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Boulder Parks & Recreation

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2017 Sponsorships
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BoulderParks-Rec.org

Boulder Even Better, With You!


Why partner with us?

If you want to reach the heart and soul of Boulder,


were the right partner for you. We can deliver
meaningful impressions because we have valuable,
engaging relationships with the community. Whether
you want to build brand awareness or be known as
a community partner, Boulder Parks and Recreation
offers a number of exceptional opportunities to
invest in one of Colorados most active, affluent and
influential communities. Refer to the next page for
more details about our reach.

The value of your sponsorship

P artnering with Boulder Parks and Recreation


strengthens our efforts to build a stronger, more
connected community. Sponsorship allows the
Department to leverage vital resources needed to
deliver the highest quality events, programs and
services for the entire community. We strive to ensure
events and programs are accessible for demographics
of all ages, abilities and means.
We look forward to working with you to customize a
sponsorship package designed to accomplish your
goals while making Boulder an even better place to live,
work and play!

Contact

Margo Josephs
Community Partnerships & Outreach
303-413-7251 josephsm@bouldercolorado.gov

3198 Broadway
Boulder, CO 80304

BoulderParks-Rec.org

2 | Boulder Parks & Recreation


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communication assets.
We custom tailor each events marketing and promotion to
ensure community awareness using colorful and creative ads 016
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and messaging in the media listed below. Your companys Oct ober
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name or logo will be prominently featured in every possible SeOpctteober 3 ONE
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promotion for the event(s) you choose to sponsor. Many of Septe
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Social Media: Social and e-marketing campaigns reach more boulder
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quarterly, color news and program guide (48-56 pages) Boulder


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featuring complete information about all up-coming events, Star ts Ja
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programs and happenings. Event ads receive more than 90,000


impressions per quarterly edition.

Traditional Media: Event ads in media partners such as the


rks
Camera and Weekly, net more than 30,000 impressions per Boulder Paion
& Recre at
insertion. 16
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Registe
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Fall and Winter Sale Mailers: Events in Sept.-Oct. and
School Da (begins
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Gymnast y Off Camps | Fi er 6)
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Boulder Parks
Boulde | Tennis
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Jan.-Feb, gain an additional 65,000 direct mail impressions & Recreation
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fall 2016
with ads in 2 seasonal sale mailers.

Facility TV monitors: 1,500 daily impressions electronic


event ads and announcements stream constantly on monitors
in each of our 3 recreation centers. ea:
Civic Ar
. 6 & 60
Events, pgs
Big Plans &
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day (begins May
Register To
Posters, signs, banners: 500-2,000 daily impressions r Camps | Art
s | Cycling
125+ Summe | Gymnastics | Sports
Dance | Fitn
ess
Ten nis & More!
we promote major events using static banners, signs and Swimming
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posters in prominent locations owned or managed by the


department. These include outdoor pools, sports fields, Register Today (begins August 2)
| Yoga
School Day Off Camps | Fitness
recreation facilities and parks. Gymnastics | Swimming | Tennis
BoulderParks-Rec.org
& More!

BoulderParks-Rec.org | 3
Boulder Civic Area Opportunities

P S C
$10,000 $5,000 $2,500

Sponsor Benefits
Contributing
Only one opportunity

Supporting

Per Civic Area Event


Presenting

Projected Attendance:
1,000-5,000+ per event
per event

Category Exclusivity

Public Relations
Sponsor acknowledgment and speaking
opportunity at event.

FREE Park Rental


For your next company event.

Booth Space
On-site company booth for sampling
& product giveaways. Family Concert Series
Logo 3 Events: May, June, July
On all print and digital ads and
promotions. Reach: 225,000 impressions
per event package
Celebrate the 2nd annual Family Concert Series at the Boulder
Social Media + Electronic Media Bandshell. This three part concert series features nationally renowned
Your sponsorship mentioned in event musical artists to create a unique family-friendly, and acoustically
social and electronic media campaign
Reach: 50,000 impressions per event diverse, experience. Concerts are combined with onsite activities
package that support various city-wide youth initiatives including Kids to
Parks Day and the Library Reading Program. Even the youngest of
Web audiences will harmonize to the melodies of the Family Concert Series.
Your sponsorship prominently presented
on event web page
Reach: 15,000 impressions per
event package

4 | Boulder Parks & Recreation


Cult Movie Classics
3 Movies in October

Some movies just stick with us. Join us for the 2nd annual Cult Classics
movie series. During the month of October, three free classic films will
be projected on a big screen for a unique outdoor movie experience.
These will be memorable, Boulder nights with friends and blankets
under the stars. Pre-show activities and entertainment are scheduled to
compliment each movie.

Snow Much Fun


1-3 Events plus 10 weeks of lights: November-January

Back by popular demand! Grab a cup of hot cocoa or a gingerbread


latte and take a stroll through Boulders Civic Center Area. Once
again, the park will be transformed into a magical, illuminated forest
by more than 250,000 LED lights (just in time for the holiday season).
Past activities have included, an official lighting of Central Park with
the Denver Broncos, a Frozen sing-along led by the Rocky Mountain
Chorale, pre-movie caroling, caricature artists, kids train rides plus a
Polar Express movie night and an enchanted winter ice rink!

BoulderParks-Rec.org | 5
Bikes & Barks Opportunities

P S C
$4,000 $2,000 $1000
Sponsor Benefits
Contributing
Only one opportunity

Per Event (2 Events)


Supporting
Presenting

Projected Attendance: Weekend at Valmont


750-2,000+ per event
June 10 - June 11 Valmont Park
per event

With over 40,000 visitors annually, Valmont Park is one of Boulders


Category Exclusivity major attractions and a renowned venue for national cycling events.
The weekend will celebrate the parks success and kick-off with a dog
expo followed by the annual Take a Kid Mountain Biking Day event
Public Relations featuring free clinics, Strider races, rock climbing wall and much
Sponsor acknowledgment and speaking
opportunity at event. more. The 4th annual Valmont Open disc golf tournament will take
place on Sunday.
Booth Space
On-site company booth for sampling &
product giveaways. Dog Dayz
Logo September 11 - September 24 Scott Carpenter Pool
On all print and digital ads and
promotions. Reach: 125,000 impressions
per event package
A canine classic. Our four legged
Social Media + Electronic Media companions get free reign of Scott
Your sponsorship mentioned in event Carpenter Pool for two weeks,
social and electronic media campaign
culminating with a weekend Dog
Reach: 65,000 impressions per event
package Expo featuring vendor booths,
giveaways and the much anticipated
Web Flying High Dog Competition. This
Your sponsorship prominently presented
14th annual doggy swim attracts
on event web page
Reach: 20,000 impressions per more than 2,000 dogs and their families to this pool party every year.
event package

6 | Boulder Parks & Recreation


Seasonal Recreation Center Events

P S C New Years Fitness Jam


$2,500 $1,500 $500
Sponsor Benefits Sunday, January 1 East Boulder Community Center
Three event package
Contributing
Only one opportunity

Supporting
Presenting

Projected Attendance:
900-1,500 total Condition your mind and body by jump starting 2017 with East Boul-
der Recreation Centers Fitness & Nia Jam. Gain motivation for the
entire year with special classes, swimming, climbing and a great fitness
sale! Make your fitness resolution a reality. New year. New You.

Category Exclusivity Sweethearts Dance


Saturday, February 11
Public Relations North Boulder Recreation Center
Sponsor acknowledgment and speaking
opportunity at event.

Valentines Day is a sweet one join


Booth Space
On-site company booth for sampling & North Boulder Recreation Center in
product giveaways. some candied fun! A charming dance
for parents, grandparents, aunts and
Logo uncles to couple with the children in their family. A DJ, light
On all print and digital ads and refreshments, gift bag and printed photograph compliment
promotions. Reach: 125,000 impressions
per event package the evening.

Social Media + Electronic Media


Your sponsorship mentioned in event Halloween Carnival
social and electronic media campaign
Reach: 50,000 impressions per event Friday, October 27 South Boulder Recreation Center
package

Web The Annual Halloween Carnival is a community wide,


Your sponsorship prominently presented
on event web page
multi-generational event held at South Boulder Recreation Center.
Reach: 15,000 impressions per From jack-o-lanterns to spooks galore children ages 3 - 8, their
event package family and friends enjoy carnival games, a bouncy house, crafts, face
painting and more!
Comp Tickets
Number of complimentary admissions to 6 4 2
each event your company receives

BoulderParks-Rec.org | 7
The City of Boulder Park and Recreation Departments
mission is to promote the health and well-being of the
Boulder community by providing high-quality parks,
facilities and programs.

We invite you to join us in creating the exceptional


experiences that show off our unique way of life!

BoulderParks-Rec.org

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