Introduction :

It is an application designed for messaging. It is all in one app , that means it has configuration of
all your social media as well as your other messaging apps like WHATSAPP, SNAPCHAT
VARIOUS MESSENGERS, HANGOUTS etc.. At a single go u can access all the application as
it has dual interface support system. One sign in STEALI access to all other apps.

About the company

Stelai literally means an upright stone slab or pillar bearing an inscription or design and serving
as a monument, marker, or the like. And in reference to this app it means the Monument in the
App Industry & a giant leap for messaging.

Industry profile
The mobile app industry is booming these days and is only going to get bigger.

The explosion of the apps industry goes hand in hand with the growth of smartphone
sales.

Smartphone was the device to see the biggest increase in overall usage with time spent
using apps or browsers on a smartphone. Statistics show that

Statistical figures

Nearly two-thirds of homes with mobile phones have a smartphone.

More than one in five people have tap into social media such as Facebook or Twitter
every hour.

More than half of those aged 25-34 access social media at work, and 44% of those aged
25-34 used social networks at restaurants.

USP

All-in-one messaging app

Multitasking ( At a time can respond 2other app )

Dual-Interface

Auto-Reply ( It is done only if u have set it )

1
Segmentation ,targeting & positioning

Segmentation:
Here segmentation is done on the basis of age . In this scenario we can broadly divide
into 3 groups that is 15-25 , 26-35 and 36-45. We have chose age as our criteria because
consumer in these following ages uses the social media and smartphones to higher
extent.

Targeting :
For our app to be in the path of success we will target mainly two age group that is 15-25
& 26-35 . We are targeting this group cause statistical and industrial overviews shows at
this age we have the highest number of application user.

Positioning:
The basic meaning of positioning is to attract people and to change there mind sets
towards our product . This can only be done through exotic ways and means of marketing
like hype in the market for the app ,strong advertisement campaigns , continuous pops on
all the electronic networks .

7 Ps ( Product , Place , Promotion, Price ,People ,Process & Physical

evidence )

Product:
This product STEALI has been created for the age group of 15-45. Our product contains
dual interface there will be 2 types of interface. One will be a simple yet elegant interface
& the second will be a framer the users will have a choice to swap between these
interfaces through the settings.

Place:
The product will be on sale through various market like apple market (ios) ,play store
(android ) and windows ( store ) . It will also be available through our own website
www.steali.india.in , downloads can be done through our portal also. This application is
also supported by blackberry store .

2
 Promotions:
We will have CRM( customer relationship management ) this will be done through 24/7
call centre . Marketing communication would be our key to success cause we would have
direct connection to our final user and we will help them to customize the app upto some
extent , basically we would try to create a brand.

Price:
The key , the blood of any organization lies in its pricing strategies here is our pricing
strategies, we would provide 6 Months of free usage & After 6 months we will charge
$2.99/year . In the starting 6 months there is free so that people get use to the
application and then it would be easy to collect amount from the users once they are use
to this .

People:
We will be following a Horizontal Organization Plan. As of now, we plan to have just
the 4

us in the company, in which there would be 2 posts currently for Chief Designer & Chief
Marketer. Our employees would be remunerated for there work.

Process:
In the mere future we would start with our own research and development team and we
would also improve our it supports and designing skills through various on the job as
well as of the off the job trainings .we will enhance our customer service support to the
next level of services

Physical evidence:
In the application physical evidence can be ease of download and systematic update
without loss of any data .

Marketing strategies:
Blog

Social Media

Tech-Blogs

SEO (search engine optimization )

3
 TED talks (technology , entertainment and design )

Guerilla marketing

Today, when we see anyone seated in a bus-stand or even metro stations, we see them
using a smart phone & chatting to someone. Therefore we plan to concentrate on
advertising in Bus-stands and metros in most popular cities. This way when they see
this advertisement, theyll download this app, and when they like it, we would
have publicity in the word-of-mouth method. This would lead to the increase
in downloads.

Interface
There will be 2 types of interface

4
 One will be a simple yet elegant interface.

The second will be a framer

The Users will have a choice to swap between these interfaces through the settings

Revenue model:

Start-up Costs
To get this app working we would need a capital of up to Rupees 60K-70K.

We keep the rest for marketing

We plan to raise all the funds required through a crowd-funding platform. Kick starter.

Gains Projected

Our projected downloads for the first month may be up to 2,000

After that month, we plan that it would increase by about 5,000 every month

By the end of Q1 we project our downloads to be roughly 15,000

And, after 1 year of the apps existence in the market we suppose that we would have
crossed a 100K downloads.

5
 Operating cost

Broadband costs- A Monthly plan of a high speed broadband connection would cost up to
2000, with a modem.

Salaries- The salaries of the team members would be up to 7K, after we start making
profit; the profit would be shared & turned to assets.

Marketing costs- Our marketing costs would come up to 25K

- Social Media- 5K

- Bus Stand & Metro- 12K

- Miscellaneous- 8K

6
 INDEX

SERIAL CONTENT PAGE

NUMBER NUMBER
1 INTRODUCTION 1
2 ABOUT COMPANY 1
3 INDUSTRIAL PROFILE 1
4 USP 1
5 SEGMENTATION 2
6 TARGETING 2
7 POSITIONING 2
8 PRODUCT 2
9 PLACE 2
10 PROMOTION 3
11 PRICE 3
14 PEOPLE 3
15 PROCESS 3
16 PHYSICAL EVIDENCE 3
17 MARKETING STRATEGIES 3
18 INTERFACE 4-5
19 REVENUE MODEL 5-6