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dOES BEAUTY
Anastasia Beverly Hills was founded in 1997 by beauty
entrepreneur Anastasia Soare. Since, ABH has cultivated
an industry-unique relationship with its core customer,
focused on product education and response to delivering
the ultimate polished look for which the brand is known.
Male MUAs
A rise in Instagram use, YouTube Vloggers and Blogger
Culture have allowed for male makeup artists to be more
recently appreciated and credited for their work in a female
dominated industry. Furthermore, male MUAs have also
being taken on board by International brands in Western
marketing campaigns and PR stunts, further elevating them
to the same level as that of a female artist.
W EST
- a so ur ce bo ok of be
au ty tr en ds -