Lec 23 - Computer/Digital Skills - I

The Art of Logo

Design
Instructor: Ms. Moonisa Ahsan (moonisa.ahsan+info@gmail.com)
Overview

Introduction
What is a logo
Types of Logo
Logo Design Process
Elements of Effective Logo Design
What makes a Logo Good!?
Assessment 2
Introduction & History Logo

A logo (abbreviation of logotype, from Greek: logos "word"

and typos "imprint") is a graphic mark, emblem, or symbol
commonly used by commercial enterprises, organizations and even
individuals to aid and promote instant public recognition.
Logos are either purely graphic (symbols/icons) or are composed of
the name of the organization (a logotype or wordmark).
History
Numerous inventions and techniques have contributed to the contemporary
logo, including cylinder seals (c. 2300 BCE), coins (c. 600 BCE), watermarks,
silver hallmarks, and the development of printing technology.
Types of Logos
Types of Logos

Lettermarks (or monogram logos) IBM, CNN, HP, HBO

Noticing a pattern, yes? Theyre the initialisms of a few
famous businesses with rather lengthy names. With 2 or
3 words to remember, theyve each turned to using
their initials for brand-identification purposes.
Wordmarks (or logotypes) Similar to a lettermark, a
wordmark logo is a font-based logo that focuses on a
business name alone. Think Visa and Coca-Cola.
Pictorial marks (or logo symbols) A pictorial mark
(sometimes called a brand marks or logo symbol) is an
iconor graphic-based design. Its probably the image
that comes to mind when you think logo: the iconic
Apple logo, the Twitter bird
Types of Logos (Cont)

Abstract logo marks An abstract mark is a specific type

of pictorial logo. Instead of being a recognizable
imagelike an apple or a birdits an abstract
geometric form that represents your business. Example
PEPSI.
Mascots Often colorful, sometimes cartoonish, and most
always fun, the mascot logo is a great way to create
your very own brand spokespersoner, spokes-
character(?).
The combination mark Its in the name! A combination
mark is a logo comprised of a combined wordmark or
lettermark and a pictorial mark, abstract mark, or
mascot.
Types of Logos (Cont)

The emblem The last major type of logo is the

emblem. An emblem logo consists of font inside a
symbol or an icon; think badges, seals and crests.
These logos tend to have a traditional appearance
about them that can make a striking impact, thus
they are often the go-to choice for many schools,
organizations or government agencies.
Logo Design Process
Step by step approach
Essential Elements of Effective
Logo Design
 The Five Essential Elements of Effective
Logo Design

Simple Simple logos are easily recognizable.

Memorable A memorable logo springs to mind at the mere mention of
the company nameor, sometimes, even the product.
Timeless Timeless logos last for decades. Just consider Coca-Colas
elegant red script. The mark is virtually the same as it was in 1885.
Versatile The best logos, like the Nike swoosh, are equally fantastic in
color, grayscale, black and white, or reverse print. They also work well at
any size, whether printed on postcards, brochures, flyers, or billboards.
Appropriate The best logos speak to the appropriate audience,
effortlessly melding color, font, and graphics to convey the essence of
the brand.
Making an
effective logo
 Logospire
Logospire is a logo inspiration gallery,
launched in January 2009. The site used
to allow designers to submit their logos
and vote on logos they liked in order to
inspire and be inspired.
http://logospire.com/
Any
Questions?
Home Assessment : Learn Class Lecture. Practice Concepts discussed in the
class along with practical life scenarios.

Additional Information
https://99designs.com/blog/tips/types-of-logos/
http://ideas.overnightprints.com/the-five-essential-elements-of-effective-logo-design/