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Executive Summary......................................3
Meet the Team.............................................4
Company Description...................................5
Market Research..........................................6
Service/Product Line....................................7
Marketing and Sales Management................8
Financial Projections....................................9
Appendicies...........................................................1026
IA NA LOWRY an ie Stefk
EL el A
Mission Statement
At InFocus, our talent and our passion is to supply the customer with remarkable high
quality content that is specific to their lives.
Legal Structure
Our company is a limited liability company owned by the president and shareholders
who invest in our business and are responsible for its assets and liabilities respectively.
Description of Customers
Our customers are middle to upper-class individuals who have the resources to commit
to a luxury service in making their memories a viewable and relivable product.
Competitors
Our largest competition is the growing number of wedding videographers in the
Houston area. These include companies such as Allmon Brothers, AB Motion Video,
byDesign Films Houston, and Rethinkvideo. All of these companies are well estab-
lished and have great reviews from past customers.
Regulations
Intellectual property regulations are very important to our company. We work hard to
capture and create quality content for our customers and it is important to us to have
the original work of our employees copyrighted. By doing this, we ensure that no one
else is stealing from our company.
Pricing Structure
We will charge customers based on the length of the event, length of video wanted, and
the equipment used. We will offer multiple package deals to customers so that they can
choose which option fits best within their vision and their budget.
Communication to customers
We will communicate to customers through various social media platforms and our
own website along with email and phone once a relationship is established. We will
work hard to respond with quick and educated answers to any questions our customers
may have. While we want to maintain a professional appearance, we want our
customers to feel comfortable and trust in us and we will make sure to do this by being
friendly and honest with them throughout the entire process.
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Moonlight $3,400
Up to 9 continuous hours of coverage (add more at $300 per hour)
1 videographer
Edits:
Wedding Featurette* (9 to 14 minutes)
Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first
dance)
All edited videos on three flash drives (DVD and Blu-ray options available)
Option: Add Wedding Trailer to the Moonlight for only $350 add-on
Coverage bridal prep to dancing at the reception (Max time of up to 11 continuous hours)
2 videographers (core hours)
Edits:
Wedding Trailer
Wedding Featurette* (9 to 14 minutes)
Documentary edit* (1 to 2 hours that includes all good footage, edited full ceremony, toasts & first
dance)
All edited videos on three flash drives (DVD and Blu-ray options available)
Video Add-Ons
Additional copies (DVD, Blu-ray or a flash drive) $35
Addl hours of coverage $300
Wedding Trailer $350
Upgrade to 4K resolution to any of the above packages $1500
Love Story $700
Same-day Edit (3 to 5 minute highlight video of your wedding day played at your reception)- $1290
(Or $900 if you take off your Vignette or Trailer in your package)
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Project
Project Title Max Length (Minutes) Media Use
Quality
It is the essence of this Agreement that all completed media and services supplied by InFocus shall
be of the highest standards. InFocus agrees that the media will be of artistic quality containing
high quality film and sound and edited according to the specifications decided by the Client.
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Signature Page
Agreed and Signed:
Client: Production Company:
Name/Title: ________________ Name/Title: ________________
Signature: ________________ Signature: ________________
Date: ________________ Date: ________________
Client Address: ________________ Client Address: ________________
City/State/Zip: ________________ City/State/Zip: ________________
15
Equipment
Description Quantity Cost
Desk 5 $800.00
4K Television 1 $569.99
Headphones 2 $700.00
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EZ Tag 1 $960.00
Materials
Description Quantity Cost
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Estimate
Consultation Quote Request quote is either
approved or rejected
19
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Type: Office
Lease Rate: $24.50/SF ($9.75/SF OPEX)
Total Square Feet: 135,000
Year Built: 2007
Number of Floors: 6
Finish Out: $22.50/SF
Parking Spaces: 3.8/1,000 SF 100% Garage; $50.00 Res/Unres space
Amenities
1.4 million s.f. mixed-use development
300-room full-service Marriott Hotel & Conference Center
City Hall (82,000 s.f.)
167 mid-rise residential units
1.4-acre pedestrian plaza
Over 20 restaurants within walking distance
Pedestrian-friendly walkways to stores and restaurants
560,820 s.f. of office space
242,924 s.f. of retail space
Adjacent to First Colony Mall (1,000,000 s.f.)
Day Porter
On-site Engineer
Free Utilities
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Creative Director
$70,800 annually
Head Videographer
$65,310 annually
Accountant
$58,550 annually
Assistant Videographer
$55,749 annually
Video Editor 1
$54,750 annually
Video Editor 2
$54,750 annually
Customer Relations
$46,877 annually
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Equipment
Shipped F.O.B.:
HOURLY COSTS: ONE SHIFT - AREA B
BASE COST ABOVE INCLUDES Annual Manned Hours @ 100% Productivity: 1,920
Desk Chair-$150.00 1. Depreciation....... 33.34 % (annually)............. $ 921
Office Phone-$130.00 0.0049 kwHs 2. Rent & Heat........ $24.50 (per sq. ft. annually)... 9,237
Desk-$130.00 3. Fire Insurance..... $4.00 (per K of invest.)....... 11
Table Light-$50.00 0.06 kwHs 4. Direct Labor........ from total wages above 54,750
Computer Monitor-$100.00 0.028 kwHs 5. Indirect Labor...... % (of direct labor)..... 0
Apple iMac 4K Computer-$1,568.98 0.119 kwHs 6. PensionFund...... 3 % (of direct labor)...... 1,643
Headphones-$350.00 7. Welfare Benefits... $41.46 (per wk./per employ.) 2,156
External Hard Drive-$182.00 8. Payroll Taxes...... 8.3 % (dir. + indir. labor) 4,544
9. Workers Comp.... $29.00 (per $1,000 of wages) 1,588
10. Power (hp)........... $0.10 (your cost per kWh)... 0
11. Power (kWh)....... $0.10 (your cost per kWh)... 0
12. Direct Supplies.... $1,351 Annually.................. 1351.06
13. Repairs/Maint...... 15 % (of total invest.)..... 414
14. Sub-total...................... sum of lines 1-to-13 $ 76,614
15. General Factory................ % (of line 14).... 0
16. Total Manuf. Costs...... sum of lines 14 + 15 $ 76,614
17. Admin./Selling Overhead.... 41 % (of line 16).... 31,412
AUXILIARY EQUIPMENT INCLUDES 18. Total Costs................... sum of lines 16 + 17 $ 108,025
85 % $ 46.94
19. Manufacturing Hourly Costs
75 % 53.20
@ These Productivity Levels
60 % 66.50
85 % $ 66.19
20. All-Inclusive Hourly Costs
75 % 75.02
@ These Productivity Levels
60 % 93.77
Sheetfed Offset
2007 NAPL. All Rights Reserved. 2 Presses: 1-Unit
24
Equipment
Shipped F.O.B.:
HOURLY COSTS: ONE SHIFT - AREA B
BASE COST ABOVE INCLUDES Annual Manned Hours @ 100% Productivity: 1,920
Desk Chair-$150.00 1. Depreciation....... 33.34 % (annually)............. $ 921
Office Phone-$130.00 0.0049 kwHs 2. Rent & Heat........ $24.50 (per sq. ft. annually)... 9,237
Desk-$130.00 3. Fire Insurance..... $4.00 (per K of invest.)....... 11
Table Light-$50.00 0.06 kwHs 4. Direct Labor........ from total wages above 54,750
Computer Monitor-$100.00 0.028 kwHs 5. Indirect Labor...... % (of direct labor)..... 0
Apple iMac 4K Computer-$1,568.98 0.119 kwHs 6. PensionFund...... 3 % (of direct labor)...... 1,643
Headphones-$350.00 7. Welfare Benefits... $41.46 (per wk./per employ.) 2,156
External Hard Drive-$182.00 8. Payroll Taxes...... 8.3 % (dir. + indir. labor) 4,544
9. Workers Comp.... $29.00 (per $1,000 of wages) 1,588
10. Power (hp)........... $0.10 (your cost per kWh)... 0
11. Power (kWh)....... $0.10 (your cost per kWh)... 0
12. Direct Supplies.... $1,351 Annually.................. 1351.06
13. Repairs/Maint...... 15 % (of total invest.)..... 414
14. Sub-total...................... sum of lines 1-to-13 $ 76,614
15. General Factory................ % (of line 14).... 0
16. Total Manuf. Costs...... sum of lines 14 + 15 $ 76,614
17. Admin./Selling Overhead.... 41 % (of line 16).... 31,412
AUXILIARY EQUIPMENT INCLUDES 18. Total Costs................... sum of lines 16 + 17 $ 108,025
85 % $ 46.94
19. Manufacturing Hourly Costs
75 % 53.20
@ These Productivity Levels
60 % 66.50
85 % $ 66.19
20. All-Inclusive Hourly Costs
75 % 75.02
@ These Productivity Levels
60 % 93.77
Sheetfed Offset
2007 NAPL. All Rights Reserved. 2 Presses: 1-Unit
25
Equipment
Shipped F.O.B.:
HOURLY COSTS: ONE SHIFT - AREA B
BASE COST ABOVE INCLUDES Annual Manned Hours @ 100% Productivity: 1,920
Desk Chair-$150.00 1. Depreciation....... 33.34 % (annually)............. $ 921
Office Phone-$130.00 0.0049 kwHs 2. Rent & Heat........ $24.50 (per sq. ft. annually)... 9,237
Desk-$130.00 3. Fire Insurance..... $4.00 (per K of invest.)....... 11
Table Light-$50.00 0.06 kwHs 4. Direct Labor........ from total wages above 54,750
Computer Monitor-$100.00 0.028 kwHs 5. Indirect Labor...... % (of direct labor)..... 0
Apple iMac 4K Computer-$1,568.98 0.119 kwHs 6. PensionFund...... 3 % (of direct labor)...... 1,643
Headphones-$350.00 7. Welfare Benefits... $41.46 (per wk./per employ.) 2,156
External Hard Drive-$182.00 8. Payroll Taxes...... 8.3 % (dir. + indir. labor) 4,544
9. Workers Comp.... $29.00 (per $1,000 of wages) 1,588
10. Power (hp)........... $0.10 (your cost per kWh)... 0
11. Power (kWh)....... $0.10 (your cost per kWh)... 0
12. Direct Supplies.... $1,351 Annually.................. 1351.06
13. Repairs/Maint...... 15 % (of total invest.)..... 414
14. Sub-total...................... sum of lines 1-to-13 $ 76,614
15. General Factory................ % (of line 14).... 0
16. Total Manuf. Costs...... sum of lines 14 + 15 $ 76,614
17. Admin./Selling Overhead.... 41 % (of line 16).... 31,412
AUXILIARY EQUIPMENT INCLUDES 18. Total Costs................... sum of lines 16 + 17 $ 108,025
85 % $ 46.94
19. Manufacturing Hourly Costs
75 % 53.20
@ These Productivity Levels
60 % 66.50
85 % $ 66.19
20. All-Inclusive Hourly Costs
75 % 75.02
@ These Productivity Levels
60 % 93.77
Sheetfed Offset
2007 NAPL. All Rights Reserved. 2 Presses: 1-Unit
26
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