular flooring, has unveiled the Heuga
727 collection of carpet tiles. The collection is available in
over 60 stunning colourways which are designed to provide
architects, designers, end users and flooring contractors
with a cost effective and beautiful flooring solution.
The Heuga 727 collection also offers excellent durability
and is suitable for any number of working environments,
from offices to hospitals. InterfaceFLOR is committed to
reducing its products environmental impact and uses preconsumer recycled content in every tile.
www.interfaceflor.co.uk enq 326
Karndean
Antron
Karndean has launched its Opus range

of commercially-focused design floor
coverings; specifically developed to meet
the needs of the commercial market.
The range combines style with
durability and a reduced fitting time to
provide a flooring solution to suit any
commercial project. With 10 stone- and
12 wood-effect finishes from a palette of
light, mid and dark tones, Opus offers
both smooth and textured finishes and
a choice of six natural coloured grout
strips to provide a complete package.
Opus benefits from a 0.55mm wear
layer and a 10-year guarantee in a
commercial setting and comes with
Karndeans K Guard+ finish.
www.karndean-commercial.co.uk enq 327
INVISTAs Antron LegacyTM carpet

fibre, featured in Christy Carpets
Spice Route broadloom carpet, has
been fitted in the main study area
of Oxford Universitys Doctoral
Training Centre. Joining a custom
colour carpet tile also from Christy
Carpets, the multi-tonal stripe of
Spice Route is ideal in areas such as
the 400m2 study area, adding visual
interest while helping to minimise
the appearance of soiling. Antron
Legacy fibres have maintained
Environmentally Preferable Product
Certification in North America, where
they are manufactured, since 2002.
antron.net enq 325
nora
nora rubber floor coverings are ideally suited for the

contract market, recent projects include Ideas Store,
Whitechapel, Heathrow and Gatwick new airport
terminals, Marks and Spencer Flagship stores and City of
Westminster College.
Over 200 standard designs and colours makes design
possibilities almost endless, nora rubber floorings are
environmentally compatible PVC free and BREEAM A
rated (913 mix).
nora rubber floorings provide superior underfoot comfort
and fatigue reduction, they also have excellent sound
absorption qualities. nora rubber flooring are highly
durable and provide excellent slip resistance. Because of
its high durability and ease of maintenance, rubber is an
excellent choice for high foot traffic and public areas.
www.nora.com enq 328
DORSET WOOLLISCROFT
The vast range of Dorset Woolliscroft flooring solutions presented by

Designworks offers fully vitrified slip-resistant tiles for both internal and external
use. Offering exceptional performance and safety standards within industrial,
commercial, domestic and leisure markets, these tiles have been developed with
specific areas of usage in mind and can be confidently specified for use in the
most exacting of installations. The range also complies with all industry standards.
Designworks is Original Styles dedicated contracts team. Original Style is one of
the UKs leading manufacturers and suppliers of tiles, mosaics, glass and natural
stone for all commercial and residential projects. www.dorsetwoolliscroft.com enq 329
www.sway-sway.com
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Kitchens and Bathrooms
To be included contact Sophia Sahin on 020 7936 6856
Air Uno
New to the UK is a stylish range of hoods from Air Uno

that answers the latest consumer demand for discreet
technology. Available in 7 stunning models, the F-Light
hood is designed by Italian maker Faber to look like an
elegant pendant light fitting. The Chic extractor with its
crystal and black glass hood cleverly hides away its motor
when not in use. As with all Faber models, the Chic has a
host of technological features including electronic controls,
4 x 20 watt spotlights and a dishwasher -safe grease filter.
Three speed settings offer a range of extraction from 230
to 450 m3/h with noise levels of 49 to 65 dB(A).
www.airuno.co.uk enq 331
JIS
JIS Europe Ltd., one of the premier

suppliers of stainless steel radiators
in the UK, recently introduced an
addition to the companys wellknown Sussex Range. The Pevensey
radiator is wall mounted in a ladder
conformation with even spacing
between the rungs, and at 975mm
tall and 520mm wide, is an easily
manageable height for towel airing.
It is available in Central Heating,
Electric and Dual Fuel format and the
high quality stainless steel is offered
in a choice of polished or satin finish.
www.sussexrange.co.uk enq 330
SCHELL
SCHELL GmbH has raised the

crossbar in angle valve design
by producing a range of four,
competitively priced, brass angle
valves with a chrome finish to
complement the taps in a basin or
bath. Angle valves offer a simple
way of cutting off water with a flick
of a finger or thumb while changing
or servicing a tap. They are also
water saving and can regulate a flow
of water even if the mains pressure
varies. www.schell.eu enq 332
HI-MACS
The unique Marosi kitchen island is the result of dedicated

research and product development from Miton. The island
unit includes nearly 200 different pieces, all made from
HI-MACS acrylic stone a new-generation solid surface
ideal for the preparation of food in Alpine White. The
central part of the structure may be raised electronically
and then returned to its resting position back inside the
worktop to create a smooth surface. This revolutionary
product allows designers to quickly change the look and
feel of a kitchen, while always maintaining its modernity
and originality. www.himacs.eu enq 333
Roca
Roca has launched Victoria Unik, its latest addition to the Unik concept which
combines products such as a basin and furniture, and other accessories such as
a mirror or light, as one individual product.
The Victoria Unik range offers a modern, square design basin and furniture
range which includes basin and base unit in two sizes, column unit, mirror and
light. All pieces in the range are simple in design and are available in a choice of
Gloss White or Wenge and Walnut finishes with modern chrome handles.
The base unit offers two soft-close drawers, and the column unit includes four
adjustable shelves. www.roca.com enq 334
Office and Contract Furniture
Connection
Juice, designed by Paul Brooks for Connection is a truly

versatile caf chair with great environmental credentials.
Its tub shell is made of polypropylene and the chair
itself can be 100% recycled. Able to be used indoors and
outdoors, the chair can be stacked for easy storage. There
is the option of two bases, wire sled frame and four leg.
The shell itself can be produced in different coloured
shells, whether single or dual colour (white, lime, stone
and graphite). www.connection.uk.com enq 336
PJE
Gloucester-based facilities support

specialist PJE Business Solutions,
part of the Bbi group, has secured a
record 5 million in contracts in just
five weeks. Adrian Bateman (above),
managing director of PJE Business
Solutions, said: This is not only a
major achievement for the Bbi Group,
but is also hopefully an indication that
the economy is beginning to pick up.
The contracts include a complete
interior fit-out, dilapidation projects
and mechanical and electrical work.
PJE secured the contracts through
its ability to provide a full facilities
support package, from design through
to implementation, as well as offering
competitive prices, and a having a
strong reputation in the field.
www.pje-uk.com enq 337
EBOCRAFT
The latest project commissioned

from office furniture manufacturer
Eborcraft demonstrates how slight
modifications to a basic design can
transform the appearance of the
final build. The featured reception
counter was constructed using
modules from Eborcrafts flexible
Fusion range, combining curved and
rectangular units. A black line inlay
and aluminium trim enhanced the
counters contemporary appearance,
while a bullnose edge detail softened
its lines. The counter was designed to
accommodate a central DDA unit and
high-level counter tops were specially
modified to conceal large computer
monitors. www.eborcraft.co.uk enq 335
Viasit
Scope, launched at Orgatec 2010 and a recent winner of a

Red Dot design award, embodies the Viasit philosophy in
its purest form.
Scope, the result of collaboration between designer Martin
Ballandat and the Viasit development team, is a complete
family of seating.
Task chairs give a new dynamic to office sitting with
integrated controls and a patented pendolo concept
back rest action. In addition to a unique design, Scope task
chairs deliver exceptional functionality, ergonomics and
technical refinement giving the user an enhanced sitting
comfort with an extra dimension of movement.
www.viasit.co.uk enq 338
ALLERMUIR
Designed by John Crawford for Allermuir Octo is an elegant, low back

soft seating collection, which incorporates sofas, chaises an armchair and
complementary deep edge coffee tables.
Fulfilling the visual, functional and comfort needs of both corporate and leisure
environments, Octo is suited lounges, receptions, hotel foyers, retail interiors
and soft meeting use.
The uncomplicated yet sophisticated design has simple, crisp clean lines and
proportions, which run through both the upholstered elements and the square
Steel tube base frame. Whilst a subtle contrast and enhanced comfort is
provided by the soft back cushions with their simple detailing.
www.allermuir.com enq 339
We are doing everything we can to

minimise our impact on the environment
VIO
Seat upholstered in Second Nature fabric by Camira

100% recyclable aluminium frame
Wood used for seat construction has full PEFC registration
(Programme for the Endorsement of Forest Certification Schemes)
So when you buy Burgess furniture you not only have quality,
innovation and value for money, but also peace of mind.
+44 (0)20 8894 9231

sales@burgessfurniture.com
www.burgessfurniture.com
BurgessVIOEnv_FX_194x125_FINAL.indd
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157
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24/2/11 10:37:02
Hotel
solutions
Proven Solutions for Hotel Bathrooms
t 020 7253 4776
e lstokes@idealstandard.com
www.ideal-standard.co.uk
enq 159
LIGHT
from 150
St Petersburg
Tel: 020 7737 5170
email:vic@saintpetersburg.co.uk
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22/3/11 11:59:11
Office and Contract Furniture
KI
Xylon, designed by Giancarlo Piretti, is a stylish seating

solution from KI. Xylon has been designed with a finely
detailed beechwood seat, articulated back, and flexing
backrest, providing comfort for extended periods of
time. The design is contemporary and suitable for use in
libraries, training rooms, food service areas and all spaces
where guest seating is required. Xylon is the perfect
seating solution for large groups, as either a guest or stack
chair application. Xylon seating is available in six wood
stain colour options with a choice of either chrome plated
or steel powdercoated frames. www.kieurope.com enq 340
Jennifer Newman
Specialists in hand-made aluminium furniture, Jennifer Newman Studio

provide architects with the opportunity of customising products to suit their
schemes,resulting in individuality at affordable prices. All Newman
designs have a timeless simplicity and are built for long-life, giving the products
strong sustainability credentials. Jennifer Newman herself is an acknowledged
colour expert and her input is part of the service offered by the studio. A totally
bespoke service is also available for architects wanting unique products, and
prototypes can be produced to order. High profile architects such as Swanke
Hayden Connell Architects, Dyer and Schmidt Hammer Lassen are working
with the studio for clients such as Imperial College, Westminster College, 02
and the BBC. www.jennifernewman.com enq 341
THE INTERIORS GROUP
Knightsbridge
The Interiors Group, in partnership with Bluebottle, has

completed an exciting refurbishment project for Getty
Images at their offices in Camden Town, London.
To improve the sense of openness, the refurbishment
concentrated on the main design features in the main
stairwell, WC and lobby areas. The focal part of the design
is the windowless staircase between each of the floors,
which features a 16 metre high light feature showcasing
3,500 pictures selected from Getty Images collections.
This was placed vertically in the stair void and by painting
all the walls dark grey, enhances and illuminates the
feature further. www.interiorsgroup.co.uk enq 343
Following the successful launch of

its Lucia fine dining chairs, Design
at Knightsbridge has announced
the extension of the range through
exclusively produced side chairs and
upright armchairs in open and fullyupholstered versions.
Created by James A Wright, the Lucia
range is built on simple, stylish lines,
ensuring it will complement classical and
contemporary interiors across a diversity
of hospitality environments and provide
a smooth transition between areas of
differing operational requirements.
All Lucia chairs can be upholstered in
either fabric or hide and six standard
show-wood finishes are available:
Cherry, Wenge, Mahogany, Oak, Beech
or Walnut.
www.design-at-knightsbridge.co.uk
enq 342
Morgan
Panama is a new collection from the

Morgan Studio.
Dining and lounge chairs feature a
slim angled dynamic frame and sharp
square upholstery. An ergonomic
seating angle and webbed seat
create a light and comfortable chair
making Panama a contemporary and
ultimately practical addition to the
Morgan portfolio.
www.morganfurniture.co.uk enq 344
out now
milan collection
2011
inside out
Contract Furniture Specialists
OThe Newest Range

O London Showroom
OTry Before You Buy
O Commercial Use Guarantee
O Space Planning Service
O Stock Items for Quick Delivery
OBespoke Seating Manufacture
Phantom Chair
Caprice Wood Chair
Blitz Chair
Inside Out Showroom | 13 Nelson Road | London | SE10 9JB
latest pieces new from milan now

on www.insideoutcontracts.com
e: mail@insideoutcontracts.com | tel: 020 8305 3130 | fax: 020 8305 3131
enq 161
Partitioning and Doors
Polyrey
Choosing the right laminate couldnt be easier with the

handy Polyrey Door Collection A5 binder, which displays
a palette of 80 laminate finishes grouped by colours,
designs and woodgrains. The extensive palette combines
the latest design trends with commercial favourites,
and large samples are available via an express sample
service. Flame retardant laminate can be requested and
all laminates are available from a nationwide network
of distributors for fast and flexible delivery. Polyrey is
committed to protecting the environment and its factories
operate to the ISO 14001 Environment Management
System. www.polyrey.com enq 351
DORMA
ITS 96 concealed cam-action door

closers from DORMA, the global
market leader of door controls,
automatics, glass and movable
walls, were specified to provide
high performance and reliable
operation in The Lakes by Yoo, one
of Britains most exclusive housing
developments. The first system of its
kind to integrate door closer into the
leaf and frame of the door itself, the
DORMA ITS 96 can be incorporated
into any door type to maintain the
elegant interior design and aesthetic.
The system is tested to BS EN 1154
standards of mechanical efficiency
and is CERTIFIRE Approved for fire
doors. www.dorma-show.com enq 350
OPTIMA
Architects TP Bennett, have helped

O2, the communications company,
develop a stylish new building
connected by a glass link to its Slough
headquarters. With careful attention
to detail and to ensure a productive
working environment, TP Bennett
specified a range of partitions from
Optima Products to create offices and
the main boardroom.
www.optima-group.co.uk enq 352
Planet Partitioning
Planet Partitioning, the UKs largest independent

partitioning specialist, recently provided DVB Banks
UK offices at Londons Finsbury Circus with internal
walls, doors and ceilings for the companys total
refurbishment of its meeting rooms, private offices and
open-plan work spaces.
To create an attractive, functional and contemporary
working environment, Planet supplied glazed doors with
walnut frames, MF ceilings, drywall partitioning and single
and double-glazed frameless partitioning with Solar dryjointing to provide a virtually seamless finish.
Planet completed the DVB Bank project on time and on
budget to the satisfaction of contractor ISIS Projects Ltd.
www.planetpartitioning.co.uk enq 353
Leaderflush Shepland
With a passion for perfection and a tradition of craftsmanship, Longdens hand

crafted, solid timber doorsets have graced some of the UKs finest buildings for
over a hundred years, creating a unique environment which adds quality and
elegance to contemporary or traditional surroundings.
The Copeland is a raised and fielded panel door construction, and its cleancut square panel detail adds a contemporary touch to traditional doorsets. The
panels are tongued into grooves within the framings and Longden can provide
matching items, such as architraves and plinth blocks.
www.leaderflushshapland.co.uk/longden.php enq 354
Low Energy
No Compromise
T: 01707 663 883
Orlight is proud to showcase part of our new
LED
range offering a low energy alternative
without compromising on light output or colour

temperature combined with a hugely extended
lamp life, allowing you to save energy and money.
Please visit our website to view our entire range.
Low energy high output

adhesive LED strip
Replacement for
40W GLS lamp
3W replacement for
35W Halogen
3W replacement for
35W Mains Halogen
Up to 91% saving on your

lighting energy consumption without
compromising on light output and quality...
Less energy, same light.
www.orlight.com
enq 162
hm86 chair by Hitch Mylius
L E E & P L U M P TO N
hm85 armchair by Hitch Mylius
Changing the way you work
A leading manufacturer of quality

ofce furniture providing:
DESKING SOLUTIONS
BOARDROOM & CONFERENCE
STORAGE
RECEPTION
BESPOKE DESIGNS
01953 453830
www.leeandplumpton.co.uk
enq 138
hm18 sofa by Hitch Mylius
Call +44 (0)20 7421 8107

Email sales@aegistra.com
Buy online at www.aegistra.com
Traditional & Contemporary Bespoke Lighting
Te l: + 4 4 ( 0 ) 2 0 7 8 5 6 2 0 8 5
Fax: +44(0)207 000 1348
www.madsonblack.com
enq 140
enq 139
2140_Advert May.indd 1
19/4/11 09:31:23
To advertise here contact Ade Rufus on 020 7936 6840 or aderotimi.rufus@worldmarketintelligence.com

enq 300
BESPOKE WALL MURALS
Classified
GRAPHICS
enq 302
HIGH GLOSS ACRYLIC
enq 303
Bespoke murals
Dramatic prints
Exclusive blinds
ebsite
New W nched
au
Now L
We give you unique

access to some of the
most exciting imagery
around and create
high quality bespoke
interior graphics to
suit your environment.
Explore our website at
www.surfaceview.co.uk
Soft Blue Beetle. Exclusive graphic derived from original Haynes Manual technical drawing.
BESPOKE WALL MURALS
enq 301
Installation by Retail Plastics Plus
.THE MATERIAL OF THE MOMENT

Original Solid High Gloss Doors or Panels European Manufactured
Superior Reflective Fashionable Thermoformable UV Stable
Waterproof Bespoke Sizes 23 Colours
Telephone: 0113 201 2240 Web: www.parapan.co.uk
Classified

enq 304
LIGHTING
NATURAL STONE
enq 308
OFFICE FURNITURE
enq 309
OFFICE SEATING
enq 310
Energy Saving Lighting Controls

Using built-in microwave detection to reduce consumption in unoccupied areas
Warehouse/Halls
Corridors/Car Parks
Stairwells/Lobbys
Meeting Rooms
With energy prices forever going up and

demands to reduce consumption increasing,
we have real solutions to decrease your carbon
footprint and ultimately save you money.
To find out more about energy saving

luminaires with presence detection, or
request a full catalogue contact us
Tel: 01442 865388
Email: info@mountlighting.co.uk
enq 305
LIGHTING
Kemps Architectural
Lighting Ltd
Unit 2 Matrix Court
Middleton Grove
Leeds LS11 5WB
LED LIGHTING
enq 306
By offering a bespoke linear

solution, Oldham Lighting is
cementing its position as one
of the worlds leading bespoke
linear lighting specialists and
handing back the design flair
to the designers.
Tel: 0113 271 5777

Fax: 0113 271 5666
sales@kempslighting.com
www.kempslighting.com
Oldham Lighting Ltd

+44 (0) 1372 459999
www.oldhamlighting.co.uk
sales@oldhamlighting.co.uk
enq 307
MOSAICS
Fine Mosaics
inspired by elegance.
D I R E C TO R
from the
Suppliers of finest stone artwork tiling.

Beautiful handmade, quality marble and stone mosaics for
wall and floor tiling. Mosaics made to your bespoke design
requirements for work and living space.
ORIGINAL
24 hour chair
range from
Tel: 01604 641522
Tel. No. (01474)747202

e-mail: info@finemosaics.co.uk
Website: www.finemosaics.co.uk
For more information contact us by phone, e-mail or visit our website
Email: infouk@cvgrp.com
Internet: www.kabseating.com
contact us for details

of current promotions
Classified

enq 311
SEATING
enq 313
VISION PANELS
CHANTAL
Designed by Pergentino Battocchio
Stunning high gloss feature armchairs lacquered in black,
white or red with that Made in Italy style and quality.
Architectural Vision Panels
For Doors & Walls
Easy installation in doors & walls

Complete pre-assembled units
Variety of glass finishes
New
sit
Web
.Nor
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om
h4.c
e on
r ang
New now! !
line
Custom etching/signage
30 min fire integrity option
Bespoke design service available
Visit our website for more information and prices
w w w. l a p o r t a . c o . u k
Laporta Office Furniture Ltd. The Pipeworks, 26-30 Prescott Place, London, SW4 6BU Tel: 020 7720 6006
SIGNAGE SOLUTIONS
enq 312
North 4 Design Ltd

Tel : 0208 885 4404
Web: www.north4.com
E-mail: sales@north4.co.uk
VISION PANELS
enq 314
WOODEN FLOORING
enq 315
Have a different
perspective on
Hardwood Flooring
22/6 Multi-Layer
15mm Engineered
Unnished Solid
Pre-Finished Solid
Custom Manufacturing
Ormskirk Sales:
01695 573234
London Sales:
0208 577 1100
Over 100 years of Manufacturing Experience
Recruitment
SEE YOU AT CLERKENWELL DESIGN WEEK!

OPERATIONS DIRECTOR C60-80K
LONDON
Our client is a top commercial furniture specialist. Currently seeking an experienced and
proactive Operations Director to assist in building and developing the business. Excellent
package.
Contact George Karavias or email g.karavias@parkjobs.com
JUNIOR/MIDDLEWEIGHT DESIGNERS C25-45K
CENTRAL LONDON
Fantastic opportunity for savvy designer to join market leader in commercial interiors.
2-4 years experience required. Candidates need to be articulate, well presented and a
team player. Excellent package and career prospects.
Contact Debbie Hodgson or email d.hodgson@parkjobs.com
A&D SALES C40-60K
CENTRAL LONDON
Our client is one of Europe's leading manufacturers of contract furniture. They are now
looking for an experienced individual with an existing network of contacts. You must have
a proven track record. Salary negotiable. Excellent commission.
Contact Debbie Hodgson or George Karavias or email d.hodgson@parkjobs.com
SALES SUPPORT C30K
LONDON
Leading storage manufacturer now seeks experienced individual to provide a high level
of support to the team. The individual should be confident, articulate with 2-4 years
experience. Good package and benefits.
Contact Debbie Hodgson or email d.hodgson@parkjobs.com
2nd Floor
Berkeley Square House
Berkeley Square
London W1J 6BD
Webster House
Dudley Road
Tunbridge Wells
Kent TN1 1LE
T: 01892 535351
F: 01892 543020
sales@parkjobs.com
www.parkjobs.com
ARC
Ref: V02398, Dorset/Somerset
18,000 - 25,000
This dynamic company makes highly crafted and innovative

cabinets, kitchens and fitted wooden interiors and seek an
experienced Furniture Technician fluent in Inventor/Solidworks
and AutoCAD. You should also have excellent draughting skills
and good attention to detail along with knowledge of the cabinet
making industry.
Ref: V02397, London
Neg
This leading hospitality design practise need both a mid-weight

Interior Designer and an FF&E Designer with experience from
the hotel industry, able to use your initiative with good
presentation skills. The Designer should be literate in AutoCAD,
3D Studio and Photoshop and for the FF&E position you must
be capable of selecting finishes, creating specifications and
producing high quality mood boards for client presentation.
Ref: V02395, Surrey
c22,000
This market leader in the design and manufacture of LED

lighting solutions need a Design Engineer with excellent Pro
Engineer skills to generate 3D models and 2D drawings and
contributing ideas to future products to be launched. With a min
of 1 years industry experience on a wide knowledge of
manufacturing techniques you will need relevant engineering
design qualifications.
Ref: V02394, North
25,000 + comm
This well respected company seek a Bathroom Designer for

a field based role to cover excess leads that are coming
through from their showrooms in Cheshire and the Midlands.
You will need at least 18 months experience in bathroom design
and project management, proven sales and design skills and
CAD experience.
01892 554717
dan@austinrecruitmentconsultants.com
www.austinrecruitmentconsultants.com
ARC are "THE Recruitment Consultancy" for the Interior Design & Build and
Architecture & Design sectors. We have years of experience in these fields
and are proud to work closely with many of the industries leaders.
Careers In Design
01920 486 125
recruit@careersindesign.com
www.careersindesign.com
Design recruitment specialists for Interior Designers, Space Planners,

CAD Technicians, Specifiers, Furniture, Product, Exhibition, Lighting and 3D
Designers, Visualizers, Bathroom/Kitchen Sales Designers.
D4D Designers 4 Designers

London: 0203 174 0352 Brighton: 01273 501050
info@designers4designers.co.uk
www.designers4designers.co.uk
D4D Designers 4 Designers is an interior design recruitment consultancy

based in London & Brighton. Whether you're a company seeking designers
or a designer looking for a new job, we look forward to hearing from you.
Studio
0203 174 0185
lucy@studio.eu.com
www.studio.eu.com
We recruit top talent for all your Studio vacancies. Studio specialises
in recruiting for Interior Design Consultancies, supplying contract and
permanent staff for your design teams and office support workforce.
Showcase
LINK
Link is synonymous for ultimate flexibility in interior lighting.
Play with round & linear shapes to create a custom
lighting composition. Link starts at one connection point,
and unfolds a web of creative solutions.
Acxiom selected Staverton ZD furniture for their new 30,000
sqft London offices. The total office design and refurbishment
project was jointly managed by Logic Office Group Plc and
Claremont Group Interiors Ltd
STAVERTON
T. 020 8538 5980
Float Glass Design
enq 316
Tel: 01273 622176

www.floatglassdesign.co.uk
enq 319
www.staverton.co.uk
FRAMELESS GLAZING
Virtually seamless finish
Single and double flush glazing
Various joint options
Fully demountable and relocatable
Lee Filters
enq 317
Tested to the highest British Standards

Planet Partitioning: T. 0800 3289561
enq 321
Tel: 01264 366 245

www.leefilters.com
www.planetpartitioning.co.uk
HIGHLUX 100 LED

IMPACT IN A NEW DIMENSION
Winner of Best Energy Saving Product
Lighting Design Awards, Interiors 2011
Illuma introduce the HIGHLUX 100 LED, featuring the latest
LED technology from Philips. Only 100mm in diameter, this
33W LED downlight combines a discreet aspect with high a
high output of 60+ lumens per watt and an IP44 rating.
Johnny Hawkes
Tel: 01672 562878
www.sphelix.com
enq 318
info@illuma.co.uk
T. 01332 818 200 F. 01332 818 222
enq 323
www.illuma.co.uk
Links versatility allows the form of the fixture to match the

form of its environment, at the same time playing with
different lamps (LED, compact fluorescent, discharge),
colors and beams. Link challenges creatives to be bold &
inventive in their lighting compositions
E. design@deltalight.co.uk T. 0870 757 7087
enq 320
www.deltalight.co.uk
Bespoke is a modular open lighting system with recessed

channel, suitable for housing accent and indirect-lighting
fixtures. The system minimises the presence of the
fixtures in the space by incorporating all the components.
Two spotlights are available - small body for 100mm openings
and large body for 180mm openings.
Overlapping connections are possible for the fluorescent
tubes in order to achieve continuous lines of soft light
iGuzzini:
E. info@iguzzini.co.uk T. 01483 468 000
enq 322
www.iguzzini.com
LUMIWALL
Lumiwall is the ideal system for displaying BIG illuminated
graphics and promotions in Retail Stores and Shopping Malls.
The impressive Lumiwall works to create a memorable
in-store atmosphere and certainly produces a wow factor.
The Lumiwall frame has an inbuilt patented tensioning
which holds the replaceable digitally printed face, as tight as
a drum skin and ice-rink smooth. We manufacture, print and
install the complete system.
For more information contact us on the details below.
T. 01604 678410
enq 324
www.artillus.com
We ask
designers and
architects what
they would create
if they had carte
blanche
if only...
buildings could
live in harmony
with their
surroundings
If you have an If Only vision youd like to

share it doesnt matter how extraordinary
or far-fetched it seems email details to the
editor at tdowling@fxmagazine.co.uk
says designer Alexander Palme

The combination of natural and man-made
materials has always fascinated me. Untreated
elements like stone have a special feel to them, and
have uncontrollable qualities.
My If Only concept is a building in which
one material seems to gradually and harmoniously
transform into another, from coarse natural rocks
to mirrored glass.
An optional water element can also be added to
the concept. This would be a water tank, which sits
on the surface of the ocean and has the same water
pressure as the main body of water around it, as the
bottom is left open and air is kept out using a pump.
This would enable oceanic life forms to enter
and leave freely,
creating a
constantly changing
environment where
nature can be
observed.
Alexander Palme
Alexander Palme is
a Finnish designer
and artist and a
graduate of Italys
Domus Academy
(domusacademy.
com) in Milan.
His work, which
includes furniture,
lighting, fabric
patterns, sculpture
and art installations,
blends industrial
manufacturing
methods with fine
craftsmanship,
creating a highly
defined style. Palme
was nominated in
the Breakthrough
Talent of The Year
category in last
years FX Awards.
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enq 166
enq 167

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