BUSINESS PLAN DEVELOPMENT: ENTREPRENEURSHIP ASSIGNMENTMBA SEMESTER-3 (REVISED)

Objectives
1. Understand the conceptual and practical aspects of being an entrepreneur at the micro
and macro levels.
2. Expose students about current issues, concerns, dilemmas in dealing with
entrepreneurial ventures.
3. Develop skills that may contribute to entrepreneurial behaviour.
4. Generate innovative ideas to assess and utilise opportunities.
5. Use available resources to develop best possible solution and plan the venture
thoroughly.
It will facilitate the students to carryout research work in teams and present their learning
about an industry in cogent and comprehensive manner.
It will also facilitate students to become an entrepreneur.
Methodology
For carrying out the Industry Analysis following procedure is to be adopted:
(a)

Each class shall be divided into the group of 6 students and each group shall
be given a specific idea for developing Business Plan.

(b)

Each group is to submit a written Business Plan comprising of 25-30 typed on

A-4 size pages, one sided with proper references of secondary data sources.
The Report must contain distribution of the work done by each student.

(c)

Last date of submission of the completed Report shall be the Saturday of

5th Week.

(d)

Each Team is to present its Business Plan commencing from Sixth Week
onwards for the duration of 45 minutes during the classes of ESBM subject
with 10 minutes for Q & A. Each team member is to speak at least for 5
minutes. Extra Classes, if required, are to be planned.

(e)

The Template covering the scope of Business Plan is attached as Appendix-A.

Students are free to add other dimensions in their Business Plan Report but
MUST cover aspects which are given in the Appendix.

(f)

Each group is to present the Business Plan before the class as per the notified
schedule.

(g)

First two teams from each class shall participate in Institutes Business
Plan Competition to be conducted in 13th Week.

Evaluation
The evaluation of the Business Plan shall have two components (each student shall be
assessed independently), viz.,
(a)

Business Plan

: 30 marks

(b)

Presentation

: 20 marks

The marks shall be accounted for against the paper of ESBM (MS 207). This assignment
shall be in lieu of Class Test-1 for paper MS 207.
The respective ESBM Faculty shall guide the students and evaluate the students along with
Class Co-ordinator.

(Dr S Chaturvedi)
Director

Appendix-A

BUSINESS PLAN TEMPLATE

S. No.

Issues to be covered in the Business Plan

Executive Summary
It shall comprise following aspects (not exceeding three pages):
(a) Company Name, Address and Phone numbers.
(b) Name, phone numbers of all key people.
(c) Brief description of business, its products and services, and customer problems
they solve.
(d) Brief overview of the market for your product and services.
(e) Brief overview of the Strategies that will make your firm a success.
(f) Brief description of managerial and technical experience of key people
(g) Brief statement of financial request and how the money will be used
(h) Charts and tables showing highlights of financial forecast.
Vision and Mission Statement
(a) Entrepreneurs vision for the company.
(b) Company goals and objectives.
(i) Operational.
(ii) Financial.
(iii)
What business are we in?
(iv) Values and principles on which the business stands.
(v) What makes the business unique? What is source of competitive advantage?
Description of Management Team
(a) Form of ownership chosen and reasoning.
(b) Company structure (organization chart).
(c) Decision making authority.
(d) Compensation and benefits package.
(e) Describe their responsibilities and abilities.
(f) Project their salaries.
Company History ( For existing Business only)
(a) Company founding.
(b) Promoters and Shareholders.
(c) Financial and operation highlights.
(d) Significant achievements.
Business and Industry Profile
(a) Industry analysis.
(i) Industry background and overview.
(ii) Significant trends.
(iii)
Growth rate.
(iv) Key success factors in the Industry.
(b) Outlook for the future stages of growth (Start-up, growth and maturity).
(c) Major players in the market.
(d) Market size.
(e) The gap in the market.
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7
8

Competitor Analysis
(a) Existing Competitors
(i) Who are they? Create a complete competitive profile matrix.
(ii) Strength.
(iii)
Weakness.
(b) Potential Competitors
(i) Profile of key players (company size, turnover, profitability etc) and their
market share.
(ii) Impact on your business if they enter.
(iii)
What are the competing products and services?
(iv)Advantages and disadvantages of the competitors offerings.
Development of Business Strategies
(a) Desired image and position in market.
(b) SWOT analysis.
Products / Services Proposal
(a) Description
(i) Product or service features.
(ii) Customers benefits.
(iii)Warranties and guarantees.
(iv)
Uniqueness.
(b) Patent or Trademark protection.
(c) Description of production process ( if applicable)
(i) Raw materials and key suppliers.
(ii) Costs.
(iii)
Benefits and Features.
(iv)Unique selling points.
(v) Advantages to customers.
(vi) Future developments.
(vii) Future product / service offering.
Marketing Plan
(a) Target Market
(i) Complete demographic profile
(ii) Other significant customer characteristics
(iii)
Size of each market segment
(iv)Characteristics of potential customers in each segment
(b) Customers motivation to buy
(c) Market size and trends
(i) How large is market ?
(ii) Is it growing or shrinking? How fast?
(d) Advertising and promotion
(i) Media used- Reader, viewer and listener profile
(ii) Advertising where, when, how and to whom
(iii)
Media cost
(iv)Frequency of usage
(v) Plan for generating publicity
e) Pricing
(i) Cost variable- Fixed and variable
(ii) Desired Image in market
(iii)
Comparison against competitors prices
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a)

Distribution strategy
a) Channel of distribution
b) Sales techniques and incentives

Operation Plan
a)

Location
i.
ii.
iii.
iv.
v.
vi.
vii.

b)
c)

d)
e)
f)
g)
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Demographic analysis of location vs target

customer profile
Logistics
Lease or rental rates
Labour need and supply
Wages rate
Materials required
Customer availability

Layout
i.
Size requirements
ii.
Layout Plan
Key managers and employees
i.
Their background
ii.
Experience, Skills, and know- how they bring to
company
Premises and Equipment
Production facilities
Costs involved
Suppliers

Financial Plan
a)
b)

c)
d)
e)
f)
g)

Capital required
Sources of funds
i.
Bank loans
ii.
Relatives and friends
iii.
Grants or loans from other agencies
iv. Promoters funds etc.
Use of funds
Repayments or cash out schedules
Projected revenue
Timetable for implementing plan and launching the business
Financial Statements
i.
Income statement
ii.
Balance sheet
iii.
Cash flow statement
iv. Break even analysis
v. Ratio analysis with comparison to industry standards.

List of Industries
LIST OF INDUSTRIES ORANGE CATEGORY
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Manufacture of mirror from sheet glass and photo framing

Cotton spinning and weaving
Automobile servicing and repairs stations
Hotels and restaurants
Flour mills (excluding Domestic Aatta Chakki)
Catering
Food including fruits and vegetable processing
Pulping and fermenting of coffee beans
Instant tea/coffee, coffee processing
Non-alcoholic beverages (soft drinks)
Fragrances and industrial perfumes
Food additives, nutrients and flavors
Fish processing
Organic nutrients
Surgical and medical products not involving effluent/emission generating processes
Laboratory-wares
Wire drawing (cold process) and bailing straps
Stone Crushers
Laboratory chemicals involving distillation, purification process
Tyres and tubes vulcanisation, retreading moulding
Pesticides/Insecticides/Fungicides/Herbicides/Agrochemical formulation
NPK Fertilizers/Granulation
Pharmaceuticals formulations
Khandsari sugar
Pulverizing units
LIST OF INDUSTRIES UNDER GREEN CATEGORY

Industries in Small Scale, Cottage/Village category suggested under notification of the state
government /union territory for issuance simplified NOC/Consent from Pollution Control
Board/Pollution control committee,
as the case may be.
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Washing of used sand by hydraulic discharge

Aatta-chakkies
Rice mullors
Steeping and processing of grains
Mineralised water
Dal mills
Bakery products, biscuits, confectionery
Groundnut decorticating (dry)
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Supari (Betel nut) and masala grinding

Chilling plants and cold storages
Ice cream or Ice-making
Tailoring and garment making
Cotton and woolen hosiery
Apparel making
Handloom weaving
Shoelace manufacturing
Export and Import
Ad Agency
Leather footwear and leather products excluding tanning and hide processing
Musical instruments manufacturing
Sports goods
Bamboo and cane products (only dry operations)
Cardboard or corrugated box and paper products (Paper or pulp manufacturing
excluded)
Insulation and other coated papers (Paper or pulp manufacturing excluded )
Scientific and mathematical instruments
Furniture (wooden and steel)
Assembly of domestic electrical appliances
Radio assembling
Fountain pens
Polythene, plastic and PVC goods through extrusion/moulding
Rope (cotton and plastic)
Medical and surgical instruments
Assembly of air coolers, conditioners
Assembly of bicycles, baby carriages and other small non-motorized vehicles
Electronics equipment (Assembly)
Toys
Water softening and mineral water plants
Paint (by mixing process only)
Candles
Carpentry (excluding saw mill)
Oil ginning/expelling (no hydrogenation/refining)
Jobbing and machining
Manufacture of steel trunks and suitcases
Paper pins and U-clips
Electronic and electrical goods
Optical frames
Power looms/handlooms (without dyeing & bleaching)
Printing press
Garments stitching, tailoring
Rubber goods industry
Footwear (rubber)
Plastic processed goods