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What are the performance objectives of the supply chain, and how does logistics
support those objectives?
Hard objectives are quality, speed and cost because they are easy to measure
and relatively obvious to the end-customer. Briefly, quality is about doing
things right, speed is about doing things fast, and cost is about doing things
cheaply. Supporting capabilities are concerned with controlling variability (the
dependability advantage), and dealing with uncertainty (the rapid response
advantage). Uncertainty can be addressed by flexibility in logistics processes