BRIEF

JULY 25, 2003

US eCommerce Overview: 2003 To 2008

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By Carrie A. Johnson

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With Kate Delhagen

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Esther H. Yuen

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Headquarters
Forrester Research, Inc.
400 Technology Square
Cambridge, MA 02139

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USA

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Tel: +1 617/613-6000
Fax: +1 617/613-5000
www.forrester.com

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JULY 25, 2003

Figure 1 Forecast: US Online Retail Sales, 2003 To 2008

The spreadsheet detailing this forecast is available by clicking the online Get Data button above
this figure.

2003 2004 2005 2006 2007 2008 % 2008 retail

Total US revenue (US$ billions) $95.7 $122.6 $149.2 $176.8 $204.3 $229.9
10%
Apparel
General apparel
Accessories
Footwear
Books
Computer hardware/software
Computer hardware
Computer software
Consumer electronics
Flowers/cards/gifts
Flowers
Cards
Gifts
Health/beauty
Home products
Furniture
Garden supplies
Linen/home dcor
Major appliances
Office supplies
Pet supplies
Small appliances
Tools/hardware
Jewelry/luxury goods
Music/video
Music
Video
Sporting goods/equipment
Tickets
Toys/video games
Toys
Video games
Other*

$8.6
$6.3
$0.8
$1.5
$2.8
$9.5
$7.4
$2.1
$4.7
$2.0
$0.8
$0.3
$1.0
$1.5
$10.6
$1.4
$0.9
$2.3
$0.6
$3.3
$0.3
$0.9
$0.9
$2.0
$3.0
$1.2
$1.8
$1.7
$3.3
$2.8
$1.9
$0.9
$5.1

$10.7
$7.5
$1.1
$2.1
$3.3
$9.9
$7.8
$2.1
$5.6
$2.9
$1.2
$0.3
$1.4
$2.4
$16.7
$2.1
$1.0
$3.0
$0.8
$6.5
$0.4
$1.3
$1.5
$2.8
$4.9
$2.0
$3.0
$2.4
$5.2
$3.4
$2.2
$1.2
$5.6

$14.3
$10.1
$1.5
$2.8
$4.0
$10.4
$8.0
$2.4
$7.1
$3.9
$1.7
$0.4
$1.8
$3.2
$22.0
$3.0
$1.3
$3.8
$1.0
$8.4
$0.6
$1.5
$2.5
$3.6
$5.7
$2.1
$3.6
$3.2
$6.0
$4.0
$2.5
$1.4
$6.1

$18.2
$13.0
$1.7
$3.5
$4.6
$10.7
$8.2
$2.6
$8.6
$4.9
$2.4
$0.4
$2.1
$3.8
$27.7
$3.8
$1.7
$4.4
$1.1
$10.5
$0.8
$1.7
$3.7
$4.5
$6.6
$2.3
$4.3
$4.2
$6.6
$4.5
$2.8
$1.7
$6.7

$22.1
$15.9
$2.0
$4.2
$5.1
$11.1
$8.3
$2.7
$10.2
$5.9
$3.0
$0.4
$2.4
$4.2
$33.4
$4.5
$2.1
$5.0
$1.2
$12.4
$1.1
$1.7
$5.3
$5.3
$7.4
$2.4
$5.0
$5.3
$7.1
$5.0
$3.0
$2.0
$7.4

$25.6
$18.7
$2.2
$4.8
$5.5
$11.4
$8.5
$2.9
$11.7
$6.8
$3.7
$0.4
$2.6
$4.5
$38.8
$5.1
$2.7
$5.5
$1.3
$14.1
$1.4
$1.8
$7.0
$6.0
$8.1
$2.5
$5.6
$6.3
$7.6
$5.5
$3.2
$2.3
$8.1

12%
11%
19%
16%
26%
37%
35%
44%
17%
14%
17%
5%
14%
10%
9%
9%
5%
18%
9%
12%
4%
25%
5%
13%
17%
19%
16%
11%
38%
15%
14%
16%
N/A

General merchandise subtotal $57.5

$75.7

$93.4 $111.6 $129.4 $146.0

13%

Auto/auto parts
Food/beverage
Travel

$7.2
$3.7
$27.3

$8.1
$5.2
$33.6

$9.3
$7.5
$39.0

$10.6
$10.4
$44.2

$12.0
$13.8
$49.2

$13.5
$17.4
$53.0

2%
4%
21%

Auto/grocery/travel subtotal

$38.2

$46.9

$55.8

$65.1

$74.9

$84.0

6%

(numbers have been rounded)

*Other includes subscriptions, baby supplies, art and collectibles, and services.

Source: Forrester Research, Inc. =

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JULY 25, 2003

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A CLOSER LOOK AT THE HOTSPOTS OF ONLINE RETAILING

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JULY 25, 2003

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JULY 25, 2003

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