Documente Academic
Documente Profesional
Documente Cultură
Xun Liang
School of Information, Renmin University of China, Beijing 100872, China
xliang@ruc.edu.cn
cloud becomes largely convenient at a lower cost and realizes the
functions of data sharing and exchanging [2]. A user of business
cloud is provided with the opportunity not only to avail of the
various utilities from the business cloud, but can also to reduce its
business cost. It is reasonable to assume that the business cloud
users do not need to invest to establish its eBusiness hardware and
software systems nor have its own system and database as long as
it chooses the services of the cloud. In other words, with business
cloud, the users may expeditiously establish their eBusiness
systems, as opposed to purchasing hardware and software. Clearly,
business cloud is a new version of eBusiness.
ABSTRACT
In this paper, cloud and business cloud are reviewed. The
summaries of several important business cloud providers and their
products are presented. We design a concrete system for the
customer relationship management (CRM) cloud as an example of
business cloud. Finally, future issues are discussed.
The services in the business cloud can be divided into three tiers,
namely, (1) software as a service (SaaS), (2) platform as a service
(PaaS), and (3) infrastructure as a service (IaaS). In the first tier,
the applications provided by business providers are run on a cloud,
and can be accessed through a variety of devices, e.g., Web
browsers, cellulous phones, and iPod. The users do not have to
concern themselves with managing and controlling the cloud
fundamental devices, such as networks, servers, operating systems,
storages, and business systems. Instead, they only need to
configure a few user-friendly parameters. In the second tier, the
business cloud service users may obtain coding tools with
provided languages on the cloud, and do not have to know where
these networks, servers, operating systems, and storages are
located, and how they work. Nonetheless, the users still have to
configure the application environments. In the third tier, the cloud
is able to supply users with custom-built computing, storage, and
networks. Users may run their own business software on cloud
without having to manage any cloud devices. The only work that
users should do is to command the operating systems, perform
storage procedures, and accomplish the deployment [3].
General Terms
Design.
Keywords
Cloud computing; Business cloud; Cloud providers; CRM cloud.
1. INTRODUCTION
Cloud computing is developed based on areas such as grid
computing, distributed computing, parallel computing, etc. Given
that cloud computing has much more powerful computation
ability compared with the traditional networks, scholars have
argued that cloud computing is a revolutionary computing model.
Cloud computing is characterized by obtaining according to
necessity. When users desire to operate with large computational
needs, it is not necessary to purchase the extra computer hardware
and software for one-time usage. Instead, they connect to the
cloud. With the cloud connections, they rent the virtually
unlimited and inexpensive computing resources somewhere on the
cloud, thus, significantly reducing costs. On the other end of the
cloud, the computing resource providers offer the cloud services
to the user. One advantage of using cloud is the reduced concern
about data loss or virus intrusion because the cloud provides
considerably safer and more reliable data storage hardware [1].
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IBM has developed a blue cloud plan that allows users to build
their new application programs, and access large shared
computing nodes. With the blue cloud plan, middle- and smallsize firms can distribute their computing tasks into the clouds.
Additionally, IBM has developed the Hadoop, an open source load
deployment software for controlling cloud hardware.
At one end, firms place their customer information into the CRM
cloud; at the other end, the computing application tools are
provided on the cloud to facilitate the usage of these customer
data, and analyzing, optimizing, and mining the data can be
conducted. At the one end of the cloud, firm agents can obtain
assistance from the cloud in discovering the best ways to contact
their customers. For example, they can use CRM cloud programs
to mine which customers have ordered the most number of goods,
and keep in touch with those customers through phone and email.
They may also find out which customers make the most frequent
contacts with the technical support, and actively send support
4. CONCLUDING REMARKS
In the present paper, we extended the concept of cloud into
business cloud, and designed a concrete format of business cloud,
using the CRM cloud as an example.
Crucial for validating the CRM cloud is the use of the enterprisecentered approach. Technology is only one necessary component.
Furthermore, the enterprise resource procedures should be
modified to match and support CRM cloud. The management of
firms must correspond with these procedures. Cloud may provide
some solutions. For implementing new CRM styles, the firm must
take steps to renovate seriously.
5. ACKNOWLEDGMENTS
The work was supported by the Fundamental Research Funds for
the Central Universities, Research Funds of Renmin University of
China (10XNI029, Research on Financial Web Data Mining and
Knowledge Management), and the Natural Science Foundation of
China under grant 70871001.
6. REFERENCES
[1] Reese, G. 2009. Cloud Application Architectures: Building
Applications and Infrastructure in the Cloud, O'Reilly.
[2] Sosinsky, B. 2011. Cloud Computing Bible, Wiley.
[3] Velte, T., Velte, A., and Elsenpeter, R. 2009. Cloud
Computing, A Practical Approach, McGraw-Hill Osborne
Media.