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12 CONCLUSION
Metrolla Steels Ltd.,(Metcon) Muvattupuzha
INTRODUCTION
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
General Introduction
Organization study is an exercise for the students who are undergoing M.B.A.
programme. The objective of the study is to make the student familiar to the current industrial
scenario. It provides the student with the first hand idea on the general working of the
organization. The student gets an environment where he can actualize all the knowledge he has
acquired in his curriculum. The exercise is an opportunity for the student to understand the
organizational structure, the major departments, flow of information and various other functions
in an organization.
This report gives description on the organization structure, company profile, products
and other details of Metrolla Steels Ltd., Muvattupuzha.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Methodology Of Study
1) Primary Data:
The primary data was collected directly from the management and the
employees through personal interactions and discussions.
2) Secondary Data
Limitations
1) As the time allotted for the study was short, only limited amount of data could
be collected.
2) The study was mainly based on secondary data, and so it is subject to the
limitations of the same.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
In the world of steel manufacturing, Metrolla Steels Ltd. is a celebrity. Recognized all
over south India as a high-class manufacturer of quality steel products with ISI certification, the
company is in constant pursuit of excellence in every field through the earnest efforts of a core
of technocrats and a devoted workforce.
Metrolla Steels Ltd, set up by a team of technocrats, has grown from a single-unit steel
plant in to the present multi-locational and multi-product steel conglomerate.
The group has been technology-driven and has a broad product portfolio. It aims to be a
global player. In pursuance of its objectives, it is committed to maintain world-class quality
standards, efficient delivery schedules, competitive price and excellent after sales service.
Metrolla Steels Ltd., an ISO 9001:2000 organization is capable of supplying internationally
acceptable quality steel products.
They have two units- a steel melting shop and a rolling mill. The steel melting shop
manufactures steel cast billets .The rolling mill manufactures steel rods, flats, squares, etc of
various sections.
The hallmark of the organization's achievements and growth has been its ability to
develop, adapt and adopt the latest technology, to match the demands of a dynamic and ever
changing construction industry.
Concrete specialists and structural engineers around the world have always been
concerned regarding the long term durability of concrete structures. Ways and means were
constantly sought to enhance the safety and strength of structures. Inspite of using the finest
aggregates, sand and quality cement they were still not satisfied.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The steel bars used for reinforcement in RCC structures were found wanting in many
ways. They were more prone to corrosion. They also were more vulnerable in times of
earthquakes and other natural disasters. Therefore there was a genuine quest for high quality
superior grade steel bars which will ensure long term durability of RCC structures.
The social commitment of Metrolla Steels Ltd leads to the continuous quest for steel of
good quality. The company realized that the high grade steel bars which ensures the safety of
buildings were not available in the local market. But world over ordinary steel bars has become
obsolete and new technologically superior grades of steel were being used. The company was on
its way to find out the best technology available. This has led us to introduce branded
METCON TMT steel bars ,manufactured by adopting the latest German based TURBO
TMT PROCESS TECHNOLOGY.
Tracking and adopting the latest in world technology; anticipating customer needs with
cost-efficient, reliable solutions, and promoting engineering skill and manpower caliber is the
success of Metrolla Steels Ltd.
The need for perfection begins in the workforces mind itself. Quality control is a challenge that
M/s Metrolla Steels Ltd., has overcome through diligence and discipline and by encouraging its
employees to develop a sense of pride in their jobs.
Today Metrolla Steels Ltd. is an ISO 9001: 2000 certified organization manufacturing
high quality METCON TMT Steel bars with ISI certification. The company is still
expanding, integrating and growing.
The advancements in technology which give much importance to safety of buildings are
becoming more popular these days were earth quakes and other natural disasters are becoming
quite common. Since steel bars play an important role in the safety of buildings, the Metcon
TMT steel bars are manufactured with German TMT technology, and every meter of the steel
bar is embossed with ISI mark. It is the first time in Kerala that ISI marks are embossed in TMT
steel bars.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Metrollas Metcon TMT steel bars which offers no compromise in quality have become
quite popular in the industry. The specialty of TMT bars are their strength and their ability to
resist rust. To a certain extent it can stand earth quakes and other disorders. So in developed
nations, these bears are widely used. With the continuous research and advancement in
technology, and with the latest machinery, Metrolla steels offers world quality TMT bars.
Mr. Kurien Varghese, who is having high degrees in civil engineering, and years of
experience in the building industry is the Managing Director of Metrolla Steels. There will be
strict examination by metallurgists in each stage of manufacturing of these bars. It is this close
examination in quality that has made Metrolla, the pioneer of steel manufacturing in Kerala. The
metallurgists and Engineers who have decent expertise in the steel industry, give strength to
Metcon TMT.
Organisation Setup
The activities of the organization can be divided into production and administration.
Managing director Co-ordinates the production and administrative function. There is a General
Manager to assist the MD and to control all functional managers. The functional managers
perform their duty and control the subordinates and report to the general manager.
To build lasting relationships with customers based on trust and mutual benefit.
To uphold highest ethical standards in conduct of our business.
To create and nurture a culture that supports flexibility, learning and is proactive to
change.
To chart a challenging career for employees with opportunities for advancement
and rewards.
To value the opportunity and responsibility to make a meaningful difference in
people's lives.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The Bright Steel Bars of Metcon are free from scale and harmful imperfections, tight
dimensional tolerances, superior straightness and higher strength than hot-rolled products. They
are ideally suited to machining and shafting applications.
DEPARTMENTS
1. Marketing Department
2. Plant & Maintenance Department
3. Human Resource Department
4. Quality Control Department
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
5. Systems Department
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
ROUNDS/PLAINS
25 * 3 32 *6
32 * 3 40 * 6
20 * 6 50 * 6
25 * 5 50 *10
40 * 10
ANGLES 20/20/3, 25/25/3,
25/25/6, 32/32/3,
35/35/6, 40/40/3,
40/40/6, 50/50/6,
65/65/6,
CHANNELS 100/50/6,
20/3,
75/40/6
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
1. Immediate Delivery
The material gets loaded and will leave the company within 12 hours from the time of
ordering.
2. Feedback
The details of load like items loaded , its quantity, lorry nos., lorry freight details,
Invoice details etc. will be communicated to the parties at the moment the lorry leaves the
yard.
3. Bending
All the material will be bended and bundled according to the standards before delivery.
This will help in easy handling of material.
4. Marking
All the ISI quality Metcon TMT bars are marked with 'Metcon' ISI on every metre of the
bar. In addition to this each bundle has a 'metcon tag' bounded.
5. Test certificate
The company will provide the test certificate for each lot of material. The test certificate
will have details of chemical analysis, mechanical properties, physical properties etc. of that
particular lot.
6. Transportation
The company, on request, will arrange the transporataion of material from the company
premises to the delivery site.
7. Detailed statements
The detailed statement of the payments and balances will be given to the parties on
request.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
PRODUCTION PROCEDURE
The production begins with primary production that is iron ore which include materials
like sponge iron, pig iron, wrought iron. Fe alloys are converted in to billet. The composition of
material Include
Sponge iron 70%
Mild iron 20%
Fe alloys, wrought iron, cast iron, pig iron 10%-15%
At Metrolla steels the resolve to deliver a truly superior TMT rebar begins from the raw
Materials. It only uses ISI certified billets. The manufacturing process takes a along, devoted 19
stages. This ensures that sturdy strength is built, phase by phase, in to rebar's this dedication has
given birth to India truly world class TMT rebar's.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Stage 1
The first stage is a fast cooling step which is applied as the bar leaves the finishing stand.
The cooling efficiency should be such that the rate of cooling down to a certain depth
below the skin should be higher than the critical rate for martensite quenching. At this
stage, the bar has an austenite core surrounded by a layer comprised of a mixture of
austentite and martensite, with the martensite content increasing from the centre of the
skin. The duration of the first stage depends on the desired thickness of the martensite
layer.
Stage 2
During the second stage, the bar leaves the area of drastic cooling and is exposed to air.
The heat transfer coefficient of the environment being very small, and the temperature
gradient within the bar's cross section being very large, the core reheats the quenched
surface layer by conduction. As a result, the martensite formed during the first stage is
subjected to self tempering which I ensures adequate ductility while maintaining a high
yield strength level. The length of the second stage varies greatly with the diameter of the
bar and the cooling conditions applied during the stage. During this stage, the
untransformed austentite in the surface layer transforms to bainite, whereas the core
remains austenite. On the other hand, the layer near to the tempered martensite skin then
starts transforming to bainite, depending on the material's composition and cooling I
conditions.
Stage 3
The third stage occurs as the bar is positioned on the cooling bed. It consists of a quasi
isothermal transformation of the remaining austenite. The product of this transformation
is a mixture of either ferrite and pearlite or ferrite, pearlite and bainite. The effect of
quenching is a Parted structure on the surface.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Corrosion Resistance
Heat Resistance
The TMT bars are tested to ensure no loss of strength up to 500 0C. Even between
500 to 6000C, the yield strength decreases only 20N/mm2.
Weldability
The Advanced TMT bars can be butt welded or lap welded without pre or post
heating. No loss of strength at welded joints. Carbon content is typically less than .
25% for better weldability, ductility and bendability.
Bendability
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The Advanced TMT technology Provides bars that are easy to work with. It requires only
less effort for bending / rebending. It pocesses superior reverse bending properties.
0.30 % 0.30 %
Carbon
(In %)
Sulphur
(In %) 0.055 %
0.06 %
Manganese
(In %) 0.5 to 0.70 %
0.3 to 0.70 %
0.06 %
Phosphorous 0.055 %
(In %)
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
METCON TMT bars perfectly satisfy international standards. In India bend and rebend
tests are mainly carried out as per Indian (IS 1786) and British (BS 4449) standards.
METCON meets all such requirements.
8 MM10MM 12MM 16 MM
Metcon Metcon Metcon Metcon
Section Wt (Kg/m) 0.395 0.617 0.888 1.58
Cross Section Area(mm2) 50.31 78.59 113.12 201.27
TECHNICAL SPECIFICATIONS
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
min
3 Stress Ratio (TS/YS), min 1.10 1.15 1.24
A5 Elongation, (L=5Dn),
4 12 12 - 15
min
Strength High (Normal upto Grade Fe- Very high as grades of Fe-500 are
415) easily achievable
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The Metrolla steels has two units. a melting unit and a rolling unit. The melting
unit makes high quality ISI certified MS cast billet ingots. The rolling unit makes ISI
certified METCON TMT bars.
MELTING UNIT
The heart of melting unit is the electric induction furnace. The raw material is
charged using two overhead cranes with electromagnet into the furnace. The raw metal gets
melted in the furnace. The molten metal is chemically tested in the advanced testing lab of
Metrolla steels. After the testing is over, the required chemicals are added to the mixture to
give proper qualities. Once the proper mixture is attained ,the molten metal is casted into the
moulds to form steel ingots.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
ROLLING UNIT
The rolling unit consists of a reheating furnace, roughing mill, intermediate mill,
finishing mill, the thermo mechanical treatment system and a cooling bed. The reheating
furnace uses furnace oil as fuel. The furnace oil and the air are properly mixed and fired
using the burners into the furnace. The steel ingots manufactured at metrolla steels' melting
unit are the raw material for the rolling unit.The steel ingots are heated in the reheating
furnace and taken into the roughing mill using the chain conveyor system. At the roughing
mill, the steel ingots gets rough. The area of cross section is reduced while the bar gets
elongated in rolling. The similar process happens at intermediate mill and the finishing mill.
The finishing mill finishes the material at required sizes like 8mm, 10mm, 12mm, 16mm,
20mm etc.
The finished material is taken for the TMT process to give high strength,
bendability, weldability and corrosion resistance. The finished steel is taken to the cooling
bed and then to the godown for dispatch
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
MELTING UNIT
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
ROLLING UNIT
PURCHASING SYSTEMS
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The raw materials for the production are imported and purchased from the local
market. Raw materials like sponge iron, pig iron are imported from Europe, USA,
Canada, Singapore, Malaysia and middle east where as raw materials like pig iron,
wrought iron, cast iron are brought from the country itself that is mainly from Punjab and
Orissa
The company has got contract with different agencies abroad for the procurement
of rawmaterials. Some of the purchase systems followed by the company consist of
Forward buying - in forward buying the purchasing decision for a period is
taken in advance and the organization will commit accordingly in terms of
order , quantity, rate and delivery schedule, this is because of the volatility and
fluctuation in the price of the raw materials
Blanket ordering system - in this the company will enter in to agreement
with its supplier to receive item for a required quantity at a particular rate over
a period of time
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
QUALITY POLICY
Objectives
The company will ensure communication within the organization regarding the
consumer requirements.
All employees will be encouraged and motivated to work as a team and
participate in the endeavour of optimizing processes.
Safety of the employees and conservation of energy are two prime objectives of
the organization.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The company will do their best to minimize the adverse effects on the
environment through monitoring the processes and implementing the actions
identified.
To Ensure Quality :-
Metrolla steels limited is widely recognized over South India as a high class
manufacturer and a reliable supplier of quality steel bars with ISI certification.
Metrolla has been certified by the TQCS International Pty Ltd as an ISO 9001-
2000 certified manufacturer, capable of supplying internationally acceptable
quality steel products.
Various testing procedures followed for testing Metcon TMT as per IS : 1786
IS:1786 are standards for specifications for High Strength Deformed Steel Bars and
Wires for Concrete Reinforcement. They cover bars of grades like Fe-415, Fe-500 etc.
The metal is tested for its physical properties like weight, length, cross sectional area
And size.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
The following tests are conducted for finding out the mechanical properties of the metal;
Using the UTM ,the metal is tested in the advanced mechanical laboratory to find out
the proof stress ( N/mm2) ,Yield Stress (N/mm2 ),Ultimate Tensile stress ( N/mm2 )
and percentage of elongation .
b) Bend test :
Metcon TMT Bars perfectly meets IS : 1786 ( Indian) and BS 4449 ( british)
standards in the bend test.
c) Re bend test:
Metcon TMT Bars perfectly meets IS : 1786 ( Indian) and BS 4449 ( british)
standards in the rebend test. Metrolla steels believes in the internationally accepted
concept of E2P2. With this concept, the company is able to minimize our wastage, by
the process of recycling.
Energy Efficiency (E2) concept is simply the utilization of energy to its maximum
potential. Although energy constitutes the major portion of the total annual operating cost
of a company, since it is involve in every process and operation, it also has the largest
potential for significant savings. When energy inputs are optimized, financial operating
results significantly improved.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Pollution Prevention (P2) concept on the other hand applies the efficient use of
materials to minimize if not eliminates wastes and their impact to the environment. For
most of the manufacturing companies, waste is a sign of inefficient process and material
conversion into useful products. Thus, minimizing wastes enhances productivity and
product quality.
E2P2 is a two-way approach and has been proven to be cost effective in many
cases. While E2 approach focuses on improving or maximizing the existing processes,
the P2 on the other hand focuses on restructuring the processes to optimize the use of
materials and eliminate wastes. The E2P2 combined approach is workable because of the
simple reason that energy is a necessary and therefore integrated in all processes steps
and business operations. In a typical manufacturing scenario for instance, end-of-process
wastes normally requires significant amount of resources (i.e. energy and materials) to
produce. Therefore, in reducing that waste, the energy and materials required in its
production can be reuse and converted into more salable products. Also, the other costs
associated with that waste would be avoided and utilized for other needs of the company.
E2P2 followed by Metrolla Steels Limited, is therefore, a rational and proactive initiative
involving,
In-process recycling
Housekeeping improvements
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Safer products
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
FINANCE DEPARTMENT
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
2. Taxation
The taxation is handled by the chief financial controller of the company. This departments
handles all the financials decision and working capital management etc, this section also
take cares of going in to appeal shading the finance of the joint venture withdrawals with
other companies outside India.
Budgets
Since the steel industry mainly depends on sales, the budget prepared is a sales oriented
budget.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
All the department heads come up with a department budget to form a company budget
and comparisons are made with the previous year's budget, past few years trend in budget
allocation is of the following figures
Materials 50%
Payroll 9%
Marketing 20%
R&d 15%
Capital structure
Metrolla steel is a public limited company, where the shares are held by the members of
the company. Since the company has not raised any fund from the public, the capital
structure of the company includes only those funds contributed by its members. The
working capital is given by the federal bank.
TURNOVER
The company has an average turn over of RS 450 crores during the last year that is in
2005-2006. The company's turnover is rising at the rate of average 15% every year. The
rapid rise is due to the increase in the consumption that is by the construction sector.
PROFIT
The profit of the company is also rising at a rapid rate. Last year the approximate profit
after tax made by the company was RS 4 Crores.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
SWOT ANALYSIS
Strengths:
Weakness:
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
Opportunities:
Threats:
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
OBSERVATIONS:
5. Safety measures are taken and each employee is well equipped for the risk in
his job.
6. The company does not promote union activities in side the campus.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
SUGGESTIONS:
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
CONCLUSION:
The long vision of the management and their urge for maintaining
premium quality of their products pushed the company forward to be the market
winners in such a highly competitive field. The company also puts forward a great
success of a small scale industry, which gives a high level confidence to the
budding entrepreneurs.
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Metrolla Steels Ltd.,(Metcon) Muvattupuzha
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