Documente Academic
Documente Profesional
Documente Cultură
Manual Brand Aristocratis PDF
Manual Brand Aristocratis PDF
T
C ES
/ U
D E L I N
0 R O
0 I N T R GU I D
O U
TO
>> PAGE 3 // 55 ARISTOCRATIS
BRANDING DESIGN MANUAL
ISSUE 01
BRANDING
DESIGN MANUAL
ARISTOCRATIS
LOGO AND GUIDELINES
SECTION ZERO :
DESPRE NOI
AND GUIDELINES
Pe plaiuri subcarpatice, intr-un loc in care s-au scris randuri de istorie, isi asteapta oaspetii linistita.
Pensiunea Aristocratis. O pensiune care atrage prin simplitatea si rafinamentul ei, prin oamenii primitori care
te intampina in pragul casei. O oaza de liniste care te desprinde de lumea agitata in care traiesti zi de zi,
Pensiunea Aristocratis te asteapta intr-o ambianta prietenenoasa si relaxanta.
Suntem primul complex turistic complet din Targu Neamt ce vine in intampinarea musafirilor cu servicii de 4
stele: cazare, restaurant, Spa si piscina descoperita.
BRANDING MATERIAL
ARISTOCRATIS
Francesco Capuano
Administrator
01/08/2016
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 4 // 55
01 / CORPORATE LOGO
ARISTOCRATIS ARISTOCRATIS
>> PAGE 5 // 55 ARISTOCRATIS
BRANDING DESIGN MANUAL
ARISTOCRATIS
the left page.
ARISTOCRATIS
and yet refined, highly legible
style, which has been further
enhanced by the use of upper
case letters in gray tone of the
chosen corporate color. The
font that is used here is Trajan
ARISTOCRATIS BRANDING DESIGN MANUAL
Pro.
>> PAGE 6 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
01.2 / LOGO CONSTRUCTION
LOGO CONSTRUCTION
It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.
1.1 x x x
x
= 1x 3x x
x
x x 1.1 x
x 1x
ARISTOCRATIS 1.4 x
COMPUTATION DEFINITION
- -
To work out the clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
take the height of the logo and No graphic elements of any kind should invade this zone.
divide it in half. (Space = Height
/ 2).
CLEARSPACE
ARISTOCRATIS BRANDING DESIGN MANUAL
- 1/2 x 1/2 x
Full Logo
ARISTOCRATIS
>> PAGE 7 // 55
1/2 x 1/2 x
01.2 / MANUAL LOGO
It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.
ARISTOCRATIS
PREVIOUS VERSIONS
ARISTOCRATIS BRANDING DESIGN MANUAL
FINAL LOGO
>> PAGE 8 // 55
ARISTOCRATIS
01.2 / LOGO LOCKUPS
It is important to keep corporate marks clear of any graphic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other be changed in any way.
ARISTOCRATIS
ARISTOCRATIS
RISTOCRATIS
ARISTOCRATIS
OCRA
IST
TI
AR
S
SPA
PENSI
-
ARISTOCRATIS
UN
NT
E-
RESTAURA
ARISTOCRATIS BRANDING DESIGN MANUAL
BEST USE
Version 1 Version 2
>> PAGE 9 // 55
ARISTOCRATIS
ARISTOCRATIS
01.2 / LOGO CONSTRUCTION
LOGO CONSTRUCTION
It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.
ARISTOCRATIS
1.1 x
x
x
= 1x 2x 4x x
x
1.1 x x x
COMPUTATION DEFINITION
- -
To work out the clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
take the height of the logo and No graphic elements of any kind should invade this zone.
divide it in half. (Space = Height
/ 2).
CLEARSPACE
ARISTOCRATIS BRANDING DESIGN MANUAL
- 1/2 x 1/2 x
Full Logo
ARISTOCRATIS
>> PAGE 10 // 55
1/2 x 1/2 x
01.3 / APPLICATION ON A BACKGROUND
ARISTOCRATIS ARISTOCRATIS
ARISTOCRATIS ARISTOCRATIS
CORPORATE DESIGN
FULL LOGO SIZES LOGO SYMBOL LOGO TYPO
AND GUIDELINES
Minimum Size: 49 mm x 11 mm Minimum Size: 9 mm x 6 mm Minimum Size: 35,75 mm x 3.5 mm
ARISTOCRATIS ARISTOCRATIS
49 mm 09 mm 37 mm
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 11 // 55
01.4 / DONT'S
TEXT EXAMPLE
1. 2. 3. 4.
ARISTOCRATIS
CR ATIS
STO
ARI
LOGO AND GUIDELINES
SECTION ONE :
5. 6. 7. 8.
ARISTOCRATIS ARISTOCRATIS
ARISTOCRATIS ARISTOCRATIS ARISTOCRATIS
ARISTOCRATIS
Adobe Authorized Service Rep ARISTOCRATIS ARISTOCRATIS ARISTOCRATIS
CORPORATE DESIGN
9. 10.
AND GUIDELINES
ARISTOCRATIS
am TM
C O M M U N I C A T I O N S
BRANDING MATERIAL
ARISTOCRATIS
1 Do not move Aristocratis 5 Do not skew or attempt to make the 9 Do not use text right under the symbol
logo 3-dimensional in any way
ARISTOCRATIS BRANDING DESIGN MANUAL
2 Do not remove Aristocratis 6 Do not make a pattern or texture out of 10 Do not use a tag
the logo
3 Do not apply any effects except the 7 Do not alter the transparency of the
subtle gradient in the original logo logo
>> PAGE 12 // 55
proS
STO
THE PRIMARY FONT
EXPLANATION AND EXAMPLES
Typography plays an important role in communicating an overall tone and
quality. Careful use of typography reinforces our personality and ensures
R A
clarity and harmony in all Aristocratis logo. We have selected Trajan
Pro, which helps inject elegance into the entire Aristocratis logo,
as the primary and secondary corporate typefaces.
PRIMARY FONT
Trajan Pro
DESIGNER :
Carol Twombly
-
W / . 0 1
CORPORATE DESIGN
AND GUIDELINES
A B C D E F G H I J K L M
n o p q r s t u v w x y z
BRANDING MATERIAL
ARISTOCRATIS
A B C D E F G H I J K L M
n o p q r s t u v w x y z
0 0 1 2 3 4 5 6 7 8 9
ARISTOCRATIS BRANDING DESIGN MANUAL
@
>> PAGE 14 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
02.2
02.2 // SECONDARY
SECONDARY FONT
FONT
THE
THESECONDARY
SECONDARYFONT
FONT
EXPLANATION
EXPLANATIONAND
ANDEXAMPLES
EXAMPLES
AVIANO
AVIANOSERIF
SERIF A
ABBC
CDDE
E FF G
GHHII JJ K
K LL M
M SECONDARY
SECONDARYFONT
FONT
REGULAR
REGULAR: : AVIANO
AVIANOSERIF
SERIF
-- N
NOOP
PQQR
RSST
TUUV
VWWX
XYYZ
Z
aa b
b cc d
d ee ffg
ghh ii jj kk llm
m DESIGNER
DESIGNER: :
Sorkin
SorkinType
TypeCo
Co
n
noopp q
qrrss ttu
u vv w
w xx yy zz --
CLASSIFICATION
CLASSIFICATION: :
A
AVIANO
AVIANOSERIF
SERIF A
ABBC
CDDE
EFFG
GHH II JJ K
KLLM
M Serif
Serif
BOLD
BOLD: : --
-- N
NOOP
PQQR
RSST
TUUV
VWWX
XYYZ
Z
a
a b
b c
c d
d ee ff g
g h
h ii jj k
k ll m
m
n
n o
o pp q
q r
r ss tt u
u v
v w
w xx y
y z
z --
FIGURES
FIGURES: : 00 11 22 33 44 55 66 77 88 99 00 --
--
SPECIAL
SPECIALCHARACTERS
CHARACTERS: : ! ! $$ %
%&& // (( )) =
= ?? `` ;; : :
--
[[ ]] || {{ }}
@
@
ARISTOCRATIS BRANDING DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL
// 55
15 // 55
ISSUE
ISSUE01
01
PAGE 15
>> PAGE
BRANDING
BRANDING
>>
DESIGN
DESIGNMANUAL
MANUAL
02.2
02.2 //THIRD
THIRD OPTION FONT
OPTION FONT
THE
THETHIRD
THIRDOPTION
OPTION FONT
FONT
EXPLANATION
EXPLANATIONAND
AND EXAMPLES
EXAMPLES
LUCIDA
LUCIDASANS
SANS AA BB C
C D
D EE FF G H II JJ K
G H K LL M
M THIRDOPTION
THIRD OPTIONFONT
FONT
REGULAR
REGULAR: : LUCIDASANS
LUCIDA SANS
- - NN O
O PP Q
Q R
R SS T
T U V W
U V W XX YY ZZ
aa bb cc dd ee f g h i j kk ll m
m DESIGNERS: :
DESIGNERS
CharlesBigelow
Charles Bigelow and
and Kris
Kris Holmes
Holmes
nn oo pp qq rr s t u v w
w xx yy zz --
CLASSIFICATION: :
CLASSIFICATION
A
LUCIDA
LUCIDASANS
SANS AA BB C
C D
D E
E F G H I J K
K LL M
M Serif
Serif
BOLD: :
BOLD --
- - N O
N O PP Q
Q R
R S T U V W
W X
X Y
Y ZZ
aa bb cc d
d ee f g h i jj k
k ll m
m
nn oo pp q
q rr s t u v w
w xx yy zz - -
FIGURES: :
FIGURES 00 11 22 3
3 4
4 5
5 6
6 7
7 88 99 00 - -
- -
SPECIALCHARACTERS
SPECIAL CHARACTERS : : !! $
$ %
% &
& // (( )) =
= ?? `` ;; ::
- -
[[ ]] || {{ }}
@
@
ARISTOCRATIS BRANDING DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 16 // 55
>> PAGE 16 // 55
ISSUE 01
ISSUE 01
BRANDING
BRANDING
DESIGN MANUAL
DESIGN MANUAL
AA
BB
NN
aa
CC
OO
P
D
n
A
P
D
bb
n
a
n
A
N
EE
o
Q
cc
oo
O
F
F
R
d
n B C
a o p
pp
Q d
P
C
SS
GG
e
R e
b p q
Q
qq
DD
P d
T
H
f
r
N b c q r
R
E
Q e
U
I
S
s
O c d r s
F
s
T g
f
J
V
t
G
h
g
K
U
W
u
i
T h
L
V
X
I
v
j
v
i
M
J
Y
k
W
j
w
w
KK
ZZ
ll
XX
kk
xx
AB LL
ll
YY
mm
yy
yy
ZZ
xx MM
zz
zz
mm
ISSUE 01
DESIGN MANUAL
BRANDING
ISSUE 01
DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION TWO:
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION TWO:
>> PAGE 17 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE TYPOGRAPHY
>> PAGE 17 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE TYPOGRAPHY
02.3 / TYPOGRAPHY AND TEXT HIERARCHY
Typographic hierarchy is
another form of visual
hierarchy, a sub-hierarchy
per se in an overall design
project. Typographic hie -
01//
rarchy presents lettering
so that the most import - CONTEXT TEXT CAPTION TEXT :
ant words are displayed AND INNER HEADLINES -
with the most impact so
users can scan text for key -
information. Typographic
hierarchy creates contrast
between elements. There COPY TEXT :
are a variety of ways you -
can create a sense of
hierarchy. Here are some
of the most common
techniques for Comma,
layouts. SUBLINES SECTIONS :
-
02//
CONTEXT TEXT HEADLINE 01 :
AND INNER HEADLINES -
03//
HEADLINES AND HEADLINE 02 :
TYPOBREAKS -
-
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 18 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
02.4 / TYPOGRAPHIC EXAMPLES
CORPORATE TYPOGRAPHY
ARISTOCRATIS Captions
-
Trajan Pro
SECTION TWO:
6.5 pt Type / 12 pt Leading
CORPORATE DESIGN
ARISTOCRATIS HEADLINE
AND GUIDELINES
-
Trajan Pro - Capital Letters
14 pt Type / 18 pt Leading
ARISTOCRATIS
-
Trajan Pro - Capital Letters
BRANDING MATERIAL
22 pt Type / 22 pt Leading
ARISTOCRATIS
ARISTOCRATIS
-
Trajan Pro - Capital Letters
ARISTOCRATIS BRANDING DESIGN MANUAL
35 pt Type / 35 pt Leading
>> PAGE 19 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
03 / CORPORATE COLOR
SYSTEM
03.1 /
THE PRIMARY COLOR SYSTEM AND
COLOR CODES
Color plays an important role in the Comma, corporate identity program. The colors
below are recommendations for various media. A palette of primary colors has been
developed, which comprise the One Voice color scheme. Consistent use of these
colors will contribute to the cohesive and harmonious look of the Comma, brand
identity across all relevant media. Check with your designer or printer when using the
corporate colors that they will be always be consistent.
the company.
COLOR CODES
100 % 50 % 20 % CMYK : C0.17 M014 Y015 K010
Pantone : 7611C
HKS : 02K
RGB : R229 G203 B191
Grey Gradient
>> PAGE 20 // 55
Web : #E8CCC0
03.2 / THE SECONDARY COLOR SYSTEM
AND COLOR CODES
EXPLANATION
The Secondary colors are complementary to our official colors, but are not USAGE:
recognizable identifiers for Comma, company. Secondary colors should be Us e t h e m t o a cce n t a n d s upp o r t t h e pr i ma r y
used sparingly, that is, in less than 10 percent of the palette in one piece. color palette.
SECTION THREE:
COLOR CODES COLOR CODES
CMYK : C54.51 M67.45 CMYK : C21.57 M15.29
Y62.35 K49.8 Y15.29 K000
Pantone : 7617C Pantone : 7450C
HKS : 02K HKS : 02K
RGB : R79 G58 B57 RGB : R199 G202 B204
Web : #000000 Web : #000000
CORPORATE DESIGN
AND GUIDELINES
60 % 40 % 20 % 60 % 40 % 20 %
BRANDING MATERIAL
COLOR CODES COLOR CODES
CMYK : C7.92 M19.96 CMYK : C25 M000
ARISTOCRATIS
ISSUE 01
BRANDING
DESIGN MANUAL
ARI
STO
CRA
TIS
ER E
N T
/
Y
A 4
IO R
0
AT PO
LE T
ST R
BU ERHT
CO
N T E S I N E A
T E N V E S D
N E
F L Y LO C A R S
CO E P
DO R E S D
RES C FO
TAB AURALDER
T
LE NT M
TEN EN
ISSUE 01 CREATED FOR : RESPONSIBLE AGENCY :
T
ARISTOCRATIS BRANDING ARISTOCRATIS CREATORY
DESIGN MANUAL NEAMT WEB DEVELOPMENT
Y
RDD
SS
ISSUE 01
DESIGN MANUAL
BRANDING
ISSUE 01
DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
>> PAGE 23 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
>> PAGE 23 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
04.1 /
THE COMPANY
LETTERHEAD
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery sys -
tem for the front- and backside
of the letterheads.
USAGE:
The letterhead will be used
for all official communication
that is going out of Comma,
company.
ARISTOCRATIS
THE BACKSIDE OF THE COMPANY
ISSUE 01
DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
>> PAGE 25 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
04.2 / THE COMPANY BUSINESS CARDS
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery
system for business cards.
BACKSIDE: FRONTSIDE:
-
>> PAGE 26 // 55
04.3 / THE COMPANY ENVELOPES
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery
system for envelopes.
CORPORATE STATIONERY
SECTION FOUR:
ARISTOCRATIS
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 27 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.3 / THE COMPANY FLYERS
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for flyers.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 28 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.3 / THE RESTAURANT MENU
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for restaurant menu.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 29 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.3 / THE RESTAURANT TABLE TENT
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for table tent.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 30 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.3 / LARGE SIZE BILLBOARD
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis system for the billboard.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 31 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.3 / THE COMPANY DOCUMENT FOLDER
EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for document folder.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 32 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
04.4 / THE LOGO PLACEMENT
ARISTOCRATIS
EXPLANATION:
To place the Comma,
logo in the correct way
please use one of the
approved styles that
are shown on the right.
To place the Comma,
logo in other ways is not
allowed.
DIMENSIONS
297 x 210 mm
DIN A4
ARISTOCRATIS
THE LOGO PLACEMENT
ARISTOCRATIS
ARISTOCRATIS
ARISTOCRATIS
ISSUE 01
DESIGN MANUAL
BRANDING
1
S D
/
I
EM R
5
G
0
ST T
S Y IN
PR
RRIIDD
.1 / L GG
05 TIC AS
VERTEM
S
SY BRANDING DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL
EXPLANATION:
In graphic design, a grid is a structure made up of a series of inter -
secting straight (vertical, horizontal, and angular) or curved guide
lines used to structure content. The grid serves as an armature on
which a designer can organize graphic elements (images, glyphs,
paragraphs) in a rational, easy to absorb manner. A grid can be
used to organize graphic elements in relation to a page, to other
graphic elements on the page, or relation to other parts of the
GRID SYSTEMS
SECTION FIVE:
ISSUE 01
BRANDING
DESIGN MANUAL
3
D
2 /
EM I
R
ST G
5 /
0
SY EB
W
M S
YS TE
S
R ID R &
.1 / L G OVE
05 T I C A K C R E
R
V EBOO NATU
E
A C SIG
F IL E R
A T
EM SLET
W
NE
ISSUE 01 CREATED FOR : RESPONSIBLE AGENCY :
ISSUE 01
BRANDING
DESIGN MANUAL
05.2 / GRID SYSTEM HORIZONTAL SCREENS
EXPLANATION:
This shows an approved layout
with a typography grid for a
16:9 Screen of Aristocratis. This will
be used for Company presenta -
tions in Powerpoint or Keynote.
ARISTOCRATIS
ISSUE 01
>> PAGE
BRANDING
DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FIVE:
>> PAGE 40 // 55 BRANDING MATERIAL AND GUIDELINES GRID SYSTEMS
TABLET VERTICAL
GRID SYSTEM EXAMPLE
EXAMPLE: TABLET
05.3 / GRID SYSTEM VERTICAL TABLETS
ISSUE 01
DESIGN MANUAL
BRANDING
EXAMPLE
FACEBOOK COVER
05.3 / GRID SYSTEM
EXAMPLE
EMAIL SIGNATURE
ISSUE 01
DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FIVE:
>> PAGE 41 // 55 BRANDING MATERIAL AND GUIDELINES GRID SYSTEMS
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FIVE:
>> PAGE 42 // 55 BRANDING MATERIAL AND GUIDELINES GRID SYSTEMS
EXAMPLE
NEWSLETTER
05.3 / GRID SYSTEM
ISSUE 01
DESIGN MANUAL
BRANDING
D
AN
6 / G ES
0 D I N
AG
E N
IM
L
B DE S S
O
S G E
A GE IM A S
M
I M IT E D E
R ED W H MO
O L O C K/ I N G
/ C BL A END
1
06.06.2 / 2 / BL
06 .
BRANDING
DESIGN MANUAL
06.1 / EXAMPLES OF COLORED COMPANY
IMAGES
EXPLANATION:
Corporate Images are responsible to transfer the values of Aristocratis to our customers or our potential customers. It is a
composite psychological impression that continually changes with the firms circumstances, media coverage, performance,
pronouncements, etc. Aristocratis use various corporate advertising techniques to enhance their public image in order to improve
their desirability as a supplier, employer, customer, borrower, partner, etc.
EXAMPLES FOR
ARISTOCRATIS
IMAGE SYSTEM
REQUIREMENTS:
- desaturate colours
- high contrast
- sharp images
- minimalistic look
- modern and businesslike
EXAMPLES FOR
COMMA, CORPORATE
IMAGE SYSTEM
REQUIREMENTS:
- black and white colours
- high contrast
IMAGES AND BLENDING MODE
- sharp images
- minimalistic look
- modern and businesslike
SECTION SIX:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 46 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
06.3 / BLENDING MODES FOR IMAGES
EXPLANATION:
Image effects and blending modes raise the concision and the recognizability of a brand.
Also they are able to divide content and other graphical elements that are used in layouts. In
the same way the support statement of the used images and raise application possibilities.
EXAMPLES FOR
ARISTOCRATIS BLENDING MODES
ARISTOCRATIS
HOW TO:
1) use it in black and white images colours
ARISTOCRATIS
ISSUE 01
BRANDING
DESIGN MANUAL
A
TE
/ G R
0 7 RA O
O
N
RP
N O
CO
IC E E
O
R
T MS
A N D
R A MYSTE
PA N S
ICO
ISSUE 01
BRANDING
DESIGN MANUAL
07.1 / ICONOGRAPHY
EXPLANATION:
An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through
the content in a easier way. The icon itself is a small picture or symbol serving as a quick, intuitive
representation of a software tool, function or a data file.
- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
- Only 100 % color
ICON WITHOUT A
BACKROUND
- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
- Minimum: 26 px x 26 px
ARISTOCRATIS BRANDING DESIGN MANUAL
40 ESSENTIAL ICONS:
The following icons are the base of the icon development for your company. You can use these icon to
sketch topics or important issues quickly.
CORPORATE ICONOGRAPHY
SECTION SEVEN:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 51 // 55
ISSUE 01
BRANDING
DESIGN MANUAL
&
/
CT Y
TA R
8
N A
0
M
CO M
R Y
A
SU
M M
S U
O R T US
S H AC T
/ A NT
8 .1 CO
0 2/
08 .