Alphabet Inc.

From Wikipedia, the free encyclopedia

This article is about a multinational conglomerate. For the sets of letters used in written
languages, see Alphabet. For other uses of the name "Alphabet", see Alphabet (disambiguation).

Alphabet Inc.

Do the right thing

Type Public

Traded as
NASDAQ: GOOGL CLASS A

NASDAQ: GOOG CLASS C

NASDAQ-100 Components (GOOG

and GOOGL)

S&P 100 Components (GOOG and

GOOGL)

S&P 500 Cs (GOOG and GOOGL)

SPBEX (GOOG and GOOGL)

Industry Conglomerate

Founded 2 October 2015; 16 months ago

Founders
Larry Page

Sergey Brin

Headquarters Googleplex
Mountain View, California, United States

Area served Worldwide

Key people Eric Schmidt

(Executive Chairman)
Larry Page
(CEO)
 Sergey Brin
(President)

David Drummond
(CLO)

Ruth Porat
(CFO)

Products Technology
Internet
computer software
life sciences
autonomous cars
research and development
biotechnology
List of Google products
US$90.27 billion (2016)[1]
Revenue

Operating income US$23.71 billion (2016)[1]

Net income US$19.47 billion (2016)[1]

US$167.49 billion (2016)[1]

Total assets
US$139.04 billion (2016)[1]
Total equity

Owner Sergey Brin & Larry Page(52.5% voting power)[2]

Number of 69,952 (Q3 2016)[3]

employees

Subsidiaries Calico
CapitalG
DeepMind
Google
Google Fiber
GV
Jigsaw
Nest Labs
Sidewalk Labs
Verily
Vevo
Waymo
X

Website abc.xyz

Footnotes / references
[4]
Alphabet Inc. is an American multinational conglomerate founded on October 2, 2015, by the
two founders of Google, Larry Page and Sergey Brin, with Page serving as CEO and Brin
as President.[5] It is the parent company of Google and several other companies previously
owned by them.[6][7][8][9][10] The company is based in Mountain View, California, at Googleplex. The
reorganization of Google into Alphabet was completed on October 2, 2015. [11]
Alphabet's portfolio encompasses several industries, including technology, life sciences,
investment capital, and research. Some of its subsidiaries include
Google, Calico, GV, CapitalG, Verily, Waymo, X, and Google Fiber. Some of the subsidiaries of
Alphabet have altered their names since leaving GoogleGoogle Ventures becoming GV,
Google Life Sciences becoming Verily and Google X becoming just X. Following the restructuring
Page became CEO of Alphabet while Sundar Pichai took his position as CEO of Google.[6]
[7]
Shares of Google's stock have been converted into Alphabet stock, which trade under Google's
former ticker symbols of "GOOG" and "GOOGL".
The establishment of Alphabet was prompted by a desire to make the core Google Internet
services business "cleaner and more accountable" while allowing greater autonomy to group
companies that operate in businesses other than Internet services. [7][12]

Contents
[hide]

1History

o 1.1Website

2Structure

3Proposed growth

4Restructuring process

5References

6External links

History[edit]
On August 10, 2015, Google Inc. announced plans to create a new public holding company,
Alphabet Inc. Google CEO Larry Page made this announcement in a blog post on Google's
official blog.[7] Alphabet would be created to restructure Google by moving subsidiaries from
Google to Alphabet, narrowing Google's scope. The company would consist of Google as well as
other businesses including X, CapitalG, and GV.[5][13][14] Sundar Pichai, Product Chief, became the
new CEO of Google, replacing Larry Page.[15][16]
In his announcement, Page described the planned holding company as follows: [7][17]
Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This
newer Google is a bit slimmed down, with the companies that are pretty far afield of our main
internet products contained in Alphabet instead. [] Fundamentally, we believe this allows us
more management scale, as we can run things independently that arent very related.

As well as explaining the origin of the company's name:

We liked the name Alphabet because it means a collection of letters that represent language,
one of humanity's most important innovations, and is the core of how we index with Google
search! We also like that it means alpha-bet (Alpha is investment return above benchmark),
which we strive for!
Page says the motivation behind the reorganization is to make Google "cleaner and more
accountable." He also said he wanted to improve "the transparency and oversight of what were
doing," and to allow greater control of unrelated companies.[7][12]
On February 1, 2016, Alphabet Inc. surpassed Apple to become the world's most valuable
publicly traded company until February 3, 2016, when Apple surged back over Alphabet to retake
the position. Experts cited Apple's lack of innovation as well as increasing Chinese competition
as reasons for the poor performance.[18][19]
Website[edit]
Alphabet has chosen the domain abc.xyz with the .xyz top-level domain (TLD), which was
introduced in 2014. It does not own the domain alphabet.com, which is owned by a fleet
management division of BMW. BMW has said that it is "necessary to examine the legal
trademark implications" of the proposals. It also does not own abc.com, which is the promoted
domain of the Disney-owned American Broadcasting Company (though abc.com redirects to a
subdomain of go.com, through which most of Disney's sites are hosted). [20][21]
The website features an Easter egg in the paragraph where Larry Page writes, "Sergey and I are
seriously in the business of starting new things. Alphabet will also include our X lab, which
incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our
investment arms, Ventures and Capital, as part of this new structure." The period after "drone
delivery effort" is a hyperlink to "hooli.xyz", a reference to the television series Silicon Valley.[22]

Structure[edit]
Alphabet's largest subsidiary is Google, but Alphabet is also the parent company
to Calico, DeepMind, GV, CapitalG, X, Google Fiber, Nest Labs, Jigsaw, Sidewalk
Labs, Verily and Waymo. While many companies or divisions formerly a part of Google became
subsidiaries of Alphabet, Google remains the umbrella company for Alphabet's Internet-related
businesses. These include many of the most widely used products and services long associated
with Google, such as the Android mobile operating system, YouTube, and Google Search, which
remain direct components of Google Inc. and were not made subsidiaries of Alphabet. [5][23]

Proposed growth[edit]
Eric Schmidt said at an Internet Association event that there may eventually be more than 26
Alphabet subsidiaries. He also said that he was currently meeting with the CEOs of the current
and proposed Alphabet subsidiaries. He said, "You'll see a lot coming." [24]

Restructuring process[edit]
Alphabet was created as a subsidiary directly owned by Google Inc. The roles of these two
companies one as the owner and the other as the subsidiary was then reversed in a two-step
switch. First, a dummy subsidiary of Alphabet was created. Then Google merged with that
dummy subsidiary while converting Google stock to Alphabet stock. The post-merger subsidiary,
no longer a dummy, changed its name to "Alphabet Inc." Under Delaware law, a holding
company reorganization such as this can be done without a vote of shareholders, as this
reorganization was.[25]
The restructuring process was completed on October 2, 2015.[11] Alphabet retains Google Inc.'s
stock price history and continues to trade under Google Inc.'s former ticker symbols "GOOG" and
"GOOGL"; both classes of stock are components of major stock market indices such as the S&P
500 and NASDAQ-100.

References[edit]
1. ^ Jump up to:a b c d e "Alphabet Inc. 2015 Annual Report Form (10-
K)". EDGAR. United States Securities and Exchange Commission.
February 27, 2016. Retrieved December 21, 2015.

2. Jump up^ "ALPHABET INC. - DEF 14A". EDGAR. April 29, 2016.

3. Jump up^ "Alphabet Announces Third Quarter 2016 Results".

Alphabet.

4. Jump up^ "Alphabet Inc. Annual Reports". Alphabet Inc. January

28, 2016. Retrieved August 29, 2014.

5. ^ Jump up to:a b c Womack, Brian (August 10, 2015). "Google

Creates New Company Called Alphabet, Restructures Stock".
Bloomberg. Retrieved August 10, 2015.

6. ^ Jump up to:a b "Google to be part of new holding company,

'Alphabet'". Retrieved August 11, 2015.

7. ^ Jump up to:a b c d e f Page, Larry. "G is for Google". Google Official

Blog. Retrieved August 11, 2015.

8. Jump up^ "Google creates new parent company called Alphabet

CNET". CNET. Retrieved September 19, 2015.

9. Jump up^ Reuters (October 2, 2015). "Bye bye Google, hello

Alphabet". The Express Tribune News Network. The Express
Tribune. Retrieved October 14, 2015.

10. Jump up^ "Bye bye Google, hello Alphabet". Saudi Gazette.
October 3, 2015. Retrieved October 14, 2015.

11. ^ Jump up to:a b "SEC Filing (Form 8-K) by Alphabet Inc.". October
2, 2015.

12. ^ Jump up to:a b Metz, Cade. "A New Company Called Alphabet
Now Owns Google". Wired. Cond Nast. Retrieved August
13, 2015.

13. Jump up^ Greenberg, Julia (August 10, 2015). "What Google, I
Mean Alphabet, Looks Like Now". Wired. Cond Nast.
Retrieved August 10, 2015.

14. Jump up^ "What is Alphabet, Google's new company?". Business

Insider. Retrieved August 10, 2015.

15. Jump up^ Chen, Angela (August 10, 2015). "Google Creates
Parent Company Called Alphabet in Restructuring". Wall Street
Journal. Retrieved August 10, 2015.

16. Jump up^ Conor Dougherty (August 10, 2015), Google to

Reorganize in Move to Keep Its Lead as an Innovator, New York
Times, retrieved August 10, 2015

17. Jump up^ "Google's Larry Page explains the new Alphabet
CNET". CNET. Retrieved September 19, 2015.

18. Jump up^ Levy, Ari. "Google passes Apple as most valuable
company". CNBC. NBCUniversal. Retrieved February 1, 2016.
 19. Jump up^ Krantz, Matt. "Apple not going down easy as it
overtakes Google parent Alphabet". USA Today. USA Today.
Retrieved February 3, 2016.

20. Jump up^ Davidson, Lauren. "Google unveils Alphabet... but

that's already trademarked by BMW". Daily Telegraph.
Retrieved August 12, 2015.

21. Jump up^ Lardinois, Frederic (August 10, 2015). "Google Is Now
Alphabet, But It Doesn't Own Alphabet.com". TechCrunch. AOL
Inc. Retrieved August 11, 2015.

22. Jump up^ David Stubbs (August 12, 2015). "Google's hooli.xyz
Easter egg proves Silicon Valley is tech's own Spinal Tap". The
Guardian. Retrieved February 28, 2016.

23. Jump up^ "Google's new Alphabet, from A to Z (pictures)

CNET". CNET. Retrieved August 12, 2015.

24. Jump up^ Bergen, Mark. "Eric Schmidt: Get Ready for 'a Lot'
More Alphabet Companies". Re/code. Re/code. Retrieved October
19, 2015.

25. Jump up^ "Google Inc. filing with the SEC, Form 8-K". United
States Securities and Exchange Commission. August 10, 2015.
Retrieved August 11, 2015.

External links[edit]
Wikimedia Commons has
media related to Alphabet
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Official website

Business data for Alphabet Inc: Google Finance
Yahoo! Finance
Reuters
SEC filings

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Companies of the NASDAQ-100 index

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Categories:
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