Documente Academic
Documente Profesional
Documente Cultură
Process
Abdulaziz M. El-Tamimi
Activities of product development
Customers
Series of Engineering
Changes
Integrated Approach to product development
Customers
Customer
Customer
Marketing Function
Concept System-Level Testing and Production
Planning Detail Design
Development Design Refinement Ramp-Up
Marketing
Articulate Collect Develop plan Develop Develop Place early
market customer for product marketing plan. promotion and production
opportunity. needs. options and launch with key
extended materials. customers.
Define market Identify lead
product family.
segments. users. Facilitate field
testing.
Identify
competitive
products.
The tasks and responsibilities for each phase
Design Function
Concept System-Level Testing and Production
Planning Detail Design
Development Design Refinement Ramp-Up
Design
Consider Investigate Generate Define part Reliability testing. Evaluate
product feasibility of alternative geometry. early
Life testing.
platform and product product production
Choose
architecture. concepts. architectures. Performance output.
materials.
testing.
Assess new Develop Define major
Assign
technologies. industrial sub-systems Obtain
tolerances.
design and interfaces. regulatory
concepts. Complete approvals.
Refine
industrial design
Build and test industrial Implement
control
experimental design. design changes.
documentations.
prototypes.
The tasks and responsibilities for each phase
Manufacturing Function
Concept System-Level Testing and Production
Planning Detail Design
Development Design Refinement Ramp-Up
Manufacturing
Identify Estimate Identify Define piece- Facilitate supplier Begin
production manufacturing suppliers for part ramp-up. operation of
constraints. cost. key production entire
Refine fabrication
components. processes. production
Set supply Assess and assembly
system.
chain strategy. production Perform Design processes.
feasibility. make-buy tooling.
Train work force.
analysis.
Define quality
Refine quality
Define final assurance
assurance
assembly processes.
processes.
scheme.
Begin
procurement
of long-lead
tooling.
The tasks and responsibilities for each phase
Other Function
Concept System-Level Testing and Production
Planning Detail Design
Development Design Refinement Ramp-Up
Other Functions
Research: Finance: Finance: Sales: Develop
Demonstrate Facilitate facilitate sales plan.
available economic make-buy
technologies. analysis. analysis.
General
Management:
Allocate project
resources.
Concept Development: The Front-End Process
Description The firm begins with The firm begins The firm assumes Characteristics of New products
a market opportunity, with a new that the new the product are are slight
then finds technology, then product will be built highly constrained variations of
appropriate finds an around an by the production existing
technologies to appropriate established process. configurations.
meet customer market. technological sub-
needs. system.
Distinctions Planning phase Concept Both process and Similarity of
with respect involves matching development product must be projects allows
technology and assumes a developed together for a highly
to generic
market. Concept technology platform. from the very structured
process development beginning, or an development
assumes a given existing production process.
technology. process must be
specified from the
beginning.
Examples Most sporting goods, Gore-Tex rainwear, Consumer Snack foods, Switches,
furniture, tools. Tyvek envelopes. electronics, cereal, chemicals, motors,
computers, printers. semiconductors. batteries,
containers.
Adapting the Generic Product Development Process