Olympic

Pictograms
The First Olympic
Pictograms
Symbols used during the Berlin 1936
Olympic games
Rio 2016 Olympic
Pictograms
The latest set of Olympic pictograms
for the 2016 Rio Summer Olympics
 Rio 2016 Olympic The athlete bodies and sports equipment were built from the
characters, or part of them, in a continuous stroke, with variations in
Pictograms Process thickness in order to give the impression of depth.
http://www.theolympicdesign.com/deu/olympic-collection/graphics/pictograms/
 Olympic Icons
An Animated Appraisal
STEVEN HELLER

http://www.youtube.com/watch?v=yHWlEU8zqUE
Lance Wyman 1968 Mexico City
Roger Excoffon Grenoble 1968
Otl Aicher Munich 1972
Square Two & CAFA faculty members & students, Bejing 2008
K2 Design Athens 2004
Otl Aicher
Otl Aicher, design director for the Munich 1972 games,
developed a set of pictograms of such breathtaking
elegance and clarity that they would never be surpassed.
Aicher (1922-1991), founder of the Ulm design school and
consultant to Braun and Lufthansa, was the quintessential
German designer: precise, cool and logical. The design
system he developed for the Munich games, all geometry,
grids and Univers 55, is perhaps his greatest achievement.
Nikolian Belkow
The symbols for the 1980 Olympic games, held in
Moscow, were designed by Nikolai Belkow, fresh out of art
school. His designs are more rounded out and smoothed
than Aichers, but are still very stripped down and stylized.
In this production sketch that gives a behind-the-scenes
look at the skeleton of each illustration. Notice that the
angles hes using (30 and 60) are much less harsh and
deliberate than the 45 angles used by Otl Aicher.
 1 2 3 4 5

LITERAL ABSTRACT

Understandable Unconventional
Olympic
Logos
Olympic Logos
Student Samples
The Design
Process
The
Design 1 Research &
Understanding 2 Sketching: by
hand on paper 3 Sketching:
digitally

Process

4 Present best
design solutions 5 Refine based on
feedback 6 Present refined
design

7 Submit final
design