Periodic Project Review I (PPR-I)

On

Agriculture Industry of Morocco

Submitted to:

750

S.R. Luthra Institute of Management

Under the Guidance of:

Dr. Hemlata Agarwal

Associate Professor

Prepared by: Students of MBA (Semester-III)

Group Identify No: GPRN2016MORO75000001

Month & Year: September 2016

Prepared By:

Student Registration Student Enrollment Student Name

No No
SRN201675000170 157500592063 PANWALA ABDULLA
FAZAL
SRN201675000176 157500592064 PANWALA FENIL
KAMLESHBHAI
SRN201675000217 157500592080 PATEL ZIYAUDDIN
IBRAHIM
SRN201675000218 157500592081 PATIL HARSHAL
SANJAY
SRN201675000384 157500592085 RADADIYA ANKIT
BHARATBHAI
SRN201675000388 157500592087 RANA SANJAYKUMAR
MADHUSUDAN
 CGBS-PROJECT REVIEW SYSTEM (PRS) for GCSR-
Semester III

PERIODIC PROJECT REVIEW (PPR)

PPR-1:
Sr Particulars Worked by (Student
no Registration No)
.
1. About selected Country SRN201675000218
Overview Geographic location,
languages, currency & exchange
rate, religions, flag, national anthem,
ruling party etc.
2. Latest news/ developments in the SRN201675000217
country
3. Overview of Industries, Trade SRN201675000170
and Commerce in the Country of
study
List of Industries
4. Contribution of industries in national SRN201675000170
GDP
5. Export-Import statistics SRN201675000388
6. Major players of each industry with SRN201675000176
their market share
7. Details of selected industry w.r.t. SRN201675000388
Gujarat: Brief about sub-segments of SRN201675000176
the industry/ sector, Contribution of
selected industry in national GDP,
Major players of selected industry
and its sub-segments with their
market share, Local taxes and duties
applicable in selected
industry/sector, any special benefits
given by state government to the
industry
8. About selected Industry / Sector SRN201675000384
of country of study
Overview of selected industry
9. Justification for selecting the Industry / SRN201675000384
Sector in terms of bilateral trade
opportunities with India/Gujarat
(Literature review from published
reports, Ministry of External affairs,
National / International repute
organization or any other authentic
sources for selecting industry/ product/
sector, List of Web sources/ References
)
 A. ABOUT MOROCCO

The Kingdom of Morocco, also known as the Maghreb or the Arab

West, is the most
westerly of the North African countries. The Atlantic and
Mediterranean coastlines
and rugged mountain interiors speaks the beauty of the countrys
geography. It
unconventionally holds a history of independence unlike its
neighbors. Moroccan
culture depicts a rich blend of Arab, African, Berber and European
influences.

When Sultan Mohammed became king, Morocco was a French

outpost from 1912 to
1956. Hassan II, son of Sultan Mohammed succeeded him in 1961,
who in his regime
of 38 years played a prominent role for the search of peace in the
Middle east. Few
of his initiatives envisages commission for ensuring human rights,
suppression of
Domestic opposition and such. A former capital, Marrakesh is famed
for its architecture Mohammed VI, son of Hassan was a step ahead
of him and a cautious modernizer introducing some social and
economic liberalization. Despite various political instabilities from
1975 till 2011, Morocco balanced itself.

The international time zone for Morocco is GMT and the international
dialing code is +212. The national airline is Royal Air Maroc and
numerous international airlines fly to Morocco. The main
international airport is at Casablanca and there are 7 other
international airports.
Visas are required by most nationals except those of Western
European countries, Australia, New Zealand, some South American
countries, the USA and Canada, Japan and most Arabic countries.

The transport system in most parts of Morocco is well developed

with road and rail linkages between all the main centres. The
seaports are large and deal with cargo, exports and passengers.

Moroccos oil industry is an important sub-sector in the economy. It

has two oil refineries at Sidi Kacem and at Mohammedia. In addition
to its oil industry, Morocco has an active chemicals industry, as well
as being one of the larger markets in the African lubricants industry.

The tourism industry is growing and brings in a large portion of the

country's foreign exchange earnings. An agreeable climate,
changing landscapes and modern tourist resorts along the coast
have contributed towards the countrys success as a tourist
destination.

The agriculture, fishing and forestry sectors employ over a third of

the working population and arable land is used for commercial
farming. Growth has been volatile as a result of recurrent drought
conditions and unemployment remains high. The manufacturing
sector in Morocco is dominated by small enterprises. Handicrafts are
an important industry and craft products are exported throughout
the world.

The government continues to implement a privatisation programme.

The government has also sold some shares in its automotive
manufacturer. Significant strides have also been made to improve
the countrys education sector, although the literacy rate for 2002
was 50.7%.

The Moroccan economy is vulnerable to external factors such as the

continuing problems in Iraq.
 Geographic & Demographic details of
Morocco

Geographic location: Northern Africa, bordering the North

Atlantic Ocean and the Mediterranean Sea, between Algeria and
Western Sahara.

Population 32.6 million

Area 710,850 sq. km (274,461 sq. miles) (including W Sahara)
Coastline 1835 km
Border Algeria 1,559 km, Western Sahara 443 km, Spain 6.3 km, Spain
countries (Melilla) 9.6 km
Languages Arabic(official), Berber languages (Tamazight official), French
Religious Muslim99%, Christian 1% and tiny Jewish community
Age 0-14 Years: 26.7% (male 4,479,676/female 4,342,605)
Structure 15-24 years: 17.7% (male 2,899,041/female 2,931,856)
25-54 years: 42% (male 6,693,877/female 7,146,696)
55-64 years: 7.3% (male 1,200,733/female1,203,447)
65 years and over: 6.3% (male 940,291/female 1,148,984)
Capital Rabat 3402N 651W
Largest city Casablanca
Ethnic Arab-Berber 99%, other 1%
Groups
Governmen Unitary state, Parliamentary system, Constitutional monarchy,
t Monarchy
King Mohammed VI
Prime Abdelilah Benkirane
minister
Legislature Parliament
Upper House of Councillors
house House of Representatives
Lower
house
GDP (PPP) $ 274.53 billion is on 2015,
GDP $ 103.08 billion is on 2015
(Nominal)
Key import Crude petroleum, textile fabric, telecommunications equipment,
wheat, gas and electricity, transistors, plastics
Key export Clothing and textiles, electric components, inorganic chemicals,
transistors, crude minerals, fertilizers, petroleum products, citrus
fruits, vegetables, fish.

Maritime claims:
territorial sea: 12 nm
contiguous zone: 24 nm
exclusive economic zone: 200 nm
continental shelf: 200-m depth or to the depth of exploitation

Languages:
The official state language of Morocco is modern standard Arabic
and is also the
most commonly spoken. For instance, when pledging to do
something, a Moroccan
Muslim says Insha Allah i.e. "if God wills it" or say, before doing
something Bismillah
i.e. "In the name of God. Even Moroccan names also depicts Arabic
touch like
common female Arabic names are Fatima, Khadija, Aisha and such,
and common
male names are Hasan, Ali and such. After Morocco declared
independence in 1956, French and Arabic became the main
languages of administration and education, causing the role of
Spanish to decline.

Currency and exchange rate of Morocco:

Moroccan Dirham (MAD) is the country currency of Morocco.

CURRENCY RATE INR

USD 1.00 66.554
MAD 1.00 6.91

Religion
Islam is the state religion with majority of Moroccans being Muslims.
Karaouine
Mosque is the largest mosque in Africa built in AD 862 is located in
the Moroccan
city of Fez. Besides, a small number of people of about 70,000 are
Christians in
Morocco, mainly Roman Catholics; and a very small minority
envisage Jewish of
about 6,000 to 7,000.

The Flag of Morocco

The Flag of Morocco with a green star on complete red connotes
great values and
aspects of motivation. The red background on the Moroccan flag
denotes bravery,
valour, hardiness and strength; while the green colored, five-pointed
star is the
representative of the Seal of Solomon.

Moroccan Anthem
Even before the country gained its independence in 1956, the
CHERIFIAN ANTHEM is
Moroccos national anthem and continues to be. The music of the
anthem is
contributed by Leo Morgan, and the lyrics by Ali Squalli Houssaini in
the year 1970.

RECENT NEWS AND DEVELOPMENT IN MOROCCO

Morocco is the sixth largest economy in Africa. The government has

forecast the 4.5 per cent growth in the 2017 national budget, which
will be based on a medium cereal crop of 7 million tons.

Agriculture accounts for about 15 per cent of Moroccos economy

and is the countrys biggest employer, accounting for nearly 35 per
cent its workforce, although the majority of cereal-planted areas are
small properties owned by subsistence farmers.

In real terms, Moroccos construction industry is set to perform

relatively well over the forecast-period (20162020), compared to
the review period (20112015). The industrys growth over the
forecast period will be driven by investment in infrastructure, energy
and residential construction projects. The industrys output value in
real terms is expected to rise at a compound annual growth rate
(CAGR) of 4.07% over the forecast period, up from 1.26% during the
review period.

Government efforts to improve transport infrastructure will support

industry growth over the forecast period. Plans to increase energy
production in the country are also expected to support funding in
energy infrastructure projects. In the first quarter of 2016, a
consortium consisting of the Moroccan energy company Nareva,
Germanys Siemens Wind Power and Italys Enel Green Power
announced plans to develop five wind power projects in the country,
with 850MW in combined generation capacity. Due to urbanization
and population growth, demand for construction services is set to
rise. Investment in social housing projects will also support industry
growth. The government aims to generate 42% of the countrys
total electricity needs through renewable sources by 2020, and 52%
by 2030.

The government is seeking help from private investors to improve

the country's infrastructure. The government plans to launch the
countrys first construction project as a public-private partnership
(PPP) in 2016.

The U.S. Agency for International development (USAID) announced

that it will provide USD10 million in funding to a number of projects
aimed at addressing critical areas of development, two of the
projects center on solar research in India and in Morocco.

In a move that comes just months before hosting

Novembers COP22 climate conference, the country has announced
an initiative to green hundreds of the countrys religious
centers with LED lighting, solar water heaters, and photovoltaic
power systems. The effort is being largely funded by the Ministry of
Islamic Affairs, in partnership with the German government, which
will help with upgrades.

Introduction of a new investment charter last month, the Moroccan

government has signed Dh7.5bn (691.6m) worth of international
investment agreements. A combined 30 contracts with companies
from the UK, Canada, Brazil, China, India and Russia were inked the
day after the new charter was announced. According to government
statements, the agreements are expected to create around 39,000
jobs. Under the new charter, which is part of law 60-16 and replaces
the previous investment charter implemented in 1995, investment
promotion activities will be restructured under a centralized agency
and free zones will be developed in each of the country's 12 regions.
Importantly, the new charter also recognizes indirect exporter
status, which should help support Morocco's large automotive
industry - and in particular its subcontractors, who will benefit from
this new status.

Morocco has scaled up its structural reform agenda, but

implementation of this agenda remains key to show
transformational results. The 2016 Budget Law confirmed the
Government's resolution to solidify the tax base, rein in
expenditures and implement a pension reform that would lengthen
the system sustainability and reduce its contingent liabilities. Along
with the ongoing subsidy, fiscal and financial reforms, all these
actions are contributing to consolidating the macroeconomic
framework, improving the business environment, and enhancing
higher and inclusive growth potential.

Moroccos central bank kept its benchmark interest rate on hold at

2.25 percent on June 21st, 2016, saying the outlook for inflation is
consistent with price stability target. Policymakers also raised the
reserve requirement ratio to 5 percent from 2 percent, mentioning
an improvement in bank liquidity and said will start paying interest
on the required reserves of banks making more efforts in terms of
lending.

Exports in Morocco averaged 10769.66 MAD Million from 1998 until

2016, reaching an all-time high of 20555 MAD Million in March of
2016 and a record low of 4878.90 MAD Million in April of 1998.
Exports in Morocco is reported by the Office des Changes.

Unemployment rate in Morocco went down slightly to 8.6 percent in

the three months to June of 2016, from 8.7 percent a year earlier.
149 thousand jobs were added in services, building activity and
industry while agriculture lost 175,000 jobs due to a severe drought.

Manufacturing production in Morocco increased 2.1 percent year-on-

year in the first three months of 2016, after a 0.8 percent gain in the
preceding quarter. It is the highest figure since the last quarter of
2013 as production of food (+4.8 percent), chemicals (+2.3
percent), automobiles (+22.5 percent), leather (+3.4 percent) and
non-metallic mineral products (+1.5 percent) increased. In contrast,
production levels decreased for metal products (-7.2 percent), other
metal products (-4 percent), textiles (-8.2 percent), furniture (-5.4
percent) and plastics (-1.4 percent).

Cost of food in Morocco increased 2.70 percent in July of 2016 over

the same month in the previous year.

Foreign Direct Investment in Morocco increased by 8442 MAD Million

in the fourth quarter of 2015.

The Gross Domestic Product per capita in Morocco was last recorded
at 3237.83 US dollars in 2015. The GDP per Capita in Morocco is
equivalent to 26 percent of the world's average.
Consumer Price Index CPI in Morocco is 117.40 Index Points in July
2016.

Morocco scored 36 points out of 100 on the 2015 Corruption

Perceptions Index reported by Transparency International. Morocco
is the 88 least corrupt nation out of 175 countries, according to the
2015 Corruption Perceptions Index reported by Transparency
International.

The Sales Tax Rate in Morocco stands at 20 percent. Corporate tax

rate stands at 30 percent; personal income tax rate stands at 38
percent.

Moroccan plan Rawaj dedicated to the development of local trade

plans by 2020: Construction of 600 big and middle supermarkets
with 50 hypermarkets. Construction of 15 malls.

AGRICULTURE AND PROCESSED FOOD INDUSTRY

The agriculture and agri-food sector encompasses several industries

including livestock, poultry, dairy products, oilseeds, cereals, grains,
pulses, special crops, fruit and vegetables, horticulture (edible and
ornamental), honey and syrup, the organic sub-sector, agricultural
technologies and equipment, animal genetics, pet food and animal
feed, as well as the food processing industry, including food and
beverages manufacturing and bakery products.

The agricultural sector contributes with 19% to the national GDP,

divided between agriculture (15%) and agro-industry (4%). This
sector employs over 4 million people including about 100,000 in
agro-industry.

Among the main sectors of activity, agricultural and agro-industrial

sector has undeniable advantages making Morocco one of the most
attractive countries in terms of investment in the region. In this
context, Morocco has made considerable efforts to improve the
investment environment in this sector particularly in the context of
the Green Morocco Plan by improving the framework conditions and
the modernization of institutional, legislative and regulatory systems
regulating the economic activity and strengthening the
attractiveness of the Kingdom to domestic and foreign investors.

The new agricultural strategy, Green Morocco Plan, established by

the Ministry of Agriculture and Fishing, aims to consolidate the
success achieved and to meet new challenges facing Morocco's
competitiveness and opening of markets. Green Morocco Plan
designed to promote the development of the entire agricultural and
territorial potential through triggering a wave of massive
investment, around new domestic and international investors
operating in the sector, with investments created around private
projects or win-win aggregations through specific and adapted
Morocco Offer. The new Moroccan agricultural sector is meant to be
open to all using different strategies depending on the targeted
issues. Green Morocco Plan will contribute to GDP with 174 billion
dirhams, creating 1.15 million jobs by 2020 and triple the income of
nearly 3 million people in rural areas. This investor guide in the
agricultural sector highlights the advantages and potentials Morocco
offers to investors and project owners in the agricultural, agro-
industrial and para-agricultural fields, the different aspects that
characterize the business climate as well as the framework
conditions and the new developments of the reforms undertaken
within the framework of the Green Morocco Plan.

Benefiting from Moroccos temperate climate, good soil, and water

resources, the food industry is the second largest processing
industry in Morocco after the chemicals and para-chemicals sector.
It generates an output of USD 6.78 billion and an added value of
USD 2.07 billion (31% of GDP). With exports reaching USD 1.14
billion, the industry processes mainly meat, fish, fruit and
vegetables, oils, milk products, cereals, flour and grits, beverages
and tobacco.

There are 2000 companies working within the food industry the
most important national companies are belonging to the ONA group
in addition to Multinational companies such as Coca cola, UNILEVER,
Nestle The main food & industry products: Vegetables Cans, Fruit
juice, Biscuits, Corn cans, Fast food Products, Pet foods, Sauces,
Corn Flacks, Pasta, product designated to Hotels (portion jam..),
Snack products, Beers.

Rice is one of the main components of many traditional Moroccan

meals, especially those based on chicken and fish. Rice also is
consumed by a large number of households in Morocco as a regular
staple base of many meals prepared with tomato sauce or milk-
based sauces. Moroccans tend to prefer packaged rice over
unpackaged rice, mainly because there is a growing consensus that
packaged food is safer than unpackaged food and offers higher
quality.

Morocco export 600 Million Dollars of fish product which represent

40% of Morocco food & beverage products exportation. The main
importing countries are the European unions, USA, Japan. Morocco is
the first exporter in the world of Sardine Pilchardus, and the third
exporter in the world of Agar product. This industry has 406 unity
inland and 390 boats with refrigeration system and employs 75000
person.

Morocco's unsaturated and fragmented beverage industry provides

entry opportunities for larger global players, there has been a
definite growth in bottled water, fuelled by concerns of the declining
quality of tap water. Aligned to the health trend, BMI also reports a
steady rising interest in energy and functional drinks amongst the
younger and more cash-rich urban consumer; again stimulated by
the country's leading manufacturers, who are increasing their spend
on new product developments and promotional activities.

Morocco produces about 37 million bottle of wine (78% red wine,

18% gray and rose wine, 4 % white wine). Cellier de Meknes is the
biggest wine Moroccan Company; the French company Castel is also
producing wine in Morocco.

Biscuit sector registers an annual growth of 17%, BIMO is a leader

company for this sector taking 48% of the market, Kraft food holds
51% of the company the rest belong to ONA group.

Some Facts about canned Fruits & vegetables in Morocco is:

2nd largest in the world in canned olives

2nd largest in the world in gherkins

2nd largest supplier of canned apricots to the EU

2nd largest supplier of French beans to the EU

2nd largest exporter of citrus in the world

Large-scale production of sugar beets a sugar cane

Largest producer and exporter of capers in the world

Morocco process 130 000 tons of tomatoes.

Morocco's exports were drastically affected by the global recession,
but the country is characterized by low inflation and steady
development. Its fishing grounds are exceptionally rich in sardines,
bonito and tuna, and Morocco is considered the largest fish producer
in the African and Arab world.

Morocco contains a blend of Arab, African, indigenous Berber and

European cultures. Although the Moroccan diet is gradually
diversifying with processed and ready-to-eat products becoming
more common in urban areas it is essentially based on cereals,
fruit and vegetables.

B. OVERVIEW OF INDUSTRIES, TRADE AND

COMMERCE IN THE MOROCCO

List of Industries in Morocco

Agriculture

Manufacturing
 Textiles

Mining

Energy

Construction Sector

Food Processing

Consumer Goods

Services

Financials

Information Technology

Basic Materials

Conglomerates

Retail

Telecommunication

Tourism

Chemical

Media
 Contribution of Industries in national GDP

Morocco is a fairly stable economy with continuous growth over the

past half-a-century. Moroccos GDP is USD 221 billion (2011). The
GDP growth (annual percentage) was 3.7 in 2010 and 4.5 in 2011.
Figure shows the distribution of the gross domestic product (GDP)
across economic sectors in Morocco in 2014. In 2014, agriculture
sector contributed around 12.95 percent to the GDP of Morocco,
29.33 percent came from the industry. While, major portion of 57.72
percent from the services sector contributed to the GDP of Morocco.
Figure: Contribution of Key 3 Sectors in National GDP of
Sr
Indicator
n Sectors 2014 2010 2005
s
o.
Agriculture (% of
12.95 14.4 13.1
GVA)
Services and other
57.72 56.9 58
1 Economy activity (% of GVA)
Industry (% of GVA) 29.33 28.6 29
(i)Manufacturing
18.19 - -
(%)
Agriculture (% of
39.2 40.2 45.4
employed)
Employm Industry (% of
2 21.4 22.1 19.5
ent employed)
Services and other
39.4 37.6 35
(% of employed)
Unemployment (% of labour
3 9.9 9.1 11
force)
Labour force participation 25.2/74. 25.7/75 27.7/77
4
(female/male population %) 2 .2 .2
CPI: Consumer price index
5 113 108 107
(Base Year-2000=100)
Agricultural production index
6 134 126 93
(Base Year-2004-2006=100)
Food production index
7 135 127 93
(Base Year-2004-2006=100)
Morocco in 2014
Source: http://data.un.org/CountryProfile.aspx?crName=morocco#Top
 Contribution to GDP % In 2014

13%

Agriculture Industry Services

29% 58%

Agriculture Sector: Agriculture sector employs about 40% of

Morocco's workforce. The main products are barley, wheat, citrus
and other fruits, wine, vegetables and cattle. The major export
products include fresh citrus fruits; early products especially
tomatoes and potatoes, canned fruits and vegetables. Morocco
produces virtually enough food for domestic consumption except
for grain, sugar, coffee and tea.

Industry Sector: The Moroccan industrial sector continued the

strong growth in recent years. Overall the contribution of industrial
activity to GDP of morocco fluctuates between about 25% and 35%
every year, depending on the performance of the agriculture sector.
One of the important industrial activity include off-shoring
activities, automotive, aeronautics, electronics, food processing
activities, products from the sea and textiles. Other important
industrial sectors include mining, chemicals, construction materials
and pharmaceuticals.
Service Sector: Service including government and military
expenditures, account for about one-fourth of
Morocco's GDP. Tourism is major service industry in Morocco.
Morocco's information technology outsourcing (ITO) and business
process outsourcing (BPO) are fast developing. Other important
sectors of service industry are financial services and
Telecommunications.

Food Processing Industry in Morocco:

The food industry is the second largest processing industry in

Morocco after the chemicals and Para-chemicals sector. Moroccos
temperate climate, good soil, and water resources are beneficiary
for food processing industry. With exports reaching USD 1.14 billion,
the industry processes mainly meat, fish, fruit and vegetables, oils,
milk products, cereals, flour and grits, beverages and tobacco which
adds value of USD 1.44 billion. With exports reaching USD 1.14
billion, the industry processes mainly meat, fish, fruit and
vegetables, oils, milk products, cereals, flour and grits, beverages
and tobacco.

Seafood:
The seafood sub-sector also benefits from Moroccos 3,500km
coastline. Morocco is considered the largest fish producer in Africa
and the Arab world. This sub-sector generates up to 50% of
processed food exports and 12% of total Moroccan exports.
Morocco GDP from Agriculture:

Morocco GDP From Agriculture

Year Month MAD Million Yearly Average
2011 March 26084 26789.625
June 26695.6
September 26783
December 27595.9
2012 March 23925.1 24419.475
June 24146.8
September 24530
December 25076
2013 March 28066.2 29049.3
June 29239
September 29255
December 29637
2014 March 27066 28056.75
June 27128
September 28797
December 29236
2015 March 30323 31326.5
June 31175
September 31850
December 31958
2016 March 27722 27722
2011 to 2016 Average 27893.94167
Interpretation: GDP from Agriculture in Morocco decreased to
27722 MAD Million in the first quarter of 2016 from 31958 MAD
Million in the fourth quarter of 2015. GDP From Agriculture in
Morocco averaged 25056.90 MAD Million from 2006 until 2016,
reaching an all-time high of 31958 MAD Million in the fourth quarter
of 2015 and a record low of 16216 MAD Million in the first quarter of
2007. GDP from Agriculture in Morocco is reported by the Haut-
Commissariat Au Plan.

Morocco GDP from Construction and Public Works:

Morocco GDP From Construction and Public Works

Year Month MAD Million Yearly Average

2011 March 7857 7980.825

June 7933.2
 September 8069

December 8064.1

March 8250.9

June 8214.4
2012 8152.075
September 8026

December 8117

March 8111

June 8189
2013 8265.75
September 8325

December 8438

March 11192

June 11276
2014 9830
September 8363

December 8489

March 11337

June 11244
2015 11351.25
September 11219

December 11605

2016 March 11301 11301

2011 to 2016 Average 9480.15

Interpretation: GDP from Construction in Morocco decreased to

11301 MAD Million in the first quarter of 2016 from 11605 MAD
Million in the fourth quarter of 2015. GDP From Construction in
Morocco averaged 8130.33 MAD Million from 2006 until 2016,
reaching an all-time high of 11605 MAD Million in the fourth quarter
of 2015 and a record low of 5702 MAD Million in the first quarter of
2006. GDP from Construction in Morocco is reported by the Haut-
Commissariat Au Plan.
Morocco GDP from Mining:

Morocco GDP From Mining

Year Month MAD Million Yearly Average
March 3533
June 3315.8
2011 3342.525
September 3029
December 3492.3
March 3242.3
June 3153.4
2012 3231.675
September 3127
December 3404
March 3129
June 3207
2013 3168.25
September 3158
December 3179
March 3275
June 3209
2014 3234.5
September 3363
December 3091
March 2918
June 3086
2015 3050.675
September 3118
December 3080.7
2016 March 3095 3095
2011 to 2016 Average 3187.104167

Interpretation: GDP From Mining in Morocco increased to 3095

MAD Million in the first quarter of 2016 from 3080.70 MAD Million in
the fourth quarter of 2015. GDP From Mining in Morocco averaged
3028.28 MAD Million from 2006 until 2016, reaching an all-time high
of 3533 MAD Million in the first quarter of 2011 and a record low of
1782 MAD Million in the first quarter of 2009. GDP from Mining in
Morocco is reported by the Haut-Commissariat Au Plan.

Morocco GDP from Public Administration & Social Security:

 Morocco GDP From Public Administration & Social Security

Year Month MAD Million Yearly Average

March 12786

June 12898
2011 12903
September 12955

December 12973

March 13726

June 13792
2012 13764.5
September 13777

December 13763

March 14554

June 14624
2013 14238.75
September 14016

December 13761

March 18276

June 18801
2014 16352.25
September 14296

December 14036

March 18667

June 19184
2015 18979.25
September 18885

December 19181

2016 March 18735 18735

2011 to 2016 Average 15828.79167

Interpretation: GDP From Public Administration in Morocco

decreased to 18735 MAD Million in the first quarter of 2016 from
19181 MAD Million in the fourth quarter of 2015. GDP From Public
Administration in Morocco averaged 13277.05 MAD Million from
2006 until 2016, reaching an all-time high of 19184 MAD Million in
the second quarter of 2015 and a record low of 9822 MAD Million in
the first quarter of 2006. GDP from Public Administration in Morocco
is reported by the Haut-Commissariat Au Plan.

Morocco GDP from Services:

Morocco GDP From Services

Yearly
Year Month MAD Million Average

March 17235

June 17282.2
2011 17362.55
September 17461

December 17472

March 17968.1

June 18117.1
2012 18207.8
September 18311

December 18435

March 18280

June 18541
2013 18526.25
September 18573

December 18711

March 24285

June 24824
2014 21844.5
September 19165

December 19104

2015 March 25001 25696.85

June 25529
 September 25944

December 26313.4

2016 March 26050 26050

2011 to 2016 Average 21281.325

Interpretation: GDP from Services in Morocco decreased to 26050

MAD Million in the first quarter of 2016 from 26313.40 MAD Million
in the fourth quarter of 2015. GDP From Services in Morocco
averaged 18329.64 MAD Million from 2006 until 2016, reaching an
all-time high of 26313.40 MAD Million in the fourth quarter of 2015
and a record low of 14080 MAD Million in the first quarter of 2006.
GDP from Services in Morocco is reported by the Haut-Commissariat
Au Plan.

Morocco GDP from Transport:

Morocco GDP From Transport

Year Month MAD Million Yearly Average

March 8530

June 8449.6
2011 8447.15
September 8416

December 8393

March 8772.1

June 8803.8
2012 8760.725
September 8629

December 8838

2013 March 8658 8865.75

June 8978
 September 8822

December 9005

March 8134

June 8259
2014 8802.75
September 9105

December 9713

March 8181

June 8326
2015 8363.25
September 8436

December 8510

2016 March 8219 8219

2011 to 2016 Average 8576.4375

Interpretation: GDP From Transport in Morocco decreased to 8219

MAD Million in the first quarter of 2016 from 8510 MAD Million in the
fourth quarter of 2015. GDP From Transport in Morocco averaged
7936.39 MAD Million from 2006 until 2016, reaching an all-time high
of 9713 MAD Million in the fourth quarter of 2014 and a record low
of 6177 MAD Million in the first quarter of 2006. GDP from Transport
in Morocco is reported by the Haut-Commissariat Au Plan.

Morocco GDP from Electricity and Water:

 Morocco GDP From Electricity and Water
MAD
Year Month Million Yearly Average
March 5133
June 5316.7
2011 5389.725
September 5398
December 5711.2
March 5798.4
June 5809.4
2012 5798.95
September 6018
December 5570
March 5549
June 5734
2013 5782
September 5915
December 5930
March 4355
June 4588
2014 5272.5
September 6039
December 6108
March 4795
June 4837
2015 4864.725
September 4869
December 4957.9
2016 March 4682 4682
2011 to 2016 Average 5298.316667

Interpretation: GDP From Utilities in Morocco decreased to 4682

MAD Million in the first quarter of 2016 from 4957.90 MAD Million in
the fourth quarter of 2015. GDP From Utilities in Morocco averaged
4991.11 MAD Million from 2006 until 2016, reaching an all-time high
of 6108 MAD Million in the fourth quarter of 2014 and a record low
of 3900 MAD Million in the first quarter of 2006. GDP from Utilities in
Morocco is reported by the Haut-Commissariat Au Plan.
Present (Actual) and Forecast GDP:

GDP Actual Q3/16 Q4/16 Q1/17 Q2/17 2020

GDP Growth 4.50 3.9 2.93 3.41 3.73 3.43

Rate (percent)

GDP Annual 1.40 1.2 1.8 2.9 3.1 3.74

Growth Rate
(percent)

GDP (USD 100.36 103 101 101 102 100

Billion)

GDP Constant 254016.6 25951 26334 267253 271231 33383

Prices (MAD 0 7 6 8
Million)

Gross Fixed 281492.0 28923 29135 293725 296093 33052

Capital 0 4 8 0
Formation (MAD
Million)

GDP per capita 3237.83 3274 3287 3304 3321 3550

(USD)

GDP per capita 7360.86 7445 7482 7519 7556 8130

PPP (USD)

GDP From 27722.00 29797 29859 29357 29210 27849

Agriculture
(MAD Million)

GDP From 11301.00 11365 11402 11263 11292 11314

Construction
(MAD Million)
GDP From 3095.00 3252 3307 3350 3371 3498
Mining (MAD
Million)

GDP From Public 18735.00 18772 18982 18728 18629 18756

Administration
(MAD Million)

GDP From 26050.00 26136 26098 26042 26085 26080

Services (MAD
Million)

GDP From 8219.00 8555 8711 8608 8641 9139

Transport (MAD
Million)

GDP From 4682.00 4692 4724 4611 4533 4398

Utilities (MAD
Million)
 No. of
Productio Investme Added
Sector compa turnover
n nt value
s/ nies
indust
ry Valu Valu
No. % Value % Value % % %
e e
Food
200 - 2507
indust 72452 4 64025 3 2807 -4 2
1 1 1
ry
Textile
&
leathe 177 -
26331 3 26055 3 1471 -5 9557 -2
r 2 6
indust
ry
Chemi
cal &
Para-
231 - 10397 1 2231
chemi 96447 15 9032 70 -1
0 2 9 4 2
cal
indust
ry
Mecha
nical
&
metall 147 - 1
33422 30405 12 1239 -52 7510 6
urgica 2 4 0
l
indust
ry
Electri 195 - 17021 2 16205 27 1019 46 4135 1
c& 3 5 4
electr
onic
indust
ry
- 25320 1 23313 1556 6858
Total 750 10 19 1
3 5 0 5 7 5
 Import-Export Statistics of Morocco

Overall Import and Exports of last five years

Years Exports Imports

(In US $ Millions)
2011-2012 18,293.6 37633.68
2012-2013 18798.08 39352.31
2013-2014 19187.85 39875.34
2014-2015 21042.27 38630.51
2015-2016 22297.85 38141.06
Interpretation: As shown in above table Moroccos exports have
an upward trend in last 5 years. Whereas imports have increase till
2013-2014 and then the trend of imports is being downwards.

Morocco was the United States' 57th largest goods export market in
2013. U.S. goods exports to Morocco in 2013 were $2.3 billion, up
6.0% ($130 million) from 2012, and up 392% from 2003. U.S.
exports to Morocco are up 379% from 2005 (Pre-FTA). The top
export categories (2-digit HS) in 2013 were: Mineral Fuel ($1.1
billion), Aircraft ($225 million), Food Waste (soybean residues) ($165
million), Machinery ($147 million), and Dairy, Eggs, Honey, ETC.
($119 million). U.S. exports of agricultural products to Morocco
totalled $441 million in 2013. Leading categories include: and dairy
products ($117 million), soybean meal ($112 million), and cotton
($44 million)

Morocco exports:
Clothing and textiles

Transistors and Electric components

Crude minerals and Inorganic chemicals

Petroleum products and Fertilizers (including phosphates)

Citrus fruits, Vegetables, Fish

Moroccos export partners are; Spain (19.2%), France (17.6%), Brazil

(7.1%), US (4.5%), Belgium (4.5%) and Italy (4.3%).
 Bilateral Trade between India and Morocco

Department of Commerce
Export Import Data Bank
Country - wise
Values in US $ Millions

Country: MOROCCO
S. 2011- 2012- 2013- 2014- 2015-
\Year
No. 2012 2013 2014 2015 2016
1. EXPORT 372.10 426.56 385.61 326.31 342.19
2. %Growth 14.63 -9.60 -15.38 4.87
3. India's Total 305,963 300,400 314,405 310,338 262,290
Export .92 .58 .30 .48 .13
4. %Growth -1.82 4.66 -1.29 -15.48
5. %Share 0.12 0.14 0.12 0.11 0.13
6. IMPORT 1,658.4 1,309.0 879.18 936.25 1,077.5
5 3 8
7. %Growth -21.07 -32.84 6.49 15.10
8. India's Total 489,319 490,736 450,199 448,033 381,006
Import .49 .65 .79 .41 .63
9. %Growth 0.29 -8.26 -0.48 -14.96
10. %Share 0.34 0.27 0.20 0.21 0.28
11. TOTAL 2,030.5 1,735.5 1,264.7 1,262.5 1,419.7
TRADE 5 9 9 6 7
(Source: http://commerce.nic.in/eidb/iecntq.asp)

Interpretation:

Exports of India to morocco means moroccos imports as well as its

growth are having a fluctuating trend in last 5 years. Moroccos
imports from India were 372.10 million USD (2011-2012) which
increased by 14 % to 426.56 million USD (2012-2013) then it
decreases by 9% to 385 million USD (2013-2014). It further
decreases by 15% to 326.31 million USD (2014-2015) and then
increased by 4 % to 342.19 million USD (2015-2016).

Imports of India to Morocco means Moroccos Exports as well as its

growth are having a fluctuating trend in last 5 years. Moroccos
exports to India were 1658.45 million USD (2011-2012) which
decreased by 21 % to 1309.09 million USD (2012-2013) then it
decreases by 32.84% to 879.19 million USD (2013-2014). It further
increases by 6.49 % to 936.35 million USD (2014-2015) and then
increased by 15.10 % to 1077.58 million USD (2015-2016).
 List of Taxes on Agricultural Industry in
Gujarat

India is agriculture based economy. Therefore, there not mane taxes

on agriculture. In Gujarat there is only tax VAT which is not
applicable to farmers but the other parties who buy the corps or any
agriculture product for using it as raw material will be charged VAT.
Different VAT rates are mentioned below:

Tax rates under VAT have been simplified and rationalised.

There are mainly 4 kinds of rates of VAT:

1. 0% tax (or exempted goods) for items of essential needs and

of local importance (Schedule-I);

2. 1% tax for precious metals, stones and jewellery;

3. 4% tax for items which are mainly used as input in the

manufacturing process (Schedule-II);

4. 12.5% tax for all other items which are generally used by final
consumers.

Recently GOI has passed the GST bill, which will be implemented
from 1st April 2017. So, very soon VAT will be replaced by GST and
GST will be applicable.
Special benefits and subsidies to Agriculture
Industry

MOFPI Schemes

Ministry of Food Processing, New Delhi (MOFPI) has a number of

schemes for capital investment and other subsidies in the food
processing sector. The incentives are substantial and can be very
helpful to add to the viability of the new project.
Gujarat Agro Industries Corporation, Ltd. (GAIC) is the nodal agency
for the state of Gujarat for implementing schemes of MOFPI, New
Delhi. The entrepreneurs of Gujarat have to submit their application
to the nodal Agency. On receipt of all necessary documents as per
guidelines, GAIC shall process & forward/recommend the application
to MOFPI for evaluation & consideration.
The added advantage is that incentives can be availed under
schemes of MOFPI as well as Agro Industrial Policy of Government of
Gujarat.

APEDA Schemes

To facilitate the exporters of Gujarat to take the benefit of APEDA's

wide range of schemes, its virtual office has been started at GAIC
Ahmadabad. The exporters can contact us to know about the
schemes, how to apply and the status of their application.

Agricultural And Processed Food Products Export Development

Authority (APEDA)-Under the Ministry of Commerce, Government of
India.
Sr. Financial Type Financial amount
No.
1 For feasibility studies, surveys, 50% to 100% of the
consultancy & data base up-gradation cost subject to
 ceiling of Rs 2 lakhs
to RS 10 lakhs
2 For infrastructure development, such 25% to 50% of the
as purchase of specialized transport cost subject to a
units for meat, horticulture and ceiling of RS 2.50 to
floriculture sector, packaging material, 5 lakhs per
sheds for intermediate storage & beneficiary.
grading, fumigation etc.
3 Scheme for export promotion and 40% to 100% of the
market development, including supply cost subject to
of samples, literature, buyer-seller specific ceilings.
meet, exhibitions abroad etc.
4 Scheme for packaging development 50% or RS 5 lakhs
including standards and design for of cost of
domestic and export markets. development
5 Scheme for assistance to promote 50% of the cost
quality and quality control subject to a ceiling
of RS 2 lakhs per
beneficiary.

NHB Schemes

National Horticulture Board, Government of India (NHB) has its

Gujarat office at APMC, Jamalpur, Ahmadabad. It provides a plethora
of incentives for establishing of infrastructure and facilitates
development of horticulture.
Sr. National Horticulture Board (NHB) Schemes
No
.
1 Development of commercial Back-ended subsidy
horticulture through production varies from 20 % of the
and post harvest management project cost with a
The NHB schemes are varied and maximum of Rs 25
depend upon whether the project lakhs.
is production/ processing/
 marketing related and range from
bee-keeping to Bio-technology,
horticulture covering a vast
spectrum of components ( such as
herbs, aromatic, medicinal plants,
biotechnology tissue culture, bio
pesticides, organic foods, pre-
cooling units \ cool stores, reefer
vans, containers, retail outlets,
auction, platform, Horticulture
ancillary units etc)
2 Capital investment subsidy for In collaboration with
construction/ modernization/ NABARD& NCDC
expansion of cold storage and projects up-to 5000 MT
other storages for horticulture capacity and not
produce. exceeding RS 2 crore
with 25% promoter's
contribution, 50% term
loan & 25% capital
investment subsidy.
3 Technology development and 100 %financial
transfer. This includes introduction assistance up-to RS 10
of new technologies, expert lakhs/ project for
services from abroad, seminars, production related and
study tours etc. RS 25 lakhs to R&D
efforts and actual/
limited reimbursement
of expenses.
4 Establishment of nutritional RS 250 fee per mini kit
gardens in rural areas. Distribution per family
of fruit plant & vegetable seeds in
mini kits etc.
5 Market Information service for 100% financial
Horticulture crops. Information of assistance
 wholesale prices, arrivals, trends.
6 Horticulture promotion service. 100% financial
Techno-economic feasibility assistance and studies
studies, develop strategies etc. through professional
consultants.

Agro-Implement Subsidies

Subsidy on Tractor:

1. For 40 H.P.:- Rs. 45000/- or 25% of total value of tractor,

one which is lower among these two will be subsidised.

2. For above 40 to 60 H.P.:- Rs. 60000/- or 25% of total value

of tractor, one which is lower among these two will be
subsidised.

Power Tyler:

1. Above 8 H.P.:- Rs. 45000/- or 40% of total value of Tyler,

one which is lower among these two will be subsidised.

2. Other: - Rs. 50000/- or 40% of total value of Tyler, one

which is lower among these two will be subsidised.

Agriculture Support Schemes

Organic Fertilizer:
 Details For For ST For SC
General
For ton 1 1 1
% of 50% 75% 75%
Expenditure
Rs. to be 2000/- 3000/- 3000/-
subsidised
Area 2 hectors 2 hectors 2 hectors
Amount Which is less among the above 2 options of
% or In Rs.

Bio-Gas Subsidy:

Size (Cu. For BPL Farmers General

Metre) SC/ST/Tribal
(Subsidy in Rs.)
1 3900/- 3800/- 3100/-
2 4600/- 4500/- 3700/-
3 4600/- 4500/- 3700/-
4 4300/- 4300/- 3500/-

Micro Elements Subsidy:

Details For For ST For SC

General
% of 50% 75% 75%
Expenditure
 Rs. to be 500/- 750/- 750/-
subsidised
Area 2 hectors 2 hectors 2 hectors
Amount Which is less among the above 2 options of
% or In Rs.

Armadillo Composite Unit :

Only for general category farmers of Rs. 2000/- per sq. metre.

Liquid Bio Fertilizer:

Only for ST category farmers of Rs. 115/- or 75% which is less

from among 2.

Irrigation benefit Schemes

1. Benefit of giving H.P. option in electric motor software.

2. Benefit of giving H.P. option in sabmarsibala pump software.

3. Benefit of giving H.P. option in Oil-engine pump software.

4. Benefits of open pipe line.

5. Benefits for underground pipe line.

Crop Protection Schemes

1. Subsidy in Knapsack Sprayer: 50% or Rs. 3000/- less among

two.

2. Subsidy in Crop protection medicine: 50% or Rs. 500/- per

hector less among two.

3. Subsidy in Power Operated Sprayer.

Subsidy on Tools of Sowing

1. Subsidy on Multi Corp Planter.

2. Subsidy on Zero teal multi Corp Planter.

3. Subsidy on Seed drill.

4. Subsidy on Land levelers.

5. Subsidy on Power Thrasher.

Major Players of Industries

Table : Major Players of Industries

 Industries Major Players

Nestle Maroc
Unileaver
Office Chrifien des Phosphates ( OCP )
Food Processing Coca cola

Jaouda
Brasseries du Maroc
Office Chrifien des Phosphates ( OCP )
Basic materials Les Domaines Agricoles

Banque Populaire du Maroc ( BCP ) Bank

Banque Commerciale du Maroc ( BCM )
Bank
BMCE Bank
Financials
Casablanca Stock Exchange
Wafa Assurance
Agma Lahlou - Tazi Insurance
Compagnie de Transports au Maroc
(Transport)
EL Alami Group ( Construction )
Nemotek Technologie ( Manufacturing )
Industrials
ONCF ( Railway )
Marsamaroc ( Port )
Sonasid ( Steel )
Ferriemaroc ( Ferry Operator )
Moroccan Airport Authority
Compagnie Gnrale
Immobiliere( Chemical )
Jet4you
Travel & leisure Mondair

RAM Express
 Maroc Telecom
Telecommunicatio
Meditel
ns
Inwi
Energy AKWA Group ( Oil & Gas )
Nareva ( Energy )
Laraki ( Automotive )
Consumer Goods Somaca ( Automotive )
Socit Automobiles Mnara
( Automotive )
Marjane supermarket chain
Retail Acima
Free Media
Media Maroc Soir Group
Mena media consulting
DETAILS OF SELECTED INDUSTRY IN GUJARAT

Agriculture Industry in Gujarat

Gujarat has diversified cropping pattern which includes the food
grains and pulses, cash crops and oil seeds. Gujarat is the largest
producer of cotton, groundnut, tobacco and onion. The three main
sources of growth in Gujarat's agriculture are from cotton
production, the rapid growth of high-value foods such as livestock,
fruits and vegetables, and from wheat production. Other major
production includes bajra, groundnut, cotton, rice, maize, wheat,
mustard, sesame, pigeon pea, green gram, sugarcane, mango,
banana, sapota, lime, guava, tomato, potato, onion, cumin, garlic,
isabgul and fennel. The state has an agricultural economy; the total
crop area amounts to more than one-half of the total land area.

Major Agriculture and Horticulture Crops of Gujarat

Particular Name of Crops

Major Kharif crops Cotton, Groundnut, seas mum,
Castor, Paddy, Bajara, Maize, Tur,
Green Gram
Major Ravi(Summer) Wheat, Rice, Maize, Mustard, Gram,
Crops Ground nut, Bajara, Sugarcane

Major Vegetable Onion, potato, Brinjal, tomato, okra,

Cabbage, Cauliflower

Major Spices Cumin, Fennel Garlic, Chilly,

Coriander, Ginger, Turmeric,
Fenugreek, Ajawan and Suva

Major fruits Banana, mango, papaya, chiku,

lemon, Citrus ,Ber, Guava
,Pomegranate,
Major flowers Rose ,Marigold ,Mogra

Source: directorate of economics and statistics,

Gujarat

The state has high achievement in production and productivity

scenario in cotton, castor and groundnut. Cotton is an important
crop of the state which covers 27.97 lakh ha. Area under
cultivation and produced 98.72 lakh bales during 2014-15 (as
per fourth advance estimate of 2014-15) which is approximately
1/3 production of the country. State has recognition for highest
area, production and productivity of castor in India. State
produced 84% of total castor production of the country with area
Contribution of Agriculture Industry in National GDP
India ranks second worldwide in farm output. Agriculture and allied
sectors like forestry, logging and fishing accounted for 17% of the
GDP and employed 49% of the total workforce in 2015. As the Indian
economy has diversified and grown, agriculture's contribution to
GDP has steadily declined from 1951 to 2015.Agriculture is still
largest employment source in India. However, international
comparisons reveal the average yield in India is generally 30% to
50% of the highest average yield in the world. The states of Uttar
Pradesh, Punjab, Haryana, Madhya Pradesh, Bengal , Andhra
Pradesh, Telangana, Bihar, Gujarat and Maharashtra are key
contributors to Indian agriculture.
In 2015 -16 , agriculture contributed 17.4% to Indian GDP, as
compared to 18.3 % of 2013 -14. In 2014 -15, agriculture exports
were registered at 12.1 % of agriculture GDP. India ranked first in
milk production, contributed to 18.5 % to the world milk production.
As per Second Advance estimates, the food grains production in
India in 2015-16 is estimated to be 253.16 million tones, recording
increase of 1.4 million tons compared to 252.02 million tones
production produced in 2014 -15.

GDP contribution from Agriculture in India decreased to 4235.42 IND

Billion in the first quarter of 2016 from 5131.90 IND Billion in the
fourth quarter of 2015. GDP From Agriculture in India averaged
3946.54 IND Billion from 2011 until 2016, reaching an all-time high
of 5217.45 IND Billion in the fourth quarter of 2013 and a record low
of 2715.05 IND Billion in the third quarter of 2011. GDP from
Agriculture in India is reported by the Central Statistical
Organization, India.
Figure : INDIA GDP FROM AGRICULTURE
Major Players of processed Food Industry in Gujarat

Balaji Wafers Private Limited

Balaji Wafers began as a micro-retail enterprise in 1974, managed

by the Virani brothers at Astron Cinema, Rajkot in Gujarat. By 1982,
spurred by the initiative of Virani brothers, this grew to a home-
based manufacturing venture. A decade later, the brothers set up
an international standard automatic plant in Gujarat, with steps to
increase capacity and quality. In 2000, Balaji Wafers installed its first
fully automatic plant. By 2014, Balaji Wafers captured a 70% market
share in snacks market. Today, the company employs more than
1800 personnel in their Rajkot and Valsad manufacturing facilities.
Balaji has the capacity to manufacture 100,000 kg of potato wafers,
along with 500,000 kg of savouries per day.

Amul ( Anand Milk Union Ltd )

Amul is an Indian dairy cooperative, based at Anand in the state of
Gujarat, India. Amul is main reason behind Indias White Revolution,
which made the country the world's largest producer of milk and
milk products. Amul became the largest food brand in India and has
ventured into markets overseas. Amul's product range includes milk
powders, milk, butter, ghee, cheese, dahi, yoghurt, buttermilk,
chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns,
flavoured milk, Burundi and others. Amul butter. Amul ice cream is
amongst the top 10 ice cream brands of India. Amul has 85 %
market share in Butter. Amul milk, Amul Paneer and Amul Dahi
consumption is on the rise. In fact Amul milk has 26% of market
share in the packaged milk segment.

Vadilal Industries Ltd.

Vadilal Industries Ltd is Indias second largest ice cream player with
market share of 25%.The company is also one of the largest
processed food players in India[ with significant exports of frozen
vegetables and ready to eat snacks, curries and breads. Vadilal has
range of ice creams in the country with 150 plus flavours and they
are sold in a variety of more than 250 packs and forms. The range
includes cones, candies, bars, ice-lollies, small cups, big cups, family
packs, and economy packs. It offers something for all tastes,
preferences and pockets.

Havmor ice cream

In the last six decades, from a handcart, Havmor has grown into
the most loved ice cream brand of Western India. It is now available
across 30,000 + outlets across Gujarat, Maharashtra, Rajasthan,
Madhya Pradesh, Punjab, Goa, Delhi and Telangana. Taste,
Innovation & Quality are fundamental to Havmor, which makes
Havmor, possibly the most extensive range of over 160 ice
creams The Company has a capacity of producing 200,000 liters per
day. Havmor ice cream products include all kind of variety from
candy to choc-bar, ice cream corn with having 17 - 20% market
share.

Zydus Wellness

Zydus Wellness combines the best of healthcare, nutrition and

cosmeceuticals to bring the best wellness products to enrich
consumer life. Zydus wellness is subsidiary company Ahmedabad
giant Pharmaceutical Cadila Healthcare and its plant established in
Ahmedabad.

Its products are Sugar Free, Nutralite, Everyuth and Actilife will
help nourish and nurture Consumer life and making healthier. Sugar
free is best alternative of sugar and satisfy niche segment
requirement. It has market share of 94%. Zydus Wellness offers
Nutralite, which is a healthy alternative to butter.

ITC ( Indian Tobacco Company )

As Gujarat is major producer of Tobacco, ITC has established its
cigarette manufacturing plant in Gujarat. ITC's food grain park is
available in Gujarat. Company's Branded Packaged Foods business
is one of the fastest growing foods businesses in India, driven by the
market standing and consumer franchise of its popular brands are
Aashirvaad, Sun feast, Bingo!, Yippee!, Kitchens of India,
B Natural, mint-o, Candyman and GumOn. The Foods business is
today represented in multiple categories in the market - Staples,
Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the
newly introduced Juices & Beverages.
Important website Links

https://en.wikipedia.org/wiki/List_of_companies_of_Morocco

http://www.statista.com/statistics/502771/morocco-gdp-distribution-
across-economic-sectors/

https://chronicle.fanack.com/morocco/economy/

https://www.rvo.nl/sites/default/files/2015/09/Food%20Processing-
September-2015-Gujarat.pdf

http://niti.gov.in/writereaddata/files/Gujarat.pdf

http://worldwidejournals.com/paripex/file.php?
val=November_2015_1447232945__33.pdf

http://glpc.co.in/showpage.aspx?contentid=176

http://www.balajiwafers.com/

http://www.amul.com/

http://vadilalgroup.com/

http://www.havmor.com/

http://www.zyduswellness.in/

http://www.zyduswellness.in/sugarfree.html

https://en.wikipedia.org/wiki/Vadilal

https://en.wikipedia.org/wiki/Amul

http://www.itcportal.com/
C.Overview of Morocco with respect to
Agriculture industry.

Agriculture in Morocco employs about 40% of the nation's

workforce. Thus, it is the largest employer in the country. In the
rainy sections of the northwest, barley, wheat, and other cereals can
be raised without irrigation. On the Atlantic coast, where there are
extensive plains, olives, citrus fruits, and wine grapes are grown,
largely with water supplied by artesian wells. Morocco also produces
a significant amount of illicit hashish, much of which is shipped to
Western Europe. Livestock are raised and forests yield cork, cabinet
wood, and building materials. Part of the maritime population fishes
for its livelihood. Agadir, Essaouira, El Jadida, and Larache are
among the important fishing harbors.

Moroccan agricultural production also consists of orange, tomatoes,

potatoes, olives, and olive oil. High quality agricultural products are
usually exported to Europe. Morocco produces enough food for
domestic consumption except for grains, sugar, coffee and tea. More
than 40% of Morocco's consumption of grains and flour is imported
from the United States and France.

Agriculture industry in Morocco enjoyed a complete tax exemption

until 2013. Many Moroccan critics said that rich farmers and large
agricultural companies were taking too much benefit of not paying
the taxes and that poor farmers were struggling with high costs and
are getting very poor support from the state. In 2014, as part of the
Finance Law, it was decided that agricultural companies with a
turnover of greater than MAD 5 million would pay progressive
corporate income taxes.
https://en.wikipedia.org/wiki/Agriculture_in_Morocco

The countrys forests are a useful natural resource, with eucalyptus

providing charcoal and paper pulp, and cork oak trees giving cork.

Increasing irrigation is opening up the production of other export

crops such as tea, sugarcane, cotton, tobacco, sunflowers and
soybeans.

Livestock-rearing (goats, sheep and cattle) is widespread across the

country, providing a plentiful supply of meat and dairy products.

http://www.our-africa.org/morocco/climate-agriculture

The governments Green Morocco Plan, launched in 2008 to run

through 2020, aims to boost productivity through closer public-
private collaboration, while at the same time improving
smallholders earnings. While the country has in recent years made
significant strides in boosting food output, several segments
including cereals, powdered milk and table oil fall shy of their
potential, and Morocco continues to rely heavily on food imports to
meet demand. Even so, the value of food exports in Morocco grew
3.2% from 2013 to 2014, with the increase driven mainly by
processed foods and seafood.

http://www.oxfordbusinessgroup.com/morocco-2015/agriculture

The agricultural sector contributes with 19% to the national GDP,

divided between agriculture (15%) and agro-industry (4%). This
sector employs over 4 million people including about 100,000 in
agro-industry.

The new agricultural strategy, Green Morocco Plan, established by

the Ministry of Agriculture and Fishing, aims to consolidate the
success achieved and to meet new challenges facing Morocco's
competitiveness and opening of markets.

Green Morocco Plan designed to promote the development of the

entire agricultural and territorial potential. The new Moroccan
agricultural sector is meant to be open to all using different
strategies depending on the targeted issues.

Green Morocco Plan will contribute to GDP with 174 billion dirhams,
creating 1.15 million jobs by 2020 and triple the income of nearly 3
million people in rural areas.

Green Morocco Plan focuses on two pillars.

The accelerated development of a modern and competitive

agriculture, vital for the national economy, through the realization of
a thousand new projects with high added value in both productions
and agro-food

Support to smallholder agriculture through the implementation or

professionalization of 545 projects of small farms in difficult rural
areas, thereby promoting greater productivity, greater recovery of
production and sustainability of farm income. This second pillar also
seeks the conversion of cereal crops with higher value added (or
less sensitive to precipitation) and processing of local products.

The regional declination of the Green Morocco Plan in farm aims to

build a regional vision and a regionalized agricultural production,
eco-balance between two pillars and to mobilize regional and
national funds, credit agencies, and investors as well as other
donors wishing to support Morocco in the implementation of this
Plan.

http://www.invest.gov.ma/?Id=25&lang=en&RefCat=5&Ref=148

TRADE OPPORTUNITIES BETWEEN INDIA AND MOROCCO

WITH RESPECT TO AGRICULTURE.

Statistics say that around 9,895,000 i.e. 22.1% or 24,451,000 acres,

of the entire land region, is arable in Morocco, excluding Western
Sahara. Nearly 43% of the tillable land is dedicated to cereals, 3% to
pulses, 7% to plantation crops that includes almonds, olives, grapes,
citrus and dates, 2% to industrial crops such as, cotton, sugar cane,
sugar beets and oilseeds, 2% to forage, 2% to vegetables and 42%
is considered to be fallow. A bulk of the native population carries out
conventional subsistence farming on plots that are less than 5
hectares i.e. 12 acres. Morocco has a temperate climate and
adequate precipitation that are extremely conducive to agricultural
growth in the Northwest. More than 40% of Morocco's intake of flour
and grains is imported from France and the United States.

Morocco is indeed self-sufficient in the production of food. In

addition, the Moroccan agricultural production also comprises of
tomatoes, orange, potatoes, olive oil and olives. Normally, high
quality agricultural goods are exported to Europe. Morocco
generates sufficient food for domestic consumption, except for
sugar, grains, tea and coffee. Also, the Morocco agriculture industry
enjoys a total tax exemption.

Morocco has encouraged the idea of forestry and reforestation has

become a chief goal of the Government. Moroccos forests are
estimated to cover an area of approximately 9 million hectares, or
12% of the nations surface region. The forests in Morocco cover
around 6.8% of the land region and also offer subsistence for the
families engaged in wood cutting, cork gathering, and other forestry
occupations. Cork, which is the major forest product, is produced on
300,000 hectares i.e. 741,000 acres of the state-owned cork oak
forests. The other commercial trees mainly include thuja, evergreen
oak, cedar and argan. Vegetable fiber and Esparto grass are other
essential forest products. Also, there are artificial plantings of more
than 45,000 hectares i.e. 111,000 acres of eucalyptus trees that
furnish the raw materials for the fast growing cellulose textile
industry.

The reforestation plan was proposed by the Moroccan Government

way back during 198185. It was proposed to reforest around
25,000 hectares (62,000 acres) yearly. In 2007, the updated
statistics displayed that Morocco planted nearly 37,000 hectares of
new forest annually and strong efforts were being made to augment
this rate. The Government believes that it should be possible to
attain a rate of 50,000 hectares a year and make sure the continued
existence of the countrys forests.

Fishing has been a chief industry right from the 30s and its mainly
centered in the cities of Safi, Tan-Tan and Agadir. Morocco is also the
biggest producer of the European sardine. The coastal fishing
accounts for nearly 86% of the total production, 13% deep-sea
fishing and algae aquaculture and cultivation. Mainly, the waters off
the Western Sahara are known to be rich in seafood. The coastal
fishing supplies for the Moroccan fish processing industry, which can
be seen in the Southern cities of Tan-Tan, Layoun, Agadir and
Tarfaya. The aquaculture production mainly includes sea bream,
seabass, tuna, oysters and eel, which are produced for exportation
to Europe. The major aquaculture farms are situated in Hoceima and
Nador on Oulidida on the Atlantic Ocean, the Mediterranean Sea,
and Azrou on an inland lake.

As Morocco is extremely dependent on its agricultural sector as it

accounts for 19% of Morocco's GDP and employs about 40% of the
country's workforce. Over 90% the country's agriculture is rain-
dependent and thus this output varies greatly from year to year.
Morocco majorly produces the following items wheat, sugar beet
barley, potatoes, olives, tomatoes, onions, oranges, melons and
sugar cane.

Phosphates and textiles are central to Morocco's export industry.

Other exports items include electric components, inorganic
chemicals, transistors, citrus fruits, vegetables, fish. Morocco main
exports partners are European Union countries with Spain, France
and Italy being the most important.

India currently imports 350,000 metric tons of fruits per annum,

worth about Rs30 billion, which is expected to increase to Rs40
billion in two-three years. Indias annual import of fresh fruit is
steadily growing. A recent report shows that kiwifruit import has
been growing at a magnificent 60 per cent annually, along with
citrus fruits at 30 per cent and apples at 20 per cent respectively.
New Zealand is the largest supplier of fresh fruit accounting for
imports worth USD 703,890.79 followed by Chile and Vietnam which
exported Fresh-Fruit worth USD 248,810.06 and USD 165,005.69
respectively.

Thus from the above data we found that morocco is exporting citrus
fruits to other nations at the same time demand is increasing of that
fruits in India so morocco can export citrus fruits to India.

Considering deficit in rainfall for 2015-16, it is expected that the

production of pulses for the year would decrease slightly to 17
million tons as against 17.2 million tons recorded in 2014-15.
Further with the rise in demand it is expected that a total of 10.1
million tons of pulses might have to be imported.

At present, prices of different dals are in a range of Rs 115-175 per

kg due to shortfall in domestic output following two consecutive
years of drought.

"The Government today ordered further import of 90,000 MT pulses,

consisting of 40,000 tons of masoor, 20,000 tons of tur, 20,000 desi
chana and 10,000 tons of urad for the buffer stock

Morocco's top agri-food and seafood imports in 2012 were wheat,

corn, sugar cane, soybean oil, durum wheat, barley, green tea,
coffee and butter. Key supplying countries were: Brazil, the United
States, France, China, Argentina and Canada. Canada was Morocco's
6th largest supplier of total agri-food and seafood products in 2012,
with a 5.2% market share.

Indias rice planting is currently in full swing and is likely to be over

by mid-August, the U.S. Department of Agricultures (USDA) Foreign
Agricultural Service (FAS) said in a July 28 report. A clear picture of
Indias market year 2016-17 rice production prospects will emerge
by the end of August after planting is over, but assuming normal
weather conditions, rice production is forecast to be 105 million tons
harvested from 44 million hectares, the FAS said. This compares
with 103.5 million tons harvested from 43.46 million hectares in the
2015-16 market year.

During 31-May-2016 to 31-Aug-2016, India exported Basmati-Rice

worth USD 87,419.00. Morocco is the largest importer of Basmati-
Rice accounting for exports worth USD 87,419.00

Nagpur accounted for 39.06% of export followed by Noida Dadri and

Calcutta Sea which account for 31% and 29.94% of exports
respectively.

JUSTIFICATION

As Moroccos more than 40% of the population is concerned with the

agricultural business and Morocco exporting too to the other
countries, so Moroccos economy mainly based on the Agriculture
industry that is why government is not charging any tax on the
agriculture products. Because of these reasons we have selected
Agriculture industry.

India is having opportunities to export rice to morocco with the

consideration of citrus fruits importing from morocco to make the
trade balance.

http://www.freshplaza.com/article/162810/India-Demand-for-
exotic-fruits-increases
http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-
and-market-information/agriculture-and-food-market-information-
 by-region/middle-east-and-africa/market-overview-morocco/?
id=1420819339933
http://economictimes.indiatimes.com/articleshow/53877051.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaig
n=cppst
http://www.thehindu.com/business/agri-business/india-may-need-
to-import-10-million-tonnes-of-pulses/article7827539.ece
http://www.worldgrain.com/articles/news_home/World_Grain_New
s/2016/08/Indian_rice_production_expecte.aspx?ID=
%7B6174B0B0-5420-44FF-82A6-3E703E2824BB%7D&cck=1
http://www.infodriveindia.com/india-export-data/basmati-rice-
export/fc-morocco-report.aspx