A

Global Country Study Report

On
Automobile Industry of Thailand
With reference to
Business opportunities for Gujarat and Haryana

Submitted To
Institute code: 760
Gujarat Technological University, Ahmedabad

Under the Guidance of

Ms.Shweta Bhatt

(Assistant Professor)

In Partial Fulfilment of the Requirement of the award of the degree of

Master of Business Administration (MBA)

Offered By
Gujarat Technological University
Ahmedabad

Prepared By:
AviyaKhushaliAshokbhai(157600592003)
BoradJinalBharatbhai (157600592008)
Joshi HitexaArvindbhai
(157600592021)
KathiriyaNiraliKantibhai (157600592026)
SavaliyaKhushbuRajubhai (157600592042)
Trivedi AvaniMaheshkumar
(157600592048)
Students Of
MBA (Semester-IV)

Group No. 4
Batch: 2015-2017

1
Index
2
Sr.No. Particular Pg.no
1 Introduction To Atul Motors Pvt.Ltd 1
2 Overview Of Company 2
3 Product Profile 3
4 Members And Directors Of Company 4
5 Major Area Where The Company Sell 5
Their Product
6 What Different Strategies The Company 6
Is Having?
7 Reasons Why the Client Should Deal 7
With The Company
8 Future Plan of Company 8
9 Overview of Training Summary 9
10 Opportunities and Challenges Faced By 10
the Company
11 Suggestions 11
12 Conclusion 12
13 Bibliography 13

3
 1. Introduction to AtulMotors Pvt.Ltd

It is establishment in 2012.Atul motors privet Limited is leading four

wheeler manufacturing companyin Amreli, Gujarat, India. The
company's origins lie in the 2012. whenHarishbhai Chandra sought
to modify car to maketransport to meet the needs of rural areas of
Saurashtra, and adaptedthe engines from golf carts scrapped by the
Maharaja of Jamnagar,resulting in his first chhakadavehicles.

The company offers a wide range of cars across different segment. It

offers 12 brands and over 150 variants. It can introduce factory
fitted CNG option on 5 models across vehicles segments.

1
 2. Overview of Company

Name of company Atul Motors PVT.LTD

Address of the company Amreli bypass, Near Hanumanpara

Road,
Surcey No. 151/152, Ameli-365601
Company Website Atul.amr.sal1@marutidealers.com

Nature of Business Automotive

Legal Status of Firm Private Limited Company

Year of Establishment 2012

Number of Employees 150
Companys USP
Payment Mode Cash
Cheque
Card

3. Product Profile

2
The Following are the List of product produced by the company:

Ciaz
Ertiga
Alto
Swift
Celerio
Swift dzire
Omni
Estilo

4. Members and Directors of Company

The Members of the Company Include

1. Mr.Harish Chandra
(Owner of the Company)

3
 2. Mr.HasharifKhureshi
(H.R Manager)

3. Mr.vijayvala
(Marketing Manager)

4. Mr.SudhirRathod
(Finance Manager)

5. Major Area Where the Company Sell

Their Product

The company carries out both the inland as well as foreign business:

Inland business done by the company:

Ahmadabad
Amreli
Rajkot
Jamnagar
Gondal
Porbandar

4
6. What Different Strategies The Company Is
Having?

Company products are manufactured using optimum grade raw

material from the Maruti Suzuki. This is sourced from the trusted
vendors of the market.

They use advanced technology and latest machines to manufacture

for range of products. The products they offer to our clients are
highly appreciated for their features such as design, life style, using
new technology, online booking, full LED headlamps.

Due to aggressive competitors today Atul Motors believes in

Innovative Marketing Strategies. With the changing needs, wants &

5
requirements of customers and markets, Atul Motors is altering their
Brand Positioning, Advertising and Distribution strategy.

Advertising is one aspect of brand building. Whenever Maruti

launched any brand, it supported that brand with an ad campaign.
Atul Motors advertising campaigns included TVCs, Radio and Print
ads, Point of Sale, Mobile promotions, online marketing, Outdoor
promotions. Atul Motors advertising strategy focused both on
building up its corporate image and promoting its cars. Atul Motors
campaigns emphasized different aspects of its cars, including fuel
efficiency, looks, space, etc.

7. Reasons Why the Client Should Deal With the

Company

Company is a covered manufacturer and supplier of an exclusive

assortment of car. Our products are designed and developed as per
latest profession baseand service base. Owing to the transparent
and ethical business policies.Following are the reasons of the
success:

Easy payment modes

Trendy collection
Customization
Experienced professionals

6
 Skilled staff
High network
Sophisticated infrastructure

8. Future Plan of Company

It would be launching compact cars with more features to

meet the needs of the customers locally.
The company wants to expand the business in India as well as
in foreign.
Atul Motors plans for a new engine and transmission plant.
The company wants to establish its one manufacturing unit in
foreign with customization.

7
 9. Overview of Training Summary

Following are the things that we have learned over there:

The manufacturing system of company is very good with

perfection.
They are treating their workers with dignity and respect.
It is also very much important in doing business because
business is highly depended on skilful workers.
They are giving good facilities related to accommodation
and food to workers.
They are having good quality standards which give
satisfaction and trust to customers.
They are maintaining good employee relationship and
take the steps to maintain co-ordination among them.
They are doing timely delivery.

8
 Company products are manufactured using optimum
grade raw material, which is sourced from the trusted
vendors of the market.
They use advanced technology and latest machines to
manufacture range of products. The products they offer
to their clients are highly appreciated for their features
such as design, life style, using new technology.
We are observing all this thing and learn from it.

10. Opportunities and Challenges Faced By

the Company

Opportunities

The company has the opportunity to expand its foreign

business.
The Company has potential to make more production and
enlarge their distribution network within boundary of the
country.
Increased purchasing power of Indian middle class category.
Opportunity to grow bigger by entering into bigger car
markets.
Already a market leader which provides the opportunity to be
at the top of the market in every stage of industry.

9
Challenges

The company competition from second hand cars and

tataneno.
Company facing different challenges because continuous
customer demand is changing so they suffer loses.
Lower number of diesel models

Challenges to market share as many big names are entering

the industry

11. Suggestions

We would like to give the following suggestions:

For making more production they satisfied the potential

market then enter in to the foreign market through
government policy.

10
 They should have to manage their manufacturing unit
and office near, so they will work more effectively.
Atul Motors should improve its after sales service
because its hits badly car market share.
Customer considers quality as their first preference, so
the company give more stress on this.

12. Conclusion

Here we would like to conclude that we have taken two weeks

training in Atul MotorsPvt. Ltd. We have learned so many things
during our training like their strategies of doing business,
management system, employee relationship, etc. By training we
know that how they are doing proper planning to expand their
business. Directors of Atul MotorsPvt.Ltd. support us very well in
providing the information that we needed. We would like to thank
directors and workers of Atul Motors. For necessary information and

11
training. We found that company is enough capable to accept our
project and capable to do business with other country.

13. Bibliography

http://compare.pricesofindia.com/car/dealers/marutisuzu
ki/gujarat/amreli/atul-motors-pvt-ltd.
Information given by Atul motors staff also provided booklet.

12