Documente Academic
Documente Profesional
Documente Cultură
ISSN
2073-7122
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS V 3, N 2
ijcrb.webs.com
OL
IJCRB
Vol .3, No. 2
June 2011
Interdisciplinary Journal of
Contemporary Research in Business
Double Blind Peer Reviewed Journal
Indexing /Abstracting in
Inclusion in
Included in
GOOGLE SCHOLAR
Listed in ULRICHS
www.ijcrb.webs.com
Indexed in CABELLs-USA
Copyright 2011
IJCRB
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
This paper aims to study the affect of various rewards practices and the structure along with
policy of an organization about rewards as well as the awareness of employees about these
policies upon organizational performance. This investigation is based on survey research design
that proposes a hypothesized theoretical model. The hypotheses developed were tested to
examine the relationship between rewards practices and organizational performance. Structural
equation modelling and LISREL 8.8 software were used to evaluate data, test the proposed
model and all the hypotheses. The Mobile Telecommunication Industry of Pakistan was sample
population for this research study. The results of the study confirmed that intrinsic rewards
motivate the employees more than the extrinsic rewards for enhanced organizational
performance. In addition, the results of this study show that the familiarity of employees to the
extrinsic rewards structure and policy prevailing in their organization does not significantly
contribute to the organizational performance.
Keywords: Rewards Practices, Extrinsic Rewards, Intrinsic Rewards, Extrinsic Rewards
Structure and Policy, Structural Equation Modeling, Mobile Telecom Industry in Pakistan.
1. Introduction
In the last few decades, Government of Pakistan made many efforts and succeeded in making the
environment conducive for increasing investment in the country. These organizations in the
Telecommunication, Banking, Oil & Gas and other sectors are playing significant role in the
economic development of Pakistan. However, the importance of the Human Resource
Management Practices in a business cannot be undermined for un-exhaustive operations and
enhanced organizational performance.
1.1 An Overview of Telecom Industry in Pakistan
The mobile telephone industry is changing the lifestyle of the people in Pakistan. It is a pivot in
making the life patterns of masses easier day by day. The mobile Industry in Pakistan is quite
vibrant and is growing in a highly dynamic, sophisticated and competitive market environment.
The history of mobile telecommunication services can be traced back to early nineties, having a
substantial standing in Pakistans telecom sector with the cheapest calling rates in South Asian
region. In addition, the mobile service providers are also providing new services, like DSL
(Digital Subscriber Line), Local Loop, LDI (Long distance and International), WLL (Wireless
Local Loop) and ISP (Internet Service Provider). Compared to the developed countries there is
1198
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
still room for improvement in the service like the inclusion of WiMax and 3G cellular systems,
etc.
Having said this, the deteriorating law and order situation in the Pakistan and financial slump is a
hindrance in the development in the cellular industry in Pakistan. However, this industry still has
a good profit margin that is being reduced for the service providers due to competition. As per
the report of Pakistan Telecom Authority (PTA) (2008), Mobilink is the market leader with
35.3% market share and followed by Ufone (20.8%), Telenor (20.5%), Warid (17.8%), Zong
(5.4%) and Instaphone (0.4%) and the overall cellular subscriber base in Pakistan reached 9.2
million in September 2008. Currently, Instaphone is totally out of service and not in competition
anymore.
A study by Rafiq and Gao (2008) revealed certain important aspects about the market dynamics
of mobile telecommunications industry in Pakistan as a complex system of humans and
technology is operational in the mobile telecom industry in Pakistan. The study also elaborated
the robust growth of mobile telecom industry in Pakistan as a result of relatively favorable
conditions for growth. They further contended that a current competitive environment for mobile
telecommunications is backed by fair regulations and policies devised by PTA. Their study also
illustrated that the healthy competition among mobile operators is affecting the working patterns
of mobile phone companies and they are providing improved value-added services at highly
compatible rates to their consumers. Due to tough competition, some companies also died out.
1.2 Rewards and Organizational Performance: A Basic Motivation Tool
Miller & Hamblin (1963) and Rosenbaum et al. (1980) analyzed the impact of various different
combinations of rewards on team productivity and processes. They deduced that improper mix of
rewards leads to lowered efficiency and productivity.
If not motivated, a skilled employee can become a poor performer. One of the effective ways to
enhance employee motivation and performance is to provide pay for performance compensation
(Delaney and Huselid, 1996). The rewards system positively augments performance as the
interests of employee and the organization is on the same wavelength, thus resulting in improved
efficiency and performance (Kalleberg and Moody, 1994; Huselid, 1995; Kling, 1995). The
reward system rotates around the expectancy theory- good performance of employees is directly
linked to the rewards system (Fey and Bjorkman, 2001; Guest, 2002; Mendonca, 2002).
Lawler (2005) reported that organizational performance and effectiveness, organizational design
and change management are the outcomes of an outstanding Human Resource (HR) system.
Hewitt (2004) and Saratoga Institute (2006) concluded that for the betterment of the various HR
functions, specific indicators are required to be to empirically measured and reported by HR
Systems. Consequently, this approach will shift the HR systems and functions from traditional
personnel administration towards Strategic Human Resource Management (HRM) with a wide
range of growth opportunities for an organization. Therefore, reward and performance are
closely linked with one another in a way that improvement in rewards system results in an
increase in organizational productivity.
To improve organizational performance, motivation plays key role in enhancing employee
effectiveness and focuses the effects of intrinsic and extrinsic rewards in shaping employee
behavior. Therefore, we can say that rewards could be and often are being used as a motivator to
enhance organizational performance. The decision of an employee to join an organization and
perform well depends, among others, upon the prevailing rewards and incentives system (March
and Simon 1966; Rosenstiel 1975; Weinert 1998).
1199
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
1200
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
usefulness of pay plan is significantly related with organizational commitment. Various authors
of the same field maintained that satisfaction of the employee is greatly tied with the extrinsic
rewards that are given to the employees based on his performance. So, based on the findings of
the research work done, an empirical investigation about the extrinsic reward structure and
policy needs to be conducted. In addition, reward structure and policy becomes more important
when a new firm is initiated. A company needs to develop the major components of the reward
and incentive system with the passage of time, as a young firm will have an unstructured reward
and incentive system. This reward and incentive system contains various types of rewards such
as financial rewards and social incentives, which evolve as the company grows.
The approach to adopt the extrinsic rewards structure and policies in organizations depends upon
the perception of employers, market dynamics and strategic approach of the firm in question.
The compensation schemes of the organizations greatly assist in increasing their profit margins
in the related the industry. Based on the SWOT (success, weakness, opportunities and threats)
analysis for its effectiveness, the reward practices for the whole organization is formulated
(Stoughton and Pong Wong, 2007)
3. Theoretical Framework and Hypothesized Model
The framework of the study includes a model based on three independent variables that are
assumed to have a significant impact on organizational performance. The job satisfaction (JS)
model as presented in Figure1 includes three independent variables including Extrinsic Rewards,
Intrinsic Rewards and awareness to the Extrinsic Rewards Structure and Policy (ERSP).
Organizational Performance is the dependent variable in this hypothesized model.
3.1 Hypotheses of the Study
Based on JS model shown in Figure 1 and literature search foundations, three hypotheses of
this study have been developed. The survey instrument was designed based on the proposed
model of JS and the following hypotheses:
H1
Extrinsic rewards lead to better organizational performance.
H2
Intrinsic rewards lead to better organizational performance.
H3
Awareness of the extrinsic reward structure and policy positively affects organizational
performance.
__________________________
Insert Figure 1 Here
___________________________
4. Methodology
4.1 Data, Sample and Procedure
This empirical study is designed as an exploratory survey research to test the hypotheses
developed based on JS model under consideration. A survey instrument was developed to test
the hypotheses of this study and primary data was collected from employees of various mobile
telecommunication organizations working in the twin cities of Islamabad and Rawalpindi,
Pakistan. This instrument was designed with the help of various stakeholders and was pre-tested
for content validity. Its language and content both were fine-tuned on the basis of comments
received.
The sample size was 150, out of which 98 questionnaires were received back and 95 were found
completed in all respect. The demographic information as well as responses on research
variables was collected followed by a SEM (Structured Equation Modeling) and interpretation of
1201
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
1202
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
_________________________
Insert Table 3 Here
_________________________
_________________________
Insert Table 4 Here
_________________________
__________________________
Insert Table 5 Here
__________________________
__________________________
Insert Table 6 Here
________________________
5.2 Proposed Model Analysis & Hypotheses Testing
Path analysis was conducted using SEM for ordinal Data Series. A JS model as shown in Fig.1
was proposed/constructed relating extrinsic rewards (ER), intrinsic rewards (IR) and extrinsic
rewards structure and policy (ERSP), which is represented by a latent variable, rewards to
organizational performance (OP). This model has been validated and showed model fit indices
clearly are illustrating a statistically significant positive relationship (p<0.01) for IR and ER on
OP, and a successive insignificant relationship of ERSP on OP. No negative relationship was
reported in this model fit statistics. The goodness of fit indicators was found strong enough for
hypotheses testing in this case.
The job satisfaction (JS) model was verified by having clear and tangible results on the
respective hypothesis tests. The first hypothesis (H1), that is extrinsic rewards leads to better
organizational performance, was confirmed by the data (path coefficient=0.60, t-values = 2.66,
p<0.01).
In addition, second hypothesis (H2) intrinsic rewards leads to better organizational performance.
This hypothesis was also found significant at p<0.01 with a path coefficient of 0.60 and t-values
= 2.68. Moreover, insignificant result was found to support H3, which tested that extrinsic
reward structure and policy awareness positively affects organizational performance. The path
coefficient for H3 was reported as 0.42, t-value and p-value were insignificant.
Table 7 illustrates the model fit statistics for the hypothesis H1, H2 and H3.
__________________________________________________________________________
Insert Table 7 Here
___________________________________________________________________________
Furthermore, LISREL estimates and structural equation for the model clearly is portraying that
the model having three independent variables, which are indicators of a latent variable i.e.
REWARDS accounts for most of variation in dependent variable i.e. organizational performance
(OP).
The Equation 1, 2, 3 and 4 shows LISREL Estimates based on Maximum Likelihood Estimation
having three measurement equations and a structural equation of independent, latent and
dependent variables used in the proposed model.
5.2.1 Measurement Equations
The measurement equations for the same model are as under:ERSP = 0.42*REWARDS Errorvar. = 1.90...
#1
Standerr
(0.28)
T-values
6.75
1203
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
#2
#3
REWARDS = 1.18*OP
Errorvar. = 0.52..
Standerr (0.44)
(0.23)
T-value 2.69 1.29
P-values 0.007 0.197
#4
The measurement equation # 1 shows that Extrinsic Rewards Structure and its policy have
insignificant relationship with latent variable, Rewards, having no standard error, t-value and pvalue calculated.
However, the measurement equation # 2 shows significant relationship of Extrinsic Rewards
with latent variable, Rewards, having standard error = 0.23, t-value = 2.66 and p-value = .0008.
Likewise, the measurement equation # 3 shows strong and significant relationship of Intrinsic
Rewards with latent variable, Rewards, having standard error = 0.22, t-value = 2.68 and p-value
= .0007.
Finally, the structural equation (Equation # 4) illustrates the strong and significant relationship of
REWARDS being used as a latent variable for intrinsic, extrinsic rewards and ERSP upon
Organizational Performance. The equation is having standard error = 0.44, t-value = 2.69 and pvalue = .0007 shows a model fit for further use.
The Figure # 2 shows the tested the Model using path analysis technique and SEM for ordinal
data series. The path coefficients and residuals are shown in the figure for the same model. The
bold blue line shows significant relationships and a gray line shows insignificant relation among
the variables.
_____________________________________________________________________________
Insert Figure 2 Here
_____________________________________________________________________________
Moreover, the whole model summary such as R Square and Adjusted R square values are
significant which are presented in Table 8.
____________________________________________________________________________
Insert Table 8 Here
____________________________________________________________________________
1204
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
1205
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
REFERENCES
Bau, F. & Dowling, J. M. (2007). An Empirical Study of Reward and Incentive Systems in
German Entrepreneurial Firms, Schmalenbach Business Review, Vol. 59, April 2007, pp. 160175, Accessed on 03.05.2009 from http://ssrn.com/abstract=1004732
Bollen, K.A., 1989. Structural Equations with Latent Variables. Wiley, New York.
Brief, A. P. & Aldag, R. J. (1977). The intrinsic-extrinsic dichotomy: Toward conceptual clarity.
Academy of Management Review, 2, 496-500.
Crino, M. D. (1978). Alternative models of intrinsic and extrinsic motivation. Unpublished
doctoral dissertation. University of Florida.
Currall, S. C., Towler, A. J., Judge, T. A., & Kohn, L. (2005). Pay satisfaction and
organizational outcomes. Personnel Psychology, 58, 613640.
Deci E. L. (1972a). Intrinsic motivation, extrinsic reinforcement and inequity. Journal of
Personality and Psychology, 22, 113-120.
Delaney, J.T. and Huselid, M. A. (1996) The Impact of Human Resource Management Practices
on Perceptions of Organizational Performance, Academy of Management Journal, 39(4): 949969.
Dulebohn, J. H., & Martocchio, J. J. (1998). Employee perceptions of the fairness of work group
incentive pay plans. Journal of Management, 24, 469488.
Fey, C. F. and Bjorkman, I. (2001) The Effect of Human Resource Management Practices on
MNC Subsidiary Performance in Russia, Journal of International Business Studies, 32(1): 5975.
Frederick, C. M., & Ryan, R. M. (1993). Differences in motivation for sport and exercise and
their relations with participation and mental health. Journal of Sport Behavior, 16, 124-146.
Gardner, D. G., Van Dyne, L., & Pierce, J. L. (2004). The effects of pay level on organizationbased self-esteem and performance: A field study. Journal of Occupational and Organizational
Psychology, 77, 307322.
Gefen, D., Straub, D.W., Boudreau, M., 2000. Structural equation modeling and regression:
guidelines for research practice. Communications of the AIS 1 (7), 178.
Greiner, Larry E. (1972), Evolution and revolution as organizations grow, Harvard Business
Review (July-August), 37-46.
Guest, D. E. (2002) Occupational Psychology. In Warner, M (ed.) (2nd ed.) International
Encyclopedia of Business and Management. London: Thomson Learning, pp. 4803-4820.
Guzzo, R. A. (1979). Types of rewards, cognitions, and work motivation. Academy of
Management Journal, 4, 75-86.
Hair Jr., J.H., Anderson, R.E., Tatham, R.L., Black, W.C., 1998. Multivariate Data Analysis.
Prentice-Hall, New Jersey
1206
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
Heneman, H. G., & Judge, T. A. (2000). Incentives and motivation. In S. Rynes & B. Gerhart
(Eds.), Compensation in organizations: Progress and prospects (pp. 61103). San Francisco,
CA: New Lexington Press.
Hewitt. (2004). Strategies for improving your HR Bottom Line. Research Highlights Europe,
Study, Hewitt Associates.
Huselid, M. A. (1995) The Impact of Human Resource Management Practices on Turnover,
Productivity, and Corporate Financial Performance, Academy of Management Journal, 38(3):
635-672.
Kalleberg, A. L. and Moody, J. W. (1994) Human Resource Management and Organizational
Performance, American Behavioral Scientist, 37(7): 948-962.
Kling, J. (1995) High Performance Work Systems and Firm Performance, Monthly Labor
Review, 118(5): 29-37.
Lawler III, E. E. (2005). From human resource management to organizational effectiveness.
Human Resource Management, 44(2), 165-169.
March, James G. & Herbert A. Simon (1966), Organizations, New York: Wiley and Sons.
Mendonca, M. (2002) Human Resource Management in the Emerging Countries. In Warner,
M(ed.) (2nd ed.) International Encyclopedia of Business and Management. London: Thomson
Learning, pp. 2697-2703.
Milkovich G. M., & Newman, J. M. (2004). Compensation (8th edn.). Burr Ridge, IL: Irwin
McGraw-Hill.
Miller, L.K. & Hamblin, R.L. (1963). Interdependence, differential rewarding, and productivity.
American Sociological Review, 28, 768-778.
Pakistan Telecom Authority.(2008). Industry analysis report 2007
Porter, L. & Lawler, E.E. III. (1968). Managerial attitudes and performance. Homewood, IL:
Richard D. Irwin.
Rafiq, A. & Gao, P. (2008). The transformation of mobile telecommunications industry in
Pakistan, 04.28.2009 from http://www.pacis-net.org/file/2008/PACIS2008_CameraReady_Paper_095.pdf
Rosenstiel, Lutz v. (1975), Die motivationalen Grundlagen des Verhaltens in Organisationen,
Berlin: Duncker & Humblot.
Rosenbaum, M.E., Moore, D.L., Cotton, J.L., Cook, M.S., Hiesser, R.A., Shovar, M.N. & Gray
M.J. (1980). Group productivity and process: Pure and mixed reward structures and task
interdependence. Journal of Personality and Social Psychology, 39, 626-642.
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic
motivation, social development, and well-being. American Psychologist, 55, 68-78.
1207
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
Saratoga Institute. (2006). Key trends in human capital-- A global perspective. Retrieved May
02, 2009, from http://www.pwc.com/uk/eng/ins-sol/publ/hrs/ pwc_keytrends_mar06.pdf
Stoughton, N. M., & Pong Wong, K. (2007). Option Compensation and Industry Competition.
Accessed 05.01.2009 from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=385621
Tekleab, A. G., Bartol, K. M., & Liu, W. (2005). Is it pay levels or pay raises that matter to
fairness and turnover? Journal of Organizational Behavior, 26, 899921.
Trevor, C. O., Gerhart, B., & Boudreau, J. W. (1997). Voluntary turnover and job performance:
Curvilinearity and the moderating influences of salary growth and promotions. Journal of
Applied Psychology, 82, 4461.
Ullman, J. B. (2001). Structural equation modeling. In B. G. Tabachnick & L. S. Fidell (Eds.),
Using multivariate statistics (4th ed.). Needham Heights, MA: Allyn & Bacon.
Weinert, Ansfried. B. (1998), Organisationspsychologie, Weinheim: Psychologie Verlags Union.
Williams, M. L., Malos, S. B., & Palmer, D. K. (2002). Benefit system and benefit level
satisfaction: An expanded model of antecedents and consequences. Journal of Management, 28,
195215.
1208
ijcrb.webs.com
JUNE 2011
VOL 3, NO 2
Annexure
Figure 1: Job Satisfaction (JS) Proposed Model of Rewards Practices
Extrinsic Rewards
Intrinsic Rewards
Organization Performance
Percent
75.8
11.6
9.5
3.2
100
Table 2: Gender
Gender
Male
Female
Total
Percent
84.2
15.8
100
Frequency
80
15
95
1209
ijcrb.webs.com
Frequency
39
24
19
12
1
95
Frequency
50
45
95
JUNE 2011
VOL 3, NO 2
Percent
52.6
47.4
100
Percent
52.6
47.4
100
Percent
41.1
25.3
20.0
12.6
1.1
100
Frequency
24
32
20
10
9
95
Percent
25.3
33.7
21.1
10.5
9.5
100
1210