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The Pearson correlation coefficient, r, can take a range of values from +1 to -1.
A value of 0 indicates that there is no association between the two variables.
A value greater than 0 indicates a positive association; that is, as the value of one variable
increases, so does the value of the other variable.
A value less than 0 indicates a negative association; that is, as the value of one variable
increases, the value of the other variable decreases.
Coefficient, r
Strength of Association Positive Negative
Correlations
Willing to buy if price rises Would you prefer using Godrej Lab furniture?
N 95 95
Would you prefer using Pearson Correlation .728** 1
Godrej Lab furniture? Sig. (2-tailed) .000
N 95 95
Willing to buy if price rises * Would you prefer using Godrej Lab furniture?
YES NO Total
NO 8 39 47
Total 49 46 95
2) Amount Invested V/s Willing to pay higher price
Correlations
N 95 95
Willing to buy if price rises Pearson Correlation -.553** 1
N 95 95
NO 27 14 11 1 53
Total 30 22 35 8 95
3) Amount Invested and Problems faced
Correlations
N 95 95
Problems Faced Pearson Correlation .783** 1
N 95 95
Lesser Flexibility 0 11 2 0
Poor Quality 0 0 1 0
No Problems 0 0 28 6
Total 30 22 35 8