Dwayne Browne

Digital Insights Manager, EE UK

Customer Success Story

CloverETL empowers UK telecom brand EEs digital insights team

Industry In order to combine their data sources into Tableau without a

Telecommunications
huge time and labor intensive effort, it was necessary for the
Using CloverETL
small digital insights team within EE to choose a data inte-
Connect digital data into a Tableau-
based reporting insights dashboard gration platform that could handle their data rapidly and that

Data Profile offered stellar support.

Digital data
Web Services
Amazon Redshift To agilely handle their data profile, Browne decided on CloverETL

Location as the perfect solution for his teams particular needs.

United Kingdom

With CloverETL integrated with Tableau software, his team was

equipped to lead a digital transformation revolution within EE. The

platform gives him and his team the ability to easily automate their

data integration processes, creating fast turnaround insights to

upper-level management.

Contact Us | www.cloveretl.com | @CloverETL | +1 703 259 8585 | info@cloveretl.com

 We needed a proper utility
belt to deal with these types
of things.
Dwayne Browne
Digital Insights Team Manager
About EE UK
EE UK is the largest telecommunication com-
pany in the UK, offering mobile and internet
services to almost 28 million users. Formed in
2010 in Hatfield, UK, through a merger of T-
Mobile and Orange brands, EE was the first UK
brand to offer 4G network access, and is dedi-
cated to offering the best network and service
within Britain.
Contact Us | www.cloveretl.com | @CloverETL | +1 703 259 8585 | info@cloveretl.com
The Project
With a large consumer base of 28 million users and scores of different
data channels, Browne and his digital insights team at EE had the
tough task of integrating all of their business intelligence into one place,
and then visualizing them simply for a non-technical audience. As
Dwayne says,[Using our data], we have to tell stories that are non-
technical, and that we can relay back to people. In particular, there
are four major types of data sources they needed to combine: Adobe
Analytics, VOC databases, clickstream records, and personalization
tools. With CloverETL, Dwaynes team could automatically pull data
from these sources into Amazon RedShift, and then push it all together
into Tableau easily to see the story behind the data.
A Powerful Tool for a Small Team
The challenge for Dwayne: handle colossal amounts of digital data with
only a small digital insights team. They couldnt afford to waste time
outsourcing the project to IT services. That would easily take months to
set up and weeks and weeks in change requests. Traditional implemen-
tation no longer works for the turnaround times they had in their minds.
To deal with their data in a cost-effective way, they needed a software
that was agile, and with a lightweight footprint. CloverETL fit the bill per-
fectly. Using Clover, it took Dwaynes team one month, for what would
normally take at least six.
Flexibility
For Browne and his team, the main appeal of CloverETL was its flex-
ibility, ease-of-use, and low cost. Plus, it made it easier for their team
to jump in, and started integrating right away. As Dwayne said to us,
Flexibility and the learning curve are some of the things I really liked
about Clover. On top of that, Javlins expert-trained support staff also
meshed well with Dwayne and his team. Something about the way
Clover was presented made me feel that there are some really clever
guys behind the product, said Browne. And you can talk to them.
Thats important. That means you can do some really clever stuff.