ASSIGNMENT

DRIVE FALL 2016

PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME BBA401- E-COMMERCE
BK ID B1712
CREDITS 4
MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by the evaluation scheme.

Q.No Questions Marks Total Marks

1. Define E-Commerce. What are the different functions of E-Commerce?
Define E-Commerce 4 10
Functions of E-Commerce 6

2.
Explain three important types of business models in practice. Give example to each of the
models.
Explain 3 fundamental types of business models 8 10
Example to each 2

3. a. What are the different types of security problems in a clientserver environment?

b. Briefly explain the different categories of security threats to client and server.
Different types of security problems in a clientserver 4
environment 10
Security threats to Client 3
Security threats to Server 3

4. Explain the different categories of electronic payment systems in detail.

Explain any 5 types of electronic payment systems 2 marks each 10

5. What is internet marketing? Briefly explain the different types of internet marketing.
Explain the concept of internet marketing 2 10
Explain 8 types of internet marketing 8

6. Write a short note on the following:

a. Electronic Data Interchange (EDI)
b. Electronic Customer Relationship Management E-CRM
a. Concept of EDI 5 10
b. Concept of E-CRM 5