2/22/2017 ABusinessProposalExample,Simplified

ABusinessProposalExample,Simplified TOPUDEMYCOURSES:

MARCH6,2014BYBRITTANISPONAUGLE TopJavaCourses

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Abusinessproposalisthemostimportantpartofyourentire
venture.Withoutthis,nooneisgoingtotakeyourideaseriously TopExcelCourses
whichcanmeanyouwontreceivefunding.Makesureyoudo
thoroughresearchoneveryfacetofyourbusinessideasothere LearnExcelWithThisGIFTutorial
arenouhohsdowntheroad.Tolearnaboutstartingyourown
businesstrythisonlinecourse:howtostartabusiness.
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Hereisasamplebusinessproposalforanorganicfoodretailer.
Youcantailorthisforyourbusiness.
AdvancedExcelTraining(42,660+students)

CodingforEntrepreneurs(4810+students)
ExecutiveSummary
iOSDevelopmentCodeCamp(1155+students)
Thisisyourchancetograbtheattentionofthereaderinthemostconciseandinformationalsummaryyoucanmuster.
Neverletthisrunoveronepagelong.Also,donotwritethisportionuntilafteryouhavedoneeverythingelse,all AdvancedJavaProgramming(735+students)
research,allnumberscrunchedandtheentirepacketcompleted.(Youcanreadaboutthefullbusinessproposal
templateinthisarticle.)Sincethisbusinessisfairlynew,theexecutivesummarywillnotbeasdetailed(withfinancial
growth,chartsandgraphs)asitwouldifitwerealreadywellestablished.

Ourmissionistoprovideahealthyandsustainablefoodoptionforourconsumers.AsanorganicandGMO
POPULARPOSTS
consciousbusinessthatpracticeszerowastepolicies,wenotonlyfeedourcustomersweeducatethem.
YampaValleyNaturalswasfoundedin2012byMayaStoneandJosephYebcavich.Weareahomebased HowtoBuildaniPhoneAppfromScratchforNo
businessseekingapermanentcommerciallocationforretailandwholesalepurposes.Ourproductsare TechnicalPeople:Yourquickanddirtyguide
organictreatssuchasbreads,granolas,jamsandmushroomsthatservethepopulationoftheYampaValley
ExcelFormulas:10FormulasThatHelpedMe
andbeyond.WeareColoradoProudcertified,partoftheMainStreetChamberofCommerceandhaveall
KeepMyJob
necessarypermitstooperatelegallywithinRouttCounty.

CodeWars:RubyvsPythonvsPHP[Infographi
ThefoundersofYVNhaveyearsofexperienceinrunningsuccessfulbusinesses,overcomingdifficult
obstaclesandadvocatingfortheorganicandGMOfreefoodscene.Combined,MayaandJosephhave10
Top10ProgrammingLanguagestoLearnin20
yearsofmushroomgrowing,breadbakingandretailexperience.MayaservedonthecitycouncilinVAfor
sustainablefoodcommitteeandJosephisarepresentativeofthesustainabilitycouncilinSteamboat HowtoAddRingtonesToYouriPhone(Updated
Springs,CO. foriOS7)

Wearepreparedtoinvest50%ofthetotalneededstartupfunds.Theyareseekingthefinal50%offunding 8BestPowerPointPresentations:HowToCreat
tomeetourfinancialgoalsfromMountainWestBankandinterestedangelinvestors.Thereisalsoa EngagingPresentations
Kickstartercampaignactivetoaidusinthisprocess.WeforeseeYampaValleyNaturalsbecomingastaple
intheSteamboatSpringscommunitytoeducatethepublicabouttheimportanceoflocalandorganicfood JavaInterviewQuestions:HowtocracktheTOP
toprovidecosteffectivehealthyfoodoptionsandtodeveloppartnerprogramswithColoradoMountain 15questions
CollegetoenrichtheSustainabilityprogramandfurtherthelocalfoodgoalsofthevalley.
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Tobecomeanentrepreneurittakesalotofhardworkanddedication.Youwillreachhurdlesonyourjourneybutyou
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BeforeGettingStarted

I.GeneralCompanyDescription 10FrmulasdeExcelparaserMsProductivo

Thissectionreviewsyourcompanysgoals,objectives,andphilosophy,aswellasgoesoverwhattheindustryislike.

CompanyGoalsandObjectives

Goals:

TobetheleadingorganicandGMOfreefoodproducerinColorado
Tohaveastorefrontwithpreparedfoodandproductsandfoodtoorder
Toeducateconsumersaboutthecurrentandfuturestateofthefoodindustry,plantsandtheirhealthbenefits
and

Objectives:

ToobtainGMOfreecertification
ToobtainUSDA100%organiccertification
Tohavethreefulltimeemployeeswithsalaryandbenefits
Toencouragelocalfoodswapping

BusinessPhilosophy:

Sustainable,LocalandOrganicisourmotto.

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2/22/2017 ABusinessProposalExample,Simplified
Sustainable,becauseitsimportanttoreduceourfootprintonthefragileenvironmentbyrecycling,reusing
andrepurposing.
Local,becausestimulatingthelocaleconomyisgoodforyou,goodformeandgoodfortheothermembersof
yourcommunity.Itcreatesahealthyatmosphereforthrivingbusinessandhappypeople.
Organic,becauseeatingproductsthatarepesticideandpreservativefreeiscrucialtoyourhealth.

ThephraseisalsoanacronymforSLOfoodwhichisamovementtocountertheeversopopularfastfoodworld
welivein.SLOfoodencompassesnotonlyhowyourfoodisgrownandwhereyoubuyit,butwhereandhowyou
enjoyit,too.SLOfoodintendstoremindpeopletojustslowdown.Foodismeanttobeenjoyedasacultural
eventnotasjustameanstosurvival.

IndustryDescription

Thefoodindustryisforevergrowing,changingandadaptingtothedemandsoftheconsumer.Inrecentyears
therehasbeenanexponentialgrowthintheorganicfoodmarket.Consumersarebecomingmoreawareofwhat
theyareingestingandhowimportantitistochoosepreservativefreeandpesticidefreeproducts.Theorganic
industryisontheriseassaletrendsshowfor2012.AccordingtotheNutritionBusinessJournal,organicfood
salesintheUnitedStateshaveincreasedfromapproximately$11billionin2004toanestimated$27billionin
2012.Furthermore,accordingtotheUSDAEconomicResearchService,organicfoodproductsarestillgaining
groundinconventionalsupermarketsaswellasnaturalfoodsmarkets,andorganicsalesaccountedformore
than3.5percentoftotalU.S.foodsalesin2012.Weanticipatethispositivegrowthtocontinueincomingyears.

II.ProductsandServices
Describeindepthyourproductsorservicesinthispartofthebusinessproposal.Dontbeafraidtogointoevenfurther
detailthanourexamplebelowshows,basedonyourspecificindustry.Includeadvantagesanddisadvantagesyouhave
overthecompetition.

DescriptionofProducts/Services

Weproduceandpackageorganicproductsforwholesale,retail,andfoodservice.Theseproductsincludebutare
notlimitedto:

Granola
GranolaBars
TrailMix
FruitButters
Herbs(Fresh/Dried)
Mushrooms(Fresh/Dried)
Pastries
Cookies
Muffins
Cereals
NutButters
ArtisanBreads

CompetitiveAdvantages/Disadvantages

YampaValleyNaturalshasadistinctadvantageasalocalorganicfoodsproducer.Wededicateatremendous
amountoftimetoresearchtoensurethebestorganic,GMOfreeingredientsinallofourproducts.Whilenot
everyproductwesellis100%organicand100%GMOfreewestrivetobe.Thissetsusapartfromour
competitorsasnootherbusinessintownproducessustainable,localandorganicpackagedfood.

LivingintheYampaValleycanhaveitssetbacksintheagricultureandproductcreationsectorduetoourrather
remoteandhighaltitudelocation.Obtainingcertainingredientsisalreadyproblematicbutweneedtoagain
dramaticallynarrowoursearchtomeetourhighstandardsoforganicandGMOfreeingredients.

III.MarketingPlan
First,includeasectiononeconomicshere.Becausethisisdrasticallydifferentforeveryindustry,wehavenotincludean
examplehere.However,herearesomeofthequestionsyoushouldseektoanswerwithyoureconomicssection:

Whatisthetotalsizeofyourmarket?
Isthereacurrentdemandforyourproduct?
Whatarethetrends?
Istheregrowthopportunity?
Arethereanybarriersyoufacetobeingsuccessfulasastartup?

Startupshaveabitmoreofachallengewhenwritingthebusinessplan.Improveyourchancesofsuccessbytakingthis
businessplanforstartupscourse.

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2/22/2017 ABusinessProposalExample,Simplified
Next,includeasectionaboutcustomers.Identifyyourtargetedcustomers,theircharacteristics,andtheirgeographic
locations,otherwiseknownastheirdemographics.

Customers

OurtargetcustomersrangefromyoungtooldandtheywillprimarilyberesidentsofRouttCounty,CO.Our
productscatertothesweettoothofkids,thehealthnuttothediabeticelderly.Thereisoneimportanttheme
hereandthatis:S.L.O.

OurmostpopularcustomergroupswillmostlikelybeSteamboatSpringsresidentswithatleastamiddle
rangeincome.Typicallythesecustomerswillbeecoconsciousorhealthconsciouscitizensandcouldvery
wellbeintheeducation,health,orfoodsector.

Youshouldalsoincludeasectiononyourcompetitors.Listmajorcompetitorsbynameinthissectionifpossible.

Competition

Surprisingly,none.Wehavebeenunabletolocateacompanywithsimilarvaluesand/orproductslocated
intheYampaValley.Therearelocalfarmsthatproducefreshherbs,butthisisonlyasmallportionofour
entireproductinventory.Insofar,wehaveseennosignsoflocalgourmetmushroomfarmersoranylocal
organicfoodservicecompanies.Restaurantsintownprimarilycarrybignameorganicfoodsintheirshops
andweintendtobecomethenewlocalsourceforhighqualityorganicproductsattheretail,wholesaleand
foodservicelevels.

ForalotofSteamboatresidents,locallyproducedfoodsaremoreappealingthanonesproducedfrom
corporations.AtatalkheldbytheYampaValleySustainabilityCouncilinAprilentitled:LocalFoods,
speakersaskedtheapproximately100RouttCountycitizenswhattheirideaoflocalwas.Theresults
wereimpressive.Morethan80%oftheroomconsideredlocalfoodstobeproducedonlyinColorado.Outof
that80%almosthalfconsideredlocaltobeonlyproducedintheWesternSlopeareawhichencompasses
SteamboatSprings.Thesepeopleareourtargetmarketandwehavenotruecompetitorsatthismoment.

Howwillyougettheworkouttocustomers?Includethisinformationinthenextsection.Youshouldincludenotjust
directpromotionalstrategies,butalsobrandingstrategiesandbudgetinformation.

Promotion

Currentlywearerelyingheavilyonwordofmouth.Ourbusinessfinancialstructurerightnowcannothold
asmanyclientsaswearereceivinginquiriesfromwhichiswhyweareseekingaloan.Onceweareableto
aptlyexpandouroperationsweintendtouselocalprintmedia(newspaper,otherpublications),social
media,email,flyersandourpreviousproductexposureatlocalbusinesses.

YampaValleyNaturalsisreserved,yethip,organicandsustainable,smalltowngig.Welikefolkmusic,a
goodhikeandniceglassofwine,werenothippiesbutwereconsiderateofourenvironmentandthoseinit.
Weseektoportrayacontemporaryandsimultaneouslybackcountryfeelwithourproducts.Theyaresleek,
yetcozyandfamiliaryetexotic.Ifwemanagetomakeourcustomersfeelanyofthesethenweareonthe
righttrack.

PromotionalBudget

Monthlyspendingreallydependsonoursales.Weanticipateapproximately1shipmentofpaperamonth,
1shipmentofbusinesscardsevery6months.Annuallythisequals$630ayear.Ourpricesarecomparable
toabithigherthanourcompetitors.Aftermuchresearchwehaverealizedthatbecauseourproductsare
primarilymadewithorganic,GMOfreeandlocalingredients.Wedonothaveanydirectcompetitorsin
SteamboatSpringsthatproduceandpackagetheirownorganicandlocalfoodsforsale.

Wehavealreadyseeourcustomersmaketheirdecisiononthequalityofourproductovertheprice.We
initiallyhadincredibleaffordablepricesaswedidntunderstandourmarketyet.Wehavedriventheprices
upconsiderablyandhaveactuallyseenanincreaseinoursales.

V.SalesForecast
Useasalesforecastspreadsheettoprepareamonthbymonthprojection.Hereisalsoastartupexpenses
worksheettouse.

Makesurethatthisinformationisextremelydetailedanddescribesnotjusttheprojection,butdetailsaboutwhyyoure
predictingthesesalesandexpenses.Thispartwillbemostscrutinizedbyanyoneconsideringgivingyoumoney.

VI.OperationalPlan
Explainthedailyoperationofthebusiness,itslocation,equipment,people,processes,andsurroundingenvironment.

Production

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2/22/2017 ABusinessProposalExample,Simplified
Weareproducingourproductsinourhomekitchencurrently.Weintendonproducingallproductsonsite
onceweobtainacertifiedcommercialkitchenandretailspace.Weplantokeepatightreinoninventoryby
implementingmonthlyinventorychecksandwilladjustourmethodsonaregularbasisaccordingly.

Location

Westartedoffasacottagekitchenbusinessworkingoutofourhomekitchen.Wenowoperateoutofa
commercialkitchenintown,useourhomemailingaddressasourbusinesslocationandourproductsare
soldviaevents,farmersmarkets,thirdparty,andonourwebsite.

Ourideallocationisasmallshopoffofthemainstreet.OakStreet,whichrunsparalleltoLincolnAve.(the
mainroad)hasgreatboutiquesanduniqueshopsthatwouldbeagreatfitforus.Thereisamplestreet
parkingandrentischeaper.

LegalEnvironment

YampaValleyNaturalshasalreadyobtainedacitysalestaxlicense,astatesalestaxlicense,awholesale
andretailmanufacturerlicenseandinsurancethroughMountainWestinsuranceagency.Wehaveno
trademarksandareunsureastozoningatthispointasourlocationisstilltobedetermined.

Personnel

YampaValleyNaturalswillberunbythefounders,withapossibilityofhiringoneortwoparttime
employeesdependingonbusiness.Wehavefactoredinthesesalariesintoourforecasts.Ifwedobringon
employeestherewillbeextensivetrainingrequiredtoensurethatourproductqualityandcustomerservice
isalwaysconsistent.Paywillbeginat$12anhourforparttimeemployees.Wewillnotofferhealth
insurance.

Formoreindepthinformationabouthowtocompleteafullbusinessplan,forecastsandall,checkoutthiseasyonline
course:writingabusinessplandraft.Itllwalkyouthroughallyouneedtoknow!Thereisalsoagreatarticleon
howtowriteawinningproposal.Thereissomuchinformationatyourdisposaluseit!

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