Lesson Plan Template

Alex de Arana Grade 12 Social Sciences 90 minutes

Block 4/5: January 6, 2017
Business Plan Introduction

OVERVIEW/ RATIONALE
Students will begin to apply the content from the economics lessons to a new project. Students
will learn how businesses operate within an American capitalist economy. Students will learn
about the necessary research and steps an entrepreneur must take to ensure that their business
becomes successful.

ENDURING UNDERSTANDINGS
Students will understand the research and calculations required when they create their
own business plan.
Students will understand how businesses cater to and impact their surrounding
environments.

GOALS/OBJECTIVES
Students will develop a 30 second pitch for their business idea.
Students will begin drafting their mission statement.
Students will create their business name and logo.

STANDARDS
Standard - 6.1.12.B: Evaluate effective allocation of resources for the production
of goods and services.
Standard - 6.1.12.C: Analyze the opportunity cost of decisions made by individuals,
businesses, communities, and nations
Standard - 6.1.12.D: Predict how changes in incentives may affect the choices made by
individuals, businesses, communities, and nations.

MATERIALS
Smart Board PowerPoint
Worksheet

PROCEDURES

OPENER
Do-Now:
10:12-10:20 What are some successful and
unsuccessful businesses in Kensington?
Why are they successful or
unsuccessful?

BODY OF THE LESSON

10:20-10:30 Students will be introduced to their
final project. We will review the
requirements, deadlines, and weight of
the project.

1
 10:30-11:00 Students will be shown examples of
mission statements, business names,
logos, and pitches using local examples,
examples from Shark Tank, and
national examples. Students will share
why they think each business is good or
bad.
11:00-11:35 Students will use the remainder of the
period to construct their own business
idea, name, logo, and mission
statement.

CLOSURE
11:35-11:45 Students will share how their business
plan will be successful in Kensington.
Students will be asked to volunteer to
read their mission statements.

ACCOMMODATIONS
Students with IEPs and/or 504-service agreements will be given necessary accommodations
based on these assignments, including one-on-one assistance and extra time. We will read the
directions to the assignments aloud to assist those who struggle with reading and vocabulary.
Students are given a writing template, making the writing process less intimidating and more
scaffold. I will be answering questions, asking probing questions, and providing help as
necessary for all students.

ASSESSMENT/EVALUATION
Students will be asked for input on whether or not they believe the examples of each business is
good or bad. Students will submit their drafts for their business ideas, logos, names and mission
statements at the end of the period. I will provide feedback as I review them.

PERSONAL REFLECTIONS / NOTES

Students were excited to come up with their own ideas. Some students did not feel confident
about their ideas after they were not accepted. Students must think of an idea that can be used
for the hipster community in Kensington, Fishtown, and Port Richmond.