Comparing the current US military strategy toward ISIS in the Middle East to American

involvement in South Vietnam in the the years before the Vietman War is a __________.
Selected Answer:

literal analogy

The telecommunications model of human communication from chapter one is an excellent

analogy for __________.
Selected Answer:

conveying information among people of similar cultures and

perspectives

We can organize symbols into sentences according to grammatical rules because we have
_______.
Selected Answer:

an instinct for language

Black and white, light and dark, up and down -- these are pairs of _______.
Selected Answer:

Antonyms

_______ words name specific, narrow, particular things available to the senses.
Selected Answer:

Concrete

_________ refers to anything that blocks or interferes with communication.

Noise

Selected Answer:

A(n) ________ is the error of assuming each member of a group has the characteristics of the
whole group.
Selected Answer:

stereotype

What's the problem with making "Quit smoking" the central claim of your persuasive talk?
Selected Answer:

[Any or all of these reasons.]

__________ famously defined rhetoric as the ability to see in each case the available means
of persuasion.
Selected Answer:

Aristotle

The goal of rhetoric is persuading your audience to adhere to your conclusion as strongly as
they already do to your main points.
Selected Answer:

True

The only way to connect the way the world IS with the way it SHOULD BE is through an
audience's ________.
Selected Answer:

values

Issues or claims of POLICY deal with what _________.

should or should not be done

A referent is simply what ________.

Selected Answer:

a symbol refers to

______ was what Aristotle considered the least respectable rhetorical appeal to an audience,
playing to an audience's emotions.
Selected Answer:

Pathos

The goal of rhetoric is persuading your audience to adhere to your conclusion as strongly as
they already do to your main points.
Selected Answer:

Issues or claims of FACT deal with what _________.

Selected Answers:

is real or not.

The President referred to "non-believers" in his first inaugural address because "athiests"
still carries a negative _________ for most Americans.
Selected Answer:

connotation

Knowing the facts tells us what we should do.

Selected Answer:

False

The only way to connect the way the world IS with the way it SHOULD BE is through an
audience's ________.
Selected Answer:

values

"Why don't we RECALL these extremist NUTS that are in Washington, DC.??!!!!" is an
example of _____________ language.
Selected Answer:

evaluative

_____________ meanings are emotional associations many people attach to certain words.

Selected Answer:

Connotative