September 17, 1984 to November 11, 1987. The first of many series in the Transformers franchise, it was based upon Hasbro's Transformers toy line (itself based upon the Diaclone and Microman toy lines originally created by Japanese toy manufacturer Takara[3]) and depicts a war among giant robots that can transform into vehicles and other objects.[4] Co-produced between Marvel Productions and Sunbow Productions for first-run syndication, animation for the series was predominantly done by Toei Animation in Japan, and AKOM in South Korea. The series was supplemented by a feature film, The Transformers: The Movie (1986), taking place between the second and third seasons. This series is also popularly referred to as "Generation 1", a term originally coined by fans in response to the re-branding of the franchise as Transformers: Generation 2 in 1992, which eventually made its way into official use.[citation needed]