MARKET STUDY

Marketing is the process of communicating the value of a

product or service to customers, for the purpose of selling the
product or service. It is a critical business function for
attracting customers. It is also a system of business activities
designed to plan, price, promote and distribute want-satisfying
goods and services to present potential customers. It is
considered as the lifeblood of every business transactions
because it is a strategic way on how to cope up to the needs and
wants of the costumers, finding opportunities regarding it,
introduce and market the product, achieve customers loyalty and
patronage.

From a societal point of view, marketing is the link between

a societys material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through
exchange processes and building long term relationships.

This aspect includes the following topics: demands, supply,

demand and supply analysis, price study, the factors affecting
the market, marketing programs and the projected sales.

The objective of the proposed project is to delight the

customers, not just by meeting their expectation but rather
exceeding and going extra mile. Its all about productivity and
profitability, but before such you have to consider your target
market. Your customers are the key factors in achieving your
business objectives. It is a germane for a business to find the
right market and opportunities. Knowing the demand of the
customers and supplying them right products at reasonable price.

Objectives:
1. To analyze the market demand and supply of the business.
2. To define the target customer of the business through market
segmentation.
3. To determine the marketing strategies to be applied in
the business.
4. To determine the feasibility of the business.
5. To determine the range of the business.
6. To analyze and understand the complexities of the
restaurant business.
A. SERVICE DESCRIPTION
The proposed project is PAK Express, which mainly offers
transportation services. We came up with the name PAK Express
in which PAK stands for Pasahero at Komyuter who were the main
target market coming from Oroquieta City to Dipolog City and
vice versa. We chose this name because we want to cater the
better service and amenities that van automobiles offers towards
customers in terms of transportation.

PAK (Pasahero at Komyuter) Express is a type of

transportation business in the province of Misamis Occidental
that covers the route from Oroquieta City to Dipolog City, in
which their means of transportation is through van. PAK Express
transportation business has a good quality vans which caters the
convenient amenities like Wi-Fi, air conditioner and TV. The
service has its fixed fare price of P110.00 that is from
Oroquieta City and Dipolog City and vice versa.

The groups major users of our service are individuals who

usually travel and commutes. Such individuals are the students,
employees and Trans passengers. People who travel towards their
destinations are enjoying the satisfaction they can get when
commuting PAK Express. Its very important for an individual
when travelling to be satisfied with the amenities that our
business caters towards them. To make our business accessible,
the main office of PAK Express will be located at Oroquieta City
Bus Terminal.

B. DEMAND
 The team decided first to have convenient sampling method in
getting the sample size of the target market before conducting
the survey in order to identify how many copies to produce and
how many respondents are required to answer. We used the
convenient sampling because we cannot determine the overall
population of the passengers from Oroquieta to Dipolog City.

The group conducted the survey in the main places were our
route of service will be offered specifically in Oroquieta and
Dipolog City. The group successfully surveyed 200 of the
respondents possibly commuting and travelling from the mentioned
destinations Dipolog City and Oroquieta City.

Out of 200 respondents from Dipolog and Oroquieta City,

there were 84.5% of them who are willing to patronize our
transportation service,5.5% of the 200 respondents are not
willing to try and 10% were undecided.

C. SUPPLY
As far as transportation is concerned, Dipolog City has
a few numbers of van units in their terminal. It serves as an
opportunity for us, like entrepreneurs, to venture on a
transportation business to cater the needs of our passengers. Our
businesses uses van automobiles and were about 8 of it being used
in the service. We have 8 vans in all. Four(4) of it will start
in Oroquieta Terminal and the remaining 4 will start in Dipolog
City Land Transportation Terminal.
D. DEMAND AND SUPPLY ANALYSIS
It is very essential to know the demand of the ventures
products/service in order to answer the customer needs and wants.
Knowing the demand will help us to determine the trend of our
service. Analyzing the demand thoroughly will give the projection
of the total number of quantity of each product that we are going
to produce.
Based on the market survey conducted in the terminals, there
was a great potential and a large number of passengers who want
to avail our service.

MARKET SURVEY
PLACE POPULATION RESPONDENT YES NO MAYBE
Oroquieta City 68,945 100 79 2 19
Dipolog City 120,460 100 90 9 1
Figure 1

FREQUENCY TABLE
YES 169 84.5%
NO 11 5.5%
MAYBE 20 10%
TOTAL 200 100%
Figure 2
E. PRICE STUDY
The pricing model will be based on a per-trip rate with a
slight discount offered for our passengers.
Oroquieta City-Lopez Jaena = P25.00
Oroquieta City-Plaridel = P35.00
Oroquieta City-Calamba = P45.00
Oroquieta City-Sapang Dalaga = P65.00
Oroquieta City-Dapitan = P100.00
Oroquieta City- Dipolog City= P110.00

F. FACTORS AFFECTING THE MARKET

There are possible factors that can affect the market
especially when there were competition existing. Factors that
were considered for this kind of business are as follows,
firstly, the price factor. Price factor is always the main reason
why customers always patronage such service or product. When the
price gets out of the limit the customers would eventually loosen
chances of using or staying with the product or service but when
the price were always reasonable and understandably imposed,
target market would eventually patronize and possibly retain
their loyalty towards the business. Second is the seasonal or
weather condition which affects the business. Target market wont
be satisfied and it could possibly lead to fall out, when they
found out that the certain business was affected by seasonal
conditions. Another factor affecting the market is the
development of substitute products/service, the entry and exit of
new firms which is considered as the groups competitors.

G. MARKETING PROGRAM
PAK Express is entering its first year of business. The
basic market need is for a professional, reliable, transportation
service offering good service at a reasonable price point. There
are two distinct segments that are in need of these services:
families and business travelers. PAK Express aims to provide a
quality transportation service and safe trip for the passengers.
Moreover, in pursuing this goal, it shall adopt a promotional
campaign such as using a tarpaulin and flyers illustrating our
modern and high-quality units of vans. Flyers can convey wide
range of possible buyers for it can be brought to other places.
Thus, by sticking to its goal, the passengers demand for a
quality transportation service is satisfied and that satisfied
passengers will be the fastest means of spreading the existence
of the quality transportation service that we are offering.
PAK Express possesses good information about the market and
knows a great deal about the common attributes of the most prized
and loyal customers. PAK will leverage this information to better
understand who is served, their specific needs, and how PAK can
best communicate with them.
 MISAMIS UNIVERSITY
Ozamiz City
College of Business and Management

FEASIBILITY STUDY
(Pet Training Center)

Prepared by:

Mapandi, Miriam
Cabrera, Daschelle
Pescones, Lormae Lou
Pegalan,Lloyd
Lagata, Jonalyn
Rule, Christian

Adviser:
Ms. Gilda L. Ilusorio